Report on the effects of timing of launch, formats, and messages of human rights narratives to maximise target audience reach

The report is prepared by the “WE CAN for human rights speech” project, which aims to help organisations and young activists fighting hate speech and consolidate their efforts. The project is funded by the European Union’s Rights, Equality and Citizenship Programme (2014-2020) and the Council of Europe.

The research, conducted between February and November 2020, seeks to help activists and NGOs be prepared for action and be more effective in their activities against hate speech. The research will also feed into the development of tools and trainings to analyse hate speech, develop human rights-based narratives and communication strategies which should be available in Spring 2021.

The research methodologies were prepared before the COVID-19 pandemic and were subsequently adapted to take into account the new situation and potential new waves of hate speech.