{"id":261559,"date":"2023-09-12T17:48:36","date_gmt":"2023-09-12T17:48:36","guid":{"rendered":"https:\/\/euneighbourseast.eu\/?page_id=261559"},"modified":"2023-09-15T10:16:08","modified_gmt":"2023-09-15T10:16:08","slug":"management-kit","status":"publish","type":"page","link":"https:\/\/euneighbourseast.eu\/ro\/media\/e-courses\/management-kit\/","title":{"rendered":"CURS ONLINE: Kit de management pentru managerii de pres\u0103"},"content":{"rendered":"<h1>CURS ONLINE: Kit de management pentru managerii de pres\u0103 <\/h1>\n<div>\n<h3><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/euneighbourseast.eu\/wp-content\/uploads\/2023\/05\/zoe-porter-220x300.jpeg\" alt=\"\" width=\"220\" height=\"300\" class=\"alignleft size-medium wp-image-242790\" srcset=\"https:\/\/euneighbourseast.eu\/wp-content\/uploads\/2023\/05\/zoe-porter-220x300.jpeg 220w, https:\/\/euneighbourseast.eu\/wp-content\/uploads\/2023\/05\/zoe-porter-752x1024.jpeg 752w, https:\/\/euneighbourseast.eu\/wp-content\/uploads\/2023\/05\/zoe-porter-768x1046.jpeg 768w, https:\/\/euneighbourseast.eu\/wp-content\/uploads\/2023\/05\/zoe-porter-1128x1536.jpeg 1128w, https:\/\/euneighbourseast.eu\/wp-content\/uploads\/2023\/05\/zoe-porter.jpeg 1381w\" sizes=\"(max-width: 220px) 100vw, 220px\" \/>Zoe Porter<\/h3>\n<h4>Consultant independent Londra, Regatul Unit<\/h4>\n<p>Zoe are o experien\u021b\u0103 de 30 de ani \u00een industria media, cel mai recent lucr\u00e2nd pentru BBC \u00een func\u021bii de conducere. \u00cen calitate de editor senior, ea a condus postul interna\u021bional de \u0219tiri al BBC, inclusiv birourile de \u0219tiri din Singapore \u0219i Washington DC, precum \u0219i principala emisiune TV matinal\u0103 a BBC \u00een Marea Britanie. A lucrat la dezvoltarea digital\u0103 \u00een cadrul serviciilor interna\u021bionale de \u0219tiri \u0219i a condus lansarea primelor buletine de \u0219tiri scurte ale BBC pentru dispozitive mobile. Ea are, de asemenea, experien\u021b\u0103 \u00een managementul schimb\u0103rii, conduc\u00e2nd proiecte de dezvoltare \u00een cadrul BBC. \u00cen calitate de consultant media, ea consiliaz\u0103 institu\u021biile media cu privire la tranzi\u021bia digital\u0103 \u0219i reorganizarea redac\u021biilor. De-a lungul carierei, ea a lucrat ca reporter \u0219i prezentator, precum \u0219i ca produc\u0103tor de programe de \u0219tiri de ultima or\u0103 \u00een teren \u0219i \u00een direct \u00een studiou. <\/p>\n<\/div>\n<div>\n<h3><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/euneighbourseast.eu\/wp-content\/uploads\/2023\/05\/natalia-mumladze-300x297.jpeg\" alt=\"\" width=\"215\" height=\"300\" class=\"alignleft size-medium wp-image-242782\" \/>Natalia Mumladze<\/h3>\n<h4>Directoare a Departamentului \u0218tiri Palitra Media, Tbilisi, Georgia<\/h4>\n<p>Natalia conduce de mai bine de zece ani redac\u021bia multimedia a celei mai mari corpora\u021bii media din Georgia Palitra Media. Sub conducerea ei, redac\u021bia a fost transformat\u0103 \u00eentr-o gam\u0103 divers\u0103 de site-uri de \u0219tiri \u0219i de ni\u0219\u0103 cu cea mai mare audien\u021b\u0103 din \u021bar\u0103. Rolul ei principal \u00een redac\u021bie este crearea unui spa\u021biu de lucru modern \u0219i confortabil pentru colaborarea \u00eentre diferite echipe media \u0219i men\u021binerea sustenabilit\u0103\u021bii financiare a organiza\u021biei.<\/p>\n<p>Natalia a mai lucrat ca produc\u0103tor TV \u0219i jurnalist. Asta o ajut\u0103 s\u0103 \u00een\u021beleag\u0103 mai bine nevoile echipelor media \u0219i importan\u021ba jurnalismului inovator \u0219i de calitate.<\/p>\n<\/div>\n<hr>\n<div>\n<h3>Prezentare general\u0103<\/h3>\n<p>Acest kit de management este o resurs\u0103 pentru managerii institu\u021biilor media din \u021b\u0103rile <strong>Parteneriatului Estic (PE)<\/strong> al Uniunii Europene (\u0219ase \u021b\u0103ri partenere din Europa de Est: Armenia, Azerbaidjan, Belarus, Georgia, Republica Moldova \u0219i Ucraina).<\/p>\n<p>Kitul are menirea de a oferi suport editorilor din institu\u021biile media independente \u00een procesul de mentorat \u0219i instruire. Scopul ghidului este de a-i ajuta pe ace\u0219tia s\u0103 \u00een\u021beleag\u0103 \u0219i s\u0103 implementeze \u00een practic\u0103 bazele managementului editorial prin modele de documente esen\u021biale \u0219i video-uri relevante.<\/p>\n<\/div>\n<h3>Obiective<\/h3>\n<div>\n<p><strong>&gt;<\/strong> A ajuta redactorii-\u0219efi s\u0103 adopte o abordare strategic\u0103 atunci c\u00e2nd extind oferta editorial\u0103 (de la liniar) la multimedia.<\/p>\n<\/div>\n<div>\n<p><strong>&gt;<\/strong> A oferi consultan\u021b\u0103 \u00een procesul de luare a deciziilor \u0219i dezvoltarea strategiilor pe termen lung \u0219i scurt, cum ar fi planificarea \u0219i realizarea produselor multimedia, inclusiv pe mai multe platforme.<\/p>\n<\/div>\n<div>\n<p><strong>&gt;<\/strong> A oferi suport \u00een procesul organiz\u0103rii activit\u0103\u021bii echipelor \u00een redac\u021biile multimedia, inclusiv cu modele de organigrame \u0219i fi\u0219e de post. <\/p>\n<\/div>\n<div>\n<p><strong>&gt;<\/strong> A contribui la con\u0219tientizarea dimensiunii de gen prin intermediul politicilor interne privind egalitatea de \u0219anse \u00eentre femei \u0219i b\u0103rba\u021bi \u00een redac\u021bii.<\/p>\n<\/div>\n<div>\n<h3>Specifica\u021bii<\/h3>\n<p>Kitul este folosit \u0219i distribuit redac\u021biilor ca parte a asisten\u021bei de mentorat \u00een managementul afacerilor oferit de exper\u021bii UE4IM. Acesta ofer\u0103:<\/p>\n<ul>\n<li>O abordare inteligent\u0103 \u00een organizarea muncii \u00een redac\u021bie (modele de organigrame care pot fi adaptate la necesit\u0103\u021bile redac\u021biei)<\/li>\n<li>O descriere a rela\u021biei dintre diferitele posturi \u0219i departamente<\/li>\n<li>Video-uri pentru a scoate \u00een eviden\u021b\u0103 dilemele frecvente, cu sfaturi de specialitate<\/li>\n<\/ul>\n<h3>Grupuri \u021bint\u0103 <\/h3>\n<p>Grupul principal: redactorii \u0219i managerii redac\u021biilor independente din \u021b\u0103rile PE al UE.<\/p>\n<p>Grupul secundar: mentori locali \u00een management \u0219i afaceri implica\u021bi \u00een procesul de asisten\u021b\u0103 a redac\u021biilor \u00een implementarea modelor de afaceri eficiente \u0219i de sustenabilitate financiar\u0103.<\/p>\n<\/div>\n<hr>\n<div>\n<h3>Con\u021binut<\/h3>\n<h4><a href=\"#part-1\">1. Introducere \u00een kitul de management<\/a><\/h4>\n<p>Abordare general\u0103 privind managementul \u0219i motiva\u021bia schimb\u0103rii<br \/>Consultan\u021b\u0103 privind planificarea \u0219i realizarea produselor multimedia<br \/>Consultan\u021b\u0103 privind diversificarea surselor de venit  <\/p>\n<h4><a href=\"#part-2\">2. Ghiduri cu privire la structura redac\u021biei <\/a><\/h4>\n<p>Ghid privind structura organiza\u021bional\u0103 \u0219i posturi de baz\u0103<br \/>Explicarea conexiunilor dintre diferite posturi<br \/>Exemple de fi\u0219e de post<\/p>\n<h4><a href=\"#part-3\">3. Politici de promovare a egalit\u0103\u021bii<\/a><\/h4>\n<p>Ghid dedicat politicilor interne privind egalitatea de \u0219anse pentru femei la locul de munc\u0103<\/p>\n<h4><a href=\"#part-4\">4. Video-uri relevante <\/a><\/h4>\n<p>Video-uri scurte cu exper\u021bi locali \u0219i interna\u021bionali<\/p>\n<\/div>\n<hr>\n<div>\n<h3><a name=\"part-1\"><\/a>1. Introducere \u00een kitul de management<\/h3>\n<p><strong>Acest kit prezint\u0103 o viziune privind gestionarea echipelor de \u0219tiri care produc materiale jurnalistice pentru mai multe platforme. Ghidul explic\u0103 de ce politica editorial\u0103 multimedia va stimula modelul dvs. de afaceri, precum \u0219i v\u0103 va \u00eembun\u0103t\u0103\u021bi reputa\u021bia ca angajator.<\/strong><\/p>\n<\/div>\n<ul>\n<li>\n<h3>De ce ar trebui s\u0103 face\u021bi schimb\u0103ri \u00een redac\u021bie? <\/h3>\n<div>\n<p>Audien\u021ba: pentru a servi mai bine publicul care caut\u0103 \u0219tiri din mai multe surse dec\u00e2t din cele tradi\u021bionale ca radioul, televiziunea sau site-urile web. Pentru a cre\u0219te audien\u021ba \u00een r\u00e2ndul publicului t\u00e2n\u0103r \u0219i loialitatea fa\u021b\u0103 brand. <\/p>\n<p>De exemplu, pentru a r\u0103spunde la deprinderea tinerilor (de 16-24 de ani) de a consuma \u0219tiri pe re\u021belele sociale, precum YouTube, Instagram \u0219i TikTok. <\/p>\n<p>Venituri: poate contribui la cre\u0219terea veniturilor din publicitatea nativ\u0103, precum \u0219i din publicitatea tradi\u021bional\u0103. A\u0219a institu\u021bia dvs. va deveni mai rezistent\u0103 la schimb\u0103ri. <\/p>\n<p>Reputa\u021bie: cre\u0219terea ponderii jurnalismului digital poate \u00eembun\u0103t\u0103\u021bi modul \u00een care institu\u021bia dvs. este perceput\u0103 de c\u0103tre clien\u021bi \u0219i devine accesibil\u0103 mai multor persoane pe o varietate de platforme, astfel v\u0103 consolida\u021bi brandul ca furnizor de \u0219tiri independent. <\/p>\n<\/div>\n<\/li>\n<li>\n<h3>Cum se poate schimba redac\u021bia de \u0219tiri? <\/h3>\n<div>\n<p>Reorganizare: managerii pot face schimb\u0103ri organiza\u021bionale cu scopul de a cre\u0219te ponderea re\u021belelor sociale \u0219i a con\u021binutului digital.<\/p>\n<p>De exemplu, reorganizarea redac\u021biei pentru a produce mai mult con\u021binut pe re\u021bele sociale poate implica l\u0103rgirea responsabilit\u0103\u021bilor angaja\u021bilor pentru a deveni mai axa\u021bi pe multimedia, schimbarea controlului managerial pentru a include \u0219i re\u021belele sociale sau a comasa planificarea \u0219i realizarea subiectelor pe diferite platforme pentru a utiliza mai eficient poten\u021bialul jurnalistic existent. A\u021bi putea decide ca jurnalismul digital s\u0103 aib\u0103 o pondere mai mare fa\u021b\u0103 de alte platforme. <\/p>\n<p>Strategie: planific\u00e2ndu-v\u0103 \u0219i declar\u00e2ndu-v\u0103 inten\u021biile de schimbare \u0219i \u00eemp\u0103rt\u0103\u0219ind acest lucru cu echipele dvs., to\u021bi vor \u0219ti ce au de f\u0103cut \u0219i cum inten\u021biona\u021bi s\u0103 v\u0103 realiza\u021bi scopul. <\/p>\n<\/div>\n<\/li>\n<li>\n<h3>Cum pot managerii s\u0103 contribuie la succesul afacerii? <\/h3>\n<div>\n<p>Mentorat: managerii pot lucra cu mentori care vor da sfaturi \u0219i sus\u021bine schimb\u0103rile. Ei ar trebui s\u0103 g\u00e2ndeasc\u0103 strategic, stabilind obiective pe o perioad\u0103 de timp specific\u0103 \u0219i planific\u00e2nd cum s\u0103 le ating\u0103. <\/p>\n<p>Comunicare: Managerii ar trebui s\u0103 se asigure c\u0103 to\u021bi angaja\u021bii \u0219tiu care sunt obiectivele, av\u00e2nd o comunicare clar\u0103 cu echipele \u0219i oferind instruire pentru oricine are nevoie. Comunicarea ar trebui s\u0103 includ\u0103 \u0219edin\u021be personale, precum \u0219i e-mailuri \/ mesaje. Comunicarea trebuie s\u0103 fie permanent\u0103. <\/p>\n<p>Prin adoptarea unei abord\u0103ri strategice a schimb\u0103rii, redac\u021biile vor avea o viziune clar\u0103 cu privire la ceea ce doresc s\u0103 realizeze \u0219i \u00een acest fel vor avea mai multe \u0219anse s\u0103 reu\u0219easc\u0103. <\/p>\n<\/div>\n<\/li>\n<\/ul>\n<div>\n<h3>Planificarea \u0219i realizarea produselor multimedia <\/h3>\n<p><strong>\u00cenainte de a face modific\u0103ri structurale \u00eentr-o redac\u021bie trebuie s\u0103 reflecta\u021bi la modul \u00een care jurnalismul pe care-l face\u021bi este planificat \u0219i aplicat. \u00centr-o redac\u021bie multimedia, cu c\u00e2t echipele lucreaz\u0103 mai bine \u00eempreun\u0103 la un subiect, cu at\u00e2t probabilitatea e mai mare ca materialul produs s\u0103 fie v\u0103zut \u0219i auzit de un public mai larg.<\/strong><\/p>\n<\/div>\n<ul>\n<li>\n<h3>Cum func\u021bioneaz\u0103 planificarea \u0219i realizarea produselor multimedia?<\/h3>\n<div>\n<p>E necesar ca toate echipele de \u0219tiri s\u0103 fie reunite \u00eentr-o singur\u0103 redac\u021bie, pentru a discuta \u0219i planifica produsele jurnalistice \u0219i pentru a \u00eemp\u0103rt\u0103\u0219i idei \u0219i subiecte. E vorba de o \u0219edin\u021b\u0103 redac\u021bionale \u00een fiecare zi la care particip\u0103 toat\u0103 lumea (sau un reprezentant din fiecare echip\u0103). <\/p>\n<p>Un editor de \u0219tiri va facilita \u0219i coordona \u0219edin\u021ba, ghid\u00e2nd deciziile editoriale \u0219i ajut\u00e2nd la prioritizarea subiectelor. <\/p>\n<p>Institu\u021biile media mai mari pot avea, de asemenea, \u0219edin\u021be zilnice sau s\u0103pt\u0103m\u00e2nale de planificare, pentru a discuta idei privind strategiile editoriale pe termen lung, \u0219tirile din ziua urm\u0103toare, precum \u0219i proiectele speciale.<\/p>\n<p>Unele redac\u021bii pot include \u00een organigram\u0103 postul de editor responsabil de planificare \u0219i organizare, care va supraveghea procesul de planificare \u0219i realizare a tuturor subiectelor, asigur\u00e2ndu-se c\u0103 redac\u021bia produce materiale pentru toate platformele. Acest editor decide ce teme merit\u0103 s\u0103 fie urm\u0103rite \u0219i cum s\u0103 fie redate. El vor lucra \u00eendeaproape cu to\u021bi jurnali\u0219tii, precum \u0219i cu colegii responsabili de publicitate \u0219i v\u00e2nz\u0103ri.<\/p>\n<\/div>\n<\/li>\n<li>\n<h3>Cum o echip\u0103 mic\u0103 poate folosi mai eficient jurnali\u0219tii? <\/h3>\n<div>\n<p>Chiar \u0219i o redac\u021bie mic\u0103 poate reuni zilnic to\u021bi jurnali\u0219tii pentru a planifica subiectele \u0219i pentru a discuta idei, informa\u021bii \u0219i resurse. \u0218edin\u021ba poate avea loc \u00een redac\u021bie sau online, pe o platform\u0103 de videoconferin\u021b\u0103. <\/p>\n<p>Editorii de \u0219tiri ar trebui s\u0103 foloseasc\u0103 datele disponibile \u00een timp real pentru a \u00een\u021belege impactul subiectelor la public pe diferite platforme.<\/p>\n<p>To\u021bi jurnali\u0219tii din redac\u021bie vor \u0219ti cine documenteaz\u0103 un subiect \u0219i cine produce \u0219tiri, precum \u0219i care ar putea fi impactul materialelor la public. Materialele realizate trebuie partajate \u00eentre colegi la etapa de draft final \u0219i re-versionate pentru diferite platforme (multimedia).<\/p>\n<p>La o nou\u0103 \u0219edin\u021b\u0103 sau \u00eentr-un grup pe o aplica\u021bie de mesagerie jurnali\u0219tii pot fi informa\u021bi \u00een timpul zilei despre evolu\u021bia subiectelor. <\/p>\n<\/div>\n<\/li>\n<li>\n<h3>Ce pute\u021bi face ca materialele dvs. s\u0103 ajung\u0103 la c\u00e2t mai mul\u021bi oameni? <\/h3>\n<div>\n<p>Prin realizarea \u0219tirilor multimedia pentru mai multe (sau c\u00e2teva) platforme.<\/p>\n<p>Prin partajarea video-urilor \u0219i \u0219tirilor \u00eentre echipe \u0219i rescrierea materialelor de baz\u0103 pentru mai multe platforme media.<\/p>\n<p>Digitalul are prioritate: prin promovarea rapid\u0103 a materialelor, astfel \u00eenc\u00e2t acestea s\u0103 fie v\u0103zute \u0219i partajate pe re\u021belele sociale \u00eenainte de buletinele sau programele de \u0219tiri principale. <\/p>\n<\/div>\n<\/li>\n<li>\n<h3>Cum afl\u0103 angaja\u021bii despre ceea ce se \u00eent\u00e2mpl\u0103 \u00een redac\u021bie?   <\/h3>\n<div>\n<p>Crea\u021bi \u0219i actualiza\u021bi o agend\u0103 online pentru o mai bun\u0103 planificare, la care s\u0103 aib\u0103 acces to\u021bi angaja\u021bii. <\/p>\n<p>\u021aine\u021bi-i pe to\u021bi la curent \u00een timpul zilei pe m\u0103sur\u0103 ce subiectele se schimb\u0103. <\/p>\n<p>Reportajele exclusive sau proiectele speciale pot fi realizate \u00een mai multe formate, astfel \u00eenc\u00e2t toate platformele dvs. media s\u0103 le poat\u0103 publica simultan.<\/p>\n<\/div>\n<\/li>\n<li>\n<h3>Cum \u00ee\u0219i p\u0103streaz\u0103 unicitatea unele platforme media (de exemplu, site-uri web sau radio)? <\/h3>\n<div>\n<p>\u00cen\u021belege\u021bi ce apreciaz\u0103 \u0219i \u00eemp\u0103rt\u0103\u0219esc diferite segmente de public utiliz\u00e2nd anali\u0219ti de date \u0219i alte tehnici. Utiliza\u021bi aceste cuno\u0219tin\u021be pentru a v\u0103 modela con\u021binutul. Acest lucru poate ar\u0103ta ce subiecte sunt urm\u0103rite pe mai multe platforme, folosind acela\u0219i con\u021binut, dar \u00een stiluri diferite de expunere sau editare.<\/p>\n<p>Ve\u021bi publica online sau ve\u021bi difuza la radio versiuni mai lungi \u0219i detaliate ale materialelor \u0219i despre asta trebuie s\u0103 \u0219tie publicul dvs.<\/p>\n<p>Jurnali\u0219tii gestioneaz\u0103 con\u021binutul pentru platforme specifice \u0219i produc \u0219tiri pentru diferite platforme \u00een baza aceluia\u0219i material. De exemplu, editorul online va gestiona con\u021binutul pentru site, iar produc\u0103torul social media va gestiona toate post\u0103rile pe re\u021belele sociale. <\/p>\n<p>Unele materiale vor ap\u0103rea \u00een continuare pe o singur\u0103 platform\u0103 dac\u0103 nu sunt potrivite pentru alte tipuri de media.<\/p>\n<\/div>\n<\/li>\n<\/ul>\n<hr>\n<div>\n<h3>Studiu de caz \u2013 \u0219edin\u021ba zilnic\u0103 la BBC News <\/h3>\n<p>Redac\u021bia BBC News se \u00eentrune\u0219te \u00een \u0219edin\u021b\u0103 \u00een fiecare diminea\u021b\u0103 \u00een zilele lucr\u0103toare, fiind condus\u0103 de un editor senior sau \u0219eful Departamentului \u0218tiri. La \u0219edin\u021b\u0103 particip\u0103 reprezentan\u021bii tuturor subdiviziunilor. <\/p>\n<p>Editorul responsabil de planificare preg\u0103te\u0219te o agend\u0103 comun\u0103 a subiectelor. Diminea\u021ba devreme agenda este actualizat\u0103 cu cele mai recente evolu\u021bii \u0219i este discutat\u0103 \u00een cadrul \u0219edin\u021bei de planificare: at\u00e2t aspecte privind realizarea materialelor, c\u00e2t \u0219i probleme editoriale. La \u0219edin\u021b\u0103 se discut\u0103 datele analitice privind impactul materialelor pe diferite canale sau platforme media. Editorul blocului de \u0219tiri de diminea\u021b\u0103 raporteaz\u0103 despre ultimele evolu\u021bii \u0219i reac\u021biile de diminea\u021b\u0103.<\/p>\n<p>To\u021bi participan\u021bii sunt \u00eencuraja\u021bi s\u0103 contribuie \u0219i s\u0103 spun\u0103 care sunt planurile lor editoriale sau opiniile cu privire la subiectele de pe agend\u0103.<\/p>\n<p>Editorii discuta \u00eempreun\u0103 diverse aspecte editoriale importante, \u00eemp\u0103rt\u0103\u0219ind cuno\u0219tin\u021be \u0219i informa\u021bii. Ei vor afla despre interviuri exclusive planificate. Scopul \u0219edin\u021bei e ca fiecare subdiviziune s\u0103 afle ce fac ceilal\u021bi colegi. Editorii pot decide apoi ce subiecte s\u0103 urm\u0103reasc\u0103 \u0219i cum s\u0103 le expun\u0103 \u00eentr-un mod potrivit pentru publicul \u0219i platforma lor. \u00cen timpul zilei, ei fac share la texte, video-uri \u0219i fotografii pe m\u0103sur\u0103 ce ele sunt gata.<\/p>\n<p>C\u00e2nd e un subiect important, la \u0219edin\u021b\u0103 particip\u0103 \u0219i reporterul care e pe teren la fa\u021ba locului. Sau dac\u0103 la mijloc e o problem\u0103 juridic\u0103 dificil\u0103, atunci particip\u0103 \u0219i un avocat, astfel \u00eenc\u00e2t toat\u0103 lumea s\u0103 cunoasc\u0103 aspectele juridice din prima surs\u0103. A doua \u0219edin\u021b\u0103 a zilei are loc mai t\u00e2rziu \u00een cursul zilei pentru a discuta \u0219tirile de ultima or\u0103 \u0219i pentru a planifica subiectele pentru a doua zi.<\/p>\n<p>BBC News are un portal intern comun pentru video-uri \u0219i fotografii, astfel \u00eenc\u00e2t toate echipele le pot accesa imediat ce sunt \u00eenc\u0103rcate. Scripturile finalizate pot fi citite de alte echipe pentru a reduce la minimum duplicarea document\u0103rii aceluia\u0219i subiect \u0219i verificarea faptelor (fact checking).<\/p>\n<p>Formatul \u0219edin\u021bei s-a schimba \u00een timp \u0219i acum se pune accent pe con\u021binutul digital, re\u021bele sociale \u0219i video-urile digitale, asta fiind o preocupare permanent\u0103 pentru BBC News.<\/p>\n<\/div>\n<hr>\n<div>\n<h3>Diversificarea surselor de venit<\/h3>\n<p><strong>Sustenabilitatea financiar\u0103 este una dintre cele mai mari provoc\u0103ri pentru redac\u021biile moderne. Cre\u0219terea produc\u021biei multimedia v\u0103 poate ajuta s\u0103 genera\u021bi noi surse de venit, produc\u00e2nd \u00een acela\u0219i timp con\u021binut de calitate. Aceasta va ajuta redac\u021biile s\u0103 fie mai rezistente la schimb\u0103rile viitoare. Managerii trebuie s\u0103 g\u0103seasc\u0103 un echilibru \u00eentre con\u021binutul editorial \u0219i cel sponsorizat.<\/strong><\/p>\n<p>\u00cen continuare s\u0103 prezent\u0103m c\u00e2teva surse de venit de luat \u00een considerare de mass-media online.<\/p>\n<p><strong>Publicitate tradi\u021bional\u0103:<\/strong> bannere, ferestre pop-up pe desktop \u0219i telefon mobil, pre-roll-uri video, video-uri sponsorizate \u00een articole, flux RSS de la organiza\u021biile partenere, monetizarea aplica\u021biei mobile.<\/p>\n<p><strong>Publicitate nativ\u0103:<\/strong> marketingul con\u021binutului, con\u021binut publicitar cu regularitate \u2013 abonament lunar cu o tax\u0103 stabilit\u0103 pentru organiza\u021biile partenere \u0219i persoane fizice (pe termen lung), con\u021binut sponsorizat, sponsorizarea unui subiect sau a unui articol. <\/p>\n<p><strong>Abonamente pentru cititori (con\u021binut paywall):<\/strong> abonamente lunare \u0219i anuale pentru cititori pentru diferite servicii \u2013 \u0219tiri, con\u021binut specializat, jocuri \u0219i calitatea de membru \u00een clubul cititorilor. Servicii speciale pentru cititori, cum ar fi o consultare la un medic sau avocat. <\/p>\n<p><strong>Elemente de comer\u021b electronic:<\/strong> marketing afiliat, implementarea propriilor servicii de comer\u021b electronic pe portalul web informa\u021bional.<\/p>\n<p><strong>Utilizarea platformelor sociale:<\/strong> monetizarea video-urilor pe Youtube. Plasarea de produse pe pagini \u0219i grupuri de Facebook, plasarea de produse pe Tik-Tok \u0219i Instagram.<\/p>\n<p><strong>Organizarea de evenimente externe:<\/strong> conferin\u021be sponsorizate, festivaluri, etc. Jurnali\u0219tii pot \u0219i ei g\u0103zdui evenimente. <\/p>\n<p><strong>Oferirea de servicii:<\/strong> instruiri tematice pentru jurnali\u0219ti, formare jurnalistic\u0103. \u0218tiri locale specializate produse pentru organiza\u021biile comanditare. <\/p>\n<p><strong>Finan\u021bare din partea organismelor \u0219i organiza\u021biilor interna\u021bionale:<\/strong> producerea de con\u021binut specific finan\u021bat de organiza\u021biile donatoare.<\/p>\n<p><strong>V\u00e2nzarea serviciilor echipei tehnice (dezvoltatori web):<\/strong> crearea de noi site-uri web pentru clien\u021bi \u0219i v\u00e2nzarea software-ului existent. <\/p>\n<p>Redac\u021biile pot recurge la o serie de surse de finan\u021bare pentru a asigura venituri constante \u0219i continuitatea afacerii. \u00cen procesul de implementare e important s\u0103 men\u021bine\u021bi o comunicare eficien\u021b\u0103 \u00eentre echipele editoriale, de v\u00e2nz\u0103ri \u0219i de marketing.<\/p>\n<\/div>\n<hr>\n<div>\n<h3>Studiu de caz \u2013 Strategia Editorial\u0103, Marketing \u0219i Financiar\u0103 a Palitra Media<\/h3>\n<p>La Palitra Media (un holding media \u00een Georgia), echipa editorial\u0103 este separat\u0103 de echipa de marketing\/v\u00e2nz\u0103ri, astfel ele planific\u0103 \u0219i bugeteaz\u0103 independent, lucr\u00e2nd la realizarea strategiei companiei-mam\u0103.<\/p>\n<p>La \u00eenceputul anului, echipele elaboreaz\u0103 un plan financiar detaliat pentru urm\u0103toarele 12 luni. Exist\u0103 un acord \u00eentre ele care ofer\u0103 drepturi exclusive companiei de marketing \/ v\u00e2nz\u0103ri de a vinde produse redac\u021biei \u0219i de a p\u0103stra 20% din profit. Redac\u021bia pl\u0103te\u0219te o tax\u0103 fix\u0103 pentru serviciile de marketing.<\/p>\n<p>Succesul \u0219i dezvoltarea ambelor domenii sunt de interes reciproc. \u00cen acela\u0219i timp, ambele echipe se g\u00e2ndesc cum s\u0103-\u0219i m\u0103reasc\u0103 veniturile \u00een mod independent \u0219i vin cu idei despre cum s\u0103 c\u00e2\u0219tige bani din con\u021binut.<\/p>\n<p>La \u0219edin\u021bele s\u0103pt\u0103m\u00e2nale ale echipelor Editorial + V\u00e2nz\u0103ri + Marketing se aprob\u0103 ideile \u0219i se decide cine le va implementa. Uneori, redac\u021bia poate decide s\u0103 monetizeze con\u021binutul independent, f\u0103r\u0103 implicarea companiei de publicitate. De exemplu, abonamente pentru cititori, servicii pentru cititori \u0219i implementarea proiectelor finan\u021bate de organiza\u021bii interna\u021bionale.<\/p>\n<p><u>Pa\u0219i \u00een planificarea \u0219i implementarea noilor idei de monetizare:<\/u><\/p>\n<ol>\n<li>Generarea \u0219i ini\u021bierea ideii (mai ales \u00een timpul \u0219edin\u021belor editoriale s\u0103pt\u0103m\u00e2nale). Fiecare editor este motivat s\u0103 prezinte propriile idei de monetizare.<\/li>\n<li>Analiza ideii \u2013 cercetarea pie\u021bei, experien\u021ba mass-media interna\u021bionale \u0219i a concuren\u021bilor. Analiza complexit\u0103\u021bii \u0219i profitabilit\u0103\u021bii proiectului.<\/li>\n<li>Consult\u0103ri cu echipele tehnice \u0219i de marketing.<\/li>\n<li>Aprobarea ideii \u0219i elaborarea unui plan de afaceri.<\/li>\n<li>Implementarea<\/li>\n<li>Testarea<\/li>\n<li>Lansarea<\/li>\n<li>Promovarea<\/li>\n<li>M\u0103surarea rezultatelor<\/li>\n<\/ol>\n<p>Un exemplu de proiect de succes implementat de redac\u021bia Palitra Media este un \u201eserviciu medical\u201d pe site-ul de s\u0103n\u0103tate Mkurnali.ge. Cititorii pot pune o \u00eentrebare unui anumit medic \u0219i pot ob\u021bine r\u0103spunsul prin intermediul redac\u021biei.<\/p>\n<\/div>\n<hr>\n<div>\n<h3><a name=\"part-2\"><\/a>2. Ghid privind structura organiza\u021bional\u0103 <\/h3>\n<p>Mai jos v\u0103 prezent\u0103m dou\u0103 exemple de organigrame care pot fi de folos managerilor care planific\u0103 s\u0103 restructureze redac\u021bia pentru a cre\u0219te con\u021binutul multimedia.<\/p>\n<p>Acestea pot fi adaptate la necesit\u0103\u021bile redac\u021biei \u0219i \u00eei pot ajuta pe manageri s\u0103 proiecteze o structur\u0103 adecvat\u0103 \u00een func\u021bie de propriile resurse \u0219i priorit\u0103\u021bi. <\/p>\n<p><u>Organigrame<\/u><\/p>\n<ul>\n<li>Un \u0219ablon pentru o redac\u021bie multimedia mare<\/li>\n<li>Un \u0219ablon simplificat pentru redac\u021bia multimedia mic\u0103<\/li>\n<\/ul>\n<\/div>\n<div><strong>A &#8211;  Organigrama nr.1 \u2013 pentru o redac\u021bie mare<\/strong><\/div>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2023\/09\/skn.png\" alt=\"A - Organisation chart one - for a larger newsroom\"><\/p>\n<div>\n<h3>Explica\u021bie<\/h3>\n<p>\u00cen aceast\u0103 organigram\u0103 sunt inclu\u0219i editori separa\u021bi pentru Online \/ Social Media, TV \u0219i Radio. Fi\u0219ele de post din sec\u021biunea urm\u0103toare ofer\u0103 mai multe informa\u021bii despre responsabilit\u0103\u021bile persoanelor cheie din redac\u021bie. De exemplu, jurnali\u0219tii multimedia pot produce con\u021binut pentru toate platformele, fiind supraveghea\u021bi de editori, sau pot combina dou\u0103 roluri \u00een redac\u021bie: jurnalist \u0219i cameraman.<\/p>\n<p>Site-urile au rubrici specializate, de exemplu \u0218tiri, Sport, Analiz\u0103, Femei, Stil de via\u021b\u0103 \u0219i Video-uri (poate istorii umane). O parte din acest con\u021binut va fi adaptat pentru re\u021belele sociale \u0219i pentru alte platforme.<\/p>\n<p>Unele redac\u021bii au o agen\u021bie de \u0219tiri \u00een organigram\u0103 format\u0103 din jurnali\u0219ti multimedia. Ei scriu \u0219tiri \u0219i le v\u00e2nd companiilor media. Ace\u0219ti jurnali\u0219ti pot lucra \u0219i pentru alte departamente din cadrul redac\u021biei, cum ar fi produc\u021bia radio.<\/p>\n<p>Un analist de date va monitoriza traficul \u0219i audien\u021ba pe diferite platforme \u0219i va informa editorii de \u0219tiri, astfel \u00eenc\u00e2t ace\u0219tia s\u0103 fie la curent ce \u0219tiri sunt citite sau vizualizate. Aceste informa\u021bii pot fi partajate cu toate subdiviziunile departamentului de \u0219tiri \u0219i v\u0103 pot ajuta s\u0103 lua\u021bi decizii editoriale cu privire la conectarea unor platforme ter\u021be, cum ar fi, de exemplu, televiziunea.<\/p>\n<p>O redac\u021bie poate avea o sec\u021bie special\u0103 de produc\u0103tori \/ realizatori de publicitate nativ\u0103 care lucreaz\u0103 at\u00e2t cu echipa de publicitate, c\u00e2t \u0219i cu editorii de \u0219tiri pentru a produce con\u021binut pl\u0103tit pentru web sau social media.<\/p>\n<p>O institu\u021bie media mare va avea echipe de publicitate, resurse umane \u0219i tehnice care vor oferi suport companiei.<\/p>\n<p>Echipa tehnic\u0103 va fi lucra cu toate subdiviziunile companiei, fiind implicat\u0103 \u00een procesul de produc\u021bie, planificare \u0219i inovare, actualizare a site-ului, etc.<\/p>\n<p>Resursele umane sprijin\u0103 managementul companiei \u00een recrutarea \u0219i instruirea personalului, precum \u0219i gestionarea pl\u0103\u021bilor, contractelor \u0219i politicilor pentru angaja\u021bi, cum ar fi plata pentru concediu de maternitate \u0219i dezvoltarea carierei. Ei pot colabora cu editorii pentru a promova \u0219i sus\u021bine egalitatea de gen la locul de munc\u0103.<\/p>\n<p>Unele organiza\u021bii mai mari ar putea elabora \u0219i realiza un program intern de formare profesional\u0103 pentru tinerii jurnali\u0219ti, de exemplu. Palitra Media ofer\u0103 o stagii de 12 luni pentru tineri axate de producerea materialelor pentru re\u021belele sociale. Unii stagiari sunt angaja\u021bi dup\u0103 finalizarea stagiului.<\/p>\n<p>Comunicarea este un domeniu important, iar unele institu\u021bii media mari pot angaja un specialist \u00een comunicare. \u00cen caz contrar, managerii trebuie s\u0103 aib\u0103 grij\u0103 ca informa\u021biile importante sunt transmise tuturor angaja\u021bilor prin mai multe canale. Totodat\u0103, angaja\u021bii ar trebui s\u0103 poat\u0103 transmite cu u\u0219urin\u021b\u0103 idei managerilor \u0219i discute orice problem\u0103 cu care se confrunt\u0103 la locul de munc\u0103.<\/p>\n<\/div>\n<hr>\n<div><strong>B &#8211; Organigrama nr.2 \u2013 pentru o redac\u021bie mic\u0103<\/strong><\/div>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2023\/09\/ksu.png\" alt=\"A - Organisation chart one - for a larger newsroom\"><\/p>\n<div>\n<h3>Explica\u021bie<\/h3>\n<p>\u00cen acest model avem doar o echip\u0103 mic\u0103 de jurnali\u0219ti multimedia care produc materiale at\u00e2t pentru site, c\u00e2t \u0219i pentru re\u021belele sociale. \u00cen func\u021bie de m\u0103rimea redac\u021biei, \u00een \u201eschem\u0103\u201d pot fi inclu\u0219i c\u00e2\u021biva editori, \u00eens\u0103 redactorul-\u0219ef va coordona munca jurnali\u0219tilor \u0219i fi responsabil de tot con\u021binutul. <\/p>\n<p>Redac\u021bia are \u00een state \u0219i un analist de date care va monitoriza traficul \u0219i posibil o mic\u0103 agen\u021bie de \u0219tiri, precum \u0219i un realizator de con\u021binut nativ pentru a cre\u0219te veniturile.<\/p>\n<p>\u00cen state ar putea fi inclu\u0219i un manager de resurse umane, un tehnician \u0219i unul sau c\u00e2\u021biva manageri de v\u00e2nz\u0103ri, care ar lucra al\u0103turi de jurnali\u0219ti. \u00cen caz contrar, redactorul-\u0219ef va avea grij\u0103 de resursele umane (angaj\u0103ri, contractare \u0219i instruire).<\/p>\n<p>Partajarea materialelor video \u0219i \u0219tirilor este elementul cheie al \u201eschemei\u201d. Jurnali\u0219tii \u0219i editorii trebuie s\u0103 aib\u0103 acces la toate materialele, iar majoritatea subiectelor vor fi adaptate pentru diferite platforme pentru a maximiza impactul lor \u0219i extinderea audien\u021bei.<\/p>\n<\/div>\n<hr>\n<div>\n<h3>Modele de fi\u0219e de post <\/h3>\n<p><strong>\u00cen aceast\u0103 sec\u021biune am inclus c\u00e2teva exemple de fi\u0219e de post pentru a ar\u0103ta cum acestea pot fi redactate \u0219i pentru a explica responsabilit\u0103\u021bile pentru fiecare post cheie. Fi\u0219ele pot fi revizuite \u00een func\u021bie de necesit\u0103\u021bile redac\u021biei dvs. <\/strong><\/p>\n<p><strong>Este util s\u0103 ave\u021bi modele de fi\u0219e de post \u0219i contracte atunci c\u00e2nd angaja\u021bi noi persoane sau schimba\u021bi responsabilit\u0103\u021bile angaja\u021bilor, astfel \u00eenc\u00e2t at\u00e2t angajatul, c\u00e2t \u0219i angajatorul s\u0103 \u0219tie exact care sunt cerin\u021bele \u0219i a\u0219tept\u0103rile. <\/strong><\/p>\n<p><strong>De asemenea, aceste modele v\u0103 pot ajuta s\u0103 recruta\u021bi cea mai potrivit\u0103 persoan\u0103 pentru postul vacant, asigur\u00e2ndu-v\u0103 c\u0103 \u00eendepline\u0219te cerin\u021bele dvs. de baz\u0103 pe care le-a\u021bi decis \u00een prealabil.<\/strong><\/p>\n<ul>\n<li>Modelele con\u021bin o scurt\u0103 descriere a postului, abilit\u0103\u021bile necesare pentru aceast\u0103 func\u021bie \u0219i informa\u021bii privind orele de lucru \u0219i salariul oferit. <\/li>\n<li>Modelele incluse aici sunt pentru personalul senior \u0219i junior, cum ar fi editorul multimedia, reporterul multimedia, produc\u0103torul de social media \u0219i produc\u0103torul responsabil de analiza datelor.<\/li>\n<li>De asemenea, sunt incluse c\u00e2teva posturi non-jurnalistice pentru Marketing \u0219i V\u00e2nz\u0103ri, care lucreaz\u0103 \u00een redac\u021bie.<\/li>\n<li>Toate fi\u0219ele de post men\u021bioneaz\u0103 Ghidul editorial al companiei dvs. Ghidul con\u021bine un set de principii directoare care pot fi elaborate de conducerea institu\u021biei media \u0219i puse la dispozi\u021bia angaja\u021bilor pentru a-i ajuta s\u0103 lucreze \u00een conformitate cu obiectivele organiza\u021biei. Ghidul define\u0219te valorile institu\u021biei \u00een procesul de producere a materialelor jurnalistice, care pot fi actualizate \u00een func\u021bie de evolu\u021biile din mass-media (de exemplu, este posibil ca liniile directoare pentru social media s\u0103 se schimbe odat\u0103 cu apari\u021bia noilor tehnologii).<\/li>\n<\/ul>\n<\/div>\n<div>\n<h3 style=\"text-align: center;\">Editor al site-ului web<\/h3>\n<\/div>\n<div>\n<p><strong>Descrierea postului<\/strong> <br \/>\u00cen calitate de editor al site-ului, ve\u021bi fi responsabil de procesul de realizare a tuturor subiectelor \u0219i de con\u021binutul site-ului. Ve\u021bi lucra cu jurnali\u0219tii multimedia (\u0219i cu editorul responsabil de planificare, dac\u0103 ave\u021bi unul), comand\u00e2nd subiecte, planific\u00e2nd din timp \u0219i coordon\u00e2nd realizarea proiectelor speciale. Ve\u021bi \u00een\u021belege datele analitice privind audien\u021ba \u0219i software-ul de publicare pentru a decide ce subiecte s\u0103 realiza\u021bi \u0219i cum s\u0103 le promova\u021bi. Ve\u021bi lucra \u00eendeaproape cu angaja\u021bii responsabili de marketing \u0219i v\u00e2nz\u0103ri pentru a maximiza audien\u021ba \u0219i veniturile site-ului web. De asemenea, trebuie s\u0103 cunoa\u0219te\u021bi noile modalit\u0103\u021bi de monetizare \u00een jurnalism. <br \/>Op\u021bional \u2013 ve\u021bi supraveghea, de asemenea, re\u021belele sociale \u0219i v\u0103 ve\u021bi asigura c\u0103 materialele produse sunt potrivite pentru diferite audien\u021be \u0219i platforme. <\/p>\n<\/div>\n<div>\n<p><strong>Competen\u021be necesare <\/strong> <br \/>Sugera\u021bi subiecte \u0219i genera\u021bi idei de titluri \u00een func\u021bie de publicul \u021bint\u0103.<br \/>Coordona\u021bi procesul de publicare a materialelor jurnalistice \u0219i gestiona\u021bi con\u021binutul editorial. <br \/>Verifica\u021bi \u0219i redacta\u021bi materialele jurnalistice, asigur\u00e2ndu-v\u0103 c\u0103 informa\u021biile \u0219i faptele sunt corecte. <br \/>Propune\u021bi idei privind vizualizarea datelor din materiale.<br \/>Compila\u021bi \u0219i men\u021bine\u021bi o re\u021bea de persoane de contact pentru a genera subiecte originale.<br \/>Gestiona\u021bi procesul de planificare a investiga\u021biilor jurnalistice \u0219i a proiectelor speciale (colabora\u021bi cu editorul responsabil de planificare, dac\u0103 compania are unul). <br \/>Colabora\u021bi cu echipa tehnic\u0103 la maximizarea performan\u021bei site-ului web. <br \/>Sunte\u021bi capabil\/\u0103 s\u0103 lucra\u021bi rapid \u0219i eficient \u00een situa\u021bii stresante.<br \/>Respecta\u021bi termenele limit\u0103 \u0219i cerin\u021bele bugetare.<br \/>Experien\u021b\u0103 \u00een gestionarea echipelor de \u0219tiri, bune abilit\u0103\u021bi de comunicare \u0219i lucru \u00een echip\u0103.<br \/>Lucra\u021bi \u00een conformitate cu Ghidul editorial al companiei.<\/p>\n<\/div>\n<div>\n<p><strong>Orele de lucru \u0219i salariul propus<\/strong><\/p>\n<\/div>\n<div>\n<h3 style=\"text-align: center;\">Editor responsabil de planificare<\/h3>\n<\/div>\n<div>\n<p><strong>Descrierea postului<\/strong> <br \/>\u00cen calitate de editor responsabil de planificare, ve\u021bi superviza activitatea jurnali\u0219tilor multimedia \u0219i ve\u021bi lucra \u00eempreun\u0103 cu editorii de \u0219tiri pentru a genera idei de subiecte \u0219i a planifica con\u021binutul editorial. Ve\u021bi comanda jurnali\u0219tilor subiecte pentru toate platformele, coordon\u00e2nd publicarea sau difuzarea acestora.<br \/>Ve\u021bi superviza planificarea con\u021binuturilor pentru site-urile web, inclusiv video digital, precum \u0219i pe re\u021bele sociale (de asemenea, TV \/ Radio, dac\u0103 este cazul). <br \/>Ve\u021bi gestiona agenda evenimentelor \u0219i subiectelor planificate \u0219i produc\u021bia de materiale originale pentru toate echipele de jurnali\u0219ti \u0219i ve\u021bi lucra \u00eendeaproape cu colegii de la marketing \u0219i publicitate pentru a genera venituri.<\/p>\n<\/div>\n<div>\n<p><strong>Competen\u021be necesare <\/strong> <br \/>Experien\u021b\u0103 editorial\u0103 \u00een gestionarea jurnali\u0219tilor \u0219i identificarea subiectelor.<br \/>Abilit\u0103\u021bi excelente \u00een gestionarea agendei evenimentelor \u0219i subiectelor de \u0219tiri \u0219i rezolvarea chestiunilor problematice.<br \/>Abilit\u0103\u021bi de analiz\u0103 \u0219i management pentru a produce materiale jurnalistice de calitate pe multiple platforme. <br \/>Cunoa\u0219terea excelent\u0103 a mass-mediei tradi\u021bionale, precum \u0219i a inova\u021biilor sociale \u0219i digitale.<br \/>\u00cen\u021belegerea tendin\u021belor \u00een realizarea \u0219tirilor \u0219i abilit\u0103\u021bi de utilizare a datelor analitice pentru a lua decizii editoriale.<br \/>Lucra\u021bi \u00een conformitate cu Ghidul editorial al companiei.<\/p>\n<\/div>\n<div>\n<p><strong>Orele de lucru \u0219i salariul propus<\/strong><\/p>\n<\/div>\n<div>\n<h3 style=\"text-align: center;\">Reporter multimedia <\/h3>\n<\/div>\n<div>\n<p><strong>Descrierea postului<\/strong> <br \/>Ve\u021bi lucra ca jurnalist pentru TV, Radio, site-ul web \u0219i re\u021belele sociale, dup\u0103 caz.<br \/>Jobul dvs. e s\u0103 genera\u021bi, documenta\u021bi \u0219i produce\u021bi materiale jurnalistice, \u00een\u021beleg\u00e2nd cerin\u021bele tehnice ale diferitelor platforme \u0219i preferin\u021bele audien\u021bei.<br \/>Ve\u021bi lucra \u00eendeaproape cu colegii din alte departamente, adapt\u00e2nd, dup\u0103 caz, materialele jurnalistice pentru diferite tipuri de mass-media.<\/p>\n<\/div>\n<div>\n<p><strong>Competen\u021be necesare <\/strong> <br \/>Abilit\u0103\u021bi jurnalistice \u0219i instinct editorial. <br \/>Aptitudini de lucru cu editorii pentru a genera \u0219i produce zilnic subiecte. <br \/>Compila\u021bi \u0219i men\u021bine\u021bi o re\u021bea de persoane de contact pentru a genera subiecte originale.<br \/>Prezenta\u021bi \u00een direct \u0219tiri de actualitate, uneori fiind asistat de un cameraman.<br \/>Edita\u021bi video-uri pentru articole \u0219i proiecte speciale, uneori fiind ajutat de un editor video. <br \/>Prezenta\u021bi idei pentru vizualizarea datelor \u0219i crearea infograficelor. <br \/>Lucra\u021bi cu echipa tehnic\u0103 \u0219i editorii de \u0219tiri la proiecte speciale.<br \/>Pute\u021bi lucra rapid \u0219i eficient \u00een situa\u021bii stresante.<br \/>Trata\u021bi cu aten\u021bie datele \u0219i informa\u021biile colectate \u0219i verifica\u021bi de dou\u0103 ori faptele \u00eenainte de publicare. <br \/>Colabora\u021bi cu anali\u0219tii de date pentru a maximiza impactul materialelor. <br \/>Abilit\u0103\u021bi de comunicare \u0219i lucru \u00een echip\u0103.<br \/>Lucra\u021bi \u00een conformitate cu Ghidul editorial al companiei.<\/p>\n<\/div>\n<div>\n<p><strong>Orele de lucru \u0219i salariul propus<\/strong><\/p>\n<\/div>\n<div>\n<h3 style=\"text-align: center;\">Produc\u0103tor de re\u021bele sociale<\/h3>\n<\/div>\n<div>\n<p><strong>Descrierea postului<\/strong> <br \/>\u00cen calitate de produc\u0103tor Social Media, ve\u021bi realiza \u0219i publica \u0219tiri \u0219i alte materiale jurnalistice pentru re\u021belele sociale, ajut\u00e2ndu-ne s\u0103 ajungem la noi audien\u021be \u0219i s\u0103 cre\u0219tem popularitatea institu\u021biei noastre mass-media. De asemenea, ve\u021bi contribui la \u00eembun\u0103t\u0103\u021birea strategiei de social media.<\/p>\n<\/div>\n<div>\n<p><strong>Competen\u021be necesare<\/strong> <br \/>Abilit\u0103\u021bi jurnalistice \u0219i instinct editorial.<br \/>Capabil\/\u0103 s\u0103 genera\u021bi zilnic idei de subiecte \u0219i pentru proiecte pe termen lung.<br \/>O bun\u0103 \u00een\u021belegere a modului \u00een care func\u021bioneaz\u0103 a re\u021belelor sociale (Facebook, Instagram, precum \u0219i TikTok \u0219i YouTube).<br \/>Abilit\u0103\u021bi de identificare a con\u021binutului partajabil: crea\u021bi, ambala\u021bi \u0219i \u00eel vinde\u021bi pe social media.<br \/>Abilit\u0103\u021bi de realizare a materialelor jurnalistice pentru re\u021belele sociale \u00een baza con\u021binutului produs de colegi \u00een redac\u021bie.<br \/>Abilit\u0103\u021bi de vizualizare \u0219i editare pentru a contribui la promovarea materialelor \u00een cel mai eficient mod.<br \/>Abilit\u0103\u021bi de lucru cu jurnali\u0219tii multimedia pentru a planifica reflectarea \u00een direct a evenimentelor \u0219i pentru a produce video-urilor mici.<br \/>Contribui\u021bi la elaborarea strategiei de cre\u0219tere a distribuirii, acoperirii \u0219i implic\u0103rii pe re\u021belele sociale.<br \/>Lucra\u021bi \u00eendeaproape cu echipele online \u0219i ajuta\u021bi la formarea altor jurnali\u0219ti. <br \/>Abilit\u0103\u021bi de analiz\u0103 a datelor de pe re\u021belele sociale \u0219i de elaborare a rapoartelor analitice pentru management.<br \/>Pute\u021bi lucra rapid \u0219i eficient \u00een situa\u021bii stresante.<br \/>Abilit\u0103\u021bi de comunicare \u0219i lucru \u00een echip\u0103.<br \/>Lucra\u021bi \u00een conformitate cu Ghidul editorial al companiei.<\/p>\n<\/div>\n<div>\n<p><strong>Orele de lucru \u0219i salariul propus<\/strong><\/p>\n<\/div>\n<div>\n<h3 style=\"text-align: center;\">Analist de date<\/h3>\n<\/div>\n<div>\n<p><strong>Descrierea postului<\/strong> <br \/>Analiz\u00e2nd datele traficului pe diferite platforme, ve\u021bi \u00eembun\u0103t\u0103\u021bi reach-ul \u0219i audien\u021ba institu\u021biei media. Ve\u021bi preg\u0103ti rapoarte zilnice, s\u0103pt\u0103m\u00e2nale \u0219i lunare pentru site-urile noastre web \u0219i le ve\u021bi prezenta echipelor editoriale \u0219i publicitare.<br \/>Ve\u021bi participa la \u0219edin\u021bele redac\u021bionale \u0219i ve\u021bi prezenta analiza performan\u021bei din ziua precedent\u0103 pentru fiecare site web. <br \/>Ve\u021bi consilia editorii de \u0219tiri \u0219i echipa de social media pe baza datelor.<\/p>\n<\/div>\n<div>\n<p><strong>Competen\u021be necesare <\/strong> <br \/>Abilit\u0103\u021bi jurnalistice \u0219i ata\u0219ament la valorile editoriale.<br \/>Capabil\/\u0103 s\u0103 cerceta\u021bi, identifica\u021bi \u0219i utiliza\u021bi cele mai eficiente platforme pentru analiza datelor. <br \/>Capabil\/\u0103 s\u0103 prezinta\u021bi aceste informa\u021bii \u00een mod clar editorilor de \u0219tiri \u0219i conducerii. <br \/>Capabil\/\u0103 s\u0103 lucra\u021bi cu editorii, echipa tehnic\u0103 \u0219i managementul pentru a \u00eembun\u0103t\u0103\u021bi experien\u021ba utilizatorului pe site-uri web. <br \/>Oferi\u021bi periodic instruire editorilor \u0219i echipei de publicitate pentru a \u00een\u021belege mai bine cum s\u0103 pot fi folosite datele pentru \u00eembun\u0103t\u0103\u021birea performan\u021bei site-urilor. <br \/>Abilit\u0103\u021bi de comunicare \u0219i lucru \u00een echip\u0103.<br \/>Lucra\u021bi \u00een conformitate cu Ghidul editorial al companiei.<\/p>\n<\/div>\n<div>\n<p><strong>Orele de lucru \u0219i salariul propus<\/strong><\/p>\n<\/div>\n<div>\n<h3 style=\"text-align: center;\">Manager de marketing<\/h3>\n<\/div>\n<div>\n<p><strong>Descrierea postului<\/strong> <br \/>\u00cen calitate de manager de marketing, ve\u021bi lucra \u00eendeaproape cu redactorul departamentului \u0219tiri\/ redactorul-\u0219ef pentru a maximiza audien\u021ba materialelor jurnalistice. Ve\u021bi fi responsabil de planificarea strategiilor de marketing pentru mass-media, luarea deciziilor privind promovarea acestora prin diferite canale, bugetarea \u0219i monitorizarea rezultatelor campaniilor.<br \/>Ve\u021bi comunica cu poten\u021bialii parteneri media, ve\u021bi \u00eencheia acorduri de colaborare cu ace\u0219tia \u0219i ve\u021bi urm\u0103ri rezultatelor parteneriatelor media.<br \/>Ve\u021bi lucra \u00een cooperare cu echipa editorial\u0103 pentru a \u00een\u021belege mai bine nevoile ei \u0219i ve\u021bi participa la promovarea proiectelor speciale \u0219i a produselor media specifice.<br \/>Ve\u021bi coopera cu managerul de brand \u0219i ve\u021bi participa la procesul de dezvoltare a m\u0103rcii.<br \/>Ve\u021bi gestiona echipa departamentului de marketing.<br \/>Ve\u021bi \u00een\u021belege tendin\u021bele de marketing digital \u0219i ve\u021bi analiza tendin\u021bele pie\u021bei.<br \/>Ve\u021bi analiza activitatea concuren\u021bilor \u0219i ve\u021bi \u00eemp\u0103rt\u0103\u0219i rezultatele cu editorii de \u0219tiri.<\/p>\n<\/div>\n<div>\n<p><strong>Competen\u021be necesare <\/strong> <br \/>Experien\u021b\u0103 \u00een marketing cu o bun\u0103 \u00een\u021belegere a activit\u0103\u021bii jurnalistice \u0219i a priorit\u0103\u021bilor editoriale.<br \/>Abilitatea de a \u00een\u021belege rapoartele analitice \u0219i de a le transpune \u00een strategii de marketing de succes.<br \/>Abilit\u0103\u021bi excelente interpersonale, de comunicare \u0219i networking, pentru a colabora cu partenerii, echipa editorial\u0103 \u0219i angaja\u021bii.<br \/>G\u00e2ndire inovatoare \u0219i creativitate \u2013 \u00een\u021belegerea noilor tendin\u021be \u0219i inova\u021biile \u00een marketing.<br \/>Abilit\u0103\u021bi de management al proiectelor \u2013 planificare, bugetare, implementare.<br \/>G\u00e2ndire analitic\u0103 \u2013 analiza rezultatelor proiectelor implementate \u0219i estimarea rezultatelor a\u0219teptate.<br \/>G\u00e2ndire critic\u0103 \u0219i abilit\u0103\u021bi de rezolvare a problemelor.<br \/>Abilit\u0103\u021bi de prezentare.<br \/>Capabil\/\u0103 s\u0103 lucra\u021bi rapid \u0219i eficient \u00een situa\u021bii stresante. <br \/>Abilit\u0103\u021bi de comunicare \u0219i lucru \u00een echip\u0103.<br \/>Lucra\u021bi \u00een conformitate cu Ghidul editorial al companiei.<\/p>\n<\/div>\n<div>\n<p><strong>Orele de lucru \u0219i salariul propus<\/strong><\/p>\n<\/div>\n<div>\n<h3 style=\"text-align: center;\">Manager de v\u00e2nz\u0103ri publicitate<\/h3>\n<\/div>\n<div>\n<p><strong>Descrierea postului<\/strong> <br \/>\u00cen calitate de manager de v\u00e2nz\u0103ri, ve\u021bi fi responsabil pentru planificarea strategiilor de v\u00e2nz\u0103ri pentru mass-media, stabilirea obiectivelor \u0219i crearea planurilor de v\u00e2nz\u0103ri.<br \/>Ve\u021bi cunoa\u0219te tendin\u021bele pe pia\u021ba v\u00e2nz\u0103rilor media \u0219i posibilitatea de a le implementa pe platformele media.<br \/>Ve\u021bi lucra la diversificarea surselor de venit pentru institu\u021biile media, ve\u021bi colabora cu echipa editorial\u0103.<br \/>Ve\u021bi colabora cu echipa tehnic\u0103 la \u00eembun\u0103t\u0103\u021birea sistemului CRM \u0219i, de asemenea, la implementarea instrumentelor inovatoare.<br \/>Ve\u021bi participa la elaborarea de oferte pentru companii.<br \/>Ve\u021bi gestiona echipa de v\u00e2nz\u0103ri \u0219i ve\u021bi instrui agen\u021bii de v\u00e2nz\u0103ri.<br \/>Ve\u021bi crea un sistem motiva\u021bional \u0219i de bonusuri pentru echipa de v\u00e2nz\u0103ri.<br \/>Ve\u021bi urm\u0103ri \u0219i analiza rezultatele echipei de v\u00e2nz\u0103ri \u00een conformitate cu obiectivele stabilite.<\/p>\n<\/div>\n<div>\n<p><strong>Competen\u021be necesare<\/strong> <br \/>Experien\u021b\u0103 \u00een v\u00e2nz\u0103ri cu o bun\u0103 cunoa\u0219tere a sistemelor CRM.<br \/>Experien\u021b\u0103 \u00een planificare bugetar\u0103.<br \/>Abilit\u0103\u021bi excelente interpersonale, de comunicare \u0219i networking, pentru a colabora cu partenerii, echipa editorial\u0103 \u0219i de v\u00e2nz\u0103ri.<br \/>G\u00e2ndire inovatoare \u2013 \u00een\u021belegerea noilor tendin\u021be \u0219i inova\u021biilor \u00een v\u00e2nz\u0103ri.<br \/>G\u00e2ndirea analitic\u0103 \u0219i abilit\u0103\u021bi de rezolvare a problemelor.<br \/>Abilit\u0103\u021bi de prezentare \u0219i gestionare a timpului.<\/p>\n<\/div>\n<div>\n<p><strong>Orele de lucru \u0219i salariul propus<\/strong><\/p>\n<\/div>\n<hr>\n<div>\n<h3>Studiu de caz \u2013 Redac\u021bia multimedia a Palitra Media <\/h3>\n<p>Palitra Media este o institu\u021bie media de succes din Tbilisi, Georgia, care administreaz\u0103 un ziar, precum \u0219i posturi TV \u0219i Radio, site-uri web \u0219i pagini pe re\u021bele sociale (\u00een special pe Facebook). <\/p>\n<p>Aceast\u0103 organigram\u0103 ilustreaz\u0103 modul \u00een care Palitra Media a reu\u0219it s\u0103 refocuseze activitatea echipei multimedia pe social media \u0219i jurnalism digital.<\/p>\n<p>Palitra Media are jurnali\u0219ti multimedia care lucreaz\u0103 pentru diferite platforme. <\/p>\n<\/div>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2023\/09\/ikdu.png\" alt=\"A - Organisation chart one - for a larger newsroom\"><\/p>\n<hr>\n<div>\n<h3><a name=\"part-3\"><\/a>3. Politici de promovare a egalit\u0103\u021bii de \u0219anse pentru femei \u00een redac\u021bie <\/h3>\n<p><strong>Abordarea problemelor legate de sensibilitatea la gen poate aduce multe beneficii organiza\u021biei dvs., at\u00e2t pe plan intern, prin satisfac\u021bia la locul de munc\u0103 \u0219i p\u0103strarea angaja\u021bilor, c\u00e2t \u0219i pe plan extern, prin modul \u00een care este v\u0103zut\u0103 de clien\u021bi \u0219i donatorii externi.<\/strong><\/p>\n<p><strong>Unul din obiectivele organiza\u021biilor interguvernamentale, cum ar fi Organiza\u021bia Na\u021biunilor Unite, este promovarea egalit\u0103\u021bii de gen. ONU consider\u0103 c\u0103 acesta nu este doar un drept fundamental al omului, ci \u0219i temelia pentru o lume pa\u0219nic\u0103, prosper\u0103 \u0219i durabil\u0103. <\/strong><\/p>\n<\/div>\n<ul>\n<li>\n<h3>De ce avem nevoie de politici de egalitate? <\/h3>\n<div>\n<p>Pentru c\u0103 angajarea femeilor la toate nivelurile va aduce beneficii redac\u021biei \u0219i jurnalismului. Poate aduce un echilibru mai bun \u00een management, o varietate mai mare de subiecte care reflect\u0103 necesit\u0103\u021bile publicului \u0219i ofer\u0103 managerilor mai multe op\u021biuni atunci c\u00e2nd angajeaz\u0103 personal. <\/p>\n<p>Egalitatea poate aduce beneficii \u00een rela\u021bia cu donatorii externi care pot sponsoriza con\u021binut sau pot oferi granturi \u0219i finan\u021b\u0103ri. <\/p>\n<p>Av\u00e2nd politici clare \u0219i angajamente \u00een acest sens, managerii \u0219i angaja\u021bii vor \u0219ti la ce s\u0103 se a\u0219tepte de la organiza\u021bia dvs. <\/p>\n<\/div>\n<\/li>\n<li>\n<h3>Cum devenim un angajator mai bun pentru femei? <\/h3>\n<div>\n<p>Prin adoptarea unor politici de ocupare a for\u021bei de munc\u0103, cum ar fi recrutarea echitabil\u0103, care ofer\u0103 acces egal la locuri de munc\u0103 pentru femei \u0219i b\u0103rba\u021bi. De asemenea, prin sprijinirea femeilor de-a lungul carierei lor, astfel \u00eenc\u00e2t acestea s\u0103 continue s\u0103 creasc\u0103 \u0219i s\u0103 preia mai multe roluri de conducere sau s\u0103 r\u0103m\u00e2n\u0103 \u00een companie.<\/p>\n<p>Fi\u0219e de post clare: Acestea contribuie la recrutarea corect\u0103. Identifica\u021bi abilit\u0103\u021bile necesare pentru un post \u0219i selecta\u021bi candida\u021bii \u00een func\u021bie de criteriile stabilite. Acest lucru v\u0103 va permite s\u0103 evalua\u021bi capacit\u0103\u021bile candida\u021bilor \u00een mod corect. Lua\u021bi \u00een considerare abilit\u0103\u021bile candida\u021bilor precum organizarea \u0219i managementul echipei ca fiind la fel de importante ca \u0219i luarea deciziilor editoriale. <\/p>\n<p>Recrutare echitabil\u0103: Aceasta implic\u0103 publicarea tuturor locurilor de munc\u0103 \u0219i oferirea oportunit\u0103\u021bilor egale pentru aplicare femeilor \u0219i b\u0103rba\u021bilor. Candida\u021bii sunt ale\u0219i pentru a \u00eendeplini responsabilit\u0103\u021bile indicate \u00een anun\u021bul de recrutare. Pentru a asigura un proces corect de recrutare, la interviu ar trebui s\u0103 participe un angajat din departamentul resurse umane (sau un manager independent).<\/p>\n<p>Sprijin \u00een carier\u0103: managerii pot sprijini angajatele \u00een procesul planific\u0103rii carierei, form\u0103rii la locul de munc\u0103 \u0219i oferii oportunit\u0103\u021bilor de dezvoltare. Evalu\u0103rile regulate ale angaja\u021bilor, unu-la-unu, \u00eei va ajut\u0103 s\u0103-\u0219i ating\u0103 poten\u021bialul prin feedback \u0219i mentorat. <\/p>\n<\/div>\n<\/li>\n<li>\n<h3>Ce altceva ne-ar face un angajator echitabil? <\/h3>\n<div>\n<p>Salarii <strong>egale<\/strong> pentru munc\u0103 egal\u0103, astfel \u00eenc\u00e2t b\u0103rba\u021bii \u0219i femeile s\u0103 aib\u0103 salarii similare (de exemplu: salariile femeilor \u00een Georgia sunt doar aproximativ 65% din salariile b\u0103rba\u021bilor).<\/p>\n<p>Managerii pot <strong>monitoriza num\u0103rul<\/strong> de b\u0103rba\u021bi \/ femei din redac\u021bia lor la diferite niveluri \u0219i pot \u00eencerca s\u0103 g\u0103seasc\u0103 solu\u021bii pentru situa\u021bii de dezechilibru.<\/p>\n<p>Introduce\u021bi beneficii, cum ar fi <strong>concediul de maternitate<\/strong> pl\u0103tit, pentru a re\u021bine \u00een companie femeile care \u00ee\u0219i iau concediu pentru a \u00eengriji de copil; astfel, a\u021bi putea face economii legate de angajare \u0219i formare. Ajuta\u021bi femeile s\u0103 r\u0103m\u00e2n\u0103 la locul de munc\u0103 \u00een timp ce jongleaz\u0103 cu alte cerin\u021be, cum ar fi grijile casei.<\/p>\n<p>Lua\u021bi \u00een considerare <strong>solicit\u0103rile<\/strong> de program flexibil de lucru de la angaja\u021bii care sunt p\u0103rin\u021bi \u0219i \u00eengrijitori \u0219i ar dori s\u0103 lucreze part-time, cu program flexibil sau din loca\u021bii flexibile.<\/p>\n<p>Angaja\u021bi <strong>femei care<\/strong> \u0219i-au luat timp liber pentru a avea grij\u0103 de familia lor sau femei mai \u00een v\u00e2rst\u0103 cu experien\u021b\u0103. Ele pot aduce cuno\u0219tin\u021be din alte domenii \u0219i balansa dezechilibru de v\u00e2rst\u0103 \u0219i egalitate.<\/p>\n<p>Lua\u021bi \u00een considerare promovarea altor domenii ale egalit\u0103\u021bii, cum ar fi rasa, dizabilitatea \u0219i v\u00e2rsta.<\/p>\n<\/div>\n<\/li>\n<li>\n<h3>Cum poate compania noastr\u0103 s\u0103 fac\u0103 aceste schimb\u0103ri?<\/h3>\n<div>\n<p>Identifica\u021bi ini\u021bial una sau dou\u0103 domenii de interven\u021bie \u0219i colabora\u021bi cu resursele umane, dac\u0103 le ave\u021bi, pentru a elabora politici speciale \u00een acest sens. Pute\u021bi lua \u00een considerare modul \u00een care alte companii au introdus, de exemplu, sistemul de plat\u0103 pentru concediul de maternitate, examin\u00e2nd diverse studii de caz sau solicit\u00e2nd consiliere din partea organiza\u021biilor care promoveaz\u0103 egalitatea la locul de munc\u0103.<\/p>\n<\/div>\n<\/li>\n<\/ul>\n<hr>\n<h3>Resurse suplimentare care pot fi utile: <\/h3>\n<div>\n<p>1. Proiectul de abilitare a femeilor WEPS al UNICEF ofer\u0103 resurse pentru a ajuta companiile s\u0103 elaboreze politici de egalitate \u0219i prezint\u0103 studii de caz care explic\u0103 modul \u00een care unele companii au f\u0103cut schimb\u0103ri: <a href=\"https:\/\/www.weps.org\/resources\" target=\"_blank\" rel=\"noopener\">https:\/\/www.weps.org\/resources<\/a><\/p>\n<p>2. Organiza\u021bia Na\u021biunilor Unite ia m\u0103suri globale privind egalitatea de gen, cu cinci obiective explicate aici: <a href=\"https:\/\/www.un.org\/sustainabledevelopment\/gender-equality\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.un.org\/sustainabledevelopment\/gender-equality\/<\/a><\/p>\n<\/div>\n<div>\n<p>3. Institutul European pentru Egalitatea de \u0218anse \u00eentre Femei \u0219i B\u0103rba\u021bi stimuleaz\u0103 progresele \u00een \u021b\u0103rile europene \u0219i ofer\u0103 sfaturi utile \u0219i studii de caz: <a href=\"https:\/\/eige.europa.eu\/\" target=\"_blank\" rel=\"noopener\">https:\/\/eige.europa.eu\/<\/a><\/p>\n<p>4. Comisia pentru egalitate \u0219i drepturile omului din Regatul Unit depune eforturi pentru a promova egalitatea de gen \u0219i ofer\u0103 sfaturi practice pentru angajatori: <a href=\"https:\/\/www.equalityhumanrights.com\/en\" target=\"_blank\" rel=\"noopener\">https:\/\/www.equalityhumanrights.com\/en<\/a><\/p>\n<\/div>\n<hr>\n<div>\n<h3><a name=\"part-4\"><\/a>4. Video-uri de suport cu subtitr\u0103ri \u00een toate limbile <\/h3>\n<\/div>\n<div>\n    <div class=\"b-videos b-videos_h\">\n        <div class=\"b-videos__content-wrap\">\n            <div class=\"b-videos__content\">\n\n            <\/div>\n        <\/div>\n        <div class=\"b-videos__nav\">\n            <div class=\"b-videos__nav-items\">\n                            <a href=\"#\" data-id=\"ZdNuCNyXcrM\" data-type=\"youtube\" class=\"active\"><img decoding=\"async\" src=\"https:\/\/i.ytimg.com\/vi\/ZdNuCNyXcrM\/mqdefault.jpg\" alt=\"M-KIT - Salome Abulashvili - 16x9 RO\" title=\"M-KIT - Salome Abulashvili - 16x9 RO\"><span class=\"b-videos__nav-title\">M-KIT - Salome Abulashvili - 16x9 RO<\/span><\/a>\n                            <a href=\"#\" data-id=\"A869jjvV_y8\" data-type=\"youtube\" class=\"\"><img decoding=\"async\" src=\"https:\/\/i.ytimg.com\/vi\/A869jjvV_y8\/mqdefault.jpg\" alt=\"M-KIT - Natalia Mumladze - 16x9 RO\" title=\"M-KIT - Natalia Mumladze - 16x9 RO\"><span class=\"b-videos__nav-title\">M-KIT - Natalia Mumladze - 16x9 RO<\/span><\/a>\n                            <a href=\"#\" data-id=\"3N03-INbvB8\" data-type=\"youtube\" class=\"\"><img decoding=\"async\" src=\"https:\/\/i.ytimg.com\/vi\/3N03-INbvB8\/mqdefault.jpg\" alt=\"M-KIT - Filips Lastovskis 16x9 RO\" title=\"M-KIT - Filips Lastovskis 16x9 RO\"><span class=\"b-videos__nav-title\">M-KIT - Filips Lastovskis 16x9 RO<\/span><\/a>\n                            <a href=\"#\" data-id=\"HDoJhV3vi_k\" data-type=\"youtube\" class=\"\"><img decoding=\"async\" src=\"https:\/\/i.ytimg.com\/vi\/HDoJhV3vi_k\/mqdefault.jpg\" alt=\"M KIT   Davit Keshelava 16x9 RO\" title=\"M KIT   Davit Keshelava 16x9 RO\"><span class=\"b-videos__nav-title\">M KIT   Davit Keshelava 16x9 RO<\/span><\/a>\n                            <a href=\"#\" data-id=\"QHiTSD5CWoY\" data-type=\"youtube\" class=\"\"><img decoding=\"async\" src=\"https:\/\/i.ytimg.com\/vi\/QHiTSD5CWoY\/mqdefault.jpg\" alt=\"M-KIT - Liz Gibbons - 16x9 RO\" title=\"M-KIT - Liz Gibbons - 16x9 RO\"><span class=\"b-videos__nav-title\">M-KIT - Liz Gibbons - 16x9 RO<\/span><\/a>\n                            <a href=\"#\" data-id=\"yQhIYeUMWN8\" data-type=\"youtube\" class=\"\"><img decoding=\"async\" src=\"https:\/\/i.ytimg.com\/vi\/yQhIYeUMWN8\/mqdefault.jpg\" alt=\"M KIT   Dominic Ball 16x9 RO\" title=\"M KIT   Dominic Ball 16x9 RO\"><span class=\"b-videos__nav-title\">M KIT   Dominic Ball 16x9 RO<\/span><\/a>\n                        <\/div>\n        <\/div>\n    <\/div>\n    <\/div>\n<div>\n<ol>\n<li><strong>Ce a\u0219tept de la angajatorul meu<\/strong> \u0219i de ce aleg s\u0103 lucrez aici \u2013 o jurnalist\u0103 multimedia ne spune ce a\u0219tept\u0103ri are de la job \u0219i ce o face s\u0103 r\u0103m\u00e2n\u0103 la un angajator \u00eentr-o pia\u021b\u0103 competitiv\u0103. <br \/>(Salome Abulashvili, jurnalist\u0103 multimedia, Tbilisi, Georgia) <\/li>\n<li><strong>Sfaturi privind managementul unei redac\u021bii multimedia<\/strong> \u2013 o redactor\u0103-\u0219ef\u0103 ofer\u0103 sfaturi cu privire la tranzi\u021bia la multimedia \u0219i managementul redac\u021biei<br \/>(Natalia Mumladze, redactor\u0103-\u0219ef\u0103, Palitra Media, Tbilisi, Georgia) <\/li>\n<li>Cum s\u0103 <strong>face\u021bi bani din jurnalism<\/strong> ?.. Un editor senior de \u0219tiri vorbe\u0219te despre modul \u00een care pute\u021bi gestiona conflictul dintre monetizarea jurnalismului \u0219i controlul editorial. <br \/>(Filips Lastoviskis, redactor-\u0219ef, agen\u021bia de \u0219tiri Delfi, Riga, Letonia) <\/li>\n<li>Ce s\u0103 face\u021bi <strong>ca egalitatea de gen<\/strong> s\u0103 func\u021bioneze pentru dvs. Un cercet\u0103tor senior de politici explic\u0103 cum companiile pot asigura dreptul la maternitate \u0219i care sunt beneficiile pentru companie \u0219i angaja\u021bi.<br \/>(Davit Keshelava, cercet\u0103tor principal, \u0218coala Interna\u021bional\u0103 de Economie) <\/li>\n<li>Cum s\u0103 <strong>angaja\u021bi oamenii potrivi\u021bi<\/strong> \u00een era multimedia \u2013 o directoare de \u0219tiri explic\u0103 ce politici ar trebui s\u0103 aplica\u021bi pentru a recruta cei mai buni oameni \u0219i cum s\u0103 angaja\u021bi oamenii potrivi\u021bi \u00een era digital\u0103 <br \/>(Liz Gibbons, editor\u0103 executiv\u0103 \u0219tiri, BBC World Service, Londra, Marea Britanie)  <\/li>\n<li>Cum vor ar\u0103ta <strong>\u0219tirile \u00een urm\u0103torii cinci ani<\/strong>? Un manager senior dintr-o organiza\u021bie interna\u021bional\u0103 de \u0219tiri ne spune care sunt marile evolu\u021bii \u00een jurnalism \u0219i la ce ar trebui s\u0103 atrag\u0103 aten\u021bie managerii.<br \/>(Dominic Ball, director adjunct, Departamentul de \u0219tiri, BBC News, Londra, Marea Britanie) <\/li>\n<\/ol>\n<\/div>\n<hr>\n<p>\n    <a href=\"\/wp-content\/uploads\/2023\/05\/eu4im-management-kit.pdf\">Descarc\u0103 PDF<\/a>\n<\/p>\n<hr>\n<h3><strong>Con\u021binut conex<\/strong><\/h3>\n<div>\n    <style>\n        .courses-shortcode .el-meta{\n            font-family: 'new_spiritsemibold_condensed',sans-serif;\n        }\n\n        .courses-shortcode .el-meta span{\n            font-size: .8em;\n        }\n\n        .courses-shortcode .el-item:hover .el-meta{\n            color: #12ba89!important;\n        }\n        @media (max-width: 959px) {\n            .courses-shortcode .el-item{\n                border-bottom: 1px solid #dadada;\n                padding-bottom: 20px;\n            }\n        }\n    <\/style>\n    <div class=\"uk-child-width-1-1 uk-child-width-1-2@s uk-child-width-1-3@m uk-child-width-1-5@l uk-grid-match uk-grid uk-grid-stack courses-shortcode\"\n         uk-grid=\"\" style=\"margin-top: 30px;\">\n            <div><a\n                    class=\"el-item uk-panel uk-margin-remove-first-child uk-link-toggle uk-display-block\"\n                    href=\"https:\/\/euneighbourseast.eu\/ro\/media\/e-courses\/curs-online-reporting-war\/\">\n                                <img decoding=\"async\" src=\"https:\/\/euneighbourseast.eu\/wp-content\/uploads\/2023\/05\/chris-booth-portrait-768x1024.jpeg\"\n                         class=\"el-image\" loading=\"lazy\" alt=\"\" title=\"\">\n                                <h2 class=\"el-title uk-margin-top uk-margin-remove-bottom\"> CURS ONLINE: REPORTING WAR<\/h2>\n                <h3 class=\"el-meta uk-text-meta uk-margin-top uk-margin-remove-bottom\">\n                                    <\/h3>\n                <\/a><\/div>\n            <div><a\n                    class=\"el-item uk-panel uk-margin-remove-first-child uk-link-toggle uk-display-block\"\n                    href=\"https:\/\/euneighbourseast.eu\/ro\/media\/e-courses\/trauma-management\/\">\n                                <img decoding=\"async\" src=\"https:\/\/euneighbourseast.eu\/wp-content\/uploads\/2025\/04\/image-novak-768x1024.jpg\"\n                         class=\"el-image\" loading=\"lazy\" alt=\"\" title=\"\">\n                                <h2 class=\"el-title uk-margin-top uk-margin-remove-bottom\"> CURS ONLINE: Managementul traumelor<\/h2>\n                <h3 class=\"el-meta uk-text-meta uk-margin-top uk-margin-remove-bottom\">\n                                    <\/h3>\n                <\/a><\/div>\n            <div><a\n                    class=\"el-item uk-panel uk-margin-remove-first-child uk-link-toggle uk-display-block\"\n                    href=\"https:\/\/euneighbourseast.eu\/ro\/media\/e-courses\/ghidul-editorial\/\">\n                                <img decoding=\"async\" src=\"https:\/\/euneighbourseast.eu\/wp-content\/uploads\/2023\/04\/mitanda_hurst_photo-768x1024.jpg\"\n                         class=\"el-image\" loading=\"lazy\" alt=\"\" title=\"\">\n                                <h2 class=\"el-title uk-margin-top uk-margin-remove-bottom\"> CURS ONLINE: Ghidul editorial<\/h2>\n                <h3 class=\"el-meta uk-text-meta uk-margin-top uk-margin-remove-bottom\">\n                                            Miranda Hurst<br><span><\/span><br>\n                                    <\/h3>\n                <\/a><\/div>\n        <\/div>\n    <\/div>\n<hr>\n<p><!--more--><br \/>\n<!-- {\"type\":\"layout\",\"children\":[{\"type\":\"section\",\"props\":{\"css\":\".el-section h4{\\n\\tmargin-top: 0;\\n    font-family: 'new_spiritsemibold_condensed',sans-serif;\\n}\\n\\n.el-section h3{\\n    font-family: 'new_spiritsemibold_condensed',sans-serif;\\n}\\n\\n.el-section .scenario{\\n    color: #12ba89;\\n    max-width: 85%;\\n    margin: 0 auto;\\n    display: block;\\n}\\n.el-section .scenario p{\\n    color: #12ba89;\\n    font-weight: 700;\\n}\\n.el-section blockquote, .el-section blockquote h3{\\n\\tfont-family: 'new_spiritsemibold_condensed',sans-serif;\\n    color: #12ba89;\\n    border-left: 0;\\n}\\n.el-section blockquote{\\n\\tmargin-left:30px;\\n    padding-left: 70px;\\n\\tposition: relative;\\n    max-width: 85%;\\n}\\n.el-section blockquote:before{\\n\\tcontent:\\\"\\u201c\\\";\\n    position: absolute;\\n    left: 0;\\n    top:0;\\n    font-size: 150px;\\n    line-height: 0.8;\\n    color: #000;\\n}\\n.video-container{\\n\\tpadding-right: 40px;\\n}\\n.video-container h3{\\n\\tmargin-top: 0;\\n    margin-bottom: 0;\\n}\\n.video-iframe{\\n\\twidth: 50%;\\n    margin-right:20px;\\n    margin-bottom: 20px;\\n    float: left;\\n    border-radius: 15px;\\n    overflow: hidden;\\n}\\n.video-iframe.right{\\n    margin-left:20px;\\n    margin-right:0;\\n    margin-bottom: 20px;\\n    float: right;\\n}\\n.video-iframe > div{\\n\\tposition: relative;\\n    padding-bottom:56.4%;\\n    width:100%;\\n}\\n.video-iframe iframe{\\nposition: absolute;\\n    top:0;\\n    left:0;\\n    width:100%;\\n    height:100%;\\n}\\n\\n@media (max-width: 959px){\\n    .video-iframe {\\n \\t\\tfloat: none;\\n        width: 100%;\\n\\t}\\n    .video-container{\\n\\t\\tpadding-right: 20px;\\n\\t}\\n}\",\"image_position\":\"center-center\",\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"middle\",\"width\":\"large\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"breadcrumbs\",\"props\":{\"class\":\"cs-breadcrumbs\",\"show_current\":true,\"show_home\":true}},{\"type\":\"headline\",\"props\":{\"class\":\"cs-page-title\",\"content\":\"CURS ONLINE: Kit de management pentru managerii de pres\\u0103 \",\"title_element\":\"h1\"}}]}]},{\"type\":\"row\",\"props\":{\"layout\":\"1-2,1-2\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-2\"},\"children\":[{\"type\":\"fragment\",\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<h3><img src=\\\"https:\\\/\\\/euneighbourseast.eu\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/zoe-porter-220x300.jpeg\\\" alt=\\\"\\\" width=\\\"220\\\" height=\\\"300\\\" class=\\\"alignleft size-medium wp-image-242790\\\" \\\/>Zoe Porter<\\\/h3>\\n\n\n<h4>Consultant independent Londra, Regatul Unit<\\\/h4>\\n\n\n<p>Zoe are o experien\\u021b\\u0103 de 30 de ani \\u00een industria media, cel mai recent lucr\\u00e2nd pentru BBC \\u00een func\\u021bii de conducere. \\u00cen calitate de editor senior, ea a condus postul interna\\u021bional de \\u0219tiri al BBC, inclusiv birourile de \\u0219tiri din Singapore \\u0219i Washington DC, precum \\u0219i principala emisiune TV matinal\\u0103 a BBC \\u00een Marea Britanie. A lucrat la dezvoltarea digital\\u0103 \\u00een cadrul serviciilor interna\\u021bionale de \\u0219tiri \\u0219i a condus lansarea primelor buletine de \\u0219tiri scurte ale BBC pentru dispozitive mobile. Ea are, de asemenea, experien\\u021b\\u0103 \\u00een managementul schimb\\u0103rii, conduc\\u00e2nd proiecte de dezvoltare \\u00een cadrul BBC. \\u00cen calitate de consultant media, ea consiliaz\\u0103 institu\\u021biile media cu privire la tranzi\\u021bia digital\\u0103 \\u0219i reorganizarea redac\\u021biilor. De-a lungul carierei, ea a lucrat ca reporter \\u0219i prezentator, precum \\u0219i ca produc\\u0103tor de programe de \\u0219tiri de ultima or\\u0103 \\u00een teren \\u0219i \\u00een direct \\u00een studiou. <\\\/p>\",\"css\":\"img{\\nmargin-bottom: 15px;\\n}\\nh3{\\nmargin-bottom: 0;\\n}\",\"margin\":\"default\"}}]}]}],\"props\":{\"margin\":\"default\"}}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-2\"},\"children\":[{\"type\":\"fragment\",\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<h3><img src=\\\"https:\\\/\\\/euneighbourseast.eu\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/natalia-mumladze-scaled-e1683537729522-215x300.jpeg\\\" alt=\\\"\\\" width=\\\"215\\\" height=\\\"300\\\" class=\\\"alignleft size-medium wp-image-242782\\\" \\\/>Natalia Mumladze<\\\/h3>\\n\n\n<h4>Directoare a Departamentului \\u0218tiri Palitra Media, Tbilisi, Georgia<\\\/h4>\\n\n\n<p>Natalia conduce de mai bine de zece ani redac\\u021bia multimedia a celei mai mari corpora\\u021bii media din Georgia Palitra Media. Sub conducerea ei, redac\\u021bia a fost transformat\\u0103 \\u00eentr-o gam\\u0103 divers\\u0103 de site-uri de \\u0219tiri \\u0219i de ni\\u0219\\u0103 cu cea mai mare audien\\u021b\\u0103 din \\u021bar\\u0103. Rolul ei principal \\u00een redac\\u021bie este crearea unui spa\\u021biu de lucru modern \\u0219i confortabil pentru colaborarea \\u00eentre diferite echipe media \\u0219i men\\u021binerea sustenabilit\\u0103\\u021bii financiare a organiza\\u021biei.<\\\/p>\\n\n\n<p>Natalia a mai lucrat ca produc\\u0103tor TV \\u0219i jurnalist. Asta o ajut\\u0103 s\\u0103 \\u00een\\u021beleag\\u0103 mai bine nevoile echipelor media \\u0219i importan\\u021ba jurnalismului inovator \\u0219i de calitate.<\\\/p>\",\"css\":\"img{\\nmargin-bottom: 15px;\\n}\\nh3{\\nmargin-bottom: 0;\\n}\",\"margin\":\"default\"}}]}]}],\"props\":{\"margin\":\"default\"}}]}]},{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"divider\",\"props\":{\"divider_element\":\"hr\"}}]}]},{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<h3>Prezentare general\\u0103<\\\/h3>\\n\n\n<p>Acest kit de management este o resurs\\u0103 pentru managerii institu\\u021biilor media din \\u021b\\u0103rile <strong>Parteneriatului Estic (PE)<\\\/strong> al Uniunii Europene (\\u0219ase \\u021b\\u0103ri partenere din Europa de Est: Armenia, Azerbaidjan, Belarus, Georgia, Republica Moldova \\u0219i Ucraina).<\\\/p>\\n\n\n<p>Kitul are menirea de a oferi suport editorilor din institu\\u021biile media independente \\u00een procesul de mentorat \\u0219i instruire. Scopul ghidului este de a-i ajuta pe ace\\u0219tia s\\u0103 \\u00een\\u021beleag\\u0103 \\u0219i s\\u0103 implementeze \\u00een practic\\u0103 bazele managementului editorial prin modele de documente esen\\u021biale \\u0219i video-uri relevante.<\\\/p>\",\"margin\":\"default\"}}]}]},{\"type\":\"row\",\"props\":{\"margin_remove_bottom\":false},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"headline\",\"props\":{\"content\":\"Obiective\",\"margin_remove_bottom\":true,\"title_element\":\"h3\"}}]}]},{\"type\":\"row\",\"props\":{\"layout\":\"1-4,1-4,1-4,1-4|1-2,1-2,1-2,1-2\",\"margin\":\"default\",\"margin_remove_top\":false},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-4\",\"width_small\":\"1-2\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p><strong>&gt;<\\\/strong> A ajuta redactorii-\\u0219efi s\\u0103 adopte o abordare strategic\\u0103 atunci c\\u00e2nd extind oferta editorial\\u0103 (de la liniar) la multimedia.<\\\/p>\",\"margin\":\"default\"}}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-4\",\"width_small\":\"1-2\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p><strong>&gt;<\\\/strong> A oferi consultan\\u021b\\u0103 \\u00een procesul de luare a deciziilor \\u0219i dezvoltarea strategiilor pe termen lung \\u0219i scurt, cum ar fi planificarea \\u0219i realizarea produselor multimedia, inclusiv pe mai multe platforme.<\\\/p>\",\"margin\":\"default\"}}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-4\",\"width_small\":\"1-2\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p><strong>&gt;<\\\/strong> A oferi suport \\u00een procesul organiz\\u0103rii activit\\u0103\\u021bii echipelor \\u00een redac\\u021biile multimedia, inclusiv cu modele de organigrame \\u0219i fi\\u0219e de post. <\\\/p>\",\"margin\":\"default\"}}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-4\",\"width_small\":\"1-2\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p><strong>&gt;<\\\/strong> A contribui la con\\u0219tientizarea dimensiunii de gen prin intermediul politicilor interne privind egalitatea de \\u0219anse \\u00eentre femei \\u0219i b\\u0103rba\\u021bi \\u00een redac\\u021bii.<\\\/p>\",\"margin\":\"default\"}}]}]},{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<h3>Specifica\\u021bii<\\\/h3>\\n\n\n<p>Kitul este folosit \\u0219i distribuit redac\\u021biilor ca parte a asisten\\u021bei de mentorat \\u00een managementul afacerilor oferit de exper\\u021bii UE4IM. Acesta ofer\\u0103:<\\\/p>\\n\n\n<ul>\\n\n\n<li>O abordare inteligent\\u0103 \\u00een organizarea muncii \\u00een redac\\u021bie (modele de organigrame care pot fi adaptate la necesit\\u0103\\u021bile redac\\u021biei)<\\\/li>\\n\n\n<li>O descriere a rela\\u021biei dintre diferitele posturi \\u0219i departamente<\\\/li>\\n\n\n<li>Video-uri pentru a scoate \\u00een eviden\\u021b\\u0103 dilemele frecvente, cu sfaturi de specialitate<\\\/li>\\n<\\\/ul>\\n\n\n<h3>Grupuri \\u021bint\\u0103 <\\\/h3>\\n\n\n<p>Grupul principal: redactorii \\u0219i managerii redac\\u021biilor independente din \\u021b\\u0103rile PE al UE.<\\\/p>\\n\n\n<p>Grupul secundar: mentori locali \\u00een management \\u0219i afaceri implica\\u021bi \\u00een procesul de asisten\\u021b\\u0103 a redac\\u021biilor \\u00een implementarea modelor de afaceri eficiente \\u0219i de sustenabilitate financiar\\u0103.<\\\/p>\",\"margin\":\"default\"}},{\"type\":\"divider\",\"props\":{\"divider_element\":\"hr\",\"margin_remove_bottom\":false}}]}]},{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<h3>Con\\u021binut<\\\/h3>\\n\n\n<h4><a href=\\\"#part-1\\\">1. Introducere \\u00een kitul de management<\\\/a><\\\/h4>\\n\n\n<p>Abordare general\\u0103 privind managementul \\u0219i motiva\\u021bia schimb\\u0103rii<br \\\/>Consultan\\u021b\\u0103 privind planificarea \\u0219i realizarea produselor multimedia<br \\\/>Consultan\\u021b\\u0103 privind diversificarea surselor de venit  <\\\/p>\\n\n\n<h4><a href=\\\"#part-2\\\">2. Ghiduri cu privire la structura redac\\u021biei <\\\/a><\\\/h4>\\n\n\n<p>Ghid privind structura organiza\\u021bional\\u0103 \\u0219i posturi de baz\\u0103<br \\\/>Explicarea conexiunilor dintre diferite posturi<br \\\/>Exemple de fi\\u0219e de post<\\\/p>\\n\n\n<h4><a href=\\\"#part-3\\\">3. Politici de promovare a egalit\\u0103\\u021bii<\\\/a><\\\/h4>\\n\n\n<p>Ghid dedicat politicilor interne privind egalitatea de \\u0219anse pentru femei la locul de munc\\u0103<\\\/p>\\n\n\n<h4><a href=\\\"#part-4\\\">4. Video-uri relevante <\\\/a><\\\/h4>\\n\n\n<p>Video-uri scurte cu exper\\u021bi locali \\u0219i interna\\u021bionali<\\\/p>\",\"margin\":\"default\"}},{\"type\":\"divider\",\"props\":{\"divider_element\":\"hr\",\"margin_remove_bottom\":false}}]}]},{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<h3><a name=\\\"part-1\\\"><\\\/a>1. Introducere \\u00een kitul de management<\\\/h3>\\n\n\n<p><strong>Acest kit prezint\\u0103 o viziune privind gestionarea echipelor de \\u0219tiri care produc materiale jurnalistice pentru mai multe platforme. Ghidul explic\\u0103 de ce politica editorial\\u0103 multimedia va stimula modelul dvs. de afaceri, precum \\u0219i v\\u0103 va \\u00eembun\\u0103t\\u0103\\u021bi reputa\\u021bia ca angajator.<\\\/strong><\\\/p>\",\"margin\":\"default\",\"margin_remove_top\":false}},{\"type\":\"accordion\",\"props\":{\"collapsible\":true,\"content_column_breakpoint\":\"m\",\"css\":\".el-title{\\nfont-size: 18px;\\n}\\n.el-element{\\nmargin-bottom:30px;\\n}\\n.el-title{\\nfont-weight:700;\\n}\",\"image_align\":\"top\",\"image_grid_breakpoint\":\"m\",\"image_grid_width\":\"1-2\",\"image_svg_color\":\"emphasis\",\"link_style\":\"default\",\"link_text\":\"Read more\",\"margin\":\"medium\",\"show_image\":true,\"show_link\":true},\"children\":[{\"type\":\"accordion_item\",\"props\":{\"content\":\"\n\n<p>Audien\\u021ba: pentru a servi mai bine publicul care caut\\u0103 \\u0219tiri din mai multe surse dec\\u00e2t din cele tradi\\u021bionale ca radioul, televiziunea sau site-urile web. Pentru a cre\\u0219te audien\\u021ba \\u00een r\\u00e2ndul publicului t\\u00e2n\\u0103r \\u0219i loialitatea fa\\u021b\\u0103 brand. <\\\/p>\\n\n\n<p>De exemplu, pentru a r\\u0103spunde la deprinderea tinerilor (de 16-24 de ani) de a consuma \\u0219tiri pe re\\u021belele sociale, precum YouTube, Instagram \\u0219i TikTok. <\\\/p>\\n\n\n<p>Venituri: poate contribui la cre\\u0219terea veniturilor din publicitatea nativ\\u0103, precum \\u0219i din publicitatea tradi\\u021bional\\u0103. A\\u0219a institu\\u021bia dvs. va deveni mai rezistent\\u0103 la schimb\\u0103ri. <\\\/p>\\n\n\n<p>Reputa\\u021bie: cre\\u0219terea ponderii jurnalismului digital poate \\u00eembun\\u0103t\\u0103\\u021bi modul \\u00een care institu\\u021bia dvs. este perceput\\u0103 de c\\u0103tre clien\\u021bi \\u0219i devine accesibil\\u0103 mai multor persoane pe o varietate de platforme, astfel v\\u0103 consolida\\u021bi brandul ca furnizor de \\u0219tiri independent. <\\\/p>\",\"title\":\"De ce ar trebui s\\u0103 face\\u021bi schimb\\u0103ri \\u00een redac\\u021bie? \"}},{\"type\":\"accordion_item\",\"props\":{\"content\":\"\n\n<p>Reorganizare: managerii pot face schimb\\u0103ri organiza\\u021bionale cu scopul de a cre\\u0219te ponderea re\\u021belelor sociale \\u0219i a con\\u021binutului digital.<\\\/p> \\n\n\n<p>De exemplu, reorganizarea redac\\u021biei pentru a produce mai mult con\\u021binut pe re\\u021bele sociale poate implica l\\u0103rgirea responsabilit\\u0103\\u021bilor angaja\\u021bilor pentru a deveni mai axa\\u021bi pe multimedia, schimbarea controlului managerial pentru a include \\u0219i re\\u021belele sociale sau a comasa planificarea \\u0219i realizarea subiectelor pe diferite platforme pentru a utiliza mai eficient poten\\u021bialul jurnalistic existent. A\\u021bi putea decide ca jurnalismul digital s\\u0103 aib\\u0103 o pondere mai mare fa\\u021b\\u0103 de alte platforme. <\\\/p>\\n\n\n<p>Strategie: planific\\u00e2ndu-v\\u0103 \\u0219i declar\\u00e2ndu-v\\u0103 inten\\u021biile de schimbare \\u0219i \\u00eemp\\u0103rt\\u0103\\u0219ind acest lucru cu echipele dvs., to\\u021bi vor \\u0219ti ce au de f\\u0103cut \\u0219i cum inten\\u021biona\\u021bi s\\u0103 v\\u0103 realiza\\u021bi scopul. <\\\/p>\",\"title\":\"Cum se poate schimba redac\\u021bia de \\u0219tiri? \"}},{\"type\":\"accordion_item\",\"props\":{\"content\":\"\n\n<p>Mentorat: managerii pot lucra cu mentori care vor da sfaturi \\u0219i sus\\u021bine schimb\\u0103rile. Ei ar trebui s\\u0103 g\\u00e2ndeasc\\u0103 strategic, stabilind obiective pe o perioad\\u0103 de timp specific\\u0103 \\u0219i planific\\u00e2nd cum s\\u0103 le ating\\u0103. <\\\/p>\\n\n\n<p>Comunicare: Managerii ar trebui s\\u0103 se asigure c\\u0103 to\\u021bi angaja\\u021bii \\u0219tiu care sunt obiectivele, av\\u00e2nd o comunicare clar\\u0103 cu echipele \\u0219i oferind instruire pentru oricine are nevoie. Comunicarea ar trebui s\\u0103 includ\\u0103 \\u0219edin\\u021be personale, precum \\u0219i e-mailuri \\\/ mesaje. Comunicarea trebuie s\\u0103 fie permanent\\u0103. <\\\/p>\\n\n\n<p>Prin adoptarea unei abord\\u0103ri strategice a schimb\\u0103rii, redac\\u021biile vor avea o viziune clar\\u0103 cu privire la ceea ce doresc s\\u0103 realizeze \\u0219i \\u00een acest fel vor avea mai multe \\u0219anse s\\u0103 reu\\u0219easc\\u0103. <\\\/p>\",\"title\":\"Cum pot managerii s\\u0103 contribuie la succesul afacerii? \"}}]}]}]},{\"type\":\"row\",\"props\":{\"margin\":\"default\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<h3>Planificarea \\u0219i realizarea produselor multimedia <\\\/h3>\\n\n\n<p><strong>\\u00cenainte de a face modific\\u0103ri structurale \\u00eentr-o redac\\u021bie trebuie s\\u0103 reflecta\\u021bi la modul \\u00een care jurnalismul pe care-l face\\u021bi este planificat \\u0219i aplicat. \\u00centr-o redac\\u021bie multimedia, cu c\\u00e2t echipele lucreaz\\u0103 mai bine \\u00eempreun\\u0103 la un subiect, cu at\\u00e2t probabilitatea e mai mare ca materialul produs s\\u0103 fie v\\u0103zut \\u0219i auzit de un public mai larg.<\\\/strong><\\\/p>\",\"margin\":\"default\"}},{\"type\":\"accordion\",\"props\":{\"collapsible\":true,\"content_column_breakpoint\":\"m\",\"css\":\".el-title{\\nfont-size: 18px;\\n}\\n.el-element{\\nmargin-bottom:30px;\\n}\\n.el-title{\\nfont-weight:700;\\n}\",\"image_align\":\"top\",\"image_grid_breakpoint\":\"m\",\"image_grid_width\":\"1-2\",\"image_svg_color\":\"emphasis\",\"link_style\":\"default\",\"link_text\":\"Read more\",\"margin\":\"medium\",\"show_image\":true,\"show_link\":true},\"children\":[{\"type\":\"accordion_item\",\"props\":{\"content\":\"\n\n<p>E necesar ca toate echipele de \\u0219tiri s\\u0103 fie reunite \\u00eentr-o singur\\u0103 redac\\u021bie, pentru a discuta \\u0219i planifica produsele jurnalistice \\u0219i pentru a \\u00eemp\\u0103rt\\u0103\\u0219i idei \\u0219i subiecte. E vorba de o \\u0219edin\\u021b\\u0103 redac\\u021bionale \\u00een fiecare zi la care particip\\u0103 toat\\u0103 lumea (sau un reprezentant din fiecare echip\\u0103). <\\\/p>\\n\n\n<p>Un editor de \\u0219tiri va facilita \\u0219i coordona \\u0219edin\\u021ba, ghid\\u00e2nd deciziile editoriale \\u0219i ajut\\u00e2nd la prioritizarea subiectelor. <\\\/p>\\n\n\n<p>Institu\\u021biile media mai mari pot avea, de asemenea, \\u0219edin\\u021be zilnice sau s\\u0103pt\\u0103m\\u00e2nale de planificare, pentru a discuta idei privind strategiile editoriale pe termen lung, \\u0219tirile din ziua urm\\u0103toare, precum \\u0219i proiectele speciale.<\\\/p>\\n\n\n<p>Unele redac\\u021bii pot include \\u00een organigram\\u0103 postul de editor responsabil de planificare \\u0219i organizare, care va supraveghea procesul de planificare \\u0219i realizare a tuturor subiectelor, asigur\\u00e2ndu-se c\\u0103 redac\\u021bia produce materiale pentru toate platformele. Acest editor decide ce teme merit\\u0103 s\\u0103 fie urm\\u0103rite \\u0219i cum s\\u0103 fie redate. El vor lucra \\u00eendeaproape cu to\\u021bi jurnali\\u0219tii, precum \\u0219i cu colegii responsabili de publicitate \\u0219i v\\u00e2nz\\u0103ri.<\\\/p>\",\"title\":\"Cum func\\u021bioneaz\\u0103 planificarea \\u0219i realizarea produselor multimedia?\"}},{\"type\":\"accordion_item\",\"props\":{\"content\":\"\n\n<p>Chiar \\u0219i o redac\\u021bie mic\\u0103 poate reuni zilnic to\\u021bi jurnali\\u0219tii pentru a planifica subiectele \\u0219i pentru a discuta idei, informa\\u021bii \\u0219i resurse. \\u0218edin\\u021ba poate avea loc \\u00een redac\\u021bie sau online, pe o platform\\u0103 de videoconferin\\u021b\\u0103. <\\\/p>\\n\n\n<p>Editorii de \\u0219tiri ar trebui s\\u0103 foloseasc\\u0103 datele disponibile \\u00een timp real pentru a \\u00een\\u021belege impactul subiectelor la public pe diferite platforme.<\\\/p>\\n\n\n<p>To\\u021bi jurnali\\u0219tii din redac\\u021bie vor \\u0219ti cine documenteaz\\u0103 un subiect \\u0219i cine produce \\u0219tiri, precum \\u0219i care ar putea fi impactul materialelor la public. Materialele realizate trebuie partajate \\u00eentre colegi la etapa de draft final \\u0219i re-versionate pentru diferite platforme (multimedia).<\\\/p>\\n\n\n<p>La o nou\\u0103 \\u0219edin\\u021b\\u0103 sau \\u00eentr-un grup pe o aplica\\u021bie de mesagerie jurnali\\u0219tii pot fi informa\\u021bi \\u00een timpul zilei despre evolu\\u021bia subiectelor. <\\\/p>\",\"title\":\"Cum o echip\\u0103 mic\\u0103 poate folosi mai eficient jurnali\\u0219tii? \"}},{\"type\":\"accordion_item\",\"props\":{\"content\":\"\n\n<p>Prin realizarea \\u0219tirilor multimedia pentru mai multe (sau c\\u00e2teva) platforme.<\\\/p>\\n\n\n<p>Prin partajarea video-urilor \\u0219i \\u0219tirilor \\u00eentre echipe \\u0219i rescrierea materialelor de baz\\u0103 pentru mai multe platforme media.<\\\/p>\\n\n\n<p>Digitalul are prioritate: prin promovarea rapid\\u0103 a materialelor, astfel \\u00eenc\\u00e2t acestea s\\u0103 fie v\\u0103zute \\u0219i partajate pe re\\u021belele sociale \\u00eenainte de buletinele sau programele de \\u0219tiri principale. <\\\/p>\",\"title\":\"Ce pute\\u021bi face ca materialele dvs. s\\u0103 ajung\\u0103 la c\\u00e2t mai mul\\u021bi oameni? \"}},{\"type\":\"accordion_item\",\"props\":{\"content\":\"\n\n<p>Crea\\u021bi \\u0219i actualiza\\u021bi o agend\\u0103 online pentru o mai bun\\u0103 planificare, la care s\\u0103 aib\\u0103 acces to\\u021bi angaja\\u021bii. <\\\/p>\\n\n\n<p>\\u021aine\\u021bi-i pe to\\u021bi la curent \\u00een timpul zilei pe m\\u0103sur\\u0103 ce subiectele se schimb\\u0103. <\\\/p>\\n\n\n<p>Reportajele exclusive sau proiectele speciale pot fi realizate \\u00een mai multe formate, astfel \\u00eenc\\u00e2t toate platformele dvs. media s\\u0103 le poat\\u0103 publica simultan.<\\\/p>\",\"title\":\"Cum afl\\u0103 angaja\\u021bii despre ceea ce se \\u00eent\\u00e2mpl\\u0103 \\u00een redac\\u021bie?   \"}},{\"type\":\"accordion_item\",\"props\":{\"content\":\"\n\n<p>\\u00cen\\u021belege\\u021bi ce apreciaz\\u0103 \\u0219i \\u00eemp\\u0103rt\\u0103\\u0219esc diferite segmente de public utiliz\\u00e2nd anali\\u0219ti de date \\u0219i alte tehnici. Utiliza\\u021bi aceste cuno\\u0219tin\\u021be pentru a v\\u0103 modela con\\u021binutul. Acest lucru poate ar\\u0103ta ce subiecte sunt urm\\u0103rite pe mai multe platforme, folosind acela\\u0219i con\\u021binut, dar \\u00een stiluri diferite de expunere sau editare.<\\\/p>\\n\n\n<p>Ve\\u021bi publica online sau ve\\u021bi difuza la radio versiuni mai lungi \\u0219i detaliate ale materialelor \\u0219i despre asta trebuie s\\u0103 \\u0219tie publicul dvs.<\\\/p>\\n\n\n<p>Jurnali\\u0219tii gestioneaz\\u0103 con\\u021binutul pentru platforme specifice \\u0219i produc \\u0219tiri pentru diferite platforme \\u00een baza aceluia\\u0219i material. De exemplu, editorul online va gestiona con\\u021binutul pentru site, iar produc\\u0103torul social media va gestiona toate post\\u0103rile pe re\\u021belele sociale. <\\\/p>\\n\n\n<p>Unele materiale vor ap\\u0103rea \\u00een continuare pe o singur\\u0103 platform\\u0103 dac\\u0103 nu sunt potrivite pentru alte tipuri de media.<\\\/p>\",\"title\":\"Cum \\u00ee\\u0219i p\\u0103streaz\\u0103 unicitatea unele platforme media (de exemplu, site-uri web sau radio)? \"}}]},{\"type\":\"divider\",\"props\":{\"divider_element\":\"hr\"}}]}]},{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<h3>Studiu de caz \\u2013 \\u0219edin\\u021ba zilnic\\u0103 la BBC News <\\\/h3>\\n\n\n<p>Redac\\u021bia BBC News se \\u00eentrune\\u0219te \\u00een \\u0219edin\\u021b\\u0103 \\u00een fiecare diminea\\u021b\\u0103 \\u00een zilele lucr\\u0103toare, fiind condus\\u0103 de un editor senior sau \\u0219eful Departamentului \\u0218tiri. La \\u0219edin\\u021b\\u0103 particip\\u0103 reprezentan\\u021bii tuturor subdiviziunilor. <\\\/p>\\n\n\n<p>Editorul responsabil de planificare preg\\u0103te\\u0219te o agend\\u0103 comun\\u0103 a subiectelor. Diminea\\u021ba devreme agenda este actualizat\\u0103 cu cele mai recente evolu\\u021bii \\u0219i este discutat\\u0103 \\u00een cadrul \\u0219edin\\u021bei de planificare: at\\u00e2t aspecte privind realizarea materialelor, c\\u00e2t \\u0219i probleme editoriale. La \\u0219edin\\u021b\\u0103 se discut\\u0103 datele analitice privind impactul materialelor pe diferite canale sau platforme media. Editorul blocului de \\u0219tiri de diminea\\u021b\\u0103 raporteaz\\u0103 despre ultimele evolu\\u021bii \\u0219i reac\\u021biile de diminea\\u021b\\u0103.<\\\/p>\\n\n\n<p>To\\u021bi participan\\u021bii sunt \\u00eencuraja\\u021bi s\\u0103 contribuie \\u0219i s\\u0103 spun\\u0103 care sunt planurile lor editoriale sau opiniile cu privire la subiectele de pe agend\\u0103.<\\\/p>\\n\n\n<p>Editorii discuta \\u00eempreun\\u0103 diverse aspecte editoriale importante, \\u00eemp\\u0103rt\\u0103\\u0219ind cuno\\u0219tin\\u021be \\u0219i informa\\u021bii. Ei vor afla despre interviuri exclusive planificate. Scopul \\u0219edin\\u021bei e ca fiecare subdiviziune s\\u0103 afle ce fac ceilal\\u021bi colegi. Editorii pot decide apoi ce subiecte s\\u0103 urm\\u0103reasc\\u0103 \\u0219i cum s\\u0103 le expun\\u0103 \\u00eentr-un mod potrivit pentru publicul \\u0219i platforma lor. \\u00cen timpul zilei, ei fac share la texte, video-uri \\u0219i fotografii pe m\\u0103sur\\u0103 ce ele sunt gata.<\\\/p>\\n\n\n<p>C\\u00e2nd e un subiect important, la \\u0219edin\\u021b\\u0103 particip\\u0103 \\u0219i reporterul care e pe teren la fa\\u021ba locului. Sau dac\\u0103 la mijloc e o problem\\u0103 juridic\\u0103 dificil\\u0103, atunci particip\\u0103 \\u0219i un avocat, astfel \\u00eenc\\u00e2t toat\\u0103 lumea s\\u0103 cunoasc\\u0103 aspectele juridice din prima surs\\u0103. A doua \\u0219edin\\u021b\\u0103 a zilei are loc mai t\\u00e2rziu \\u00een cursul zilei pentru a discuta \\u0219tirile de ultima or\\u0103 \\u0219i pentru a planifica subiectele pentru a doua zi.<\\\/p>\\n\n\n<p>BBC News are un portal intern comun pentru video-uri \\u0219i fotografii, astfel \\u00eenc\\u00e2t toate echipele le pot accesa imediat ce sunt \\u00eenc\\u0103rcate. Scripturile finalizate pot fi citite de alte echipe pentru a reduce la minimum duplicarea document\\u0103rii aceluia\\u0219i subiect \\u0219i verificarea faptelor (fact checking).<\\\/p>\\n\n\n<p>Formatul \\u0219edin\\u021bei s-a schimba \\u00een timp \\u0219i acum se pune accent pe con\\u021binutul digital, re\\u021bele sociale \\u0219i video-urile digitale, asta fiind o preocupare permanent\\u0103 pentru BBC News.<\\\/p>\",\"margin\":\"default\"}},{\"type\":\"divider\",\"props\":{\"divider_element\":\"hr\"}}]}]},{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<h3>Diversificarea surselor de venit<\\\/h3>\\n\n\n<p><strong>Sustenabilitatea financiar\\u0103 este una dintre cele mai mari provoc\\u0103ri pentru redac\\u021biile moderne. Cre\\u0219terea produc\\u021biei multimedia v\\u0103 poate ajuta s\\u0103 genera\\u021bi noi surse de venit, produc\\u00e2nd \\u00een acela\\u0219i timp con\\u021binut de calitate. Aceasta va ajuta redac\\u021biile s\\u0103 fie mai rezistente la schimb\\u0103rile viitoare. Managerii trebuie s\\u0103 g\\u0103seasc\\u0103 un echilibru \\u00eentre con\\u021binutul editorial \\u0219i cel sponsorizat.<\\\/strong><\\\/p>\\n\n\n<p>\\u00cen continuare s\\u0103 prezent\\u0103m c\\u00e2teva surse de venit de luat \\u00een considerare de mass-media online.<\\\/p>\\n\n\n<p><strong>Publicitate tradi\\u021bional\\u0103:<\\\/strong> bannere, ferestre pop-up pe desktop \\u0219i telefon mobil, pre-roll-uri video, video-uri sponsorizate \\u00een articole, flux RSS de la organiza\\u021biile partenere, monetizarea aplica\\u021biei mobile.<\\\/p>\\n\n\n<p><strong>Publicitate nativ\\u0103:<\\\/strong> marketingul con\\u021binutului, con\\u021binut publicitar cu regularitate \\u2013 abonament lunar cu o tax\\u0103 stabilit\\u0103 pentru organiza\\u021biile partenere \\u0219i persoane fizice (pe termen lung), con\\u021binut sponsorizat, sponsorizarea unui subiect sau a unui articol. <\\\/p>\\n\n\n<p><strong>Abonamente pentru cititori (con\\u021binut paywall):<\\\/strong> abonamente lunare \\u0219i anuale pentru cititori pentru diferite servicii \\u2013 \\u0219tiri, con\\u021binut specializat, jocuri \\u0219i calitatea de membru \\u00een clubul cititorilor. Servicii speciale pentru cititori, cum ar fi o consultare la un medic sau avocat. <\\\/p>\\n\n\n<p><strong>Elemente de comer\\u021b electronic:<\\\/strong> marketing afiliat, implementarea propriilor servicii de comer\\u021b electronic pe portalul web informa\\u021bional.<\\\/p>\\n\n\n<p><strong>Utilizarea platformelor sociale:<\\\/strong> monetizarea video-urilor pe Youtube. Plasarea de produse pe pagini \\u0219i grupuri de Facebook, plasarea de produse pe Tik-Tok \\u0219i Instagram.<\\\/p>\\n\n\n<p><strong>Organizarea de evenimente externe:<\\\/strong> conferin\\u021be sponsorizate, festivaluri, etc. Jurnali\\u0219tii pot \\u0219i ei g\\u0103zdui evenimente. <\\\/p>\\n\n\n<p><strong>Oferirea de servicii:<\\\/strong> instruiri tematice pentru jurnali\\u0219ti, formare jurnalistic\\u0103. \\u0218tiri locale specializate produse pentru organiza\\u021biile comanditare. <\\\/p>\\n\n\n<p><strong>Finan\\u021bare din partea organismelor \\u0219i organiza\\u021biilor interna\\u021bionale:<\\\/strong> producerea de con\\u021binut specific finan\\u021bat de organiza\\u021biile donatoare.<\\\/p>\\n\n\n<p><strong>V\\u00e2nzarea serviciilor echipei tehnice (dezvoltatori web):<\\\/strong> crearea de noi site-uri web pentru clien\\u021bi \\u0219i v\\u00e2nzarea software-ului existent. <\\\/p>\\n\n\n<p>Redac\\u021biile pot recurge la o serie de surse de finan\\u021bare pentru a asigura venituri constante \\u0219i continuitatea afacerii. \\u00cen procesul de implementare e important s\\u0103 men\\u021bine\\u021bi o comunicare eficien\\u021b\\u0103 \\u00eentre echipele editoriale, de v\\u00e2nz\\u0103ri \\u0219i de marketing.<\\\/p>\",\"margin\":\"default\"}},{\"type\":\"divider\",\"props\":{\"divider_element\":\"hr\"}}]}]},{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<h3>Studiu de caz \\u2013 Strategia Editorial\\u0103, Marketing \\u0219i Financiar\\u0103 a Palitra Media<\\\/h3>\\n\n\n<p>La Palitra Media (un holding media \\u00een Georgia), echipa editorial\\u0103 este separat\\u0103 de echipa de marketing\\\/v\\u00e2nz\\u0103ri, astfel ele planific\\u0103 \\u0219i bugeteaz\\u0103 independent, lucr\\u00e2nd la realizarea strategiei companiei-mam\\u0103.<\\\/p>\\n\n\n<p>La \\u00eenceputul anului, echipele elaboreaz\\u0103 un plan financiar detaliat pentru urm\\u0103toarele 12 luni. Exist\\u0103 un acord \\u00eentre ele care ofer\\u0103 drepturi exclusive companiei de marketing \\\/ v\\u00e2nz\\u0103ri de a vinde produse redac\\u021biei \\u0219i de a p\\u0103stra 20% din profit. Redac\\u021bia pl\\u0103te\\u0219te o tax\\u0103 fix\\u0103 pentru serviciile de marketing.<\\\/p>\\n\n\n<p>Succesul \\u0219i dezvoltarea ambelor domenii sunt de interes reciproc. \\u00cen acela\\u0219i timp, ambele echipe se g\\u00e2ndesc cum s\\u0103-\\u0219i m\\u0103reasc\\u0103 veniturile \\u00een mod independent \\u0219i vin cu idei despre cum s\\u0103 c\\u00e2\\u0219tige bani din con\\u021binut.<\\\/p>\\n\n\n<p>La \\u0219edin\\u021bele s\\u0103pt\\u0103m\\u00e2nale ale echipelor Editorial + V\\u00e2nz\\u0103ri + Marketing se aprob\\u0103 ideile \\u0219i se decide cine le va implementa. Uneori, redac\\u021bia poate decide s\\u0103 monetizeze con\\u021binutul independent, f\\u0103r\\u0103 implicarea companiei de publicitate. De exemplu, abonamente pentru cititori, servicii pentru cititori \\u0219i implementarea proiectelor finan\\u021bate de organiza\\u021bii interna\\u021bionale.<\\\/p>\\n\n\n<p><u>Pa\\u0219i \\u00een planificarea \\u0219i implementarea noilor idei de monetizare:<\\\/u><\\\/p>\\n\n\n<ol>\\n\n\n<li>Generarea \\u0219i ini\\u021bierea ideii (mai ales \\u00een timpul \\u0219edin\\u021belor editoriale s\\u0103pt\\u0103m\\u00e2nale). Fiecare editor este motivat s\\u0103 prezinte propriile idei de monetizare.<\\\/li>\\n\n\n<li>Analiza ideii \\u2013 cercetarea pie\\u021bei, experien\\u021ba mass-media interna\\u021bionale \\u0219i a concuren\\u021bilor. Analiza complexit\\u0103\\u021bii \\u0219i profitabilit\\u0103\\u021bii proiectului.<\\\/li>\\n\n\n<li>Consult\\u0103ri cu echipele tehnice \\u0219i de marketing.<\\\/li>\\n\n\n<li>Aprobarea ideii \\u0219i elaborarea unui plan de afaceri.<\\\/li>\\n\n\n<li>Implementarea<\\\/li>\\n\n\n<li>Testarea<\\\/li>\\n\n\n<li>Lansarea<\\\/li>\\n\n\n<li>Promovarea<\\\/li>\\n\n\n<li>M\\u0103surarea rezultatelor<\\\/li>\\n<\\\/ol>\\n\n\n<p>Un exemplu de proiect de succes implementat de redac\\u021bia Palitra Media este un \\u201eserviciu medical\\u201d pe site-ul de s\\u0103n\\u0103tate Mkurnali.ge. Cititorii pot pune o \\u00eentrebare unui anumit medic \\u0219i pot ob\\u021bine r\\u0103spunsul prin intermediul redac\\u021biei.<\\\/p>\",\"margin\":\"default\"}},{\"type\":\"divider\",\"props\":{\"divider_element\":\"hr\"}}]}]},{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<h3><a name=\\\"part-2\\\"><\\\/a>2. Ghid privind structura organiza\\u021bional\\u0103 <\\\/h3>\\n\n\n<p>Mai jos v\\u0103 prezent\\u0103m dou\\u0103 exemple de organigrame care pot fi de folos managerilor care planific\\u0103 s\\u0103 restructureze redac\\u021bia pentru a cre\\u0219te con\\u021binutul multimedia.<\\\/p>\\n\n\n<p>Acestea pot fi adaptate la necesit\\u0103\\u021bile redac\\u021biei \\u0219i \\u00eei pot ajuta pe manageri s\\u0103 proiecteze o structur\\u0103 adecvat\\u0103 \\u00een func\\u021bie de propriile resurse \\u0219i priorit\\u0103\\u021bi. <\\\/p>\\n\n\n<p><u>Organigrame<\\\/u><\\\/p>\\n\n\n<ul>\\n\n\n<li>Un \\u0219ablon pentru o redac\\u021bie multimedia mare<\\\/li>\\n\n\n<li>Un \\u0219ablon simplificat pentru redac\\u021bia multimedia mic\\u0103<\\\/li>\\n<\\\/ul>\",\"margin\":\"default\"}},{\"type\":\"headline\",\"props\":{\"content\":\"<strong>A -  Organigrama nr.1 \\u2013 pentru o redac\\u021bie mare<\\\/strong>\",\"text_align\":\"center\",\"title_element\":\"div\",\"title_style\":\"text-small\"}},{\"type\":\"image\",\"props\":{\"block_align\":\"center\",\"image\":\"wp-content\\\/uploads\\\/2023\\\/09\\\/skn.png\",\"image_alt\":\"A - Organisation chart one - for a larger newsroom\",\"image_svg_color\":\"emphasis\",\"margin\":\"default\",\"maxwidth\":\"2xlarge\",\"text_align\":\"center\"}},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<h3>Explica\\u021bie<\\\/h3>\\n\n\n<p>\\u00cen aceast\\u0103 organigram\\u0103 sunt inclu\\u0219i editori separa\\u021bi pentru Online \\\/ Social Media, TV \\u0219i Radio. Fi\\u0219ele de post din sec\\u021biunea urm\\u0103toare ofer\\u0103 mai multe informa\\u021bii despre responsabilit\\u0103\\u021bile persoanelor cheie din redac\\u021bie. De exemplu, jurnali\\u0219tii multimedia pot produce con\\u021binut pentru toate platformele, fiind supraveghea\\u021bi de editori, sau pot combina dou\\u0103 roluri \\u00een redac\\u021bie: jurnalist \\u0219i cameraman.<\\\/p>\\n\n\n<p>Site-urile au rubrici specializate, de exemplu \\u0218tiri, Sport, Analiz\\u0103, Femei, Stil de via\\u021b\\u0103 \\u0219i Video-uri (poate istorii umane). O parte din acest con\\u021binut va fi adaptat pentru re\\u021belele sociale \\u0219i pentru alte platforme.<\\\/p>\\n\n\n<p>Unele redac\\u021bii au o agen\\u021bie de \\u0219tiri \\u00een organigram\\u0103 format\\u0103 din jurnali\\u0219ti multimedia. Ei scriu \\u0219tiri \\u0219i le v\\u00e2nd companiilor media. Ace\\u0219ti jurnali\\u0219ti pot lucra \\u0219i pentru alte departamente din cadrul redac\\u021biei, cum ar fi produc\\u021bia radio.<\\\/p>\\n\n\n<p>Un analist de date va monitoriza traficul \\u0219i audien\\u021ba pe diferite platforme \\u0219i va informa editorii de \\u0219tiri, astfel \\u00eenc\\u00e2t ace\\u0219tia s\\u0103 fie la curent ce \\u0219tiri sunt citite sau vizualizate. Aceste informa\\u021bii pot fi partajate cu toate subdiviziunile departamentului de \\u0219tiri \\u0219i v\\u0103 pot ajuta s\\u0103 lua\\u021bi decizii editoriale cu privire la conectarea unor platforme ter\\u021be, cum ar fi, de exemplu, televiziunea.<\\\/p>\\n\n\n<p>O redac\\u021bie poate avea o sec\\u021bie special\\u0103 de produc\\u0103tori \\\/ realizatori de publicitate nativ\\u0103 care lucreaz\\u0103 at\\u00e2t cu echipa de publicitate, c\\u00e2t \\u0219i cu editorii de \\u0219tiri pentru a produce con\\u021binut pl\\u0103tit pentru web sau social media.<\\\/p>\\n\n\n<p>O institu\\u021bie media mare va avea echipe de publicitate, resurse umane \\u0219i tehnice care vor oferi suport companiei.<\\\/p>\\n\n\n<p>Echipa tehnic\\u0103 va fi lucra cu toate subdiviziunile companiei, fiind implicat\\u0103 \\u00een procesul de produc\\u021bie, planificare \\u0219i inovare, actualizare a site-ului, etc.<\\\/p>\\n\n\n<p>Resursele umane sprijin\\u0103 managementul companiei \\u00een recrutarea \\u0219i instruirea personalului, precum \\u0219i gestionarea pl\\u0103\\u021bilor, contractelor \\u0219i politicilor pentru angaja\\u021bi, cum ar fi plata pentru concediu de maternitate \\u0219i dezvoltarea carierei. Ei pot colabora cu editorii pentru a promova \\u0219i sus\\u021bine egalitatea de gen la locul de munc\\u0103.<\\\/p>\\n\n\n<p>Unele organiza\\u021bii mai mari ar putea elabora \\u0219i realiza un program intern de formare profesional\\u0103 pentru tinerii jurnali\\u0219ti, de exemplu. Palitra Media ofer\\u0103 o stagii de 12 luni pentru tineri axate de producerea materialelor pentru re\\u021belele sociale. Unii stagiari sunt angaja\\u021bi dup\\u0103 finalizarea stagiului.<\\\/p>\\n\n\n<p>Comunicarea este un domeniu important, iar unele institu\\u021bii media mari pot angaja un specialist \\u00een comunicare. \\u00cen caz contrar, managerii trebuie s\\u0103 aib\\u0103 grij\\u0103 ca informa\\u021biile importante sunt transmise tuturor angaja\\u021bilor prin mai multe canale. Totodat\\u0103, angaja\\u021bii ar trebui s\\u0103 poat\\u0103 transmite cu u\\u0219urin\\u021b\\u0103 idei managerilor \\u0219i discute orice problem\\u0103 cu care se confrunt\\u0103 la locul de munc\\u0103.<\\\/p>\",\"margin\":\"default\"}},{\"type\":\"divider\",\"props\":{\"divider_element\":\"hr\",\"margin\":\"medium\"}},{\"type\":\"headline\",\"props\":{\"content\":\"<strong>B - Organigrama nr.2 \\u2013 pentru o redac\\u021bie mic\\u0103<\\\/strong>\",\"text_align\":\"center\",\"title_element\":\"div\",\"title_style\":\"text-small\"}},{\"type\":\"image\",\"props\":{\"block_align\":\"center\",\"image\":\"wp-content\\\/uploads\\\/2023\\\/09\\\/ksu.png\",\"image_alt\":\"A - Organisation chart one - for a larger newsroom\",\"image_svg_color\":\"emphasis\",\"margin\":\"default\",\"maxwidth\":\"2xlarge\",\"text_align\":\"center\"}},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<h3>Explica\\u021bie<\\\/h3>\\n\n\n<p>\\u00cen acest model avem doar o echip\\u0103 mic\\u0103 de jurnali\\u0219ti multimedia care produc materiale at\\u00e2t pentru site, c\\u00e2t \\u0219i pentru re\\u021belele sociale. \\u00cen func\\u021bie de m\\u0103rimea redac\\u021biei, \\u00een \\u201eschem\\u0103\\u201d pot fi inclu\\u0219i c\\u00e2\\u021biva editori, \\u00eens\\u0103 redactorul-\\u0219ef va coordona munca jurnali\\u0219tilor \\u0219i fi responsabil de tot con\\u021binutul. <\\\/p>\\n\n\n<p>Redac\\u021bia are \\u00een state \\u0219i un analist de date care va monitoriza traficul \\u0219i posibil o mic\\u0103 agen\\u021bie de \\u0219tiri, precum \\u0219i un realizator de con\\u021binut nativ pentru a cre\\u0219te veniturile.<\\\/p>\\n\n\n<p>\\u00cen state ar putea fi inclu\\u0219i un manager de resurse umane, un tehnician \\u0219i unul sau c\\u00e2\\u021biva manageri de v\\u00e2nz\\u0103ri, care ar lucra al\\u0103turi de jurnali\\u0219ti. \\u00cen caz contrar, redactorul-\\u0219ef va avea grij\\u0103 de resursele umane (angaj\\u0103ri, contractare \\u0219i instruire).<\\\/p>\\n\n\n<p>Partajarea materialelor video \\u0219i \\u0219tirilor este elementul cheie al \\u201eschemei\\u201d. Jurnali\\u0219tii \\u0219i editorii trebuie s\\u0103 aib\\u0103 acces la toate materialele, iar majoritatea subiectelor vor fi adaptate pentru diferite platforme pentru a maximiza impactul lor \\u0219i extinderea audien\\u021bei.<\\\/p>\",\"margin\":\"default\"}},{\"type\":\"divider\",\"props\":{\"divider_element\":\"hr\",\"margin\":\"medium\"}},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<h3>Modele de fi\\u0219e de post <\\\/h3>\\n\n\n<p><strong>\\u00cen aceast\\u0103 sec\\u021biune am inclus c\\u00e2teva exemple de fi\\u0219e de post pentru a ar\\u0103ta cum acestea pot fi redactate \\u0219i pentru a explica responsabilit\\u0103\\u021bile pentru fiecare post cheie. Fi\\u0219ele pot fi revizuite \\u00een func\\u021bie de necesit\\u0103\\u021bile redac\\u021biei dvs. <\\\/strong><\\\/p>\\n\n\n<p><strong>Este util s\\u0103 ave\\u021bi modele de fi\\u0219e de post \\u0219i contracte atunci c\\u00e2nd angaja\\u021bi noi persoane sau schimba\\u021bi responsabilit\\u0103\\u021bile angaja\\u021bilor, astfel \\u00eenc\\u00e2t at\\u00e2t angajatul, c\\u00e2t \\u0219i angajatorul s\\u0103 \\u0219tie exact care sunt cerin\\u021bele \\u0219i a\\u0219tept\\u0103rile. <\\\/strong><\\\/p>\\n\n\n<p><strong>De asemenea, aceste modele v\\u0103 pot ajuta s\\u0103 recruta\\u021bi cea mai potrivit\\u0103 persoan\\u0103 pentru postul vacant, asigur\\u00e2ndu-v\\u0103 c\\u0103 \\u00eendepline\\u0219te cerin\\u021bele dvs. de baz\\u0103 pe care le-a\\u021bi decis \\u00een prealabil.<\\\/strong><\\\/p>\\n\n\n<ul>\\n\n\n<li>Modelele con\\u021bin o scurt\\u0103 descriere a postului, abilit\\u0103\\u021bile necesare pentru aceast\\u0103 func\\u021bie \\u0219i informa\\u021bii privind orele de lucru \\u0219i salariul oferit. <\\\/li>\\n\n\n<li>Modelele incluse aici sunt pentru personalul senior \\u0219i junior, cum ar fi editorul multimedia, reporterul multimedia, produc\\u0103torul de social media \\u0219i produc\\u0103torul responsabil de analiza datelor.<\\\/li>\\n\n\n<li>De asemenea, sunt incluse c\\u00e2teva posturi non-jurnalistice pentru Marketing \\u0219i V\\u00e2nz\\u0103ri, care lucreaz\\u0103 \\u00een redac\\u021bie.<\\\/li>\\n\n\n<li>Toate fi\\u0219ele de post men\\u021bioneaz\\u0103 Ghidul editorial al companiei dvs. Ghidul con\\u021bine un set de principii directoare care pot fi elaborate de conducerea institu\\u021biei media \\u0219i puse la dispozi\\u021bia angaja\\u021bilor pentru a-i ajuta s\\u0103 lucreze \\u00een conformitate cu obiectivele organiza\\u021biei. Ghidul define\\u0219te valorile institu\\u021biei \\u00een procesul de producere a materialelor jurnalistice, care pot fi actualizate \\u00een func\\u021bie de evolu\\u021biile din mass-media (de exemplu, este posibil ca liniile directoare pentru social media s\\u0103 se schimbe odat\\u0103 cu apari\\u021bia noilor tehnologii).<\\\/li>\\n<\\\/ul>\",\"margin\":\"default\"}}]}]}]},{\"type\":\"section\",\"props\":{\"css\":\".el-section .uk-container{\\n\\tborder: 1px solid #000;\\n    border-radius: 15px;\\n    padding-top: 40px;\\n    padding-bottom: 40px;\\n}\\n@media (max-width: 959px){\\n    .el-section .uk-container{\\n        padding-top: 20px;\\n    \\tpadding-bottom: 20px;\\n    }\\n}\",\"image_position\":\"center-center\",\"padding\":\"xsmall\",\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"middle\",\"width\":\"large\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<h3 style=\\\"text-align: center;\\\">Editor al site-ului web<\\\/h3>\",\"margin\":\"default\"},\"name\":\"Job text\"}]}]},{\"type\":\"row\",\"props\":{\"layout\":\"1-2,1-2\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-2\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p><strong>Descrierea postului<\\\/strong> <br \\\/>\\u00cen calitate de editor al site-ului, ve\\u021bi fi responsabil de procesul de realizare a tuturor subiectelor \\u0219i de con\\u021binutul site-ului. Ve\\u021bi lucra cu jurnali\\u0219tii multimedia (\\u0219i cu editorul responsabil de planificare, dac\\u0103 ave\\u021bi unul), comand\\u00e2nd subiecte, planific\\u00e2nd din timp \\u0219i coordon\\u00e2nd realizarea proiectelor speciale. Ve\\u021bi \\u00een\\u021belege datele analitice privind audien\\u021ba \\u0219i software-ul de publicare pentru a decide ce subiecte s\\u0103 realiza\\u021bi \\u0219i cum s\\u0103 le promova\\u021bi. Ve\\u021bi lucra \\u00eendeaproape cu angaja\\u021bii responsabili de marketing \\u0219i v\\u00e2nz\\u0103ri pentru a maximiza audien\\u021ba \\u0219i veniturile site-ului web. De asemenea, trebuie s\\u0103 cunoa\\u0219te\\u021bi noile modalit\\u0103\\u021bi de monetizare \\u00een jurnalism. <br \\\/>Op\\u021bional \\u2013 ve\\u021bi supraveghea, de asemenea, re\\u021belele sociale \\u0219i v\\u0103 ve\\u021bi asigura c\\u0103 materialele produse sunt potrivite pentru diferite audien\\u021be \\u0219i platforme. <\\\/p>\",\"margin\":\"default\"},\"name\":\"Job text\"}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-2\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p><strong>Competen\\u021be necesare <\\\/strong> <br \\\/>Sugera\\u021bi subiecte \\u0219i genera\\u021bi idei de titluri \\u00een func\\u021bie de publicul \\u021bint\\u0103.<br \\\/>Coordona\\u021bi procesul de publicare a materialelor jurnalistice \\u0219i gestiona\\u021bi con\\u021binutul editorial. <br \\\/>Verifica\\u021bi \\u0219i redacta\\u021bi materialele jurnalistice, asigur\\u00e2ndu-v\\u0103 c\\u0103 informa\\u021biile \\u0219i faptele sunt corecte. <br \\\/>Propune\\u021bi idei privind vizualizarea datelor din materiale.<br \\\/>Compila\\u021bi \\u0219i men\\u021bine\\u021bi o re\\u021bea de persoane de contact pentru a genera subiecte originale.<br \\\/>Gestiona\\u021bi procesul de planificare a investiga\\u021biilor jurnalistice \\u0219i a proiectelor speciale (colabora\\u021bi cu editorul responsabil de planificare, dac\\u0103 compania are unul). <br \\\/>Colabora\\u021bi cu echipa tehnic\\u0103 la maximizarea performan\\u021bei site-ului web. <br \\\/>Sunte\\u021bi capabil\\\/\\u0103 s\\u0103 lucra\\u021bi rapid \\u0219i eficient \\u00een situa\\u021bii stresante.<br \\\/>Respecta\\u021bi termenele limit\\u0103 \\u0219i cerin\\u021bele bugetare.<br \\\/>Experien\\u021b\\u0103 \\u00een gestionarea echipelor de \\u0219tiri, bune abilit\\u0103\\u021bi de comunicare \\u0219i lucru \\u00een echip\\u0103.<br \\\/>Lucra\\u021bi \\u00een conformitate cu Ghidul editorial al companiei.<\\\/p>\",\"margin\":\"default\"},\"name\":\"Job text\"}]}]},{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p><strong>Orele de lucru \\u0219i salariul propus<\\\/strong><\\\/p>\",\"margin\":\"default\"},\"name\":\"Job text\"}]}]}]},{\"type\":\"section\",\"props\":{\"css\":\".el-section .uk-container{\\n\\tborder: 1px solid #000;\\n    border-radius: 15px;\\n    padding-top: 40px;\\n    padding-bottom: 40px;\\n}\\n@media (max-width: 959px){\\n    .el-section .uk-container{\\n        padding-top: 20px;\\n    \\tpadding-bottom: 20px;\\n    }\\n}\",\"image_position\":\"center-center\",\"padding\":\"xsmall\",\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"middle\",\"width\":\"large\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<h3 style=\\\"text-align: center;\\\">Editor responsabil de planificare<\\\/h3>\",\"margin\":\"default\"},\"name\":\"Job text\"}]}]},{\"type\":\"row\",\"props\":{\"layout\":\"1-2,1-2\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-2\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p><strong>Descrierea postului<\\\/strong> <br \\\/>\\u00cen calitate de editor responsabil de planificare, ve\\u021bi superviza activitatea jurnali\\u0219tilor multimedia \\u0219i ve\\u021bi lucra \\u00eempreun\\u0103 cu editorii de \\u0219tiri pentru a genera idei de subiecte \\u0219i a planifica con\\u021binutul editorial. Ve\\u021bi comanda jurnali\\u0219tilor subiecte pentru toate platformele, coordon\\u00e2nd publicarea sau difuzarea acestora.<br \\\/>Ve\\u021bi superviza planificarea con\\u021binuturilor pentru site-urile web, inclusiv video digital, precum \\u0219i pe re\\u021bele sociale (de asemenea, TV \\\/ Radio, dac\\u0103 este cazul). <br \\\/>Ve\\u021bi gestiona agenda evenimentelor \\u0219i subiectelor planificate \\u0219i produc\\u021bia de materiale originale pentru toate echipele de jurnali\\u0219ti \\u0219i ve\\u021bi lucra \\u00eendeaproape cu colegii de la marketing \\u0219i publicitate pentru a genera venituri.<\\\/p>\",\"margin\":\"default\"},\"name\":\"Job text\"}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-2\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p><strong>Competen\\u021be necesare <\\\/strong> <br \\\/>Experien\\u021b\\u0103 editorial\\u0103 \\u00een gestionarea jurnali\\u0219tilor \\u0219i identificarea subiectelor.<br \\\/>Abilit\\u0103\\u021bi excelente \\u00een gestionarea agendei evenimentelor \\u0219i subiectelor de \\u0219tiri \\u0219i rezolvarea chestiunilor problematice.<br \\\/>Abilit\\u0103\\u021bi de analiz\\u0103 \\u0219i management pentru a produce materiale jurnalistice de calitate pe multiple platforme. <br \\\/>Cunoa\\u0219terea excelent\\u0103 a mass-mediei tradi\\u021bionale, precum \\u0219i a inova\\u021biilor sociale \\u0219i digitale.<br \\\/>\\u00cen\\u021belegerea tendin\\u021belor \\u00een realizarea \\u0219tirilor \\u0219i abilit\\u0103\\u021bi de utilizare a datelor analitice pentru a lua decizii editoriale.<br \\\/>Lucra\\u021bi \\u00een conformitate cu Ghidul editorial al companiei.<\\\/p>\",\"margin\":\"default\"},\"name\":\"Job text\"}]}]},{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p><strong>Orele de lucru \\u0219i salariul propus<\\\/strong><\\\/p>\",\"margin\":\"default\"},\"name\":\"Job text\"}]}]}]},{\"type\":\"section\",\"props\":{\"css\":\".el-section .uk-container{\\n\\tborder: 1px solid #000;\\n    border-radius: 15px;\\n    padding-top: 40px;\\n    padding-bottom: 40px;\\n}\\n@media (max-width: 959px){\\n    .el-section .uk-container{\\n        padding-top: 20px;\\n    \\tpadding-bottom: 20px;\\n    }\\n}\",\"image_position\":\"center-center\",\"padding\":\"xsmall\",\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"middle\",\"width\":\"large\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<h3 style=\\\"text-align: center;\\\">Reporter multimedia <\\\/h3>\",\"margin\":\"default\"},\"name\":\"Job text\"}]}]},{\"type\":\"row\",\"props\":{\"layout\":\"1-2,1-2\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-2\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p><strong>Descrierea postului<\\\/strong> <br \\\/>Ve\\u021bi lucra ca jurnalist pentru TV, Radio, site-ul web \\u0219i re\\u021belele sociale, dup\\u0103 caz.<br \\\/>Jobul dvs. e s\\u0103 genera\\u021bi, documenta\\u021bi \\u0219i produce\\u021bi materiale jurnalistice, \\u00een\\u021beleg\\u00e2nd cerin\\u021bele tehnice ale diferitelor platforme \\u0219i preferin\\u021bele audien\\u021bei.<br \\\/>Ve\\u021bi lucra \\u00eendeaproape cu colegii din alte departamente, adapt\\u00e2nd, dup\\u0103 caz, materialele jurnalistice pentru diferite tipuri de mass-media.<\\\/p>\",\"margin\":\"default\"},\"name\":\"Job text\"}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-2\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p><strong>Competen\\u021be necesare <\\\/strong> <br \\\/>Abilit\\u0103\\u021bi jurnalistice \\u0219i instinct editorial. <br \\\/>Aptitudini de lucru cu editorii pentru a genera \\u0219i produce zilnic subiecte. <br \\\/>Compila\\u021bi \\u0219i men\\u021bine\\u021bi o re\\u021bea de persoane de contact pentru a genera subiecte originale.<br \\\/>Prezenta\\u021bi \\u00een direct \\u0219tiri de actualitate, uneori fiind asistat de un cameraman.<br \\\/>Edita\\u021bi video-uri pentru articole \\u0219i proiecte speciale, uneori fiind ajutat de un editor video. <br \\\/>Prezenta\\u021bi idei pentru vizualizarea datelor \\u0219i crearea infograficelor. <br \\\/>Lucra\\u021bi cu echipa tehnic\\u0103 \\u0219i editorii de \\u0219tiri la proiecte speciale.<br \\\/>Pute\\u021bi lucra rapid \\u0219i eficient \\u00een situa\\u021bii stresante.<br \\\/>Trata\\u021bi cu aten\\u021bie datele \\u0219i informa\\u021biile colectate \\u0219i verifica\\u021bi de dou\\u0103 ori faptele \\u00eenainte de publicare. <br \\\/>Colabora\\u021bi cu anali\\u0219tii de date pentru a maximiza impactul materialelor. <br \\\/>Abilit\\u0103\\u021bi de comunicare \\u0219i lucru \\u00een echip\\u0103.<br \\\/>Lucra\\u021bi \\u00een conformitate cu Ghidul editorial al companiei.<\\\/p>\",\"margin\":\"default\"},\"name\":\"Job text\"}]}]},{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p><strong>Orele de lucru \\u0219i salariul propus<\\\/strong><\\\/p>\",\"margin\":\"default\"},\"name\":\"Job text\"}]}]}]},{\"type\":\"section\",\"props\":{\"css\":\".el-section .uk-container{\\n\\tborder: 1px solid #000;\\n    border-radius: 15px;\\n    padding-top: 40px;\\n    padding-bottom: 40px;\\n}\\n@media (max-width: 959px){\\n    .el-section .uk-container{\\n        padding-top: 20px;\\n    \\tpadding-bottom: 20px;\\n    }\\n}\",\"image_position\":\"center-center\",\"padding\":\"xsmall\",\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"middle\",\"width\":\"large\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<h3 style=\\\"text-align: center;\\\">Produc\\u0103tor de re\\u021bele sociale<\\\/h3>\",\"margin\":\"default\"},\"name\":\"Job text\"}]}]},{\"type\":\"row\",\"props\":{\"layout\":\"1-2,1-2\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-2\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p><strong>Descrierea postului<\\\/strong> <br \\\/>\\u00cen calitate de produc\\u0103tor Social Media, ve\\u021bi realiza \\u0219i publica \\u0219tiri \\u0219i alte materiale jurnalistice pentru re\\u021belele sociale, ajut\\u00e2ndu-ne s\\u0103 ajungem la noi audien\\u021be \\u0219i s\\u0103 cre\\u0219tem popularitatea institu\\u021biei noastre mass-media. De asemenea, ve\\u021bi contribui la \\u00eembun\\u0103t\\u0103\\u021birea strategiei de social media.<\\\/p>\",\"margin\":\"default\"},\"name\":\"Job text\"}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-2\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p><strong>Competen\\u021be necesare<\\\/strong> <br \\\/>Abilit\\u0103\\u021bi jurnalistice \\u0219i instinct editorial.<br \\\/>Capabil\\\/\\u0103 s\\u0103 genera\\u021bi zilnic idei de subiecte \\u0219i pentru proiecte pe termen lung.<br \\\/>O bun\\u0103 \\u00een\\u021belegere a modului \\u00een care func\\u021bioneaz\\u0103 a re\\u021belelor sociale (Facebook, Instagram, precum \\u0219i TikTok \\u0219i YouTube).<br \\\/>Abilit\\u0103\\u021bi de identificare a con\\u021binutului partajabil: crea\\u021bi, ambala\\u021bi \\u0219i \\u00eel vinde\\u021bi pe social media.<br \\\/>Abilit\\u0103\\u021bi de realizare a materialelor jurnalistice pentru re\\u021belele sociale \\u00een baza con\\u021binutului produs de colegi \\u00een redac\\u021bie.<br \\\/>Abilit\\u0103\\u021bi de vizualizare \\u0219i editare pentru a contribui la promovarea materialelor \\u00een cel mai eficient mod.<br \\\/>Abilit\\u0103\\u021bi de lucru cu jurnali\\u0219tii multimedia pentru a planifica reflectarea \\u00een direct a evenimentelor \\u0219i pentru a produce video-urilor mici.<br \\\/>Contribui\\u021bi la elaborarea strategiei de cre\\u0219tere a distribuirii, acoperirii \\u0219i implic\\u0103rii pe re\\u021belele sociale.<br \\\/>Lucra\\u021bi \\u00eendeaproape cu echipele online \\u0219i ajuta\\u021bi la formarea altor jurnali\\u0219ti. <br \\\/>Abilit\\u0103\\u021bi de analiz\\u0103 a datelor de pe re\\u021belele sociale \\u0219i de elaborare a rapoartelor analitice pentru management.<br \\\/>Pute\\u021bi lucra rapid \\u0219i eficient \\u00een situa\\u021bii stresante.<br \\\/>Abilit\\u0103\\u021bi de comunicare \\u0219i lucru \\u00een echip\\u0103.<br \\\/>Lucra\\u021bi \\u00een conformitate cu Ghidul editorial al companiei.<\\\/p>\",\"margin\":\"default\"},\"name\":\"Job text\"}]}]},{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p><strong>Orele de lucru \\u0219i salariul propus<\\\/strong><\\\/p>\",\"margin\":\"default\"},\"name\":\"Job text\"}]}]}]},{\"type\":\"section\",\"props\":{\"css\":\".el-section .uk-container{\\n\\tborder: 1px solid #000;\\n    border-radius: 15px;\\n    padding-top: 40px;\\n    padding-bottom: 40px;\\n}\\n@media (max-width: 959px){\\n    .el-section .uk-container{\\n        padding-top: 20px;\\n    \\tpadding-bottom: 20px;\\n    }\\n}\",\"image_position\":\"center-center\",\"padding\":\"xsmall\",\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"middle\",\"width\":\"large\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<h3 style=\\\"text-align: center;\\\">Analist de date<\\\/h3>\",\"margin\":\"default\"},\"name\":\"Job text\"}]}]},{\"type\":\"row\",\"props\":{\"layout\":\"1-2,1-2\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-2\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p><strong>Descrierea postului<\\\/strong> <br \\\/>Analiz\\u00e2nd datele traficului pe diferite platforme, ve\\u021bi \\u00eembun\\u0103t\\u0103\\u021bi reach-ul \\u0219i audien\\u021ba institu\\u021biei media. Ve\\u021bi preg\\u0103ti rapoarte zilnice, s\\u0103pt\\u0103m\\u00e2nale \\u0219i lunare pentru site-urile noastre web \\u0219i le ve\\u021bi prezenta echipelor editoriale \\u0219i publicitare.<br \\\/>Ve\\u021bi participa la \\u0219edin\\u021bele redac\\u021bionale \\u0219i ve\\u021bi prezenta analiza performan\\u021bei din ziua precedent\\u0103 pentru fiecare site web. <br \\\/>Ve\\u021bi consilia editorii de \\u0219tiri \\u0219i echipa de social media pe baza datelor.<\\\/p>\",\"margin\":\"default\"},\"name\":\"Job text\"}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-2\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p><strong>Competen\\u021be necesare <\\\/strong> <br \\\/>Abilit\\u0103\\u021bi jurnalistice \\u0219i ata\\u0219ament la valorile editoriale.<br \\\/>Capabil\\\/\\u0103 s\\u0103 cerceta\\u021bi, identifica\\u021bi \\u0219i utiliza\\u021bi cele mai eficiente platforme pentru analiza datelor. <br \\\/>Capabil\\\/\\u0103 s\\u0103 prezinta\\u021bi aceste informa\\u021bii \\u00een mod clar editorilor de \\u0219tiri \\u0219i conducerii. <br \\\/>Capabil\\\/\\u0103 s\\u0103 lucra\\u021bi cu editorii, echipa tehnic\\u0103 \\u0219i managementul pentru a \\u00eembun\\u0103t\\u0103\\u021bi experien\\u021ba utilizatorului pe site-uri web. <br \\\/>Oferi\\u021bi periodic instruire editorilor \\u0219i echipei de publicitate pentru a \\u00een\\u021belege mai bine cum s\\u0103 pot fi folosite datele pentru \\u00eembun\\u0103t\\u0103\\u021birea performan\\u021bei site-urilor. <br \\\/>Abilit\\u0103\\u021bi de comunicare \\u0219i lucru \\u00een echip\\u0103.<br \\\/>Lucra\\u021bi \\u00een conformitate cu Ghidul editorial al companiei.<\\\/p>\",\"margin\":\"default\"},\"name\":\"Job text\"}]}]},{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p><strong>Orele de lucru \\u0219i salariul propus<\\\/strong><\\\/p>\",\"margin\":\"default\"},\"name\":\"Job text\"}]}]}]},{\"type\":\"section\",\"props\":{\"css\":\".el-section .uk-container{\\n\\tborder: 1px solid #000;\\n    border-radius: 15px;\\n    padding-top: 40px;\\n    padding-bottom: 40px;\\n}\\n@media (max-width: 959px){\\n    .el-section .uk-container{\\n        padding-top: 20px;\\n    \\tpadding-bottom: 20px;\\n    }\\n}\",\"image_position\":\"center-center\",\"padding\":\"xsmall\",\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"middle\",\"width\":\"large\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<h3 style=\\\"text-align: center;\\\">Manager de marketing<\\\/h3>\",\"margin\":\"default\"},\"name\":\"Job text\"}]}]},{\"type\":\"row\",\"props\":{\"layout\":\"1-2,1-2\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-2\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p><strong>Descrierea postului<\\\/strong> <br \\\/>\\u00cen calitate de manager de marketing, ve\\u021bi lucra \\u00eendeaproape cu redactorul departamentului \\u0219tiri\\\/ redactorul-\\u0219ef pentru a maximiza audien\\u021ba materialelor jurnalistice. Ve\\u021bi fi responsabil de planificarea strategiilor de marketing pentru mass-media, luarea deciziilor privind promovarea acestora prin diferite canale, bugetarea \\u0219i monitorizarea rezultatelor campaniilor.<br \\\/>Ve\\u021bi comunica cu poten\\u021bialii parteneri media, ve\\u021bi \\u00eencheia acorduri de colaborare cu ace\\u0219tia \\u0219i ve\\u021bi urm\\u0103ri rezultatelor parteneriatelor media.<br \\\/>Ve\\u021bi lucra \\u00een cooperare cu echipa editorial\\u0103 pentru a \\u00een\\u021belege mai bine nevoile ei \\u0219i ve\\u021bi participa la promovarea proiectelor speciale \\u0219i a produselor media specifice.<br \\\/>Ve\\u021bi coopera cu managerul de brand \\u0219i ve\\u021bi participa la procesul de dezvoltare a m\\u0103rcii.<br \\\/>Ve\\u021bi gestiona echipa departamentului de marketing.<br \\\/>Ve\\u021bi \\u00een\\u021belege tendin\\u021bele de marketing digital \\u0219i ve\\u021bi analiza tendin\\u021bele pie\\u021bei.<br \\\/>Ve\\u021bi analiza activitatea concuren\\u021bilor \\u0219i ve\\u021bi \\u00eemp\\u0103rt\\u0103\\u0219i rezultatele cu editorii de \\u0219tiri.<\\\/p>\",\"margin\":\"default\"},\"name\":\"Job text\"}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-2\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p><strong>Competen\\u021be necesare <\\\/strong> <br \\\/>Experien\\u021b\\u0103 \\u00een marketing cu o bun\\u0103 \\u00een\\u021belegere a activit\\u0103\\u021bii jurnalistice \\u0219i a priorit\\u0103\\u021bilor editoriale.<br \\\/>Abilitatea de a \\u00een\\u021belege rapoartele analitice \\u0219i de a le transpune \\u00een strategii de marketing de succes.<br \\\/>Abilit\\u0103\\u021bi excelente interpersonale, de comunicare \\u0219i networking, pentru a colabora cu partenerii, echipa editorial\\u0103 \\u0219i angaja\\u021bii.<br \\\/>G\\u00e2ndire inovatoare \\u0219i creativitate \\u2013 \\u00een\\u021belegerea noilor tendin\\u021be \\u0219i inova\\u021biile \\u00een marketing.<br \\\/>Abilit\\u0103\\u021bi de management al proiectelor \\u2013 planificare, bugetare, implementare.<br \\\/>G\\u00e2ndire analitic\\u0103 \\u2013 analiza rezultatelor proiectelor implementate \\u0219i estimarea rezultatelor a\\u0219teptate.<br \\\/>G\\u00e2ndire critic\\u0103 \\u0219i abilit\\u0103\\u021bi de rezolvare a problemelor.<br \\\/>Abilit\\u0103\\u021bi de prezentare.<br \\\/>Capabil\\\/\\u0103 s\\u0103 lucra\\u021bi rapid \\u0219i eficient \\u00een situa\\u021bii stresante. <br \\\/>Abilit\\u0103\\u021bi de comunicare \\u0219i lucru \\u00een echip\\u0103.<br \\\/>Lucra\\u021bi \\u00een conformitate cu Ghidul editorial al companiei.<\\\/p>\",\"margin\":\"default\"},\"name\":\"Job text\"}]}]},{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p><strong>Orele de lucru \\u0219i salariul propus<\\\/strong><\\\/p>\",\"margin\":\"default\"},\"name\":\"Job text\"}]}]}]},{\"type\":\"section\",\"props\":{\"css\":\".el-section .uk-container{\\n\\tborder: 1px solid #000;\\n    border-radius: 15px;\\n    padding-top: 40px;\\n    padding-bottom: 40px;\\n}\\n@media (max-width: 959px){\\n    .el-section .uk-container{\\n        padding-top: 20px;\\n    \\tpadding-bottom: 20px;\\n    }\\n}\",\"image_position\":\"center-center\",\"padding\":\"xsmall\",\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"middle\",\"width\":\"large\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<h3 style=\\\"text-align: center;\\\">Manager de v\\u00e2nz\\u0103ri publicitate<\\\/h3>\",\"margin\":\"default\"},\"name\":\"Job text\"}]}]},{\"type\":\"row\",\"props\":{\"layout\":\"1-2,1-2\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-2\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p><strong>Descrierea postului<\\\/strong> <br \\\/>\\u00cen calitate de manager de v\\u00e2nz\\u0103ri, ve\\u021bi fi responsabil pentru planificarea strategiilor de v\\u00e2nz\\u0103ri pentru mass-media, stabilirea obiectivelor \\u0219i crearea planurilor de v\\u00e2nz\\u0103ri.<br \\\/>Ve\\u021bi cunoa\\u0219te tendin\\u021bele pe pia\\u021ba v\\u00e2nz\\u0103rilor media \\u0219i posibilitatea de a le implementa pe platformele media.<br \\\/>Ve\\u021bi lucra la diversificarea surselor de venit pentru institu\\u021biile media, ve\\u021bi colabora cu echipa editorial\\u0103.<br \\\/>Ve\\u021bi colabora cu echipa tehnic\\u0103 la \\u00eembun\\u0103t\\u0103\\u021birea sistemului CRM \\u0219i, de asemenea, la implementarea instrumentelor inovatoare.<br \\\/>Ve\\u021bi participa la elaborarea de oferte pentru companii.<br \\\/>Ve\\u021bi gestiona echipa de v\\u00e2nz\\u0103ri \\u0219i ve\\u021bi instrui agen\\u021bii de v\\u00e2nz\\u0103ri.<br \\\/>Ve\\u021bi crea un sistem motiva\\u021bional \\u0219i de bonusuri pentru echipa de v\\u00e2nz\\u0103ri.<br \\\/>Ve\\u021bi urm\\u0103ri \\u0219i analiza rezultatele echipei de v\\u00e2nz\\u0103ri \\u00een conformitate cu obiectivele stabilite.<\\\/p>\",\"margin\":\"default\"},\"name\":\"Job text\"}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-2\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p><strong>Competen\\u021be necesare<\\\/strong> <br \\\/>Experien\\u021b\\u0103 \\u00een v\\u00e2nz\\u0103ri cu o bun\\u0103 cunoa\\u0219tere a sistemelor CRM.<br \\\/>Experien\\u021b\\u0103 \\u00een planificare bugetar\\u0103.<br \\\/>Abilit\\u0103\\u021bi excelente interpersonale, de comunicare \\u0219i networking, pentru a colabora cu partenerii, echipa editorial\\u0103 \\u0219i de v\\u00e2nz\\u0103ri.<br \\\/>G\\u00e2ndire inovatoare \\u2013 \\u00een\\u021belegerea noilor tendin\\u021be \\u0219i inova\\u021biilor \\u00een v\\u00e2nz\\u0103ri.<br \\\/>G\\u00e2ndirea analitic\\u0103 \\u0219i abilit\\u0103\\u021bi de rezolvare a problemelor.<br \\\/>Abilit\\u0103\\u021bi de prezentare \\u0219i gestionare a timpului.<\\\/p>\",\"margin\":\"default\"},\"name\":\"Job text\"}]}]},{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p><strong>Orele de lucru \\u0219i salariul propus<\\\/strong><\\\/p>\",\"margin\":\"default\"},\"name\":\"Job text\"}]}]}]},{\"type\":\"section\",\"props\":{\"css\":\".el-section h4{\\n\\tmargin-top: 0;\\n    font-family: 'new_spiritsemibold_condensed',sans-serif;\\n}\\n\\n.el-section h3{\\n    font-family: 'new_spiritsemibold_condensed',sans-serif;\\n}\\n\\n.el-section .scenario{\\n    color: #12ba89;\\n    max-width: 85%;\\n    margin: 0 auto;\\n    display: block;\\n}\\n.el-section .scenario p{\\n    color: #12ba89;\\n    font-weight: 700;\\n}\\n.el-section blockquote, .el-section blockquote h3{\\n\\tfont-family: 'new_spiritsemibold_condensed',sans-serif;\\n    color: #12ba89;\\n    border-left: 0;\\n}\\n.el-section blockquote{\\n\\tmargin-left:30px;\\n    padding-left: 70px;\\n\\tposition: relative;\\n    max-width: 85%;\\n}\\n.el-section blockquote:before{\\n\\tcontent:\\\"\\u201c\\\";\\n    position: absolute;\\n    left: 0;\\n    top:0;\\n    font-size: 150px;\\n    line-height: 0.8;\\n    color: #000;\\n}\\n.video-container{\\n\\tpadding-right: 40px;\\n}\\n.video-container h3{\\n\\tmargin-top: 0;\\n    margin-bottom: 0;\\n}\\n.video-iframe{\\n\\twidth: 50%;\\n    margin-right:20px;\\n    margin-bottom: 20px;\\n    float: left;\\n    border-radius: 15px;\\n    overflow: hidden;\\n}\\n.video-iframe.right{\\n    margin-left:20px;\\n    margin-right:0;\\n    margin-bottom: 20px;\\n    float: right;\\n}\\n.video-iframe > div{\\n\\tposition: relative;\\n    padding-bottom:56.4%;\\n    width:100%;\\n}\\n.video-iframe iframe{\\nposition: absolute;\\n    top:0;\\n    left:0;\\n    width:100%;\\n    height:100%;\\n}\\n\\n@media (max-width: 959px){\\n    .video-iframe {\\n \\t\\tfloat: none;\\n        width: 100%;\\n\\t}\\n    .video-container{\\n\\t\\tpadding-right: 20px;\\n\\t}\\n}\",\"image_position\":\"center-center\",\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"middle\",\"width\":\"large\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"divider\",\"props\":{\"divider_element\":\"hr\",\"margin\":\"medium\",\"margin_remove_top\":false}},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<h3>Studiu de caz \\u2013 Redac\\u021bia multimedia a Palitra Media <\\\/h3>\\n\n\n<p>Palitra Media este o institu\\u021bie media de succes din Tbilisi, Georgia, care administreaz\\u0103 un ziar, precum \\u0219i posturi TV \\u0219i Radio, site-uri web \\u0219i pagini pe re\\u021bele sociale (\\u00een special pe Facebook). <\\\/p>\\n\n\n<p>Aceast\\u0103 organigram\\u0103 ilustreaz\\u0103 modul \\u00een care Palitra Media a reu\\u0219it s\\u0103 refocuseze activitatea echipei multimedia pe social media \\u0219i jurnalism digital.<\\\/p>\\n\n\n<p>Palitra Media are jurnali\\u0219ti multimedia care lucreaz\\u0103 pentru diferite platforme. <\\\/p>\",\"margin\":\"default\"}},{\"type\":\"image\",\"props\":{\"block_align\":\"center\",\"image\":\"wp-content\\\/uploads\\\/2023\\\/09\\\/ikdu.png\",\"image_alt\":\"A - Organisation chart one - for a larger newsroom\",\"image_svg_color\":\"emphasis\",\"margin\":\"default\",\"maxwidth\":\"2xlarge\",\"text_align\":\"center\"}},{\"type\":\"divider\",\"props\":{\"divider_element\":\"hr\",\"margin\":\"medium\",\"margin_remove_bottom\":true,\"margin_remove_top\":false}}]}]},{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<h3><a name=\\\"part-3\\\"><\\\/a>3. Politici de promovare a egalit\\u0103\\u021bii de \\u0219anse pentru femei \\u00een redac\\u021bie <\\\/h3>\\n\n\n<p><strong>Abordarea problemelor legate de sensibilitatea la gen poate aduce multe beneficii organiza\\u021biei dvs., at\\u00e2t pe plan intern, prin satisfac\\u021bia la locul de munc\\u0103 \\u0219i p\\u0103strarea angaja\\u021bilor, c\\u00e2t \\u0219i pe plan extern, prin modul \\u00een care este v\\u0103zut\\u0103 de clien\\u021bi \\u0219i donatorii externi.<\\\/strong><\\\/p>\\n\n\n<p><strong>Unul din obiectivele organiza\\u021biilor interguvernamentale, cum ar fi Organiza\\u021bia Na\\u021biunilor Unite, este promovarea egalit\\u0103\\u021bii de gen. ONU consider\\u0103 c\\u0103 acesta nu este doar un drept fundamental al omului, ci \\u0219i temelia pentru o lume pa\\u0219nic\\u0103, prosper\\u0103 \\u0219i durabil\\u0103. <\\\/strong><\\\/p>\",\"margin\":\"default\"}},{\"type\":\"accordion\",\"props\":{\"collapsible\":true,\"content_column_breakpoint\":\"m\",\"css\":\".el-title{\\nfont-size: 18px;\\n}\\n.el-element{\\nmargin-bottom:30px;\\n}\\n.el-title{\\nfont-weight:700;\\n}\",\"image_align\":\"top\",\"image_grid_breakpoint\":\"m\",\"image_grid_width\":\"1-2\",\"image_svg_color\":\"emphasis\",\"link_style\":\"default\",\"link_text\":\"Read more\",\"margin\":\"medium\",\"show_image\":true,\"show_link\":true},\"children\":[{\"type\":\"accordion_item\",\"props\":{\"content\":\"\n\n<p>Pentru c\\u0103 angajarea femeilor la toate nivelurile va aduce beneficii redac\\u021biei \\u0219i jurnalismului. Poate aduce un echilibru mai bun \\u00een management, o varietate mai mare de subiecte care reflect\\u0103 necesit\\u0103\\u021bile publicului \\u0219i ofer\\u0103 managerilor mai multe op\\u021biuni atunci c\\u00e2nd angajeaz\\u0103 personal. <\\\/p>\\n\n\n<p>Egalitatea poate aduce beneficii \\u00een rela\\u021bia cu donatorii externi care pot sponsoriza con\\u021binut sau pot oferi granturi \\u0219i finan\\u021b\\u0103ri. <\\\/p>\\n\n\n<p>Av\\u00e2nd politici clare \\u0219i angajamente \\u00een acest sens, managerii \\u0219i angaja\\u021bii vor \\u0219ti la ce s\\u0103 se a\\u0219tepte de la organiza\\u021bia dvs. <\\\/p>\",\"title\":\"De ce avem nevoie de politici de egalitate? \"}},{\"type\":\"accordion_item\",\"props\":{\"content\":\"\n\n<p>Prin adoptarea unor politici de ocupare a for\\u021bei de munc\\u0103, cum ar fi recrutarea echitabil\\u0103, care ofer\\u0103 acces egal la locuri de munc\\u0103 pentru femei \\u0219i b\\u0103rba\\u021bi. De asemenea, prin sprijinirea femeilor de-a lungul carierei lor, astfel \\u00eenc\\u00e2t acestea s\\u0103 continue s\\u0103 creasc\\u0103 \\u0219i s\\u0103 preia mai multe roluri de conducere sau s\\u0103 r\\u0103m\\u00e2n\\u0103 \\u00een companie.<\\\/p>\\n\n\n<p>Fi\\u0219e de post clare: Acestea contribuie la recrutarea corect\\u0103. Identifica\\u021bi abilit\\u0103\\u021bile necesare pentru un post \\u0219i selecta\\u021bi candida\\u021bii \\u00een func\\u021bie de criteriile stabilite. Acest lucru v\\u0103 va permite s\\u0103 evalua\\u021bi capacit\\u0103\\u021bile candida\\u021bilor \\u00een mod corect. Lua\\u021bi \\u00een considerare abilit\\u0103\\u021bile candida\\u021bilor precum organizarea \\u0219i managementul echipei ca fiind la fel de importante ca \\u0219i luarea deciziilor editoriale. <\\\/p>\\n\n\n<p>Recrutare echitabil\\u0103: Aceasta implic\\u0103 publicarea tuturor locurilor de munc\\u0103 \\u0219i oferirea oportunit\\u0103\\u021bilor egale pentru aplicare femeilor \\u0219i b\\u0103rba\\u021bilor. Candida\\u021bii sunt ale\\u0219i pentru a \\u00eendeplini responsabilit\\u0103\\u021bile indicate \\u00een anun\\u021bul de recrutare. Pentru a asigura un proces corect de recrutare, la interviu ar trebui s\\u0103 participe un angajat din departamentul resurse umane (sau un manager independent).<\\\/p>\\n\n\n<p>Sprijin \\u00een carier\\u0103: managerii pot sprijini angajatele \\u00een procesul planific\\u0103rii carierei, form\\u0103rii la locul de munc\\u0103 \\u0219i oferii oportunit\\u0103\\u021bilor de dezvoltare. Evalu\\u0103rile regulate ale angaja\\u021bilor, unu-la-unu, \\u00eei va ajut\\u0103 s\\u0103-\\u0219i ating\\u0103 poten\\u021bialul prin feedback \\u0219i mentorat. <\\\/p>\",\"title\":\"Cum devenim un angajator mai bun pentru femei? \"}},{\"type\":\"accordion_item\",\"props\":{\"content\":\"\n\n<p>Salarii <strong>egale<\\\/strong> pentru munc\\u0103 egal\\u0103, astfel \\u00eenc\\u00e2t b\\u0103rba\\u021bii \\u0219i femeile s\\u0103 aib\\u0103 salarii similare (de exemplu: salariile femeilor \\u00een Georgia sunt doar aproximativ 65% din salariile b\\u0103rba\\u021bilor).<\\\/p>\\n\n\n<p>Managerii pot <strong>monitoriza num\\u0103rul<\\\/strong> de b\\u0103rba\\u021bi \\\/ femei din redac\\u021bia lor la diferite niveluri \\u0219i pot \\u00eencerca s\\u0103 g\\u0103seasc\\u0103 solu\\u021bii pentru situa\\u021bii de dezechilibru.<\\\/p>\\n\n\n<p>Introduce\\u021bi beneficii, cum ar fi <strong>concediul de maternitate<\\\/strong> pl\\u0103tit, pentru a re\\u021bine \\u00een companie femeile care \\u00ee\\u0219i iau concediu pentru a \\u00eengriji de copil; astfel, a\\u021bi putea face economii legate de angajare \\u0219i formare. Ajuta\\u021bi femeile s\\u0103 r\\u0103m\\u00e2n\\u0103 la locul de munc\\u0103 \\u00een timp ce jongleaz\\u0103 cu alte cerin\\u021be, cum ar fi grijile casei.<\\\/p>\\n\n\n<p>Lua\\u021bi \\u00een considerare <strong>solicit\\u0103rile<\\\/strong> de program flexibil de lucru de la angaja\\u021bii care sunt p\\u0103rin\\u021bi \\u0219i \\u00eengrijitori \\u0219i ar dori s\\u0103 lucreze part-time, cu program flexibil sau din loca\\u021bii flexibile.<\\\/p>\\n\n\n<p>Angaja\\u021bi <strong>femei care<\\\/strong> \\u0219i-au luat timp liber pentru a avea grij\\u0103 de familia lor sau femei mai \\u00een v\\u00e2rst\\u0103 cu experien\\u021b\\u0103. Ele pot aduce cuno\\u0219tin\\u021be din alte domenii \\u0219i balansa dezechilibru de v\\u00e2rst\\u0103 \\u0219i egalitate.<\\\/p>\\n\n\n<p>Lua\\u021bi \\u00een considerare promovarea altor domenii ale egalit\\u0103\\u021bii, cum ar fi rasa, dizabilitatea \\u0219i v\\u00e2rsta.<\\\/p>\",\"title\":\"Ce altceva ne-ar face un angajator echitabil? \"}},{\"type\":\"accordion_item\",\"props\":{\"content\":\"\n\n<p>Identifica\\u021bi ini\\u021bial una sau dou\\u0103 domenii de interven\\u021bie \\u0219i colabora\\u021bi cu resursele umane, dac\\u0103 le ave\\u021bi, pentru a elabora politici speciale \\u00een acest sens. Pute\\u021bi lua \\u00een considerare modul \\u00een care alte companii au introdus, de exemplu, sistemul de plat\\u0103 pentru concediul de maternitate, examin\\u00e2nd diverse studii de caz sau solicit\\u00e2nd consiliere din partea organiza\\u021biilor care promoveaz\\u0103 egalitatea la locul de munc\\u0103.<\\\/p>\",\"title\":\"Cum poate compania noastr\\u0103 s\\u0103 fac\\u0103 aceste schimb\\u0103ri?\"}}]},{\"type\":\"divider\",\"props\":{\"divider_element\":\"hr\",\"margin\":\"medium\"}},{\"type\":\"headline\",\"props\":{\"content\":\"Resurse suplimentare care pot fi utile: \",\"title_element\":\"h3\"}}]}]},{\"type\":\"row\",\"props\":{\"layout\":\"1-2,1-2\",\"margin\":\"default\",\"margin_remove_top\":false},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-2\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>1. Proiectul de abilitare a femeilor WEPS al UNICEF ofer\\u0103 resurse pentru a ajuta companiile s\\u0103 elaboreze politici de egalitate \\u0219i prezint\\u0103 studii de caz care explic\\u0103 modul \\u00een care unele companii au f\\u0103cut schimb\\u0103ri: <a href=\\\"https:\\\/\\\/www.weps.org\\\/resources\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">https:\\\/\\\/www.weps.org\\\/resources<\\\/a><\\\/p>\\n\n\n<p>2. Organiza\\u021bia Na\\u021biunilor Unite ia m\\u0103suri globale privind egalitatea de gen, cu cinci obiective explicate aici: <a href=\\\"https:\\\/\\\/www.un.org\\\/sustainabledevelopment\\\/gender-equality\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">https:\\\/\\\/www.un.org\\\/sustainabledevelopment\\\/gender-equality\\\/<\\\/a><\\\/p>\",\"margin\":\"default\"}}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-2\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>3. Institutul European pentru Egalitatea de \\u0218anse \\u00eentre Femei \\u0219i B\\u0103rba\\u021bi stimuleaz\\u0103 progresele \\u00een \\u021b\\u0103rile europene \\u0219i ofer\\u0103 sfaturi utile \\u0219i studii de caz: <a href=\\\"https:\\\/\\\/eige.europa.eu\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">https:\\\/\\\/eige.europa.eu\\\/<\\\/a><\\\/p>\\n\n\n<p>4. Comisia pentru egalitate \\u0219i drepturile omului din Regatul Unit depune eforturi pentru a promova egalitatea de gen \\u0219i ofer\\u0103 sfaturi practice pentru angajatori: <a href=\\\"https:\\\/\\\/www.equalityhumanrights.com\\\/en\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">https:\\\/\\\/www.equalityhumanrights.com\\\/en<\\\/a><\\\/p>\",\"margin\":\"default\"}}]}]},{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"divider\",\"props\":{\"divider_element\":\"hr\"}}]}]},{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<h3><a name=\\\"part-4\\\"><\\\/a>4. Video-uri de suport cu subtitr\\u0103ri \\u00een toate limbile <\\\/h3>\",\"margin\":\"default\",\"margin_remove_top\":false}},{\"type\":\"html\",\"props\":{\"content\":\"[eun_youtube playlist=\\\"PLNmf9BsOoY3vZxEs50QicjW_WoouIggld\\\" type=\\\"h\\\"]\",\"css\":\".el-element{\\npadding: 20px 0;\\n}\"}},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<ol>\\n\n\n<li><strong>Ce a\\u0219tept de la angajatorul meu<\\\/strong> \\u0219i de ce aleg s\\u0103 lucrez aici \\u2013 o jurnalist\\u0103 multimedia ne spune ce a\\u0219tept\\u0103ri are de la job \\u0219i ce o face s\\u0103 r\\u0103m\\u00e2n\\u0103 la un angajator \\u00eentr-o pia\\u021b\\u0103 competitiv\\u0103. <br \\\/>(Salome Abulashvili, jurnalist\\u0103 multimedia, Tbilisi, Georgia) <\\\/li>\\n\n\n<li><strong>Sfaturi privind managementul unei redac\\u021bii multimedia<\\\/strong> \\u2013 o redactor\\u0103-\\u0219ef\\u0103 ofer\\u0103 sfaturi cu privire la tranzi\\u021bia la multimedia \\u0219i managementul redac\\u021biei<br \\\/>(Natalia Mumladze, redactor\\u0103-\\u0219ef\\u0103, Palitra Media, Tbilisi, Georgia) <\\\/li>\\n\n\n<li>Cum s\\u0103 <strong>face\\u021bi bani din jurnalism<\\\/strong> ?.. Un editor senior de \\u0219tiri vorbe\\u0219te despre modul \\u00een care pute\\u021bi gestiona conflictul dintre monetizarea jurnalismului \\u0219i controlul editorial. <br \\\/>(Filips Lastoviskis, redactor-\\u0219ef, agen\\u021bia de \\u0219tiri Delfi, Riga, Letonia) <\\\/li>\\n\n\n<li>Ce s\\u0103 face\\u021bi <strong>ca egalitatea de gen<\\\/strong> s\\u0103 func\\u021bioneze pentru dvs. Un cercet\\u0103tor senior de politici explic\\u0103 cum companiile pot asigura dreptul la maternitate \\u0219i care sunt beneficiile pentru companie \\u0219i angaja\\u021bi.<br \\\/>(Davit Keshelava, cercet\\u0103tor principal, \\u0218coala Interna\\u021bional\\u0103 de Economie) <\\\/li>\\n\n\n<li>Cum s\\u0103 <strong>angaja\\u021bi oamenii potrivi\\u021bi<\\\/strong> \\u00een era multimedia \\u2013 o directoare de \\u0219tiri explic\\u0103 ce politici ar trebui s\\u0103 aplica\\u021bi pentru a recruta cei mai buni oameni \\u0219i cum s\\u0103 angaja\\u021bi oamenii potrivi\\u021bi \\u00een era digital\\u0103 <br \\\/>(Liz Gibbons, editor\\u0103 executiv\\u0103 \\u0219tiri, BBC World Service, Londra, Marea Britanie)  <\\\/li>\\n\n\n<li>Cum vor ar\\u0103ta <strong>\\u0219tirile \\u00een urm\\u0103torii cinci ani<\\\/strong>? Un manager senior dintr-o organiza\\u021bie interna\\u021bional\\u0103 de \\u0219tiri ne spune care sunt marile evolu\\u021bii \\u00een jurnalism \\u0219i la ce ar trebui s\\u0103 atrag\\u0103 aten\\u021bie managerii.<br \\\/>(Dominic Ball, director adjunct, Departamentul de \\u0219tiri, BBC News, Londra, Marea Britanie) <\\\/li>\\n<\\\/ol>\",\"margin\":\"default\"}}]}]},{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"divider\",\"props\":{\"divider_element\":\"hr\"}},{\"type\":\"button\",\"props\":{\"grid_column_gap\":\"small\",\"grid_row_gap\":\"small\",\"margin\":\"default\",\"text_align\":\"center\"},\"children\":[{\"type\":\"button_item\",\"props\":{\"button_style\":\"primary\",\"content\":\"Descarc\\u0103 PDF\",\"icon_align\":\"left\",\"link\":\"wp-content\\\/uploads\\\/2023\\\/05\\\/eu4im-management-kit.pdf\"}}]},{\"type\":\"divider\",\"props\":{\"divider_element\":\"hr\"}},{\"type\":\"headline\",\"props\":{\"content\":\"<strong>Con\\u021binut conex<\\\/strong>\",\"margin\":\"large\",\"margin_remove_bottom\":true,\"title_color\":\"primary\",\"title_element\":\"h3\",\"title_style\":\"h3\"},\"name\":\"Head2\"},{\"type\":\"html\",\"props\":{\"content\":\"[eun_cources parent=\\\"252863\\\"]\"}}]}]},{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"divider\",\"props\":{\"divider_element\":\"hr\"}}]}]}]}],\"version\":\"4.0.11\",\"yooessentialsVersion\":\"2.0.10\"} --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>CURS ONLINE: Kit de management pentru managerii de pres\u0103 Zoe Porter Consultant independent Londra, Regatul Unit Zoe are o experien\u021b\u0103 de 30 de ani \u00een industria media, cel mai recent lucr\u00e2nd pentru BBC \u00een func\u021bii de conducere. \u00cen calitate de editor senior, ea a condus postul interna\u021bional de \u0219tiri al BBC, inclusiv birourile de \u0219tiri din Singapore \u0219i Washington DC, precum \u0219i principala emisiune TV matinal\u0103 a BBC \u00een Marea Britanie. A lucrat la dezvoltarea digital\u0103 \u00een cadrul serviciilor interna\u021bionale de \u0219tiri \u0219i a condus lansarea primelor buletine de \u0219tiri scurte ale BBC pentru dispozitive mobile. Ea are, de asemenea,<\/p>\n","protected":false},"author":56,"featured_media":242578,"parent":252863,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_eb_attr":"","pgc_sgb_lightbox_settings":"","footnotes":""},"class_list":["post-261559","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CURS ONLINE: Kit de management pentru managerii de pres\u0103 - EU NEIGHBOURS east<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/euneighbourseast.eu\/ro\/media\/e-courses\/management-kit\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CURS ONLINE: Kit de management pentru managerii de pres\u0103 - EU NEIGHBOURS east\" \/>\n<meta property=\"og:description\" content=\"CURS ONLINE: Kit de management pentru managerii de pres\u0103 Zoe Porter Consultant independent Londra, Regatul Unit Zoe are o experien\u021b\u0103 de 30 de ani \u00een industria media, cel mai recent lucr\u00e2nd pentru BBC \u00een func\u021bii de conducere. \u00cen calitate de editor senior, ea a condus postul interna\u021bional de \u0219tiri al BBC, inclusiv birourile de \u0219tiri din Singapore \u0219i Washington DC, precum \u0219i principala emisiune TV matinal\u0103 a BBC \u00een Marea Britanie. 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