Roaming prices between the Eastern partner countries are forecast to fall by almost 90% in the next five years under a Regional Roaming Agreement supported by the EU4Digital Initiative, expected to be signed later this year and to come into force in 2022.
The planned agreement is built on the European Union’s own experience of roaming regulation, and its ‘Roam like at home’ agreement – “delivering better connectivity, increased usage, and lower prices for all,” in the words of Katarina Mathernova, Deputy Director-General for Neighbourhood Policy and Enlargement Negotiations at the European Commission. The agreement could also pave the way for an extended roaming space in the future between the Eastern partner countries and the European Union.
As the prospect of cheap roaming comes closer, EU4Digital has carried out a campaign highlighting what the agreement will mean for citizens and business, families and travellers, as well as the key role of independent regulatory authorities in ensuring consumers can enjoy the benefits of the agreement.
The campaign, which was promoted in local press and through social media, was built around a series of stories developed in cooperation with local media partners and a series of social media videos and infographics, including selfie videos uploaded by influencers on their Instagram channels.
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The stories prepared within the campaign:
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This website is managed by the EU-funded Regional Communication Programme for the Eastern Neighbourhood ('EU NEIGHBOURS east’), which complements and supports the communication of the Delegations of the European Union in the Eastern partner countries, and works under the guidance of the European Commission’s Directorate-General for Neighbourhood Policy and Enlargement Negotiations, and the European External Action Service. EU NEIGHBOURS east is implemented by a B&S Europe-led consortium. It is part of the larger Neighbourhood Communication Programme (2020-2024) for the EU's Eastern and Southern Neighbourhood, which also includes 'EU NEIGHBOURS south’ project that runs the EU Neighbours portal.