‘Better and Safer Roads for Georgia’: Georgia launches nationwide road safety campaign with EU support

With the support of the European Union and the European Investment Bank (EIB), the Georgian authorities have launched a joint campaign – ‘Better and safer roads for Georgia’ – to raise awareness on road safety issues.

The campaign focuses on several concrete issues to raise awareness of the importance of road safety. It will show real stories of people affected by road accidents. Outdoor banners with road safety messages will be spread throughout five cities of Georgia – Tbilisi, Khashuri, Kutaisi, Zestafoni, and Batumi. This will be complemented by outreach through television, online media and social media. The goal is to reach as many drivers as possible and help them become aware of safety risks on the roads.

According to the EU Delegation to Georgia, car accidents are one of the main causes of fatalities and injuries in the country. Failure to maintain one lane, speeding and driving under the influence of alcohol are all significant causes of traffic accidents in Georgia. Over the past two years, 15,222 people have been injured in car accidents and 879 people have been killed, including 22 children.

 “Systematically preventing deaths and serious injuries linked to road crashes is a priority of the EIB, the EU’s bank,” said Maciej Czura, the Head of the EIB Regional Representation for the South Caucasus. “Improving road infrastructure safety in Georgia has been one of our key priorities since 2007 when the bank began operating in the country. In order to achieve that, the EIB is supporting the Georgian East-West highway project with €1 billion financing guaranteed by the European Union, supplemented with up to €40 million of EU grants to Georgia.” 

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Press release