{"id":106739,"date":"2018-04-27T15:42:00","date_gmt":"2018-04-27T15:42:00","guid":{"rendered":"https:\/\/euneighbourseast.eu\/uncategorized\/mass-media-sustenabila-cheia-spre-independenta\/"},"modified":"2021-09-21T19:34:48","modified_gmt":"2021-09-21T19:34:48","slug":"mass-media-sustenabila-cheia-spre-independenta","status":"publish","type":"post","link":"https:\/\/euneighbourseast.eu\/ro\/news\/stories\/mass-media-sustenabila-cheia-spre-independenta\/","title":{"rendered":"Mass-media sustenabil\u0103: cheia spre independen\u021b\u0103"},"content":{"rendered":"\n<p>\u00cen fiecare an, pe data de 3 mai, este marcat\u0103 Ziua Mondial\u0103 a Libert\u0103\u021bii Presei. Este o zi \u00een care ni se reaminte\u0219te rolul mass-mediei libere ca element esen\u021bial al democra\u021biei, importan\u021ba pluralismului mediatic, semnifica\u021bia jurnalismului obiectiv, calitativ, etic pentru informarea cet\u0103\u021benilor \u0219i ap\u0103rarea intereselor lor, tragerea la r\u0103spundere a celor de la putere.<\/p>\n\n\n\n<p>Auzim multe despre independen\u021b\u0103, dar mai pu\u021bin despre ceea ce \u00eenseamn\u0103 cu adev\u0103rat independen\u021ba. Ne g\u00e2ndim la opinia independent\u0103, la jurnali\u0219tii care investigheaz\u0103, care se confrunt\u0103 adesea cu cele mai directe amenin\u021b\u0103ri, \u00eens\u0103 cu mult mai pu\u021bin la managerii institu\u021biilor media din oficiile din spatele lor, care asigur\u0103 difuzarea \u0219i publicarea istoriilor lor, achitarea salariilor \u0219i a furnizorilor.<\/p>\n\n\n\n<p>Este o problem\u0103 despre care Uniunea European\u0103 este foarte con\u0219tient\u0103. <em>\u201cAmenin\u021b\u0103rile la adresa jurnalismului liber sunt complexe,\u201d<\/em> a declarat Comisarul European pentru Vecin\u0103tate, Johannes Hahn, la o conferin\u021b\u0103 mass-media a Parteneriatului Estic \u00een septembrie trecut: <em>\u201cInteresele&nbsp; particulare \u0219i concentrarea propriet\u0103\u021bii asupra mass-mediei adesea fac dificil\u0103 supravie\u021buirea presei independente,\u201d<\/em> a ad\u0103ugat el, subliniind importan\u021ba vital\u0103 a <em>\u201cc\u0103ut\u0103rii modalit\u0103\u021bilor de realizare a durabilit\u0103\u021bii economice a mass-mediei\u201d<\/em>.<\/p>\n\n\n\n<p><em>\u201cExist\u0103 mult sprijin pentru con\u021binut, pentru jurnalism, \u00eens\u0103 mass-media local\u0103 are nevoie de mai mult ajutor pentru a deveni sustenabil\u0103,\u201d<\/em> confirm\u0103 Veselin Va\u010dkov, directorul celui mai vechi \u0219i mai prestigios ziar cotidian ceh <em>Lidov\u00e9 noviny<\/em>, care a lucrat cu proiectul <a href=\"http:\/\/openmediahub.com\/\">OPEN Media Hub<\/a> finan\u021bat de UE, conduc\u00e2nd o serie de ateliere de lucru \u0219i master class-uri privind managementul mass-mediei \u00een \u021b\u0103rile Parteneriatului Estic, axate pe abilit\u0103\u021bi sporite de management organiza\u021bional \u0219i financiar, \u0219i modalit\u0103\u021bi de maximizare a veniturilor din presa tip\u0103rit\u0103 \u0219i online.<\/p>\n\n\n<!--flexslider start--><div class=\"flexslider euflexslider\"><ul class=\"slides\"><li><img decoding=\"async\" src=\"https:\/\/euneighbourseast.eu\/wp-content\/uploads\/2021\/07\/foto_redakcziya_tutby-1-1024x476.jpg\" srcset=\"https:\/\/euneighbourseast.eu\/wp-content\/uploads\/2021\/07\/foto_redakcziya_tutby-1-300x139.jpg 300w, https:\/\/euneighbourseast.eu\/wp-content\/uploads\/2021\/07\/foto_redakcziya_tutby-1-1024x476.jpg 1024w, https:\/\/euneighbourseast.eu\/wp-content\/uploads\/2021\/07\/foto_redakcziya_tutby-1-768x357.jpg 768w, https:\/\/euneighbourseast.eu\/wp-content\/uploads\/2021\/07\/foto_redakcziya_tutby-1-1536x713.jpg 1536w, https:\/\/euneighbourseast.eu\/wp-content\/uploads\/2021\/07\/foto_redakcziya_tutby-1-2048x951.jpg 2048w\" \/><div class=\"euflexslider__title\">Newsroom of Belarusian on-line media outlet TUT.BY<\/div><\/li><\/ul><\/div><!--flexslider end-->\n\n\n\n<p>Va\u010dkov spune c\u0103 mass-media cu care a lucrat \u00een Armenia, Georgia \u0219i Ucraina sunt con\u0219tiente de etica mass-mediei, \u0219i lucreaz\u0103 foarte mult pentru a asigura echilibrul \u0219i a produce lucru de calitate, <em>\u201cchiar \u0219i conform standardelor occidentale\u201d<\/em>.<\/p>\n\n\n\n<p><em><span lang=\"RO\">\u201cDar dac\u0103 e\u0219ti dependent de sprijinul statului, de sprijinul unui antreprenor local sau oligarh, chiar \u0219i de banii UE, vei afla \u00een cur\u00e2nd c\u0103 nu e\u0219ti complet liber.\u201d<\/span><\/em><\/p>\n\n\n\n<p>Presiunea financiar\u0103 poate fi mult mai efectiv\u0103 dec\u00e2t presiunea politic\u0103 evident\u0103 \u00een sugrumarea mass-mediei independente, spune Artur Corghencea, directorul Deparamentului \u0218tiri la <a href=\"http:\/\/protv.md\/\">PRO TV<\/a> Chi\u0219in\u0103u \u2013 o instituie media independent\u0103 important\u0103 din Republica Moldova. <em>\u201cIndependen\u021ba financiar\u0103 este sinonim cu independen\u021ba editorial\u0103 \u2013 autorit\u0103\u021bile din Moldova au \u00een\u021beles acest lucru \u0219i \u00eencearc\u0103 s\u0103 fac\u0103 dificil\u0103 supravie\u021buirea mass-mediei independente,\u201d<\/em> a spus el.<\/p>\n\n\n\n<p>Anul trecut, autorit\u0103\u021bile au introdus noi reguli care oblig\u0103 canalele de televiziune s\u0103 produc\u0103 cel pu\u021bin opt ore de con\u021binut local pe zi, \u0219ase din ele \u00een perioada de audien\u021b\u0103 maxim\u0103. <em>\u201cPe l\u00e2ng\u0103 faptul c\u0103 este o sarcin\u0103 financiar insuportabil\u0103 pentru majoritatea posturilor, inclusiv PRO TV Chi\u0219in\u0103u,\u201d<\/em> acest lucru \u00eensemna c\u0103 posturile de televiziune nu aveau voie s\u0103 difuzeze emisiuni str\u0103ine cu audien\u021b\u0103 mare \u00een perioada de audien\u021b\u0103 maxim\u0103, cum ar fi fotbalul sau filme Hollywood \u2013 <em>\u201ciar aceste programe sunt cele care atrag publicitate \u0219i, prin urmare, bani,\u201d<\/em> a spus Corghencea.<\/p>\n\n\n<!--flexslider start--><div class=\"flexslider euflexslider\"><ul class=\"slides\"><li><img decoding=\"async\" src=\"https:\/\/euneighbourseast.eu\/wp-content\/uploads\/2021\/07\/veselin_@_lidove_noviny.jpg\" srcset=\"https:\/\/euneighbourseast.eu\/wp-content\/uploads\/2021\/07\/veselin_@_lidove_noviny-300x225.jpg 300w, https:\/\/euneighbourseast.eu\/wp-content\/uploads\/2021\/07\/veselin_@_lidove_noviny-768x576.jpg 768w, https:\/\/euneighbourseast.eu\/wp-content\/uploads\/2021\/07\/veselin_@_lidove_noviny.jpg 960w\" \/><div class=\"euflexslider__title\">Veselin Va\u010dkov, director of Czech daily newspaper Lidov\u00e9 noviny<\/div><\/li><li><img decoding=\"async\" src=\"https:\/\/euneighbourseast.eu\/wp-content\/uploads\/2021\/07\/0664-media-hub-trainer-veselin-vackov-during-follow-up-meetings-with-armenian-on-line-media-aravot.am-in-yerevan-1024x768.jpg\" srcset=\"https:\/\/euneighbourseast.eu\/wp-content\/uploads\/2021\/07\/0664-media-hub-trainer-veselin-vackov-during-follow-up-meetings-with-armenian-on-line-media-aravot.am-in-yerevan-300x225.jpg 300w, https:\/\/euneighbourseast.eu\/wp-content\/uploads\/2021\/07\/0664-media-hub-trainer-veselin-vackov-during-follow-up-meetings-with-armenian-on-line-media-aravot.am-in-yerevan-1024x768.jpg 1024w, https:\/\/euneighbourseast.eu\/wp-content\/uploads\/2021\/07\/0664-media-hub-trainer-veselin-vackov-during-follow-up-meetings-with-armenian-on-line-media-aravot.am-in-yerevan-768x576.jpg 768w, https:\/\/euneighbourseast.eu\/wp-content\/uploads\/2021\/07\/0664-media-hub-trainer-veselin-vackov-during-follow-up-meetings-with-armenian-on-line-media-aravot.am-in-yerevan-1536x1152.jpg 1536w, https:\/\/euneighbourseast.eu\/wp-content\/uploads\/2021\/07\/0664-media-hub-trainer-veselin-vackov-during-follow-up-meetings-with-armenian-on-line-media-aravot.am-in-yerevan.jpg 2016w\" \/><div class=\"euflexslider__title\">Media Hub trainer Veselin Va\u010dkov during follow-up meetings with Armenian on-line media &#8216;Aravot.am&#8217; in Yerevan<\/div><\/li><\/ul><\/div><!--flexslider end-->\n\n\n\n<p>PRO TV a reu\u0219it s\u0103 se \u00eendep\u0103rteze de pragul dispari\u021biei cu ajutorul <a href=\"http:\/\/democracyendowment.eu\/\">Fondului European pentru Democra\u021bie<\/a> (FED), o funda\u021bie sus\u021binut\u0103 de Uniunea European\u0103, care acord\u0103 granturi organiza\u021biilor care promoveaz\u0103 democra\u021bia \u0219i drepturile omului.<span lang=\"RO\">Finan\u0163area FED a ajutat PRO TV la producerea a patru emisiuni, dintre care dou\u0103 noi, \u015fi sprijin emisiunii \u2018In PROfunzime<\/span> un talk-show politic s\u0103pt\u0103m\u00e2nal, ce a devenit unul dintre cele mai populare programe din Moldova, precum \u0219i emisiuni de divertisment populare.<\/p>\n\n\n\n<p><em>\u201cDatorit\u0103 sprijinului FED, noi am reu\u0219it s\u0103 satisfacem cota de produc\u021bie local\u0103\u201d<\/em>, dar \u0219i s\u0103 construim o baz\u0103 mai durabil\u0103 pentru viitor, spune Corghencea. <em>\u201cDeoarce emisiunile sunt populare \u0219i au ratinguri ridicate, suntem convin\u0219i c\u0103 vom c\u00e2\u0219tiga publicitate \u00een viitor cu aceste programe, \u00een pofida circumstan\u021belor dificile.\u201d<\/em><\/p>\n\n\n\n<p>Sprijinul FED, de asemenea, a ajutat PRO TV s\u0103 construiasc\u0103 echipe de produc\u021bie \u0219i capacitate intern\u0103 pentru programe. <em>\u201cAceste echipe au acum experien\u021b\u0103 pentru a continua s\u0103 produc\u0103 emisiunile \u0219i s\u0103 ini\u021bieze proiecte TV noi \u00een viitor,\u201d<\/em> a spus Corghencea.<\/p>\n\n\n\n<p>\u00cens\u0103 presiunile financiare nu sunt doar politice. De fapt, majoritatea provoc\u0103rilor cu care se confrunt\u0103 mass-media \u00een \u021b\u0103rile Parteneriatului Estic sunt foarte asem\u0103n\u0103toare cu cele care au afectat peisajul mediatic \u00een \u021b\u0103rile Europei Occidentale \u00een ultimii ani, spune Veselin Va\u010dkov. &nbsp;Printre acestea, el enumer\u0103 pierderea circula\u021biei \u00een presa scris\u0103, agravat\u0103 de criza economic\u0103, tranzi\u021bia de la presa scris\u0103 la cea digital\u0103 \u0219i dificult\u0103\u021bile legate de cre\u0219terea veniturilor online, necesitatea de a investi \u00een tehnologii noi, precum \u0219i reducerea veniturilor din publicitate.<\/p>\n\n\n\n<p>Formarea sa \u00een domeniul managementului mass-media \u2013 care este, de asemenea, disponibil\u0103 ca un <a href=\"https:\/\/openmediahub.com\/e-learning\/media-management-courses\/\">curs online<\/a> \u2013 abordeaz\u0103 toate aceste aspecte \u0219i chiar mai mult. <em>\u201cAm avut un feedback foarte pozitiv,\u201d<\/em> spune Va\u010dkov. <em>\u201cParticipan\u021bii sunt cu adev\u0103rat bucuro\u0219i s\u0103 aib\u0103 acest sprijin pentru un viitor mult mai s\u0103n\u0103tos.\u201d<\/em><\/p>\n\n\n<!--flexslider start--><div class=\"flexslider euflexslider\"><ul class=\"slides\"><li><img decoding=\"async\" src=\"https:\/\/euneighbourseast.eu\/wp-content\/uploads\/2021\/07\/artur_corghencea_pro_tv-1024x576.jpg\" srcset=\"https:\/\/euneighbourseast.eu\/wp-content\/uploads\/2021\/07\/artur_corghencea_pro_tv-300x169.jpg 300w, https:\/\/euneighbourseast.eu\/wp-content\/uploads\/2021\/07\/artur_corghencea_pro_tv-1024x576.jpg 1024w, https:\/\/euneighbourseast.eu\/wp-content\/uploads\/2021\/07\/artur_corghencea_pro_tv-768x432.jpg 768w, https:\/\/euneighbourseast.eu\/wp-content\/uploads\/2021\/07\/artur_corghencea_pro_tv-1536x864.jpg 1536w, https:\/\/euneighbourseast.eu\/wp-content\/uploads\/2021\/07\/artur_corghencea_pro_tv-2048x1152.jpg 2048w\" \/><div class=\"euflexslider__title\">Artur Corghencea, news director at PRO TV (Republic of Moldova)<\/div><\/li><li><img decoding=\"async\" src=\"https:\/\/euneighbourseast.eu\/wp-content\/uploads\/2021\/07\/artur-corghencea-news-director-at-pro-tv-in-chisinau-quote-financial-independence-is-synonymous-with-editorial-independence._0-1024x683.jpg\" srcset=\"https:\/\/euneighbourseast.eu\/wp-content\/uploads\/2021\/07\/artur-corghencea-news-director-at-pro-tv-in-chisinau-quote-financial-independence-is-synonymous-with-editorial-independence._0-300x200.jpg 300w, https:\/\/euneighbourseast.eu\/wp-content\/uploads\/2021\/07\/artur-corghencea-news-director-at-pro-tv-in-chisinau-quote-financial-independence-is-synonymous-with-editorial-independence._0-1024x683.jpg 1024w, https:\/\/euneighbourseast.eu\/wp-content\/uploads\/2021\/07\/artur-corghencea-news-director-at-pro-tv-in-chisinau-quote-financial-independence-is-synonymous-with-editorial-independence._0-768x512.jpg 768w, https:\/\/euneighbourseast.eu\/wp-content\/uploads\/2021\/07\/artur-corghencea-news-director-at-pro-tv-in-chisinau-quote-financial-independence-is-synonymous-with-editorial-independence._0-1536x1024.jpg 1536w, https:\/\/euneighbourseast.eu\/wp-content\/uploads\/2021\/07\/artur-corghencea-news-director-at-pro-tv-in-chisinau-quote-financial-independence-is-synonymous-with-editorial-independence._0-2048x1365.jpg 2048w\" \/><div class=\"euflexslider__title\">Artur Corghencea: &#8222;Financial independence is synonymous with editorial independence.&#8221;<\/div><\/li><li><img decoding=\"async\" src=\"https:\/\/euneighbourseast.eu\/wp-content\/uploads\/2021\/07\/veselin-at-media-couching_0-1024x768.jpg\" srcset=\"https:\/\/euneighbourseast.eu\/wp-content\/uploads\/2021\/07\/veselin-at-media-couching_0-300x225.jpg 300w, https:\/\/euneighbourseast.eu\/wp-content\/uploads\/2021\/07\/veselin-at-media-couching_0-1024x768.jpg 1024w, https:\/\/euneighbourseast.eu\/wp-content\/uploads\/2021\/07\/veselin-at-media-couching_0-768x576.jpg 768w, https:\/\/euneighbourseast.eu\/wp-content\/uploads\/2021\/07\/veselin-at-media-couching_0-1536x1152.jpg 1536w, https:\/\/euneighbourseast.eu\/wp-content\/uploads\/2021\/07\/veselin-at-media-couching_0.jpg 2016w\" \/><div class=\"euflexslider__title\">L-r: Veselin Va\u010dkov (Lidov\u00e9 noviny) talks to Anna Israelyan, editor-in-chief of Armenian on-line media &#8222;Aravot.am&#8221;<\/div><\/li><\/ul><\/div><!--flexslider end-->\n\n\n\n<p>Operarea unei afaceri mass-media de succes pe o pia\u021b\u0103 mic\u0103 este o provocare \u00een sine, potrivit Ludmilei Chekina, CEO la <a href=\"https:\/\/www.tut.by\/\">TUT.BY<\/a>, portalul de \u0219tiri online principal din Belarus, care angajeaz\u0103 50 redactori \u0219i este citit de 42.9% din to\u021bi utilizatorii de internet din Belarus.<\/p>\n\n\n\n<p><em>\u201cUn model financiar de succes permite unei institu\u021bii mediatice independente s\u0103 supravie\u021buiasc\u0103,\u201d<\/em> spune ea. <em>\u201cProfitabilitatea mai mare permite, de asemenea, unei institu\u021bii mediatice s\u0103 fie independent\u0103 de agen\u021biile de publicitate mari.\u201d<\/em><\/p>\n\n\n\n<p>De\u0219i compania a crescut de la start-up \u00een 2000 la un juc\u0103tor major din media digital\u0103, dependen\u021ba sa de pia\u021ba de publicitate din Belarus \u0219i cre\u0219terea concuren\u021bei online, inclusiv din partea juc\u0103torilor str\u0103ini, a \u00eensemnat c\u0103 TUT.BY trebuia s\u0103-\u0219i dezvolte structura organiza\u021bional\u0103 \u0219i s\u0103 introduc\u0103 procese opera\u021bionale mai bune pentru a fi cu un pas \u00eenainte.<\/p>\n\n\n\n<p>Pentru a face acest lucru, s-a adresat <a href=\"http:\/\/www.ebrd.com\/work-with-us\/advice-for-small-businesses\/overview.html\">programului Asisten\u021b\u0103 pentru \u00centreprinderile Mici<\/a> finan\u021bat de UE, implementat de Banca European\u0103 pentru Reconstruc\u021bie \u0219i Dezvoltare, care a conectat TUT.BY cu o echip\u0103 de consultan\u021bi interna\u021bionali de afaceri. <em>\u201cProiectul a ajutat compania s\u0103-\u0219i \u00eembun\u0103t\u0103\u021beasc\u0103 semnificativ performan\u021ba opera\u021bional\u0103, a oferit asisten\u021b\u0103 pentru dezvoltarea sectorului video \u0219i a buget\u0103rii, precum \u0219i i-a permis s\u0103 ia anumite decizii strategice care i-au schimbat structura,\u201d <\/em>a spus Chekina.<\/p>\n\n\n\n<p>Ca rezultat, c\u00e2\u0219tigurile au crescut cu 20%. <em>\u201cCu siguran\u021b\u0103, capacitatea \u00eembun\u0103t\u0103\u021bit\u0103 de c\u00e2\u0219tig a sporit treptat bugetul editorial \u0219i num\u0103rul de jurnali\u0219ti angaja\u021bi,\u201d spune ea, ad\u0103ug\u00e2nd: \u201dCapacitatea noastr\u0103 de a c\u00e2\u0219tiga ne ajut\u0103 s\u0103 ne p\u0103str\u0103m independen\u021ba.\u201d<\/em><\/p>\n\n\n\n<p><span lang=\"RO-MO\">Liudmila<\/span> Chekina prive\u0219te cu <span lang=\"RO-MO\">\u00eencredere \u00een viitor<\/span>, <span lang=\"RO-MO\">fiind<\/span> <span lang=\"RO-MO\">con\u0219tient\u0103 de necesitatea diversific\u0103rii pentru cre\u0219tere<\/span>: \u201c<em><span lang=\"RO-MO\">\u00cen \u021b\u0103rile mici<\/span><\/em><em><span lang=\"EN-US\">, <\/span><\/em><em><span lang=\"RO-MO\">pia\u021ba limitat\u0103 este o problem\u0103 cheie pentru mass-media care opereaz\u0103 pe baza unui model publicitar<\/span><\/em><em><span lang=\"EN-US\">. <\/span><\/em><em><span lang=\"RO-MO\">Prin urmare<\/span><\/em><em><span lang=\"EN-US\">, <\/span><\/em><em><span lang=\"RO-MO\">noi credem c\u0103 dezvoltarea proiectelor de con\u021binut cu posibilitatea de extindere pe pie\u021be mai mari \u0219i cooperare cu companii de servicii de top de pe alte pie\u021be<\/span><\/em><em><span lang=\"EN-US\">\u2026 <\/span><\/em><em><span lang=\"RO-MO\">sunt strategiile cele mai prospective \u0219i eficiente<\/span><\/em><em><span lang=\"EN-US\">.\u201d<\/span><\/em><\/p>\n\n\n<!--flexslider start--><div class=\"flexslider euflexslider\"><ul class=\"slides\"><li><img decoding=\"async\" src=\"https:\/\/euneighbourseast.eu\/wp-content\/uploads\/2021\/07\/chekina_lyudmila_tutby_0-1024x683.jpg\" srcset=\"https:\/\/euneighbourseast.eu\/wp-content\/uploads\/2021\/07\/chekina_lyudmila_tutby_0-300x200.jpg 300w, https:\/\/euneighbourseast.eu\/wp-content\/uploads\/2021\/07\/chekina_lyudmila_tutby_0-1024x683.jpg 1024w, https:\/\/euneighbourseast.eu\/wp-content\/uploads\/2021\/07\/chekina_lyudmila_tutby_0-768x512.jpg 768w, https:\/\/euneighbourseast.eu\/wp-content\/uploads\/2021\/07\/chekina_lyudmila_tutby_0-1536x1024.jpg 1536w, https:\/\/euneighbourseast.eu\/wp-content\/uploads\/2021\/07\/chekina_lyudmila_tutby_0-2048x1365.jpg 2048w\" \/><div class=\"euflexslider__title\">Lyudmila Chekina, CEO at TUT.BY, the leading online news portal in Belarus<\/div><\/li><li><img decoding=\"async\" src=\"https:\/\/euneighbourseast.eu\/wp-content\/uploads\/2021\/07\/foto_ofisa_tutby_0-1024x559.jpg\" srcset=\"https:\/\/euneighbourseast.eu\/wp-content\/uploads\/2021\/07\/foto_ofisa_tutby_0-300x164.jpg 300w, https:\/\/euneighbourseast.eu\/wp-content\/uploads\/2021\/07\/foto_ofisa_tutby_0-1024x559.jpg 1024w, https:\/\/euneighbourseast.eu\/wp-content\/uploads\/2021\/07\/foto_ofisa_tutby_0-768x419.jpg 768w, https:\/\/euneighbourseast.eu\/wp-content\/uploads\/2021\/07\/foto_ofisa_tutby_0-1536x838.jpg 1536w, https:\/\/euneighbourseast.eu\/wp-content\/uploads\/2021\/07\/foto_ofisa_tutby_0-2048x1118.jpg 2048w\" \/><div class=\"euflexslider__title\">Office of TUT.BY, leading online news portal in Belarus<\/div><\/li><\/ul><\/div><!--flexslider end-->\n\n\n\n<p>\u00cen&nbsp; Ziua Mondial\u0103 a Libert\u0103\u021bii Presei, ne reamintim c\u0103 mass-media independent\u0103 are nevoie de un model de afaceri durabil pentru a continua s\u0103 publice istorii.<\/p>\n\n\n\n<p><em>\u201cConducerea unei institu\u021bii media nu \u00eenseamn\u0103 doar scrierea articolelor,\u201d <\/em>Veselin Va\u010dkov aminte\u0219te participan\u021bilor la atelierele sale privind managementul media. <em>\u201cDurabilitatea est mai mult o provocare dec\u00e2t o calitate. \u0218i cu c\u00e2t mass-media este mai de succes din punct de vedere economic, cu at\u00e2t mai liberi suntem ca jurnali\u0219ti.\u201d<\/em><\/p>\n\n\n\n<p>***<\/p>\n\n\n\n<p><strong>Autor: Kosta St. Pavlowitch<\/strong> (fost jurnalist BBC, contribuitor la Radio France Internationale \u0219i Redactor-\u0218ef al ziarului Cyprus Mail).<\/p>\n\n\n\n<p><strong>OPEN Media Hub \u2013 Centrul Media Deschis<\/strong><\/p>\n\n\n\n<p>OPEN Media Hub este un proiect finan\u021bat de UE, care sprijin\u0103 profesioni\u0219tii din domeniul mass-media din toat\u0103 zona de Vecin\u0103tate a UE. &nbsp;Un total de 753 de oameni au beneficiat de ac\u021biunile de management al mass-media din cadrul proiectului din regiunea Vecin\u0103t\u0103\u021bii, incluz\u00e2nd 244 manageri media individuali, continu\u00e2nd cu consult\u0103ri interne cu privire la management pentru mass-media independent\u0103 selectat\u0103. Cele patru cursuri online ale Centrului Media \u2013 care sunt deschise tuturor \u0219i sunt disponibile \u0219i \u00een limba rus\u0103 \u2013 au fost urmate de 350 utilizatori, cu 148 de oameni particip\u00e2nd la cursul privind managementul mass-media. <a href=\"http:\/\/www.openmediahub.com\/\">www.openmediahub.com<\/a> <a href=\"http:\/\/www.openmediahub.com\/e-learning\">www.openmediahub.com\/e-learning<\/a><\/p>\n\n\n\n<p><strong>Fondul European pentru Democra\u021bie<\/strong><\/p>\n\n\n\n<p>Fondul European pentru Democra\u021bie (FED) este o organiza\u021bie independent\u0103 de acordare a granturilor care sprijin\u0103 actorii schimb\u0103rii democratice \u00een Vecin\u0103tatea European\u0103 \u0219i dincolo de aceasta. Este o ini\u021biativ\u0103 comun\u0103 a statelor membre \u0219i institu\u021biilor UE, \u0219i prime\u0219te finan\u021bare din partea UE pentru a-\u0219i acoperi costurile opera\u021bionale. FED sprijin\u0103 organiza\u021biile pro-democratice ale societ\u0103\u021bii civile, mi\u0219c\u0103rile \u0219i activi\u0219tii individuali, care ac\u021bioneaz\u0103 \u00een favoarea sistemului multipartid pluralist, indiferent de m\u0103rimea lor sau de statutul lor formal, precum \u0219i mass-mediei independente \u0219i jurnali\u0219tilor. Sprijinul mass-mediei independente este un domeniu cheie al activit\u0103\u021bii FED \u00een vecin\u0103tatea UE. <a href=\"http:\/\/www.democracyendowment.eu\/\">www.democracyendowment.eu<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00cen fiecare an, pe data de 3 mai, este marcat\u0103 Ziua Mondial\u0103 a Libert\u0103\u021bii Presei. Este o zi \u00een care ni se reaminte\u0219te rolul mass-mediei libere ca element esen\u021bial al democra\u021biei, importan\u021ba pluralismului mediatic, semnifica\u021bia jurnalismului obiectiv, calitativ, etic pentru informarea cet\u0103\u021benilor \u0219i ap\u0103rarea intereselor lor, tragerea la r\u0103spundere a celor de la putere. Auzim multe despre independen\u021b\u0103, dar mai pu\u021bin despre ceea ce \u00eenseamn\u0103 cu adev\u0103rat independen\u021ba. Ne g\u00e2ndim la opinia independent\u0103, la jurnali\u0219tii care investigheaz\u0103, care se confrunt\u0103 adesea cu cele mai directe amenin\u021b\u0103ri, \u00eens\u0103 cu mult mai pu\u021bin la managerii institu\u021biilor media din oficiile din spatele lor,<\/p>\n","protected":false},"author":24,"featured_media":84113,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_eb_attr":"","pgc_sgb_lightbox_settings":"","footnotes":""},"categories":[430],"tags":[],"post_flags":[1866],"countries":[1074,1075,1076,1077,1078,1079],"eunlocking_industries":[],"locations":[],"opportunity_categories":[],"publication_types":[],"topics":[818,807],"yea_countries":[],"yea_event_places":[],"activity_types":[],"class_list":["post-106739","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-stories","post_flag-not-featured-ro","country-armenia","country-azerbaijan","country-belarus","country-georgia","country-moldova","country-ukraine","topic-media","topic-eastern-partnership"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mass-media sustenabil\u0103: cheia spre independen\u021b\u0103 - EU NEIGHBOURS east<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/euneighbourseast.eu\/ro\/news\/stories\/mass-media-sustenabila-cheia-spre-independenta\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mass-media sustenabil\u0103: cheia spre independen\u021b\u0103 - EU NEIGHBOURS east\" \/>\n<meta property=\"og:description\" content=\"\u00cen fiecare an, pe data de 3 mai, este marcat\u0103 Ziua Mondial\u0103 a Libert\u0103\u021bii Presei. 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