Some twenty communities in Donetsk and Luhansk oblasts, in government-controlled areas of eastern Ukraine, have been given unique marketing strategies, visual styles, and brands to strengthen and promote their local identities. The brands have been developed by the United Nations Development Programme (UNDP) in Ukraine and the Brandville project team, with funding provided by the European Union.
The project brought together a team of developers and various stakeholders – representatives from local administrations, business, and education, along with civil activists and cultural actors. The communities and their residents were aided in identifying the development advantages of their territories, and transforming them into their own unique brand.
“By highlighting the strengths of communities, we focus on social cohesion and the pursuit of a common goal, especially in affected communities along the ‘contact line’ and those recovering from the armed conflict,” UN Recovery and Peacebuilding Programme Manager Victor Munteanu said. He added that the brands will also contribute to the economic development of the region.
According to the project results, Donetsk and Luhansk oblasts are now regional leaders in the number of territorial communities with their own brands and tools for their implementation. The communities include: Bakhmut, Zvanivka, Kurakhove, Ocheretyne, Siversk, Soledar and Toretsk communities of Donetsk Oblast, and Bilovodsk, Bilokurakyne, Hirske, Kreminna, Lozno-Oleksandrivka, Markivka, Milove, Novoaidar, Popasna, Rubizhne, Sievierodonetsk, Troitske and Shyrokyne communities of Luhansk Oblast.
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