Regina Naturii, a well-known Moldovan maker of natural honeys, has upgraded its production processes to European standards with support from the EBRD and the EU, as part of the EU4Business Initiative. As a result, the company improved its leadership on local and foreign markets with honey that has no chemical additives.
The company was founded in 2014 and started operations with 100 beehives. Today, it has 500 of its own in addition to a successful network of local beekeepers who provide pure natural honey.
Through ProCreditBank, the EBRD`s local partner, Regina Naturii benefitted from an EU4Business-EBRD Credit Line, receiving EBRD loans and up to 15% cashback supported by the EU.
“We invested in equipment to prolong the shelf life and quality of our honey, machines to clean the honey of impurities and preheat the raw product to liquefy it before further processing, as well as transportation vehicles, storage facilities and more,” says Regina Naturii CEO Nicanor Negru.
The EBRD’s Advice for Small Businesses programme also supported the company to establish a recognised brand identity, smart packaging, and catchy web design to boost sales.
Last year, Regina Naturii exported products to Romania, Serbia, Germany, and Poland. The company now aims to extend its sales to northwestern Europe and the United Kingdom. But, meanwhile, it supports local doctors and patients in hospitals, distributing among them jars of honey.
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