Blog: ‘Human as a robot or robot as a human?’
November 16, 2022

Blog: ‘Human as a robot or robot as a human?’

The new industrial revolution lays the foundation of significant changes in economies, businesses, and societies. It gives unlimited possibilities to get better operational work efficiency as well as a higher level of automation. To gain the full benefits of Artificial Intelligence and become a global leader, Europe should expand and better coordinate public and private investment. There are EU research and innovation funding programs and different grants which support AI development and innovations, for instance, Horizon Europe, European Research Council, European Innovation Council, and European Partnerships. In terms of legal and regulatory aspects of AI, the European Commission proposed the first legal framework on AI on the 28th of September 2022, which covers the risks of AI and positions Europe as a worldwide leader. Additionally, some programs had also similarly designed to involve small and medium-sized enterprises in the digital era in fifteen European countries. It covers the areas of Robotics and advanced automation, together with human-machine interactions.  

There is a debate over whether robots and AI will replace humans in workplaces in the future. While benefiting from technological advancements, we also need to rethink unemployment challenges. What are automation and artificial intelligence? Automation is the process of making something run autonomously with little or no human interaction by using patterns and rules to do repetitive activities. Unlike automation, AI does not follow the rules and is used to help us in non-repetitive activities to detect patterns, learn from experiences, and then select the proper solutions through machine learning. In general, repetitive task jobs do not require critical thinking and will be replaced by automated solutions in the future. For instance, accountants, payroll and stock-keeping clerks, assembly and factory workers, customer service workers, etc. Some jobs require creativity and critical thinking and they will not be automated by robots. For example, teachers and educators, programmers and systems analysts, healthcare workers, social workers, lawyers, project managers, designers, and artists. According to the World Economic Forum, job demand will increase in the positions of data analyst/scientists, AI, Machine Learning and Big data, Digital marketing, strategy, IoT specialists, software/applications developers, information security analysts, etc. According to Accenture, 75 million current jobs are being displaced, and 133 million new jobs may emerge worldwide. So, AI and robots bring new career opportunities worldwide and 60 million new jobs will be created.

Let’s imagine AI delivering solutions to customers at call centres. By analyzing consumer complaints from databases, predictive and analytical AI provides a faster solution to customers. Therefore, it enables call centre operators to focus on more complicated customer issues that self-service cannot solve. Using AI is an opportunity to upskill employees and strengthen their capabilities in the workplace. In addition to the growing demand for technology use skills, “human” skills – management, working with people, and problem-solving get importance, such as creativity, analytical thinking, complex problem-solving, emotional intelligence, leadership, negotiation, etc. Consequently, people will more likely focus on problem-solving and critical judgment at their jobs rather than repetitive tasks. In this era, thinking differently will be valued more than ever.


  1. Master’s thesis in the Evaluation of the Impact of Industry 4.0 on Innovation ( )
  7. Artificial Intelligence course by Accenture in FutureLearn

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