On 28 May, the National Police of Ukraine (NPU) and the European Union Advisory Mission Ukraine (EUAM Ukraine) presented the results of the ‘Buckle Up-Don’t Get Terrified’ road traffic safety campaign and the final part of the project – the ‘(Un)Buckled Lives’ interactive installation artwork. It aimed to remind Ukrainians how many lives can be saved each year if everyone gets used to wearing seat belts.
The artwork, opened to the public during the weekend, consisted of 850 buckled seat belts. According to the Centre for Democracy and Rule of Law, the campaign’s media partner, this is the estimated number of people who could have survived fatal car accidents last year if everyone had buckled up.
Each object of the installation showed a reminder of the consequences a road accident may have for an unbuckled back-seat passenger.
As part of its campaign, which started in the mid-March, the NPU used popular horror film tropes, installed collision simulators in accident-themed demo zones open to the public, and offered advice to motorists on the road and in shopping mall parkings.
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