On 6 September, Ukraine’s public broadcaster (UA:PBC)presented its renovated Newshouse 2.0. This €5 million EU-supported project was implemented by DW Akademie and BBC Media Action.
Apart from establishing a multimedia newsroom, the EU supported the institutional reform of the public broadcaster – including strategic management and human resource management.
“Public broadcasting and high-quality news are an important element of any democratic system. For Ukraine, in the context of the ongoing conflict and intensified disinformation, the independence of media is also part of national security,” said Ambassador Matti Maasikas, Head of the EU Delegation to Ukraine. “The public broadcaster is at the forefront of the state’s efforts to defend itself from information manipulation. We in the EU Delegation hope that UA: PBC will be a strong player in ensuring media freedom and quality journalism.”
“We have been able to evolve from old-fashioned, separate TV and radio news teams into a genuinely multimedia organisation with the greatest potential in the country,” said Angelina Kariakina, head of the news department, UA:PBC.
UA:PBC was established in January 2017 and renamed ‘Suspilne’, ‘public’ in Ukrainian, in 2019. Today, ‘Suspilne’ includes two national TV channels as well as three radio stations and 24 regional outlets.
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