YEAs in Moldova: Organised “Best Erasmus+ moments online challenge”
On the 28th of January YEAs in Moldova challenged Instagram users to share the best moments from their Erasmus+ experience. The “Show us your best Erasmus+ moments” challenge was created with the Instagram’s new functionality: “Add yours” sticker, were users are able to see all stories added through this sticker when opening it. The challenge was started by posting some positive videos and photos from Erasmus+ experiences of YEAs in Moldova and was quickly picked up by many other users.
The main objectives of the challenge were to inform Instagram users about Erasmus+, to show examples of EU funded project’s positive impact and to reach new audiences through challenge participants. As a result of this online activity the total reach of the shared stories was 8100+. The challenge was joined by more than 70 Instagram users in the first days and even included some organisations.
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