EU4Digital launches pilot for automated exchange of eCommerce data

EU4Digital has launched its eCommerce pilot, establishing national virtual warehouses in the Armenia, Azerbaijan and Georgia to support retailers, marketplaces, delivery operators and customs to place products for sale abroad and facilitate cross-border delivery.

The eCommerce pilot aims to strengthen the eCommerce ecosystem and increase eCommerce volumes, to increase the awareness and support to prepare to the 2021 eCommerce VAT package introduced in the EU, and to address existing challenges for cross-border eCommerce trade. In addition, in Georgia, the focus of the EU4Digital pilot is on women-led businesses to support them in eCommerce with the EU.

Within the pilot, the companies from Azerbaijan (a seller of handcrafted wooden accessories), Georgia (two women-led businesses, producing children’s clothing and eco-friendly housewarming gifts) and Armenia (a sock seller) successfully sold their products to Germany through the virtual warehouse.

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Press release

The concept and the goal of the EU4Digital eCommerce pilot