Two Moldovan regions – Cahul and Ungheni – have got their own brands with the financial support of the European Union. The brands were developed as part of the ‘EU4Moldova: Focal regions Programme’.
The new logos created for both focal regions give them a distinct identity and increase their competitiveness in attracting tourists, investments and new companies, increasing exports, external promotion and in attracting human capital. The brands are meant to be used equally by rural and urban communities from both regions, by economic entities, public institutions, non-governmental sector, and people who love Ungheni and Cahul.
“A key element of a strong territorial marketing is a telling and captivating visual identity that can become a cultural interface of a territory,” said Magdalena Mueller-Uri, Head of Cooperation from the EU Delegation to the Republic of Moldova. “This new brand … is the result of co-creation and a strong engagement from the citizens of the key regions, which will boost even more the potential of the regions.”
The brand books may be accessed at www.ungheni.md and www.eu4ungheni.md for Ungheni region, and at www.primariacahul.md and www.eu4cahul.md for Cahul region.
The ‘EU4Moldova: focal regions Programme’ (2019-2024) supports smart, green, inclusive, and sustainable social-economic development in the regions of Cahul and Ungheni. With a total budget of €23 million, the programme is funded by the EU and implemented by the United Nations Development Programme (UNDP) and the United Nations Children’s Fund (UNICEF).
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