‘Moldova is mine’ campaign invites Moldovans to share their favourite places in their homeland  

The Institute for European Policies and Reforms (IPRE) and the European Union Information Centre “Europe Café” have launched the national information campaign ‘Moldova is Mine’. 

This civic initiative aims to unite citizens, strengthen their sense of belonging to the Republic of Moldova and support its European path.

The campaign highlights the deep connection between citizens and what they value most: their country, people, places, culture, traditions, and Moldova’s future in the European family. It is an invitation to Moldovans everywhere to rediscover the beauty, dignity, and potential of their own country in a modern, positive, and European context.

At the heart of the campaign is an emotional video spot, in which Moldovans take selfies in front of iconic European landmarks – such as the Eiffel Tower (Paris), the Sagrada Família (Barcelona), or the Brandenburg Gate (Berlin). With a simple gesture, the camera rotates to reveal stunning images from Moldova – the Soroca Fortress, Orheiul Vechi, and the statue of “Stefan cel Mare” (Stephen the Great) in Chișinău. Without narration, the video delivers a clear message: pride in belonging to a country with deep roots and a clear European future.

All Moldovan citizens, both at home and abroad, are encouraged to actively take part in the campaign by taking selfies in their favourite places in Moldova and sharing them on social media with the hashtag #Moldovaeamea.

The ‘Moldova is Mine’ campaign is implemented with financial support from the Embassy of the Kingdom of the Netherlands in the Republic of Moldova.

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Press release