{"id":262081,"date":"2023-09-14T16:53:00","date_gmt":"2023-09-14T16:53:00","guid":{"rendered":"https:\/\/euneighbourseast.eu\/?page_id=262081"},"modified":"2023-11-22T07:25:30","modified_gmt":"2023-11-22T07:25:30","slug":"management-kit","status":"publish","type":"page","link":"https:\/\/euneighbourseast.eu\/az\/media\/e-courses\/management-kit\/","title":{"rendered":"E-KURSU: \u0130dar\u0259\u00e7il\u0259r\u0259 k\u00f6m\u0259k \u00fc\u00e7\u00fcn v\u0259sait"},"content":{"rendered":"<h1>E-KURSU: \u0130DAR\u018f\u00c7\u0130L\u018fR\u018f K\u00d6M\u018fK \u00dc\u00c7\u00dcN V\u018fSA\u0130T<\/h1>\n<div>\n<h3><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/euneighbourseast.eu\/wp-content\/uploads\/2023\/05\/zoe-porter-220x300.jpeg\" alt=\"\" width=\"220\" height=\"300\" class=\"alignleft size-medium wp-image-242790\" srcset=\"https:\/\/euneighbourseast.eu\/wp-content\/uploads\/2023\/05\/zoe-porter-220x300.jpeg 220w, https:\/\/euneighbourseast.eu\/wp-content\/uploads\/2023\/05\/zoe-porter-752x1024.jpeg 752w, https:\/\/euneighbourseast.eu\/wp-content\/uploads\/2023\/05\/zoe-porter-768x1046.jpeg 768w, https:\/\/euneighbourseast.eu\/wp-content\/uploads\/2023\/05\/zoe-porter-1128x1536.jpeg 1128w, https:\/\/euneighbourseast.eu\/wp-content\/uploads\/2023\/05\/zoe-porter.jpeg 1381w\" sizes=\"(max-width: 220px) 100vw, 220px\" \/>Zoe Porter<\/h3>\n<h4>M\u00fcst\u0259qil m\u0259sl\u0259h\u0259t\u00e7i, London, Birl\u0259\u015fmi\u015f Krall\u0131q<\/h4>\n<p>Zoi 30 ildir ki media sah\u0259sind\u0259, son ill\u0259rd\u0259 is\u0259 BBC-d\u0259 r\u0259hb\u0259r v\u0259zif\u0259l\u0259rind\u0259 \u00e7al\u0131\u015f\u0131b. O, ba\u015f redaktor kimi Sinqapur v\u0259 Va\u015finqton b\u00fcrolar\u0131 daxil olmaqla BBC-nin Beyn\u0259lxalq X\u0259b\u0259rl\u0259r kanal\u0131n\u0131n idar\u0259\u00e7isi olub. Bundan \u0259lav\u0259, o, Britaniyada BBC-nin s\u0259h\u0259r televiziya proqram\u0131na ba\u015f\u00e7\u0131l\u0131q edib. BBC-nin beyn\u0259lxalq x\u0259b\u0259rl\u0259r xidm\u0259tinin r\u0259q\u0259msal inki\u015faf\u0131 \u00e7\u0259r\u00e7iv\u0259sind\u0259 mobil cihazlar \u00fc\u00e7\u00fcn n\u0259z\u0259rd\u0259 tutulan ilk q\u0131sa x\u0259b\u0259r icmal\u0131n\u0131n burax\u0131l\u0131\u015f\u0131n\u0131 da idar\u0259 edib. O, h\u0259m\u00e7inin BBC-d\u0259 d\u0259yi\u015fiklikl\u0259r v\u0259 inki\u015faf layih\u0259l\u0259rind\u0259 i\u015ftirak etmi\u015fdir. Zoi media \u00fczr\u0259 m\u0259sl\u0259h\u0259t\u00e7i kimi x\u0259b\u0259r t\u0259\u015fkilatlar\u0131nda r\u0259q\u0259msal inki\u015faf v\u0259 media \u015f\u00f6b\u0259l\u0259rind\u0259 yenilik \u00fczr\u0259 m\u0259sl\u0259h\u0259t verir. Eyni zamanda o, t\u0259cr\u00fcb\u0259li m\u00fcxbir v\u0259 apar\u0131c\u0131 olaraq \u00f6n\u0259mli x\u0259b\u0259r verili\u015fl\u0259rinin burax\u0131l\u0131\u015f\u0131nda i\u015ftirak edib.<\/p>\n<\/div>\n<div>\n<h3><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/euneighbourseast.eu\/wp-content\/uploads\/2023\/05\/natalia-mumladze-300x297.jpeg\" alt=\"\" width=\"215\" height=\"300\" class=\"alignleft size-medium wp-image-242782\" \/>Natalia Mumladze<\/h3>\n<h4>Palitra Media-n\u0131n direktoru, Tbilisi, G\u00fcrc\u00fcstan<\/h4>\n<p>Nataliya on ild\u0259n art\u0131qd\u0131r ki, G\u00fcrc\u00fcstan\u0131n \u0259n b\u00f6y\u00fck media evi olan Palitra Media-n\u0131n multimedia X\u0259b\u0259r xidm\u0259tin\u0259 r\u0259hb\u0259rlik edir. Onun r\u0259hb\u0259rliyi alt\u0131nda X\u0259b\u0259r xidm\u0259ti \u00f6lk\u0259d\u0259 \u0259n y\u00fcks\u0259k auditoriyaya malik veb-saytlar\u0131n geni\u015f spektrin\u0259 \u00e7evrildi. Onun x\u0259b\u0259r xidm\u0259tind\u0259 \u0259sas m\u0259qs\u0259di m\u00fcxt\u0259lif media komandalar\u0131n\u0131n \u0259m\u0259kda\u015fl\u0131\u011f\u0131 \u00fc\u00e7\u00fcn m\u00fcasir v\u0259 rahat i\u015f sah\u0259si yaratmaq v\u0259 t\u0259\u015fkilat\u0131 maliyy\u0259 c\u0259h\u0259td\u0259n davaml\u0131 saxlamaqd\u0131r. X\u0259b\u0259r xidm\u0259tind\u0259n \u0259vv\u0259l Natalya televiziya prod\u00fcseri v\u0259 jurnalist kimi i\u015f t\u0259cr\u00fcb\u0259sin\u0259 malik idi. Bu, ona media komandalar\u0131n\u0131n ehtiyaclar\u0131n\u0131 v\u0259 yenil\u0259n\u0259n jurnalistikan\u0131n \u0259h\u0259miyy\u0259tini daha yax\u015f\u0131 anlama\u011fa k\u00f6m\u0259k edir.<\/p>\n<\/div>\n<hr>\n<div>\n<h3>\u0130cmal<\/h3>\n<p>Bu m\u0259qal\u0259l\u0259r toplusu Az\u0259rbaycan, Belarus, Erm\u0259nistan, G\u00fcrc\u00fcstan, Moldova Respublikas\u0131 v\u0259 Ukrayna daxil olmaqla, \u015e\u0259rq T\u0259r\u0259fda\u015fl\u0131\u011f\u0131 \u00f6lk\u0259l\u0259rind\u0259 x\u0259b\u0259r xidm\u0259tl\u0259rinin r\u0259hb\u0259rl\u0259ri \u00fc\u00e7\u00fcn bir v\u0259saitdir.<\/p>\n<p>V\u0259sait m\u00fcst\u0259qil x\u0259b\u0259r xidm\u0259tl\u0259rind\u0259 redaktorlar\u0131n mentorlu\u011funa v\u0259 t\u0259limin\u0259 d\u0259st\u0259k verm\u0259k \u00fc\u00e7\u00fcnd\u00fcr. Buradak\u0131 m\u00fch\u00fcm s\u0259n\u0259dl\u0259r v\u0259 d\u0259st\u0259kl\u0259yici videolar onlara x\u0259b\u0259rl\u0259rin idar\u0259 olunmas\u0131n\u0131n \u0259saslar\u0131n\u0131 m\u0259nims\u0259m\u0259kd\u0259 v\u0259 \u00f6yr\u0259ndikl\u0259rini t\u0259tbiq etm\u0259kd\u0259 yard\u0131m ed\u0259c\u0259k.<\/p>\n<\/div>\n<h3>H\u0259d\u0259fl\u0259r<\/h3>\n<div>\n<p><strong>&gt;<\/strong> X\u0259b\u0259r \u0259m\u0259liyyatlar\u0131n\u0131 multimediaya q\u0259d\u0259r geni\u015fl\u0259ndir\u0259rk\u0259n \u015f\u00f6b\u0259 r\u0259hb\u0259rl\u0259rin\u0259 strateji yana\u015fmada k\u00f6m\u0259k etm\u0259k.<\/p>\n<\/div>\n<div>\n<p><strong>&gt;<\/strong> Q\u0259rarlar\u0131n verilm\u0259si, multimedian\u0131n planla\u015fd\u0131r\u0131lmas\u0131 v\u0259 istehsal\u0131 kimi uzun, yaxud q\u0131sam\u00fcdd\u0259tli strategiyalar\u0131n inki\u015faf\u0131 il\u0259 \u0259laq\u0259dar m\u0259sl\u0259h\u0259tl\u0259r verm\u0259k.<\/p>\n<\/div>\n<div>\n<p><strong>&gt;<\/strong> Multimedia x\u0259b\u0259r xidm\u0259tl\u0259rind\u0259 komandalar\u0131n t\u0259\u015fkilin\u0259, idar\u0259etm\u0259 sxeml\u0259rinin v\u0259 v\u0259zif\u0259 t\u0259limatlar\u0131n\u0131n t\u0259tbiqin\u0259 k\u00f6m\u0259k g\u00f6st\u0259rm\u0259k.<\/p>\n<\/div>\n<div>\n<p><strong>&gt;<\/strong> X\u0259b\u0259r xidm\u0259tl\u0259rind\u0259 qad\u0131nlar\u0131n b\u0259rab\u0259rliyini d\u0259st\u0259kl\u0259y\u0259n t\u0259limatlarla cinsi h\u0259ssasl\u0131q m\u0259s\u0259l\u0259l\u0259rind\u0259 m\u0259lumatlanman\u0131 art\u0131rmaq.<\/p>\n<\/div>\n<div>\n<h3>X\u00fcsusiyy\u0259tl\u0259r<\/h3>\n<p>V\u0259sait EU4IM m\u00fct\u0259x\u0259ssisl\u0259ri t\u0259r\u0259find\u0259n h\u0259yata ke\u00e7iril\u0259n biznesin idar\u0259olunmas\u0131 \u00fczr\u0259 mentorluq proqram\u0131 \u00e7\u0259r\u00e7iv\u0259sind\u0259 x\u0259b\u0259r xidm\u0259tl\u0259rinin istifad\u0259sin\u0259 t\u0259qdim edilir. Burada t\u0259klif olunur:<\/p>\n<ul>\n<li>H\u0259r bir t\u0259\u015fkilata intellektual yana\u015fma (ist\u0259nil\u0259n x\u0259b\u0259r xidm\u0259tin uy\u011funla\u015fd\u0131r\u0131lmas\u0131 m\u00fcmk\u00fcn olan \u015fablon sxeml\u0259r)<\/li>\n<li>F\u0259rqli rollar v\u0259 departamentl\u0259r aras\u0131ndak\u0131 \u0259laq\u0259l\u0259rin izah\u0131<\/li>\n<li>Geni\u015f yay\u0131lm\u0131\u015f dilemmalara dair ekspert m\u0259sl\u0259h\u0259tl\u0259ri il\u0259 video\u00e7axrlar<\/li>\n<\/ul>\n<h3>H\u0259d\u0259f qruplar\u0131<\/h3>\n<p>\u018fsas qrup: \u015eT \u00f6lk\u0259l\u0259rind\u0259 m\u00fcst\u0259qil x\u0259b\u0259r xidm\u0259tl\u0259rinin redaktorlar\u0131 v\u0259 menecerl\u0259ri.<\/p>\n<p>\u0130kinci qrup: X\u0259b\u0259r xidm\u0259tl\u0259rini daha yax\u015f\u0131 i\u015f t\u0259cr\u00fcb\u0259si il\u0259 t\u0259min ed\u0259n, maliyy\u0259 davaml\u0131l\u0131\u011f\u0131na dair t\u0259limatland\u0131ran yerli idar\u0259etm\u0259 v\u0259 biznesin t\u0259\u015fkili \u00fczr\u0259 mentorlar.<\/p>\n<\/div>\n<hr>\n<div>\n<h3>M\u00fcnd\u0259ricat<\/h3>\n<h4><a href=\"#part-1\">1. \u0130dar\u0259etm\u0259 \u00fczr\u0259 v\u0259sait\u0259 giri\u015f<\/a><\/h4>\n<p>\u0130dar\u0259etm\u0259y\u0259 \u00fcmumi yana\u015fma v\u0259 d\u0259yi\u015fiklik \u00fc\u00e7\u00fcn s\u0259b\u0259bl\u0259r<br \/>\nMultimedian\u0131n planla\u015fd\u0131r\u0131lmas\u0131 v\u0259 istehsal\u0131na dair m\u0259sl\u0259h\u0259tl\u0259r<br \/>\nG\u0259lir m\u0259nb\u0259l\u0259rinin \u015fax\u0259l\u0259ndirilm\u0259sin\u0259 dair m\u0259sl\u0259h\u0259tl\u0259r<\/p>\n<h4><a href=\"#part-2\">2. X\u0259b\u0259r xidm\u0259tinin strukturuna dair t\u0259limat<\/a><\/h4>\n<p>T\u0259\u015fkilat sxeml\u0259ri v\u0259 v\u0259zif\u0259 adlar\u0131<br \/>\nF\u0259rqli v\u0259zif\u0259l\u0259r aras\u0131nda \u0259laq\u0259l\u0259rin izah\u0131<br \/>\n\u0130\u015f t\u0259yinat\u0131 \u015fablonlar\u0131n\u0131n n\u00fcmun\u0259l\u0259ri<\/p>\n<h4><a href=\"#part-3\">3. B\u0259rab\u0259rliyi t\u0259\u015fviq ed\u0259n siyas\u0259t<\/a><\/h4>\n<p>Qad\u0131nlar \u00fc\u00e7\u00fcn b\u0259rab\u0259r i\u015f imkanlar\u0131n\u0131 d\u0259st\u0259kl\u0259y\u0259n siyas\u0259tl\u0259r\u0259 dair t\u0259limat<\/p>\n<h4><a href=\"#part-4\">4. D\u0259st\u0259kl\u0259yici Videolar<\/a><\/h4>\n<p>Yerli v\u0259 beyn\u0259lxalq ekspertl\u0259rin i\u015ftirak\u0131 il\u0259 \u00e7\u0259kilmi\u015f q\u0131sa videolar<\/p>\n<\/div>\n<hr>\n<div>\n<h3><a name=\"part-1\"><\/a>1. \u0130dar\u0259etm\u0259 \u00fczr\u0259 v\u0259sait\u0259 giri\u015f<\/h3>\n<p><strong>Bu v\u0259sait \u00e7oxplatformal\u0131 auditoriyaya xidm\u0259t g\u00f6st\u0259r\u0259n x\u0259b\u0259r xidm\u0259tl\u0259rinin komandalar\u0131n\u0131n idar\u0259 olunmas\u0131na yana\u015fma t\u0259qdim edir. Burada daha geni\u015f multimediala\u015fman\u0131n sizin biznes modeliniz\u0259 nec\u0259 k\u00f6m\u0259k ed\u0259c\u0259yi, h\u0259m\u00e7inin i\u015f\u0259g\u00f6t\u00fcr\u0259n kimi n\u00fcfuzunuzu nec\u0259 y\u00fcks\u0259ld\u0259c\u0259yi izah olunacaq.<\/strong><\/p>\n<\/div>\n<ul>\n<li>\n<h3>X\u0259b\u0259r xidm\u0259tiniz n\u0259 \u00fc\u00e7\u00fcn d\u0259yi\u015fm\u0259lidir?<\/h3>\n<div>\n<p>Auditoriyalar: Radio, TV v\u0259 vebsaytlardan \u0259lav\u0259, dig\u0259r m\u0259nb\u0259l\u0259rd\u0259n x\u0259b\u0259r axtaran, daim d\u0259yi\u015f\u0259n auditoriyalara daha yax\u015f\u0131 xidm\u0259t etm\u0259k. G\u0259ncl\u0259rd\u0259n ibar\u0259t auditoriyan\u0131n \u0259hat\u0259 dair\u0259sini daha da geni\u015fl\u0259ndirm\u0259k v\u0259 brend\u0259 loyall\u0131\u011f\u0131 art\u0131rmaq.<\/p>\n<p>M\u0259s\u0259l\u0259n, YouTube, Instagram v\u0259 TikTok kimi sosial media platformalar\u0131nda 16-24 ya\u015fl\u0131 g\u0259ncl\u0259rd\u0259n ibar\u0259t auditoriyan\u0131n daha \u00e7ox x\u0259b\u0259r oxumas\u0131na uy\u011funla\u015fmaq.<\/p>\n<p>G\u0259lir: Bu h\u0259m nativ m\u0259zmun, h\u0259m d\u0259 \u0259n\u0259n\u0259vi reklam \u00fc\u00e7\u00fcn yeni g\u0259lir m\u0259nb\u0259l\u0259ri yaratma\u011fa k\u00f6m\u0259k ed\u0259 bil\u0259r. Bu, t\u0259\u015fkilat\u0131n\u0131z\u0131 g\u0259l\u0259c\u0259k d\u0259yi\u015fiklikl\u0259r\u0259 daha d\u00f6z\u00fcml\u00fc ed\u0259c\u0259k.<\/p>\n<p>N\u00fcfuz: R\u0259q\u0259msal jurnalistikan\u0131z\u0131 inki\u015faf etdirm\u0259yiniz m\u00fc\u015ft\u0259ril\u0259rin t\u0259\u015fkilat\u0131n\u0131za m\u00fcnasib\u0259tini daha da yax\u015f\u0131la\u015fd\u0131ra, siz\u0259 daha \u00e7\u00f6x platformada geni\u015f auditoriyaya \u00e7\u0131x\u0131\u015f imkanlar\u0131 yarada bil\u0259r. Bu bir m\u00fcst\u0259qil x\u0259b\u0259r t\u0259minat\u00e7\u0131s\u0131 kimi brendinizi g\u00fccl\u0259ndir\u0259r. <\/p>\n<\/div>\n<\/li>\n<li>\n<h3>X\u0259b\u0259r xidm\u0259tl\u0259ri nec\u0259 d\u0259yi\u015f\u0259 bil\u0259r?<\/h3>\n<div>\n<p>Yenid\u0259n t\u0259\u015fkilatlanma: Liderl\u0259r sosial median\u0131 v\u0259 r\u0259q\u0259msal kontenti geni\u015fl\u0259ndirm\u0259k m\u0259qs\u0259di il\u0259 t\u0259\u015fkilatda d\u0259yi\u015fiklikl\u0259r ed\u0259 bil\u0259rl\u0259r.<\/p>\n<p>M\u0259s\u0259l\u0259n, sosial media \u00fc\u00e7\u00fcn daha \u00e7ox kontent istehsal etm\u0259k m\u0259qs\u0259di il\u0259 x\u0259b\u0259rl\u0259r xidm\u0259tini yenid\u0259n t\u0259\u015fkil etm\u0259k v\u0259zif\u0259si: \u0259m\u0259kda\u015flar\u0131n \u00f6hd\u0259likl\u0259rini art\u0131rmaq v\u0259 multimediala\u015fd\u0131rmaqdan; idar\u0259\u00e7ilikd\u0259 sosial median\u0131 da n\u0259zar\u0259t dair\u0259sin\u0259 daxil etm\u0259kd\u0259n; jurnalistikan\u0131n m\u00f6vcud imkanlar\u0131ndan daha yax\u015f\u0131 istifad\u0259 etm\u0259k \u00fc\u00e7\u00fcn f\u0259rqli platformalar \u00fczr\u0259 planla\u015fd\u0131rma v\u0259 istehsal\u0131 birl\u0259\u015fdirm\u0259kd\u0259n ibar\u0259t ola bil\u0259r. Siz r\u0259q\u0259msal platforman\u0131 dig\u0259rl\u0259rind\u0259n daha \u00fcst\u00fcn tutmaq bar\u0259d\u0259 d\u0259 q\u0259rar ver\u0259 bil\u0259rsiniz. <\/p>\n<p>Strategiya: D\u0259yi\u015fm\u0259k plan\u0131n\u0131z\u0131 b\u0259yan ets\u0259niz, h\u0259m\u00e7inin bununla ba\u011fl\u0131 fikirl\u0259rinizi heyy\u0259tl\u0259 b\u00f6l\u00fc\u015fs\u0259niz, h\u0259r k\u0259s n\u0259 etm\u0259li oldu\u011funu v\u0259 sizin m\u0259qs\u0259diniz\u0259 nec\u0259 \u00e7ataca\u011f\u0131n\u0131z\u0131 bil\u0259c\u0259k.<\/p>\n<\/div>\n<\/li>\n<li>\n<h3>X\u0259b\u0259r xidm\u0259tinin r\u0259hb\u0259rl\u0259ri u\u011fur qazanma\u011fa nec\u0259 k\u00f6m\u0259k ed\u0259 bil\u0259rl\u0259r?<\/h3>\n<div>\n<p>Mentorluq: R\u0259hb\u0259rl\u0259r d\u0259yi\u015fiklikl\u0259r\u0259 m\u0259sl\u0259h\u0259t v\u0259 d\u0259st\u0259k ver\u0259c\u0259k mentorlarla i\u015fl\u0259y\u0259 bil\u0259rl\u0259r. Onlar m\u00fc\u0259yy\u0259n bir m\u00fcdd\u0259t \u00fc\u00e7\u00fcn h\u0259d\u0259fl\u0259r qoyaraq v\u0259 onlara \u00e7atmaq \u00fc\u00e7\u00fcn plan quraraq, strateji d\u00fc\u015f\u00fcnc\u0259 n\u00fcmayi\u015f etdirm\u0259lidirl\u0259r.<\/p>\n<p>\u018flaq\u0259: R\u0259hb\u0259rl\u0259r komandalarla etibarl\u0131 \u0259laq\u0259l\u0259r quraraq v\u0259 ehtiyac\u0131 olan h\u0259r k\u0259sin t\u0259lim ke\u00e7m\u0259sini t\u0259min ed\u0259r\u0259k, t\u0259\u015fkilat\u0131n b\u00fct\u00fcn \u0259m\u0259kda\u015flar\u0131nda h\u0259d\u0259fl\u0259r bar\u0259d\u0259 ayd\u0131n t\u0259s\u0259vv\u00fcr yarand\u0131\u011f\u0131na \u0259min olmal\u0131d\u0131rlar. Bel\u0259 \u0259laq\u0259l\u0259r \u00fczb\u0259\u00fcz g\u00f6r\u00fc\u015fl\u0259r, h\u0259m\u00e7inin e-po\u00e7t yaz\u0131\u015fma\/mesajla\u015fma ehtiva etm\u0259lidir. Daim g\u00f6zl\u0259 g\u00f6r\u00fcn\u0259 bil\u0259n yenilikl\u0259r olmal\u0131d\u0131r.<\/p>\n<p>D\u0259yi\u015fiklikl\u0259r\u0259 strateji y\u00f6n\u00fcmd\u0259n yana\u015fsaq, x\u0259b\u0259rl\u0259r xidm\u0259tl\u0259rinin h\u0259d\u0259fl\u0259ri bar\u0259d\u0259 ayd\u0131n t\u0259s\u0259vv\u00fcr\u0259 malik olacaq v\u0259 bu h\u0259d\u0259fl\u0259r\u0259 u\u011furla \u00e7ataca\u011f\u0131q. <\/p>\n<\/div>\n<\/li>\n<\/ul>\n<div>\n<h3>Multimedian\u0131n planla\u015fd\u0131r\u0131lmas\u0131 v\u0259 istehsal\u0131<\/h3>\n<p><strong>X\u0259b\u0259r xidm\u0259tind\u0259 struktur d\u0259yi\u015fiklikl\u0259ri etm\u0259zd\u0259n \u00f6nc\u0259 i\u015finizin nec\u0259 planla\u015fd\u0131r\u0131ld\u0131\u011f\u0131na v\u0259 quruldu\u011funa diqq\u0259t yetirm\u0259k laz\u0131md\u0131r. Multimedia x\u0259b\u0259r xidm\u0259tind\u0259 komandalar material\u0131n haz\u0131rlanmas\u0131 prosesinin lap \u0259vv\u0259lind\u0259n n\u0259 q\u0259d\u0259r \u00e7ox bir yerd\u0259 i\u015fl\u0259s\u0259l\u0259r, h\u0259min jurnalistika m\u0259hsulunun daha geni\u015f auditoriyaya \u00e7atma ehtimal\u0131 da bir o q\u0259d\u0259r y\u00fcks\u0259k olar.<\/strong><\/p>\n<\/div>\n<ul>\n<li>\n<h3>Multimedia planla\u015fd\u0131rmas\u0131 v\u0259 istehsal\u0131 nec\u0259 ba\u015f verir?<\/h3>\n<div>\n<p>B\u00fct\u00fcn x\u0259b\u0259r qruplar\u0131 f\u0259aliyy\u0259tini m\u00fczakir\u0259 etm\u0259k v\u0259 planla\u015fd\u0131rmaq, ideya v\u0259 m\u00f6vzular\u0131 b\u00f6l\u00fc\u015fm\u0259k \u00fc\u00e7\u00fcn bir t\u0259\u015fkilati formada birl\u0259\u015fdirilir. Bu, qruplar\u0131n b\u00fct\u00fcn \u00fczvl\u0259rinin (v\u0259 ya h\u0259r komandan\u0131n n\u00fcmay\u0259nd\u0259sinin) i\u015ftirak etdiyi g\u00fcnd\u0259lik x\u0259b\u0259r toplant\u0131lar\u0131 \u015f\u0259klind\u0259 ola bil\u0259r.<\/p>\n<p>X\u0259b\u0259rl\u0259r redaktoru h\u0259min toplant\u0131lara n\u0259zar\u0259t ed\u0259c\u0259k, redaksiya q\u0259rarlar\u0131n\u0131 y\u00f6nl\u0259ndir\u0259c\u0259k v\u0259 materiallarda prioritetl\u0259ri m\u00fc\u0259yy\u0259nl\u0259\u015fdirm\u0259y\u0259 k\u00f6m\u0259k ed\u0259c\u0259k.<\/p>\n<p>Nisb\u0259t\u0259n b\u00f6y\u00fck t\u0259\u015fkilatlar g\u00fcnd\u0259lik v\u0259 ya h\u0259ft\u0259lik planla\u015fd\u0131rma toplant\u0131lar\u0131 ke\u00e7ir\u0259 bil\u0259r. Bel\u0259 toplant\u0131larda daha uzun m\u00fcdd\u0259t\u0259 n\u0259z\u0259rd\u0259 tutulan i\u015fl\u0259ri, n\u00f6vb\u0259ti g\u00fcn\u00fcn x\u0259b\u0259rl\u0259rini v\u0259 ya x\u00fcsusi layih\u0259l\u0259ri m\u00fczakir\u0259 etm\u0259k m\u00fcmk\u00fcnd\u00fcr. <\/p>\n<p>B\u0259zi x\u0259b\u0259r qurumlar\u0131 jurnalist m\u0259hsulunun m\u00fcxt\u0259lif platformalarda istehsal\u0131na n\u0259zar\u0259t \u00fc\u00e7\u00fcn x\u0259b\u0259rl\u0259rin Planla\u015fd\u0131r\u0131lmas\u0131 v\u0259 \u0130stehsal\u0131 \u00fczr\u0259 redaktor t\u0259yin ed\u0259 bil\u0259rl\u0259r. Bu redaktor hans\u0131 ara\u015fd\u0131rmalar\u0131n apar\u0131laca\u011f\u0131n\u0131, onlar bar\u0259d\u0259 nec\u0259 m\u0259lumat veril\u0259c\u0259yini m\u00fc\u0259yy\u0259nl\u0259\u015fdirir, reklam v\u0259 sat\u0131\u015f \u015f\u00f6b\u0259l\u0259ri il\u0259, h\u0259m\u00e7inin b\u00fct\u00fcn jurnalistl\u0259rl\u0259 s\u0131x \u0259m\u0259kda\u015fl\u0131q edir.<\/p>\n<\/div>\n<\/li>\n<li>\n<h3>Ki\u00e7ik heyy\u0259tl\u0259rd\u0259 jurnalistl\u0259rd\u0259n nec\u0259 daha s\u0259m\u0259r\u0259li istifad\u0259 etm\u0259li?<\/h3>\n<div>\n<p>H\u0259tta ki\u00e7ik bir x\u0259b\u0259r t\u0259\u015fkilat\u0131 b\u00fct\u00fcn jurnalistl\u0259ri h\u0259r g\u00fcn bir araya g\u0259tirib i\u015fini planla\u015fd\u0131ra v\u0259 ideyalar\u0131n, m\u00f6vzular\u0131n m\u00fczakir\u0259sini t\u0259min ed\u0259 bil\u0259r. O, bunu \u0259m\u0259kda\u015flar\u0131n \u015f\u0259xsi i\u015ftirak\u0131 il\u0259 v\u0259 ya onlayn qaydada t\u0259\u015fkil ed\u0259 bil\u0259r.<\/p>\n<p>X\u0259b\u0259r redaktorlar\u0131 m\u00fcxt\u0259lif platformalarda x\u0259b\u0259rl\u0259rin auditoriyaya nec\u0259 t\u0259qdim olunaca\u011f\u0131n\u0131 anlamaq \u00fc\u00e7\u00fcn b\u00fct\u00fcn m\u00f6vcud imkanlardan istifad\u0259 etm\u0259lidirl\u0259r.<\/p>\n<p>\u015eirk\u0259tinizd\u0259ki b\u00fct\u00fcn jurnalistl\u0259r material\u0131 kimin toplayaca\u011f\u0131n\u0131, kimin yazaca\u011f\u0131n\u0131 v\u0259  auditoriyaya hans\u0131 \u015f\u0259kild\u0259 t\u0259qdim olunaca\u011f\u0131n\u0131 bil\u0259c\u0259kl\u0259r. Toplanan b\u00fct\u00fcn materiallar payla\u015f\u0131lmal\u0131 v\u0259 f\u0259rqli (multimedia) platformalara uy\u011funla\u015fd\u0131r\u0131lmal\u0131d\u0131r.<\/p>\n<p>G\u00fcn \u0259rzind\u0259 hadis\u0259l\u0259r inki\u015faf etdikc\u0259 jurnalistl\u0259ri ikinci g\u00f6r\u00fc\u015f\u0259 toplamaq v\u0259 ya onlayn yaz\u0131\u015fmalarla m\u0259lumatland\u0131rmaq olar.<\/p>\n<\/div>\n<\/li>\n<li>\n<h3>M\u0259hsulunuzun daha geni\u015f auditoriyaya \u00e7\u0131x\u0131\u015f\u0131n\u0131 nec\u0259 t\u0259min ed\u0259 bil\u0259rsiniz?<\/h3>\n<div>\n<p>B\u00fct\u00fcn (v\u0259 ya bir ne\u00e7\u0259) platformalar \u00fc\u00e7\u00fcn material haz\u0131rlayan, multimedia bacar\u0131qlar\u0131 olan jurnalistl\u0259r\u0259 m\u0259qal\u0259l\u0259r sifari\u015f etm\u0259kl\u0259. <\/p>\n<p>Video v\u0259 x\u0259b\u0259rl\u0259ri komandalar aras\u0131nda payla\u015fmaq v\u0259 \u0259sas m\u0259qal\u0259l\u0259ri f\u0259rqli media platformalar\u0131 \u00fc\u00e7\u00fcn i\u015fl\u0259m\u0259kl\u0259. <\/p>\n<p>R\u0259q\u0259msall\u0131\u011fa \u00fcst\u00fcnl\u00fck verm\u0259kl\u0259, sizin m\u0259qal\u0259l\u0259rin daha gec payla\u015f\u0131lacaq b\u00fclletenl\u0259r v\u0259 proqramlardan \u00f6nc\u0259 sosial media platformalar\u0131nda yay\u0131lmas\u0131 \u00fc\u00e7\u00fcn onlar\u0131 s\u00fcr\u0259tl\u0259 haz\u0131rlamaqla.<\/p>\n<\/div>\n<\/li>\n<li>\n<h3>T\u0259\u015fkilatda ba\u015f ver\u0259nl\u0259rd\u0259n ham\u0131 nec\u0259 x\u0259b\u0259r tutur?<\/h3>\n<div>\n<p>Planla\u015fd\u0131rmaya k\u00f6m\u0259k \u00fc\u00e7\u00fcn onlayn-g\u00fcnd\u0259lik sistemi yarad\u0131n ki, t\u0259\u015fkilat\u0131n\u0131zda h\u0259r k\u0259s onu g\u00f6r\u0259 bilsin;<\/p>\n<p>G\u00fcnd\u0259lik hadis\u0259l\u0259rd\u0259ki d\u0259yi\u015fiklikl\u0259r bar\u0259d\u0259 m\u0259lumatlar\u0131 ham\u0131ya \u00e7atd\u0131r\u0131n.<\/p>\n<p>\u00dcz\u0259rind\u0259 uzun m\u00fcdd\u0259t i\u015fl\u0259diyiniz ekskl\u00fcziv m\u0259qal\u0259l\u0259r v\u0259 s\u00fcjetl\u0259r, yaxud x\u00fcsusi layih\u0259l\u0259r m\u00fcxt\u0259lif formatlarda haz\u0131rlanarsa, onlar\u0131 b\u00fct\u00fcn media platformalar\u0131n\u0131zda eyni vaxtda n\u0259\u015fr etm\u0259k olar. <\/p>\n<\/div>\n<\/li>\n<li>\n<h3>F\u0259rqli sah\u0259l\u0259rd\u0259 (m\u0259s\u0259l\u0259n, vebsaytlar v\u0259 ya radio) unikall\u0131\u011f\u0131 nec\u0259 saxlamaq olar?<\/h3>\n<div>\n<p>Veril\u0259nl\u0259rin (datalar\u0131n) t\u0259hlilind\u0259n v\u0259 dig\u0259r texnikalardan istifad\u0259 ed\u0259r\u0259k, f\u0259rqli auditoriyalar\u0131n n\u0259l\u0259ri xo\u015flad\u0131\u011f\u0131n\u0131 v\u0259 payla\u015fd\u0131\u011f\u0131n\u0131 \u00f6yr\u0259nin. Bu bilikl\u0259rd\u0259n kontentinizi formala\u015fd\u0131rmaq \u00fc\u00e7\u00fcn istifad\u0259 edin.<\/p>\n<p>Eyni m\u0259zmunu f\u0259rqli \u015f\u0259kill\u0259rd\u0259 t\u0259qdim etm\u0259kl\u0259, m\u00fcxt\u0259lif platformalarda hans\u0131 \u00fcslubda haz\u0131rlanm\u0131\u015f material\u0131n daha yax\u015f\u0131 izl\u0259ndiyini a\u015fkar ed\u0259 bil\u0259rsiz. <\/p>\n<p>\u0130nternetd\u0259 v\u0259 ya radioda hadis\u0259l\u0259ri daha geni\u015f, daha detall\u0131 t\u0259svir ed\u0259n materiallar var, auditoriyan\u0131z \u00fc\u00e7\u00fcn onlara ke\u00e7id ver\u0259 bil\u0259rsiniz. M\u00fct\u0259x\u0259ssisl\u0259r m\u0259zmunu idar\u0259 ed\u0259, onu spesifik platformalara uy\u011funla\u015fd\u0131ra, m\u00fcvafiq versiyalar haz\u0131rlaya bil\u0259rl\u0259r. <\/p>\n<p>M\u0259s\u0259l\u0259n, onlayn-redaktor vebsayt \u00fc\u00e7\u00fcn b\u00fct\u00fcn m\u0259zmunu, sosial media prod\u00fcseri is\u0259 m\u0259zmuna aid postlar\u0131 idar\u0259 ed\u0259c\u0259k. B\u0259zi materiallar dig\u0259r platformalara uy\u011fun g\u0259lm\u0259dikd\u0259, onlardan yaln\u0131z birind\u0259 d\u0259rc olunacaq.<\/p>\n<\/div>\n<\/li>\n<\/ul>\n<hr>\n<div>\n<h3>N\u00fcmun\u0259 &#8211; BBC News-un g\u00fcnd\u0259lik iclas\u0131<\/h3>\n<p>BBC x\u0259b\u0259r xidm\u0259ti h\u0259r i\u015f g\u00fcn\u00fcn\u00fcn ba\u015flan\u011f\u0131c\u0131nda s\u0259h\u0259r iclas\u0131 ke\u00e7irir, bu iclas\u0131 ba\u015f redaktor v\u0259 ya xidm\u0259tin r\u0259hb\u0259ri apar\u0131r. \u0130clasda BBC News-un b\u00fct\u00fcn sah\u0259l\u0259ri t\u0259msil olunur.<\/p>\n<p>Planla\u015fd\u0131rma \u00fczr\u0259 redaktorun haz\u0131rlad\u0131\u011f\u0131 x\u0259b\u0259r g\u00fcnd\u0259liyi olur. H\u0259min g\u00fcnd\u0259lik s\u0259h\u0259r saatlar\u0131nda hadis\u0259l\u0259rin inki\u015faf\u0131n\u0131 n\u0259z\u0259r\u0259 almaqla yenil\u0259nir v\u0259 iclasda redaksiya m\u0259s\u0259l\u0259l\u0259ri il\u0259 birlikd\u0259 m\u00fczakir\u0259y\u0259 \u00e7\u0131xar\u0131l\u0131r. \u0130clasda h\u0259m\u00e7inin x\u0259b\u0259rl\u0259rin m\u0259zmununun m\u00fcxt\u0259lif media vasit\u0259l\u0259rind\u0259 nec\u0259 t\u0259qdim olundu\u011funu g\u00f6rm\u0259k \u00fc\u00e7\u00fcn data t\u0259hlili apar\u0131l\u0131r. S\u0259h\u0259r proqramlar\u0131n\u0131n redaktoru hadis\u0259l\u0259rd\u0259ki yenilikl\u0259r v\u0259 onlar\u0131n do\u011furdu\u011fu reaksiyalar bar\u0259d\u0259 m\u0259lumat verir.<\/p>\n<p>H\u0259r k\u0259s bu m\u00fczakir\u0259l\u0259r\u0259 t\u00f6hv\u0259 verir, \u00f6z planlar\u0131ndan v\u0259 ya hadis\u0259l\u0259r\u0259 redaksiyan\u0131n bax\u0131\u015f\u0131ndan dan\u0131\u015f\u0131r.<\/p>\n<p>Redaktorlar birlikd\u0259 \u00f6n\u0259mli m\u0259qamlar\u0131 m\u00fczakir\u0259 edir, bilik v\u0259 m\u0259lumatlar\u0131n\u0131 payla\u015f\u0131rlar. Onlar ekskl\u00fcziv m\u00fcsahib\u0259l\u0259r v\u0259 hadis\u0259l\u0259rin i\u015f\u0131qland\u0131r\u0131lmas\u0131na dair ideyalar bar\u0259d\u0259 m\u0259lumatland\u0131r\u0131l\u0131rlar. \u0130clas b\u00fct\u00fcn x\u0259b\u0259r departamentl\u0259rin\u0259 kimin n\u0259 etdiyind\u0259n x\u0259b\u0259rdar olma\u011fa imkan verir. Sonra redaktorlar hans\u0131 hadis\u0259l\u0259ri izl\u0259m\u0259li v\u0259 onlar\u0131 hans\u0131 auditoriyaya, yaxud platformalara uy\u011fun bir \u015f\u0259kild\u0259 t\u0259qdim etm\u0259li olduqlar\u0131na dair q\u0259rar ver\u0259 bil\u0259rl\u0259r. G\u00fcn \u0259rzind\u0259 onlar g\u0259l\u0259n m\u0259tnl\u0259ri, videos\u00fcjetl\u0259ri v\u0259 \u015f\u0259kill\u0259ri payla\u015f\u0131rlar.<\/p>\n<p>S\u00f6hb\u0259t m\u00fch\u00fcm bir x\u0259b\u0259rd\u0259n ged\u0259nd\u0259, iclas i\u015ftirak\u00e7\u0131lar\u0131 birba\u015fa hadis\u0259 yerind\u0259 olan reportyordan m\u0259lumat al\u0131rlar, \u0259g\u0259r ortada h\u00fcquqi c\u0259h\u0259td\u0259n q\u0259liz m\u0259s\u0259l\u0259 varsa, onlara bir h\u00fcquq\u015f\u00fcnas da qo\u015fulacaq, bel\u0259likl\u0259, ham\u0131 birlikd\u0259 qanuna uy\u011fun d\u0259qiq informasiya \u0259ld\u0259 ed\u0259c\u0259k. G\u00fcn\u00fcn sonunda \u0259n yeni m\u0259lumatlar\u0131 almaq v\u0259 sabah\u0131n proqramlar\u0131n\u0131 planla\u015fd\u0131rmaq \u00fc\u00e7\u00fcn ikinci iclas ke\u00e7irilir.<\/p>\n<p>BBC News-da \u00fcmumi video v\u0259 x\u0259b\u0259r portal\u0131 var, odur ki, x\u0259b\u0259r material\u0131 y\u00fckl\u0259n\u0259n kimi, b\u00fct\u00fcn komandalar onunla tan\u0131\u015f ola bil\u0259rl\u0259r. Tamamlanm\u0131\u015f ssenaril\u0259r dig\u0259r komandalar t\u0259r\u0259find\u0259n oxuna bil\u0259r, bu, t\u0259hqiqat\u0131n t\u0259krarlanmas\u0131 v\u0259 faktlar\u0131n yoxlanmas\u0131na s\u0259rf olunan vaxt itkisini minimuma endirm\u0259k \u00fc\u00e7\u00fcnd\u00fcr.<\/p>\n<p>Sosial media v\u0259 r\u0259q\u0259msal video BBC News \u00fc\u00e7\u00fcn getdikc\u0259 daha b\u00f6y\u00fck aktuall\u0131q k\u0259sb etdiyi \u00fc\u00e7\u00fcn iclaslar\u0131n format\u0131 zamanla d\u0259yi\u015f\u0259c\u0259k v\u0259 daha \u00e7ox r\u0259q\u0259msall\u0131q \u00fcz\u0259rind\u0259 fokuslanacaq.<\/p>\n<\/div>\n<hr>\n<div>\n<h3>G\u0259lir M\u0259nb\u0259l\u0259rinin \u015eax\u0259l\u0259ndirilm\u0259si<\/h3>\n<p><strong>Maliyy\u0259 dayan\u0131ql\u0131l\u0131\u011f\u0131 m\u00fcasir x\u0259b\u0259r xidm\u0259tl\u0259rinin \u00fczl\u0259\u015fdiyi \u0259n b\u00f6y\u00fck \u00e7\u0259tinlikl\u0259rd\u0259n biridir. Multimedia istehsal\u0131n\u0131 art\u0131rmaq, keyfiyy\u0259tli m\u0259zmun istehsal\u0131na mane olmadan yeni g\u0259lir m\u0259nb\u0259l\u0259ri yaratma\u011fa k\u00f6m\u0259k ed\u0259 bil\u0259r. Bu, x\u0259b\u0259r xidm\u0259tl\u0259rinin g\u0259l\u0259c\u0259kd\u0259ki d\u0259yi\u015fiklikl\u0259r\u0259 daha davaml\u0131 olmas\u0131na k\u00f6m\u0259k ed\u0259c\u0259k. R\u0259hb\u0259rl\u0259r redaksiya kontenti il\u0259 \u00f6d\u0259ni\u015fli m\u0259zmun aras\u0131nda balans tapmal\u0131 olacaqlar.<\/strong><\/p>\n<p>Onlayn media t\u0259r\u0259find\u0259n n\u0259z\u0259r\u0259 al\u0131nmal\u0131 olan g\u0259lir m\u0259nb\u0259l\u0259rind\u0259n b\u0259zil\u0259ri a\u015fa\u011f\u0131dak\u0131lard\u0131r:<\/p>\n<p><strong>\u018fn\u0259n\u0259vi reklam:<\/strong> Bannerl\u0259r, masa\u00fcst\u00fc v\u0259 mobil cihazlarda a\u00e7\u0131lan p\u0259nc\u0259r\u0259l\u0259r, video \u00e7arxlar, m\u0259qal\u0259 daxilind\u0259 \u00f6d\u0259ni\u015fli video, t\u0259r\u0259fda\u015f t\u0259\u015fkilatlar\u0131n RSS-lentl\u0259ri, mobil t\u0259tbiqin monetizasiyas\u0131.<\/p>\n<p><strong>Nativ reklam:<\/strong> Kontent marketinqi v\u0259 m\u00fcnt\u0259z\u0259m kontent reklam\u0131 \u2013 t\u0259r\u0259fda\u015f t\u0259\u015fkilatlar v\u0259 f\u0259rdi \u015f\u0259xsl\u0259r \u00fc\u00e7\u00fcn m\u00fc\u0259yy\u0259n m\u0259bl\u0259\u011fd\u0259 ayl\u0131q abun\u0259lik haqq\u0131 (uzunm\u00fcdd\u0259tli). Kontent, m\u00f6vzu v\u0259 ya m\u0259qal\u0259l\u0259r\u0259 sponsorluq.<\/p>\n<p><strong>Saytda oxucular \u00fc\u00e7\u00fcn abun\u0259lik: (\u201cPaywall\u201d kontenti)<\/strong> Oxucular \u00fc\u00e7\u00fcn m\u00fcxt\u0259lif xidm\u0259tl\u0259r\u0259 ayl\u0131q v\u0259 illik abun\u0259likl\u0259r \u2013 x\u0259b\u0259rl\u0259r, sah\u0259l\u0259r \u00fczr\u0259 kontent, oyunlar v\u0259 oxucu klublar\u0131na \u00fczvl\u00fck. Oxucular \u00fc\u00e7\u00fcn x\u00fcsusi xidm\u0259tl\u0259r \u2013 m\u0259s\u0259l\u0259n, h\u0259kim v\u0259 ya h\u00fcquq\u015f\u00fcnas m\u0259sl\u0259h\u0259ti. <\/p>\n<p><strong>E-ticar\u0259t elementl\u0259ri:<\/strong> T\u0259r\u0259fda\u015fl\u0131q marketinqi, \u00f6z\u00fcn\u00fcz\u00fcn e-ticar\u0259t xidm\u0259tl\u0259rinizin informasiya veb portallar\u0131nda t\u0259tbiqi.<\/p>\n<p><strong>Sosial Media platformalar\u0131n\u0131n istifad\u0259si:<\/strong> Youtube-da videolar\u0131n monetizasiyas\u0131. Facebook s\u0259hif\u0259l\u0259ri v\u0259 qruplarda, Tik-Tok v\u0259 Instagram-da m\u0259hsul yerl\u0259\u015fdirm\u0259<\/p>\n<p><strong>Xarici t\u0259dbirl\u0259rin t\u0259\u015fkili:<\/strong> Sponsorluq edil\u0259n konfranslar, festivallar, media. X\u0259b\u0259r qurumunun \u0259m\u0259kda\u015flar\u0131 t\u0259dbirl\u0259r t\u0259\u015fkil ed\u0259 bil\u0259rl\u0259r. <\/p>\n<p><strong>Xidm\u0259tl\u0259rin t\u0259klifi:<\/strong> Media m\u00fcsahib\u0259l\u0259ri v\u0259 jurnalistika t\u0259limi. Dig\u0259r t\u0259\u015fkilatlar \u00fc\u00e7\u00fcn yerli x\u0259b\u0259r materiallar\u0131n\u0131n t\u0259klifi.<\/p>\n<p><strong>Beyn\u0259lxalq t\u0259\u015fkilatlar t\u0259r\u0259find\u0259n maliyy\u0259l\u0259\u015fdirm\u0259:<\/strong> Donor t\u0259\u015fkilatlar\u0131 t\u0259r\u0259find\u0259n maliyy\u0259l\u0259\u015fdiril\u0259n x\u00fcsusi kontentin istehsal\u0131.<\/p>\n<p><strong>Texniki komandan\u0131n (veb t\u0259rtibat\u00e7\u0131lar\u0131n) xidm\u0259tl\u0259rinin sat\u0131\u015f\u0131:<\/strong> M\u00fc\u015ft\u0259ril\u0259r \u00fc\u00e7\u00fcn yeni vebsaytlar\u0131n yarad\u0131lmas\u0131 v\u0259 m\u00f6vcud proqram t\u0259minat\u0131n\u0131n sat\u0131\u015f\u0131.<\/p>\n<p>X\u0259b\u0259r xidm\u0259tl\u0259ri davaml\u0131 g\u0259lir v\u0259 i\u015fin sabitliyini t\u0259min etm\u0259k \u00fc\u00e7\u00fcn bir ne\u00e7\u0259 maliyy\u0259 m\u0259nb\u0259yind\u0259n istifad\u0259 etm\u0259li ola bil\u0259rl\u0259r. Bu, redaksiya, sat\u0131\u015f v\u0259 marketinq komandalar\u0131 aras\u0131nda s\u0131x \u0259laq\u0259 t\u0259l\u0259b edir.<\/p>\n<\/div>\n<hr>\n<div>\n<h3>N\u00fcmun\u0259 \u2013 Palitra Mediada Redaksiya v\u0259 Marketinq maliyy\u0259 strategiyas\u0131<\/h3>\n<p>Palitra Media-da x\u0259b\u0259r xidm\u0259tl\u0259ri komandas\u0131 marketinq v\u0259 sat\u0131\u015f komandas\u0131ndan ayr\u0131d\u0131r, bel\u0259likl\u0259, h\u0259r ikisi ba\u015f idar\u0259nin strategiyas\u0131na \u0259sas\u0259n m\u00fcst\u0259qil planla\u015fd\u0131rma v\u0259 b\u00fcdc\u0259 t\u0259rtib edir.<\/p>\n<p>\u0130lin \u0259vv\u0259lind\u0259 onlar 12 ayl\u0131q \u0259trafl\u0131 maliyy\u0259 plan\u0131 haz\u0131rlay\u0131rlar. Onlar\u0131n aras\u0131ndak\u0131 raz\u0131la\u015fma marketinq\/sat\u0131\u015f \u015firk\u0259tin\u0259 m\u0259hsullar\u0131n\u0131 x\u0259b\u0259r xidm\u0259tin\u0259 satmaq v\u0259 m\u0259nf\u0259\u0259tin 20%-ni \u00f6z\u00fcnd\u0259 saxlamaq \u00fc\u00e7\u00fcn x\u00fcsusi h\u00fcquqlar verir. X\u0259b\u0259rl\u0259r qurumu marketinq xidm\u0259tl\u0259ri \u00fc\u00e7\u00fcn sabit haqq \u00f6d\u0259yir.<\/p>\n<p>Onlar\u0131n h\u0259r ikisi bir-birinin u\u011furu v\u0259 inki\u015faf\u0131nda maraql\u0131d\u0131r. Eyni zamanda, h\u0259r iki komanda m\u00fcst\u0259qil \u015f\u0259kild\u0259 g\u0259liri art\u0131rma\u011fa \u00e7al\u0131\u015f\u0131r v\u0259 kontentd\u0259n pul qazanma\u011f\u0131n yollar\u0131 bar\u0259d\u0259 ideyalar ir\u0259li s\u00fcr\u00fcr.<\/p>\n<p>Redaksiya+sat\u0131\u015f+marketinq komandalar\u0131n\u0131n h\u0259ft\u0259lik toplant\u0131lar\u0131nda bu ideyalar m\u00fczakir\u0259 olunur, hans\u0131lar t\u0259sdiql\u0259nirs\u0259, onlar\u0131 kimin h\u0259yata ke\u00e7ir\u0259c\u0259yi q\u0259rara al\u0131n\u0131r. B\u0259z\u0259n x\u0259b\u0259r qurumu monetizasiyan\u0131 reklam qrupundan ayr\u0131 h\u0259yata ke\u00e7irir. Oxucular\u0131n sayta abun\u0259liyi, oxucular \u00fc\u00e7\u00fcn xidm\u0259tl\u0259r v\u0259 beyn\u0259lxalq t\u0259\u015fkilatlar t\u0259r\u0259find\u0259n maliyy\u0259l\u0259\u015fdiril\u0259n layih\u0259l\u0259rin icras\u0131 buna misal ola bil\u0259r.<\/p>\n<p><u>Yeni monetizasiya ideyalar\u0131n\u0131n planla\u015fd\u0131r\u0131lmas\u0131 v\u0259 h\u0259yata ke\u00e7irilm\u0259si zaman\u0131 at\u0131lan add\u0131mlar:<\/u><\/p>\n<ol>\n<li>\u0130deyan\u0131n formala\u015fmas\u0131 v\u0259 icras\u0131 (\u0259sas\u0259n h\u0259ft\u0259lik redaksiya toplant\u0131lar\u0131 zaman\u0131). Redaktorlar monetizasiyaya dair \u00f6z fikirl\u0259rini payla\u015fma\u011fa h\u0259v\u0259slidirl\u0259r.<\/li>\n<li>\u0130deyan\u0131n t\u0259hlili \u2013 bazar t\u0259dqiqatlar\u0131, beyn\u0259lxalq \u015firk\u0259tl\u0259r v\u0259 r\u0259qibl\u0259rin t\u0259cr\u00fcb\u0259si. Layih\u0259nin m\u00fcr\u0259kk\u0259bliyinin v\u0259 g\u0259lir s\u0259viyy\u0259sinin t\u0259hlili.<\/li>\n<li>Texniki komanda v\u0259 marketinq komandas\u0131 il\u0259 m\u0259sl\u0259h\u0259tl\u0259\u015fm\u0259l\u0259r.<\/li>\n<li>\u0130deyan\u0131n t\u0259sdiql\u0259nm\u0259si v\u0259 biznes plan\u0131n haz\u0131rlanmas\u0131.<\/li>\n<li>T\u0259tbiq<\/li>\n<li>S\u0131naq<\/li>\n<li>\u0130cra<\/li>\n<li>T\u0259bli\u011fat<\/li>\n<li>N\u0259tic\u0259l\u0259rin \u00f6l\u00e7\u00fclm\u0259si<\/li>\n<\/ol>\n<p>Tibbi m\u00f6vzularda ixtisasla\u015fm\u0131\u015f Mkurnali.ge vebsayt\u0131n\u0131n g\u00f6st\u0259rdiyi \u201ch\u0259kim xidm\u0259ti\u201d Palitra Media x\u0259b\u0259r xidm\u0259tinin h\u0259yata ke\u00e7irdiyi u\u011furlu layih\u0259l\u0259r\u0259 n\u00fcmun\u0259 ola bil\u0259r. Oxucular h\u0259kim\u0259 sual ver\u0259r\u0259k, ondan konkret cavab ala bilirl\u0259r.<\/p>\n<\/div>\n<hr>\n<div>\n<h3><a name=\"part-2\"><\/a>2. X\u0259b\u0259r xidm\u0259tinin strukturuna dair t\u0259limatlar<\/h3>\n<p>Bunlar multimedia f\u0259aliyy\u0259tini g\u00fccl\u0259ndirm\u0259k \u00fc\u00e7\u00fcn x\u0259b\u0259r xidm\u0259tini yenid\u0259n qurmaq imkan\u0131n\u0131 n\u0259z\u0259rd\u0259n ke\u00e7ir\u0259n r\u0259hb\u0259rl\u0259r\u0259 k\u00f6m\u0259k ed\u0259c\u0259k n\u00fcmun\u0259vi t\u0259\u015fkilat strukturlar\u0131d\u0131r. Bu n\u00fcmun\u0259l\u0259r x\u0259b\u0259r xidm\u0259tl\u0259rinin r\u0259hb\u0259rl\u0259rinin malik olduqlar\u0131 resurslar v\u0259 \u00fcst\u00fcnl\u00fckl\u0259r\u0259 uy\u011fun g\u0259l\u0259n bir dizayn se\u00e7m\u0259sin\u0259 yard\u0131m g\u00f6st\u0259r\u0259n \u0259yani v\u0259saitl\u0259rdir.<\/p>\n<p><u>T\u0259\u015fkilat sxeml\u0259ri<\/u><\/p>\n<ul>\n<li>B\u00f6y\u00fck multimedia x\u0259b\u0259rl\u0259r xidm\u0259tl\u0259ri \u00fc\u00e7\u00fcn \u015fablon <\/li>\n<li>Ki\u00e7ik multimedia x\u0259b\u0259rl\u0259r xidm\u0259tl\u0259ri \u00fc\u00e7\u00fcn sad\u0259l\u0259\u015fdirilmi\u015f \u015fablon<\/li>\n<\/ul>\n<\/div>\n<div><strong>A \u2013 Birinci t\u0259\u015fkilat sxemi \u2013 b\u00f6y\u00fck x\u0259b\u0259r xidm\u0259tl\u0259ri \u00fc\u00e7\u00fcn<\/strong><\/div>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2023\/09\/tyb.png\" alt=\"A - Organisation chart one - for a larger newsroom\"><\/p>\n<div>\n<h3>\u0130zah<\/h3>\n<p>Daha b\u00f6y\u00fck x\u0259b\u0259r t\u0259\u015fkilatlar\u0131 \u00fc\u00e7\u00fcn bu modeld\u0259 ayr\u0131-ayr\u0131l\u0131qda Onlayn\/Sosial Media, TV v\u0259 Radio redaktorlar\u0131 var. N\u00f6vb\u0259ti b\u00f6lm\u0259d\u0259 v\u0259zif\u0259 \u00f6hd\u0259likl\u0259rinin t\u0259sviri rollar\u0131n nec\u0259 yerin\u0259 yetiril\u0259 bil\u0259c\u0259yi bar\u0259d\u0259 daha \u00e7ox m\u0259lumat verir. M\u0259s\u0259l\u0259n, multimedia jurnalistl\u0259ri redaktor n\u0259zar\u0259ti alt\u0131nda b\u00fct\u00fcn platformalar \u00fc\u00e7\u00fcn kontent yarada bil\u0259rl\u0259r v\u0259 ya onlar\u0131n iki rolu birl\u0259\u015fdir\u0259r\u0259k, h\u0259m videooperator, h\u0259m d\u0259 jurnalist kimi \u00e7al\u0131\u015fmas\u0131 m\u00fcmk\u00fcnd\u00fcr.<\/p>\n<p>Vebsaytlar\u0131n X\u0259b\u0259rl\u0259r, \u0130dman, T\u0259hlil, Qad\u0131nlar, H\u0259yat t\u0259rzi v\u0259 Videolar kimi ixtisasla\u015fm\u0131\u015f s\u0259hif\u0259l\u0259ri olur. Bu kontentin b\u0259zil\u0259ri sosial media v\u0259 dig\u0259r platformalar \u00fc\u00e7\u00fcn d\u0259 uy\u011fun ola bil\u0259r.<\/p>\n<p>B\u0259zi x\u0259b\u0259r xidm\u0259tl\u0259rind\u0259 multimedia jurnalistl\u0259rind\u0259n ibar\u0259t komanda var. Onlar xarici media \u015firk\u0259tl\u0259rin\u0259 sat\u0131lan m\u0259qal\u0259l\u0259r haz\u0131rlay\u0131rlar. Bu jurnalistl\u0259r h\u0259m\u00e7inin dig\u0259r sah\u0259l\u0259rd\u0259, m\u0259s\u0259l\u0259n, radioda i\u015fl\u0259y\u0259 bil\u0259rl\u0259r.<\/p>\n<p>Data t\u0259hlil\u00e7il\u0259ri m\u00fcxt\u0259lif platformalarda trafik v\u0259 auditoriyan\u0131 izl\u0259y\u0259r\u0259k redaktorlar\u0131 hans\u0131 materiallar\u0131n yax\u015f\u0131 oxundu\u011fu v\u0259 ya bax\u0131ld\u0131\u011f\u0131 bar\u0259d\u0259 m\u0259lumatland\u0131racaqlar. Bu m\u0259lumat x\u0259b\u0259r xidm\u0259tinin b\u00fct\u00fcn sah\u0259l\u0259ri aras\u0131nda payla\u015f\u0131la, h\u0259m\u00e7inin televiziya kimi \u015f\u0259b\u0259k\u0259d\u0259nk\u0259nar platformalarda redaksiya q\u0259rarlar\u0131na k\u00f6m\u0259k ed\u0259 bil\u0259r.<\/p>\n<p>X\u0259b\u0259r xidm\u0259tinin reklam komandas\u0131 v\u0259 x\u0259b\u0259r redaktorlar\u0131 il\u0259 birg\u0259 i\u015fl\u0259y\u0259n nativ kontent istehsal\u00e7\u0131lar\u0131\/yazarlar\u0131 komandas\u0131 ola bil\u0259r. Onlar veb v\u0259 ya sosial media \u00fc\u00e7\u00fcn \u00f6d\u0259ni\u015fli kontent istehsal edirl\u0259r.<\/p>\n<p>B\u00f6y\u00fck media t\u0259\u015fkilat\u0131nda b\u00fct\u00fcn \u015firk\u0259t\u0259 xidm\u0259t g\u00f6st\u0259r\u0259n Reklam, \u0130nsan Resurslar\u0131 (\u0130R) v\u0259 texniki komandalar olacaq.<\/p>\n<p>Texniki komanda b\u00fct\u00fcn sah\u0259l\u0259rl\u0259 \u2013 g\u00fcnl\u00fck istehsalla, planla\u015fd\u0131rma il\u0259, veb yenil\u0259m\u0259l\u0259rl\u0259 v\u0259 dig\u0259r d\u0259yi\u015fiklikl\u0259rl\u0259 m\u0259\u015f\u011ful olacaq.<\/p>\n<p>\u0130nsan Resurslar\u0131 (\u0130R) \u015f\u00f6b\u0259si r\u0259hb\u0259rliy\u0259 \u0259m\u0259kda\u015flar\u0131n i\u015f\u0259 g\u00f6t\u00fcr\u00fclm\u0259si v\u0259 t\u0259limi prosesind\u0259 d\u0259st\u0259k verir, h\u0259m\u00e7inin m\u00fcqavil\u0259l\u0259rin ba\u011flanmas\u0131na, maa\u015flar\u0131n \u00f6d\u0259nilm\u0259sin\u0259, anal\u0131q m\u0259zuniyy\u0259ti v\u0259 karyera inki\u015faf\u0131 kimi m\u0259s\u0259l\u0259l\u0259rd\u0259 t\u0259\u015fkilat\u0131n siyas\u0259tinin t\u0259\u015fkilin\u0259 k\u00f6m\u0259k edir. Onlar i\u015f yerind\u0259 b\u0259rab\u0259rliyi t\u0259min etm\u0259k \u00fc\u00e7\u00fcn redaktorlarla birg\u0259 \u00e7al\u0131\u015fa bil\u0259rl\u0259r.<\/p>\n<p>B\u0259zi daha b\u00f6y\u00fck qurumlar yeni istedadlar tapmaq \u00fc\u00e7\u00fcn daxili t\u0259lim proqramlar\u0131 t\u0259\u015fkil etm\u0259k ist\u0259y\u0259 bil\u0259rl\u0259r. M\u0259s\u0259l\u0259n, Palitra Median\u0131n sosial mediada i\u015fl\u0259m\u0259yi \u00f6yr\u0259n\u0259nl\u0259ri c\u0259lb ed\u0259n 12 ayl\u0131q proqram\u0131n\u0131 ke\u00e7\u0259nl\u0259rin b\u0259zil\u0259ri jurnalist kimi t\u0259\u015fkilatda qal\u0131rlar.<\/p>\n<p>Kommunikasiya n\u0259z\u0259r\u0259 al\u0131nmas\u0131 vacib sah\u0259dir. B\u00f6y\u00fck t\u0259\u015fkilatlar kommunikasiya m\u00fct\u0259x\u0259ssisi i\u015f\u0259 g\u00f6t\u00fcr\u0259 bil\u0259r. \u018fks halda, \u00f6n\u0259mli m\u0259lumatlar\u0131n b\u00fct\u00fcn i\u015f\u00e7il\u0259r\u0259 \u00f6t\u00fcr\u00fclm\u0259sini menecerl\u0259r m\u00fcxt\u0259lif \u00fcsullarla \u00f6zl\u0259ri t\u0259min ed\u0259 bil\u0259rl\u0259r. Onlar h\u0259m\u00e7inin \u0259m\u0259kda\u015flara \u00f6z ideyalar\u0131n\u0131 menecerl\u0259r\u0259 asanl\u0131qla \u00f6t\u00fcr\u0259 bilm\u0259l\u0259ri v\u0259 i\u015fl\u0259rind\u0259 yaranan probleml\u0259r bar\u0259d\u0259 laz\u0131mi \u015f\u0259xsl\u0259ri q\u0131sa m\u00fcdd\u0259td\u0259 x\u0259b\u0259rdar etm\u0259l\u0259ri \u00fc\u00e7\u00fcn imkan yaratmal\u0131d\u0131rlar.<\/p>\n<\/div>\n<hr>\n<div><strong>B &#8211; \u0130kinci t\u0259\u015fkilat sxemi \u2013 ki\u00e7ik x\u0259b\u0259rl\u0259r xidm\u0259ti \u00fc\u00e7\u00fcn<\/strong><\/div>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2023\/09\/dta.png\" alt=\"A - Organisation chart one - for a larger newsroom\"><\/p>\n<div>\n<h3>\u0130sah<\/h3>\n<p>Bu modeld\u0259 ki\u00e7ik bir multimedia jurnalistl\u0259r komandas\u0131 h\u0259m vebsaytda, h\u0259m d\u0259 sosial mediada i\u015fl\u0259yir. X\u0259b\u0259r xidm\u0259tinin \u00f6l\u00e7\u00fcs\u00fcnd\u0259n as\u0131l\u0131 olaraq, vebsayt\u0131n bir ne\u00e7\u0259 redaktora ehtiyac\u0131 ola bil\u0259r, lakin bir x\u0259b\u0259r redaktoru da b\u00fct\u00fcn kontent\u0259 n\u0259zar\u0259t ed\u0259 v\u0259 b\u00fct\u00fcn jurnalistl\u0259ri idar\u0259 ed\u0259 bil\u0259r.<\/p>\n<p>Bel\u0259 ki\u00e7ik xidm\u0259td\u0259 ax\u0131n\u0131 izl\u0259m\u0259k \u00fc\u00e7\u00fcn bir data t\u0259hlil\u00e7isi, h\u0259m\u00e7inin x\u0259b\u0259r haz\u0131rlayan ki\u00e7ik bir b\u00f6lm\u0259 v\u0259 g\u0259lirl\u0259ri art\u0131rmaq \u00fc\u00e7\u00fcn nativ reklam m\u0259tni yazan \u0259m\u0259kda\u015f olur.<\/p>\n<p>X\u0259b\u0259r xidm\u0259tinin jurnalistl\u0259rl\u0259 birg\u0259 \u00e7al\u0131\u015fan \u0130R meneceri, bir ne\u00e7\u0259 texniki d\u0259st\u0259k v\u0259 reklam i\u015f\u00e7isi ola bil\u0259r. \u018fks halda \u0130R il\u0259 i\u015f (i\u015f\u0259g\u00f6t\u00fcrm\u0259, m\u00fcqavil\u0259l\u0259r v\u0259 kadrlar\u0131n inki\u015faf\u0131) x\u0259b\u0259r meneceri t\u0259r\u0259find\u0259n h\u0259yata ke\u00e7irilir.<\/p>\n<p>Payla\u015f\u0131lan video v\u0259 onlar\u0131n f\u0259rqli sur\u0259tl\u0259rinin haz\u0131rlanmas\u0131 bel\u0259 qurumun i\u015finin \u0259sas hiss\u0259sidir, eyni zamanda b\u00fct\u00fcn m\u0259lumatlar dig\u0259r jurnalist v\u0259 redaktorlar \u00fc\u00e7\u00fcn d\u0259 \u0259l\u00e7atan olur, materiallar\u0131n t\u0259sir g\u00fcc\u00fcn\u00fc v\u0259 auditoriyaya \u00e7\u0131x\u0131\u015f\u0131n\u0131 maksimalla\u015fd\u0131rmaq \u00fc\u00e7\u00fcn is\u0259 onlar\u0131n \u0259ks\u0259riyy\u0259ti m\u00fcxt\u0259lif platformalara uy\u011funla\u015fd\u0131r\u0131l\u0131r. <\/p>\n<\/div>\n<hr>\n<div>\n<h3>\u0130\u015f t\u0259yinat\u0131 \u015fablonlar\u0131<\/h3>\n<p><strong>Bu b\u00f6lm\u0259d\u0259 n\u00fcmun\u0259vi \u015fablonlar vasit\u0259si il\u0259 i\u015f t\u0259yinat\u0131 haqq\u0131nda t\u0259limat\u0131n nec\u0259 t\u0259rtib edil\u0259 bil\u0259c\u0259yi, v\u0259zif\u0259 \u00f6hd\u0259likl\u0259rin\u0259 n\u0259l\u0259rin daxil edilm\u0259li oldu\u011fu g\u00f6st\u0259rilir. Bunlara x\u0259b\u0259r xidm\u0259tinin t\u0259l\u0259bl\u0259rin\u0259 uy\u011fun d\u00fcz\u0259li\u015fl\u0259r edil\u0259 bil\u0259r.<\/strong><\/p>\n<p><strong>\u018fm\u0259kda\u015f\u0131 i\u015f\u0259 g\u00f6t\u00fcr\u0259n zaman, yaxud onun v\u0259zif\u0259sini d\u0259yi\u015f\u0259rk\u0259n bel\u0259 t\u0259limatlar\u0131n v\u0259 m\u00fcqavil\u0259l\u0259rin olmas\u0131 vacibdir, \u00e7\u00fcnki onlar i\u015f\u00e7inin v\u0259 i\u015f\u0259g\u00f6t\u00fcr\u0259nin bir-birind\u0259n n\u0259 g\u00f6zl\u0259diyin\u0259 qar\u015f\u0131l\u0131ql\u0131 sur\u0259td\u0259 ayd\u0131nl\u0131q g\u0259tirir.<\/strong><\/p>\n<p><strong>Onlar h\u0259m d\u0259 siz\u0259 i\u015f\u0259 g\u00f6t\u00fcrm\u0259y\u0259 adam axtaran zaman \u0259n yax\u015f\u0131 namiz\u0259di se\u00e7m\u0259y\u0259, h\u0259min \u015f\u0259xsin \u0259vv\u0259lc\u0259d\u0259n bu v\u0259zif\u0259 \u00fc\u00e7\u00fcn m\u00fc\u0259yy\u0259nl\u0259\u015fdirdiyiniz t\u0259l\u0259bl\u0259r\u0259 uy\u011fun g\u0259ldiyin\u0259 \u0259min olma\u011fa k\u00f6m\u0259k ed\u0259c\u0259k. <\/strong><\/p>\n<ul>\n<li>\u015eablonlara i\u015fin q\u0131sa t\u0259sviri, v\u0259zif\u0259nin icras\u0131 \u00fc\u00e7\u00fcn laz\u0131m olan bacar\u0131qlar, habel\u0259 i\u015f saatlar\u0131n\u0131 v\u0259 t\u0259xmini \u0259m\u0259k haqq\u0131n\u0131 g\u00f6st\u0259rm\u0259k bar\u0259d\u0259 t\u0259klif daxil edir. <\/li>\n<li>Bu b\u00f6lm\u0259y\u0259 daxil edilmi\u015f \u015fablonlar multimedia redaktoru, multimedia reportyoru, sosial media prod\u00fcseri v\u0259 data t\u0259hlil\u00e7isi kimi yuxar\u0131 v\u0259 a\u015fa\u011f\u0131 v\u0259zif\u0259li i\u015f\u00e7il\u0259r \u00fc\u00e7\u00fcnd\u00fcr. <\/li>\n<li>Buraya h\u0259m\u00e7inin x\u0259b\u0259r xidm\u0259tl\u0259ri il\u0259 yana\u015f\u0131 i\u015fl\u0259y\u0259n marketinq v\u0259 reklam sat\u0131\u015flar\u0131 \u015f\u00f6b\u0259l\u0259rin\u0259 aid b\u0259zi qeyri-jurnalist v\u0259zif\u0259l\u0259ri d\u0259 daxil edilmi\u015fdir. <\/li>\n<li>B\u00fct\u00fcn i\u015f t\u0259limatlar\u0131nda \u015firk\u0259tinizin redaksiya qaydalar\u0131na istinad var. Bunlar \u0259m\u0259kda\u015flar\u0131n\u0131za m\u0259qs\u0259d\u0259 \u00e7atmaqda k\u00f6m\u0259k etm\u0259k \u00fc\u00e7\u00fcn menecerl\u0259r t\u0259r\u0259find\u0259n t\u0259rtib olunmu\u015f \u0259sas prinsipl\u0259r toplusudur. Onlar sizin t\u0259\u015fkilat\u0131n\u0131z\u0131n x\u0259b\u0259rl\u0259rinin d\u0259y\u0259rini m\u00fc\u0259yy\u0259n ed\u0259c\u0259k v\u0259 median\u0131n inki\u015faf\u0131 t\u0259l\u0259bl\u0259rin\u0259 uy\u011fun olaraq yenil\u0259n\u0259 bil\u0259r (y\u0259ni, sosial median\u0131n i\u015f qaydalar\u0131 texnologiyan\u0131n inki\u015faf\u0131 il\u0259 birlikd\u0259 d\u0259yi\u015f\u0259 bil\u0259r). <\/li>\n<\/ul>\n<\/div>\n<div>\n<h3 style=\"text-align: center;\">Vebsayt redaktoru<\/h3>\n<\/div>\n<div>\n<p><strong>\u0130\u015fin t\u0259sviri<\/strong> <br \/>Vebsayt Redaktoru kimi, siz vebsayt\u0131n b\u00fct\u00fcn materiallar\u0131 v\u0259 m\u0259zmunu \u00fc\u00e7\u00fcn g\u00fcnd\u0259lik m\u0259suliyy\u0259t da\u015f\u0131yacaqs\u0131n\u0131z.<br \/>\nSiz multimedia jurnalistl\u0259ri il\u0259 (v\u0259 \u0259g\u0259r planla\u015fd\u0131rma \u00fczr\u0259 redaktorunuz varsa, onunla) m\u00f6vzular\u0131 m\u00fc\u0259yy\u0259nl\u0259\u015fdir\u0259c\u0259k, \u00f6nc\u0259d\u0259n planla\u015fd\u0131racaq v\u0259 x\u00fcsusi layih\u0259l\u0259ri icra ed\u0259c\u0259ksiniz.<br \/>\nSiz datan\u0131n t\u0259hlili v\u0259 n\u0259\u015frin proqram t\u0259minat\u0131 il\u0259 ba\u011fl\u0131 m\u0259s\u0259l\u0259l\u0259rd\u0259n d\u0259 ba\u015f \u00e7\u0131xararaq, hans\u0131 materiallar\u0131 n\u0259\u015fr ed\u0259c\u0259yiniz\u0259 v\u0259 onlar\u0131 nec\u0259 yaymaq laz\u0131m oldu\u011funa dair q\u0259rar ver\u0259c\u0259ksiniz.<br \/>\nSiz marketinq v\u0259 sat\u0131\u015f \u015f\u00f6b\u0259l\u0259ri il\u0259 s\u0131x \u0259laq\u0259d\u0259 i\u015fl\u0259y\u0259r\u0259k, vebsayt\u0131n \u0259hat\u0259 dair\u0259sini v\u0259 g\u0259lirini maksimum h\u0259dd\u0259 \u00e7atd\u0131rmaq \u00fcz\u0259rind\u0259 \u00e7al\u0131\u015facaqs\u0131n\u0131z. Siz h\u0259m\u00e7inin jurnalistikan\u0131z\u0131 monetizasiya etm\u0259yin yeni yollar\u0131 bar\u0259d\u0259 ideyalara malik olacaqs\u0131n\u0131z.<br \/>\nSiz h\u0259m d\u0259 sosial mediaya n\u0259zar\u0259t ed\u0259c\u0259k, materiallar\u0131n\u0131z\u0131n m\u00fcxt\u0259lif auditoriyalar v\u0259 platformalara uy\u011fun oldu\u011funa \u0259minlik yaradacaqs\u0131n\u0131z<\/p>\n<\/div>\n<div>\n<p><strong>T\u0259l\u0259b olunan bacar\u0131qlar<\/strong> <br \/>H\u0259d\u0259f auditoriyaya uy\u011fun m\u0259zmunlar t\u0259klif etm\u0259k v\u0259 ba\u015fl\u0131qlar bar\u0259d\u0259 ideyalar ir\u0259li s\u00fcrm\u0259k.<br \/>\nMateriallar\u0131n tezliyini v\u0259 ard\u0131c\u0131ll\u0131\u011f\u0131n\u0131, kontent sah\u0259l\u0259rini idar\u0259 etm\u0259k.<br \/>\nMateriallar\u0131 v\u0259 onun hiss\u0259l\u0259rini redakt\u0259 etm\u0259k, m\u0259lumatlar\u0131n v\u0259 faktlar\u0131n d\u0259qiqliyini yoxlamaq.<br \/>\nMateriallardak\u0131 m\u0259lumatlar\u0131n vizualla\u015fd\u0131r\u0131lmas\u0131 \u00fc\u00e7\u00fcn ideyalar t\u0259qdim etm\u0259k.<br \/>\nOrijinal materiallar haz\u0131rlamaq \u00fc\u00e7\u00fcn \u0259laq\u0259 \u015f\u0259b\u0259k\u0259si yaratmaq, onu inki\u015faf etdirm\u0259k v\u0259 qorumaq.<br \/>\nG\u0259l\u0259c\u0259k t\u0259hqiqatlar\u0131n v\u0259 x\u00fcsusi layih\u0259l\u0259rin planla\u015fd\u0131r\u0131lmas\u0131na r\u0259hb\u0259rlik etm\u0259k (\u015firk\u0259tin planla\u015fd\u0131rma \u00fczr\u0259 redaktoru varsa, onunla i\u015fl\u0259m\u0259k).<br \/>\nVebsayt\u0131n t\u0259qdimat\u0131n\u0131 maksimum d\u0259r\u0259c\u0259d\u0259 yax\u015f\u0131la\u015fd\u0131rmaq \u00fc\u00e7\u00fcn texniki komanda il\u0259 birlikd\u0259 i\u015fl\u0259m\u0259k.<br \/>\nStress \u015f\u0259raitind\u0259 s\u00fcr\u0259tli v\u0259 s\u0259m\u0259r\u0259li i\u015fl\u0259m\u0259yi bacarmaq.<br \/>\nM\u00fc\u0259yy\u0259n edil\u0259n son tarixl\u0259ri ke\u00e7m\u0259m\u0259k v\u0259 b\u00fcdc\u0259 t\u0259l\u0259bl\u0259rini yerin\u0259 yetirm\u0259k.<br \/>\nX\u0259b\u0259r komandalar\u0131n\u0131 idar\u0259 etm\u0259k t\u0259cr\u00fcb\u0259si, yax\u015f\u0131 kommunikasiya v\u0259 komanda il\u0259 i\u015fl\u0259m\u0259k bacar\u0131qlar\u0131.<br \/>\n\u015eirk\u0259tin Redaksiya qaydalar\u0131na \u0259m\u0259l etm\u0259k.<\/p>\n<\/div>\n<div>\n<p><strong>\u0130\u015f saatlar\u0131 v\u0259 t\u0259xmini \u0259m\u0259k haqq\u0131 t\u0259klifi daxildir.<\/strong><\/p>\n<\/div>\n<div>\n<h3 style=\"text-align: center;\">Planla\u015fd\u0131rma v\u0259 istehsal \u00fczr\u0259 redaktor<\/h3>\n<\/div>\n<div>\n<p><strong>\u0130\u015fin t\u0259sviri<\/strong> <br \/>Planla\u015fd\u0131rma v\u0259 istehsal \u00fczr\u0259 redaktor kimi, siz multimedia jurnalistl\u0259rinin i\u015fin\u0259 n\u0259zar\u0259t ed\u0259c\u0259k v\u0259 b\u00fct\u00fcn x\u0259b\u0259r redaktorlar\u0131 il\u0259 birlikd\u0259 \u00f6nc\u0259d\u0259n planla\u015fd\u0131r\u0131lm\u0131\u015f x\u0259b\u0259r kontentinin istehsal\u0131na q\u0259rar ver\u0259c\u0259ksiniz. Siz b\u00fct\u00fcn platformalar \u00fc\u00e7\u00fcn jurnalistl\u0259r\u0259 materiallar haz\u0131rlama\u011f\u0131 tap\u015f\u0131racaq, onlar\u0131n n\u0259\u015frini v\u0259 yay\u0131lmas\u0131n\u0131 t\u0259\u015fkil ed\u0259c\u0259ksiniz.<br \/>\nSiz vebsaytlar \u00fc\u00e7\u00fcn planla\u015fd\u0131r\u0131lm\u0131\u015f kontent\u0259, o c\u00fcml\u0259d\u0259n, r\u0259q\u0259msal videolara, sosial mediaya (\u0259g\u0259r TV\/Radio yay\u0131m\u0131 varsa, h\u0259m d\u0259 ona) n\u0259zar\u0259t ed\u0259c\u0259ksiniz.<br \/>\nSiz x\u0259b\u0259r g\u00fcnd\u0259liyini, b\u00fct\u00fcn komandalar \u00fc\u00e7\u00fcn orijinal material istehsal\u0131n\u0131 idar\u0259 ed\u0259c\u0259ksiniz v\u0259 g\u0259lir qazanmaq \u00fc\u00e7\u00fcn marketinq v\u0259 reklam \u015f\u00f6b\u0259l\u0259ri il\u0259 s\u0131x \u0259laq\u0259d\u0259 i\u015fl\u0259y\u0259c\u0259ksiniz.<\/p>\n<\/div>\n<div>\n<p><strong>T\u0259l\u0259b olunan bacar\u0131qlar <\/strong> <br \/>Reportyorlar\u0131 idar\u0259 etm\u0259k v\u0259 m\u00f6vzu se\u00e7imi \u00fczr\u0259 redaktorluq t\u0259cr\u00fcb\u0259si.<br \/>\nX\u0259b\u0259r g\u00fcnd\u0259likl\u0259rini idar\u0259 etm\u0259k ziddiyy\u0259tl\u0259ri aradan qald\u0131rmaq \u00fc\u00e7\u00fcn \u0259la t\u0259\u015fkilat\u00e7\u0131l\u0131q bacar\u0131qlar\u0131.<br \/>\nF\u0259rqli fikir v\u0259 t\u0259l\u0259bl\u0259ri n\u0259z\u0259r\u0259 alaraq, m\u00fcxt\u0259lif x\u0259b\u0259r platformalar\u0131 \u00fc\u00e7\u00fcn y\u00fcks\u0259k keyfiyy\u0259tli jurnalistika m\u0259hsulu istehsal etm\u0259k bacar\u0131\u011f\u0131.<br \/>\n\u018fn\u0259n\u0259vi media, el\u0259c\u0259 d\u0259 sosial v\u0259 r\u0259q\u0259msal media sah\u0259sind\u0259 yenilikl\u0259r bar\u0259d\u0259 y\u00fcks\u0259k s\u0259viyy\u0259d\u0259 bilik.<br \/>\nX\u0259b\u0259rl\u0259r sah\u0259sind\u0259 yeni tendensiyalar\u0131 anlamaq v\u0259 redaksiya q\u0259rarlar\u0131n\u0131n q\u0259bulu \u00fc\u00e7\u00fcn laz\u0131mi t\u0259hlill\u0259ri aparmaq bacar\u0131\u011f\u0131.<br \/>\n\u015eirk\u0259tin Redaksiya qaydalar\u0131na \u0259m\u0259l etm\u0259k.<\/p>\n<\/div>\n<div>\n<p><strong>\u0130\u015f saatlar\u0131 v\u0259 t\u0259xmini \u0259m\u0259k haqq\u0131 t\u0259klifi daxildir.<\/strong><\/p>\n<\/div>\n<div>\n<h3 style=\"text-align: center;\">Multimedia reportyoru<\/h3>\n<\/div>\n<div>\n<p><strong>\u0130\u015fin t\u0259sviri<\/strong> <br \/>Siz TV, radio, vebsayt v\u0259 sosial mediada t\u0259l\u0259b olunan qaydada jurnalist i\u015fl\u0259y\u0259c\u0259ksiniz.<br \/>\n\u0130\u015finiz m\u00fcxt\u0259lif platformalar\u0131n v\u0259 auditoriyalar\u0131n texniki t\u0259l\u0259bl\u0259rini anlamaqla, materiallar\u0131 haz\u0131rlamaq, ara\u015fd\u0131rmaq, istehsal etm\u0259k v\u0259 t\u0259qdim etm\u0259k olacaq.<br \/>\nSiz b\u00fct\u00fcn x\u0259b\u0259rl\u0259r xidm\u0259tind\u0259 \u0259m\u0259kda\u015flarla s\u0131x \u0259laq\u0259d\u0259 i\u015fl\u0259y\u0259c\u0259k v\u0259 m\u0259zmunu m\u00fcxt\u0259lif platformalarda n\u0259\u015frl\u0259rin t\u0259l\u0259bl\u0259rin\u0259 uy\u011funla\u015fd\u0131racaqs\u0131n\u0131z.<\/p>\n<\/div>\n<div>\n<p><strong>T\u0259l\u0259b olunan bacar\u0131qlar <\/strong> <br \/>G\u00fccl\u00fc jurnalist bacar\u0131qlar\u0131 v\u0259 redaktor hissiyyat\u0131.<br \/>\nM\u0259qal\u0259l\u0259r haz\u0131rlamaq v\u0259 m\u00f6vzunu inki\u015faf etdirm\u0259k \u00fc\u00e7\u00fcn redaktorlarla g\u00fcnd\u0259lik i\u015fl\u0259m\u0259k bacar\u0131\u011f\u0131.<br \/>\nEkskl\u00fcziv materiallar haz\u0131rlamaq \u00fc\u00e7\u00fcn geni\u015f \u0259laq\u0259l\u0259r \u015f\u0259b\u0259k\u0259si yaratmaq, onu inki\u015faf etdirm\u0259k v\u0259 qorumaq.<br \/>\nB\u0259z\u0259n kamera operatorunu da c\u0259lb etm\u0259kl\u0259, canl\u0131 x\u0259b\u0259r yay\u0131mlar\u0131 aparmaq.<br \/>\nB\u0259z\u0259n videoredaktorun k\u00f6m\u0259yi il\u0259 m\u0259qal\u0259l\u0259r v\u0259 layih\u0259l\u0259r \u00fc\u00e7\u00fcn videolar\u0131 redakt\u0259 etm\u0259k.<br \/>\nM\u0259lumatlar\u0131n vizualla\u015fd\u0131r\u0131lmas\u0131 \u00fc\u00e7\u00fcn ideyalar verm\u0259k v\u0259 infografikl\u0259r t\u0259rtib etm\u0259k.<br \/>\nX\u00fcsusi layih\u0259l\u0259r uz\u0259rind\u0259 texniki komanda v\u0259 x\u0259b\u0259r redaktorlar\u0131 il\u0259 i\u015fl\u0259m\u0259k.<br \/>\nStress \u015f\u0259raitind\u0259 s\u00fcr\u0259tli v\u0259 s\u0259m\u0259r\u0259li i\u015fl\u0259m\u0259yi bacarmaq.<br \/>\nD\u0259qiq m\u0259lumatlarla i\u015fl\u0259m\u0259k v\u0259 n\u0259\u015fr etm\u0259zd\u0259n \u00f6nc\u0259 faktlar\u0131 yenid\u0259n yoxlamaq.<br \/>\nMaterial\u0131n t\u0259sirini maksimum art\u0131rmaq \u00fc\u00e7\u00fcn data t\u0259hlil\u00e7il\u0259ri il\u0259 i\u015fl\u0259m\u0259k.<br \/>\nKommunikasiya v\u0259 komanda il\u0259 i\u015fl\u0259m\u0259k bacar\u0131qlar\u0131<br \/>\n\u015eirk\u0259tin Redaksiya qaydalar\u0131na \u0259m\u0259l etm\u0259k.<\/p>\n<\/div>\n<div>\n<p><strong>\u0130\u015f saatlar\u0131 v\u0259 t\u0259xmini \u0259m\u0259k haqq\u0131 t\u0259klifi daxildir.<\/strong><\/p>\n<\/div>\n<div>\n<h3 style=\"text-align: center;\">Sosial media prod\u00fcseri <\/h3>\n<\/div>\n<div>\n<p><strong>\u0130\u015fin t\u0259sviri<\/strong> <br \/>Sosial Media prod\u00fcseri kimi, siz sosial media platformalar\u0131 \u00fc\u00e7\u00fcn x\u0259b\u0259rl\u0259r toplayacaq v\u0259 n\u0259\u015fr ed\u0259c\u0259ksiniz, bu, yeni auditoriyalar tapmaqda v\u0259 x\u0259b\u0259r brendimizin tan\u0131nmas\u0131nda biz\u0259 k\u00f6m\u0259k ed\u0259c\u0259k. Siz h\u0259m\u00e7inin sosial media strategiyas\u0131n\u0131n inki\u015faf\u0131na yard\u0131m g\u00f6st\u0259r\u0259c\u0259ksiniz.<\/p>\n<\/div>\n<div>\n<p><strong>T\u0259l\u0259b olunan bacar\u0131qlar <\/strong> <br \/>G\u00fccl\u00fc jurnalist bacar\u0131qlar\u0131 v\u0259 redaktor hissiyyat\u0131.<br \/>\nG\u00fcnd\u0259lik v\u0259 uzunm\u00fcdd\u0259tli layih\u0259l\u0259r \u00fc\u00e7\u00fcn m\u00f6vzular tapmaq bacar\u0131\u011f\u0131.<br \/>\nSosial median\u0131n i\u015f prinsipi bar\u0259d\u0259 yax\u015f\u0131 anlay\u0131\u015f: Facebook, Instagram, el\u0259c\u0259 d\u0259 TikTok v\u0259 YouTube.<br \/>\nPayla\u015f\u0131la bil\u0259n m\u0259zmunu m\u00fc\u0259yy\u0259n etm\u0259k bacar\u0131\u011f\u0131; onu yaratmaq, t\u0259rtib etm\u0259k v\u0259 sosial mediada satmaq.<br \/>\nM\u00fc\u0259llifl\u0259ri d\u00fczg\u00fcn g\u00f6st\u0259rilm\u0259kl\u0259, d\u0259qiq n\u00fcsx\u0259l\u0259r haz\u0131rlamaq \u00fc\u00e7\u00fcn g\u00fccl\u00fc yaz\u0131 bacar\u0131\u011f\u0131.<br \/>\nMaterial\u0131 \u0259n s\u0259m\u0259r\u0259li \u015f\u0259kild\u0259 geni\u015f yaymaq \u00fc\u00e7\u00fcn vizualla\u015fd\u0131rma v\u0259 redakt\u0259 bacar\u0131qlar\u0131.<br \/>\nCanl\u0131 reportajlar v\u0259 q\u0131sa video materiallar planla\u015fd\u0131rmaq \u00fc\u00e7\u00fcn multimedia jurnalistl\u0259ri il\u0259 i\u015fl\u0259m\u0259k bacar\u0131\u011f\u0131.<br \/>\nSosial mediada payla\u015f\u0131m\u0131, \u0259hat\u0259 dair\u0259sini v\u0259 auditoriya il\u0259 t\u0259mas\u0131 art\u0131rmaq \u00fc\u00e7\u00fcn strategiyan\u0131n t\u0259rtib edilm\u0259sin\u0259 yard\u0131m g\u00f6st\u0259rm\u0259k.<br \/>\nOnlayn komandalarla yax\u0131ndan i\u015fl\u0259m\u0259k v\u0259 dig\u0259r jurnalistl\u0259rin t\u0259limin\u0259 k\u00f6m\u0259k etm\u0259k.<br \/>\nSosial media platformalar\u0131nda m\u0259lumatlar\u0131 t\u0259hlil etm\u0259k v\u0259 r\u0259hb\u0259rlik \u00fc\u00e7\u00fcn hesabatlar haz\u0131rlamaq bacar\u0131\u011f\u0131.<br \/>\nStress \u015f\u0259raitind\u0259 s\u00fcr\u0259tli v\u0259 s\u0259m\u0259r\u0259li i\u015fl\u0259m\u0259yi bacarmaq.<br \/>\nKommunikasiya v\u0259 komanda il\u0259 i\u015fl\u0259m\u0259k bacar\u0131qlar\u0131.<br \/>\n\u015eirk\u0259tin Redaksiya qaydalar\u0131na \u0259m\u0259l etm\u0259k.<\/p>\n<\/div>\n<div>\n<p><strong>\u0130\u015f saatlar\u0131 v\u0259 t\u0259xmini \u0259m\u0259k haqq\u0131 t\u0259klifi daxildir.<\/strong><\/p>\n<\/div>\n<div>\n<h3 style=\"text-align: center;\">Data T\u0259hlil\u00e7isi <\/h3>\n<\/div>\n<div>\n<p><strong>\u0130\u015fin t\u0259sviri<\/strong> <br \/>Siz m\u00fcxt\u0259lif platformalara aid trafik g\u00f6st\u0259ricil\u0259rini t\u0259hlil ed\u0259r\u0259k, x\u0259b\u0259r t\u0259\u015fkilat\u0131m\u0131z\u0131n auditoriyaya \u00e7\u0131x\u0131\u015f\u0131n\u0131 geni\u015fl\u0259ndir\u0259c\u0259ksiniz. Vebsaytlar\u0131n\u0131z\u0131n g\u00fcnd\u0259lik, h\u0259ft\u0259lik, ayl\u0131q hesabatlar\u0131n\u0131 haz\u0131rlayacaq v\u0259 onlar\u0131 redaktor v\u0259 reklam komandalar\u0131na t\u0259qdim ed\u0259c\u0259ksiniz.<br \/>\nSiz x\u0259b\u0259r komandalar\u0131n\u0131n toplant\u0131lar\u0131nda i\u015ftirak ed\u0259c\u0259k v\u0259 h\u0259r vebsayt\u0131n \u00f6t\u0259n g\u00fcn \u0259rzind\u0259 m\u0259hsuldarl\u0131\u011f\u0131n\u0131 t\u0259hlil ed\u0259c\u0259ksiniz. Bu m\u0259lumatlara \u0259sas\u0259n, x\u0259b\u0259r redaktorlar\u0131na v\u0259 sosial media komandas\u0131na m\u0259sl\u0259h\u0259tl\u0259r ver\u0259 bil\u0259c\u0259ksiniz.<\/p>\n<\/div>\n<div>\n<p><strong>T\u0259l\u0259b olunan bacar\u0131qlar <\/strong> <br \/>Yax\u015f\u0131 jurnalistika bacar\u0131qlar\u0131 v\u0259 redaksiya d\u0259y\u0259rl\u0259rin anlamaq.<br \/>\nData t\u0259hlili \u00fc\u00e7\u00fcn \u0259n s\u0259m\u0259r\u0259li platformalar\u0131 ara\u015fd\u0131rmaq, m\u00fc\u0259yy\u0259n etm\u0259k v\u0259 istifad\u0259 etm\u0259k bacar\u0131\u011f\u0131.<br \/>\nBu m\u0259lumatlar\u0131 x\u0259b\u0259r redaktorlar\u0131na v\u0259 r\u0259hb\u0259rliy\u0259 ayd\u0131n \u015f\u0259kild\u0259 t\u0259qdim etm\u0259k bacar\u0131\u011f\u0131.<br \/>\nRedaktorlarla, texniki komanda v\u0259 r\u0259hb\u0259rlikl\u0259 birg\u0259 i\u015fl\u0259y\u0259r\u0259k, vebsaytlar\u0131n istifad\u0259\u00e7i g\u00f6st\u0259ricil\u0259rini yax\u015f\u0131la\u015fd\u0131rmaq bacar\u0131\u011f\u0131.<br \/>\nVaxta\u015f\u0131r\u0131 redaktorlara v\u0259 reklam komandas\u0131na sayt\u0131n m\u0259hsuldarl\u0131\u011f\u0131n\u0131 art\u0131rmaq \u00fc\u00e7\u00fcn datadan nec\u0259 istifad\u0259 etm\u0259k laz\u0131m oldu\u011funu g\u00f6st\u0259r\u0259n t\u0259lim ke\u00e7m\u0259k.<br \/>\nKomanda il\u0259 i\u015fl\u0259y\u0259 bilm\u0259k v\u0259 yax\u015f\u0131 kommunikasiya qurmaq.<br \/>\n\u015eirk\u0259tin Redaksiya qaydalar\u0131na \u0259m\u0259l etm\u0259k.<\/p>\n<\/div>\n<div>\n<p><strong>\u0130\u015f saatlar\u0131 v\u0259 t\u0259xmini \u0259m\u0259k haqq\u0131 t\u0259klifi daxildir.<\/strong><\/p>\n<\/div>\n<div>\n<h3 style=\"text-align: center;\">Marketinq meneceri<\/h3>\n<\/div>\n<div>\n<p><strong>\u0130\u015fin t\u0259sviri<\/strong> <br \/>Marketinq meneceri kimi, siz x\u0259b\u0259r redaktoru\/ba\u015f redaktorla s\u0131x \u0259laq\u0259d\u0259 i\u015fl\u0259y\u0259r\u0259k, jurnalistika m\u0259hsullar\u0131n\u0131z\u0131n auditoriyaya \u00e7\u0131x\u0131\u015f\u0131n\u0131 maksimuma \u00e7atd\u0131racaqs\u0131n\u0131z. Siz media t\u0259\u015fkilatlar\u0131 \u00fc\u00e7\u00fcn marketinq strategiyalar\u0131n\u0131 planla\u015fd\u0131rmaq, onlar\u0131n m\u00fcxt\u0259lif kanallarda ir\u0259lil\u0259m\u0259sini t\u0259min etm\u0259k bar\u0259d\u0259 q\u0259rarlar ver\u0259c\u0259k, b\u00fcdc\u0259 t\u0259rtib etm\u0259k v\u0259 kampaniyalar\u0131n n\u0259tic\u0259l\u0259rini izl\u0259m\u0259k sah\u0259sind\u0259 m\u0259suliyy\u0259t da\u015f\u0131yacaqs\u0131n\u0131z.<br \/>\nPotensial media t\u0259r\u0259fda\u015flar\u0131 il\u0259 \u0259laq\u0259d\u0259 olacaq, onlarla raz\u0131la\u015fmalar \u0259ld\u0259 ed\u0259c\u0259k, t\u0259r\u0259fda\u015fl\u0131\u011f\u0131n n\u0259tic\u0259l\u0259rini izl\u0259y\u0259c\u0259ksiniz.<br \/>\nF\u0259aliyy\u0259tinizi redaksiya komandas\u0131 il\u0259 \u0259laq\u0259l\u0259ndirm\u0259k, onun ehtiyaclar\u0131n\u0131 daha yax\u015f\u0131 anlamaq, x\u00fcsusi layih\u0259l\u0259rin v\u0259 x\u00fcsusi media m\u0259hsullar\u0131n\u0131n yay\u0131m\u0131nda i\u015ftirak etm\u0259k. Brend meneceri il\u0259 \u0259m\u0259kda\u015fl\u0131q etm\u0259k v\u0259 brendin inki\u015faf\u0131 prosesind\u0259 i\u015ftirak etm\u0259k. Marketinq \u015f\u00f6b\u0259sinin komandas\u0131n\u0131 idar\u0259 etm\u0259k.<br \/>\nR\u0259q\u0259msal marketinq sah\u0259sind\u0259 yeni meyll\u0259ri anlamaq v\u0259 bazardak\u0131 tendensiyalar\u0131 t\u0259hlil etm\u0259k.<br \/>\nR\u0259qibl\u0259rin i\u015fini ara\u015fd\u0131rmaq v\u0259 n\u0259tic\u0259l\u0259ri x\u0259b\u0259r redaktorlar\u0131 il\u0259 payla\u015fmaq.<\/p>\n<\/div>\n<div>\n<p><strong>T\u0259l\u0259b olunan bacar\u0131qlar <\/strong> <br \/>Marketinq t\u0259cr\u00fcb\u0259si, jurnalistika v\u0259 redaksiya prioritetl\u0259rinin yax\u015f\u0131 d\u0259rk edilm\u0259si.<br \/>\nAnalitik hesabatlar\u0131 anlamaq v\u0259 u\u011furlu marketing strategiyalar\u0131na \u00e7evirm\u0259k bacar\u0131\u011f\u0131.<br \/>\nT\u0259r\u0259fda\u015flar, redaksiya komandas\u0131 v\u0259 i\u015f\u00e7il\u0259rl\u0259 \u0259m\u0259kda\u015fl\u0131q etm\u0259k, \u0259la kommunikasiya v\u0259 \u015f\u0259b\u0259k\u0259l\u0259\u015fm\u0259 bacar\u0131qlar\u0131.<br \/>\n\u0130nnovativ d\u00fc\u015f\u00fcnc\u0259 v\u0259 yarad\u0131c\u0131l\u0131q \u2013 yeni meyll\u0259ri anlamaq v\u0259 marketinq sah\u0259sind\u0259 yenilikl\u0259ri izl\u0259m\u0259k bacar\u0131\u011f\u0131.<br \/>\nLayih\u0259l\u0259ri idar\u0259etm\u0259 bacar\u0131qlar\u0131 \u2013 planla\u015fd\u0131rma, b\u00fcdc\u0259 t\u0259rtib etm\u0259 v\u0259 icra.<br \/>\nAnalitik d\u00fc\u015f\u00fcnc\u0259 \u2013 h\u0259yata ke\u00e7irilmi\u015f layih\u0259l\u0259rin n\u0259tic\u0259l\u0259rini t\u0259hlil etm\u0259 v\u0259 proqnozla\u015fd\u0131rma.<br \/>\nT\u0259nqidi d\u00fc\u015f\u00fcnc\u0259 v\u0259 probleml\u0259ri h\u0259ll etm\u0259 bacar\u0131qlar\u0131<br \/>\nT\u0259qdimat bacar\u0131qlar\u0131.<br \/>\nStress \u015f\u0259raitind\u0259 s\u00fcr\u0259tli v\u0259 s\u0259m\u0259r\u0259li i\u015f bacar\u0131\u011f\u0131.<br \/>\nKommunikasiya bacar\u0131qlar\u0131 v\u0259 komanda il\u0259 i\u015fl\u0259m\u0259k bacar\u0131\u011f\u0131.<br \/>\n\u015eirk\u0259tin Redaksiya qaydalar\u0131na \u0259m\u0259l etm\u0259k.<\/p>\n<\/div>\n<div>\n<p><strong>\u0130\u015f saatlar\u0131 v\u0259 t\u0259xmini \u0259m\u0259k haqq\u0131 t\u0259klifi daxildir.<\/strong><\/p>\n<\/div>\n<div>\n<h3 style=\"text-align: center;\">Reklam sat\u0131\u015f\u0131 meneceri <\/h3>\n<\/div>\n<div>\n<p><strong>\u0130\u015fin t\u0259sviri<\/strong> <br \/>Sat\u0131\u015f meneceri kimi, siz media vasit\u0259l\u0259ri \u00fc\u00e7\u00fcn sat\u0131\u015f strategiyalar\u0131n\u0131 planla\u015fd\u0131rmaq, m\u0259qs\u0259dl\u0259ri t\u0259yin etm\u0259k v\u0259 sat\u0131\u015f planlar\u0131 t\u0259rtib etm\u0259k sah\u0259l\u0259rin\u0259 g\u00f6r\u0259 m\u0259suliyy\u0259t da\u015f\u0131yacaqs\u0131n\u0131z.<br \/>\nMedian\u0131n sat\u0131\u015f bazar\u0131nda yeni meyll\u0259r bar\u0259d\u0259 m\u0259lumatl\u0131 olmaq v\u0259 onlar\u0131 media platformalar\u0131nda t\u0259tbiq etm\u0259k bacar\u0131\u011f\u0131.<br \/>\nMedia vasit\u0259l\u0259rinin g\u0259lir m\u0259nb\u0259l\u0259rini \u015fax\u0259l\u0259ndirm\u0259y\u0259 \u00e7al\u0131\u015fmaq, redaksiya komandas\u0131 il\u0259 \u0259m\u0259kda\u015fl\u0131q etm\u0259k.<br \/>\nTexniki komanda il\u0259 CRM (m\u00fc\u015ft\u0259ri il\u0259 \u0259laq\u0259l\u0259rin idar\u0259si) sisteminin t\u0259kmill\u0259\u015fdirilm\u0259si v\u0259 innovativ al\u0259tl\u0259rin t\u0259tbiqi \u00fczr\u0259 i\u015fl\u0259m\u0259k.<br \/>\n\u015eirk\u0259tl\u0259r \u00fc\u00e7\u00fcn m\u00fcxt\u0259lif t\u0259klifl\u0259rin haz\u0131rlanmas\u0131nda i\u015ftirak etm\u0259k.<br \/>\nSat\u0131\u015f komandas\u0131n\u0131 idar\u0259 etm\u0259k v\u0259 sat\u0131c\u0131lara t\u0259lim ke\u00e7m\u0259k.<br \/>\nSat\u0131\u015f komandas\u0131 \u00fc\u00e7\u00fcn h\u0259v\u0259sl\u0259ndirm\u0259 v\u0259 bonus sistemi yaratmaq.<br \/>\nSat\u0131\u015f komandas\u0131n\u0131n \u0259ld\u0259 etdiyi n\u0259tic\u0259l\u0259ri izl\u0259m\u0259k v\u0259 onlar\u0131n t\u0259yin olunmu\u015f m\u0259qs\u0259dl\u0259r\u0259 uy\u011funlu\u011funu t\u0259hlil etm\u0259k.<\/p>\n<\/div>\n<div>\n<p><strong>T\u0259l\u0259b olunan bacar\u0131qlar <\/strong> <br \/>Sat\u0131\u015f sah\u0259sind\u0259 \u015f\u0259xsi t\u0259cr\u00fcb\u0259 v\u0259 CRM sisteml\u0259ri bar\u0259d\u0259 yax\u015f\u0131 bilik.<br \/>\nPlanla\u015fd\u0131rma v\u0259 b\u00fcdc\u0259 t\u0259rtib etm\u0259k \u00fczr\u0259 maliyy\u0259 sah\u0259sind\u0259 t\u0259hsil.<br \/>\nT\u0259r\u0259fda\u015flar, redaksiya komandas\u0131 v\u0259 i\u015f\u00e7il\u0259rl\u0259 \u0259m\u0259kda\u015fl\u0131q etm\u0259k, \u0259la kommunikasiya v\u0259 \u015f\u0259b\u0259k\u0259l\u0259\u015fm\u0259 bacar\u0131qlar\u0131.<br \/>\n\u0130nnovativ d\u00fc\u015f\u00fcnc\u0259 \u2013 yeni meyll\u0259ri anlamaq v\u0259 sat\u0131\u015fdak\u0131 yenilikl\u0259ri daim izl\u0259m\u0259k bacar\u0131\u011f\u0131. Analitik d\u00fc\u015f\u00fcnc\u0259 v\u0259 probleml\u0259ri h\u0259ll etm\u0259k bacar\u0131\u011f\u0131.<br \/>\nG\u00fccl\u00fc t\u0259qdimat v\u0259 vaxt\u0131 yax\u015f\u0131 idar\u0259etm\u0259 bacar\u0131qlar\u0131.<\/p>\n<\/div>\n<div>\n<p><strong>\u0130\u015f saatlar\u0131 v\u0259 t\u0259xmini \u0259m\u0259k haqq\u0131 t\u0259klifi daxildir.<\/strong><\/p>\n<\/div>\n<hr>\n<div>\n<h3>N\u00fcmun\u0259: Palitra Media-n\u0131n multimedia x\u0259b\u0259rl\u0259r xidm\u0259ti<\/h3>\n<p>Palitra Media Tbilisid\u0259 (G\u00fcrc\u00fcstan) bir q\u0259zet (\u00e7ap medias\u0131), h\u0259m\u00e7inin televiziya v\u0259 radio stansiyalar\u0131, vebsaytlar v\u0259 sosial media vasit\u0259l\u0259ri (\u0259sas\u0259n Facebook) i\u015fl\u0259d\u0259n u\u011furlu media t\u0259\u015fkilat\u0131d\u0131r.<\/p>\n<p>A\u015fa\u011f\u0131dak\u0131 struktur bu x\u0259b\u0259r t\u0259\u015fkilat\u0131n\u0131n \u00f6z veb-komandas\u0131n\u0131n sosial media v\u0259 r\u0259q\u0259msal jurnalistika sah\u0259l\u0259rind\u0259 f\u0259aliyy\u0259tini nec\u0259 \u015fax\u0259l\u0259ndirdiyini g\u00f6st\u0259rir.<\/p>\n<p>T\u0259\u015fkilat\u0131n m\u00fcxt\u0259lif platformalarda i\u015fl\u0259y\u0259n multimedia jurnalistl\u0259ri var.<\/p>\n<\/div>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2023\/09\/dbea.png\" alt=\"A - Organisation chart one - for a larger newsroom\"><\/p>\n<hr>\n<div>\n<h3><a name=\"part-3\"><\/a>3. X\u0259b\u0259r xidm\u0259tl\u0259rind\u0259 qad\u0131nlar\u0131n b\u0259rab\u0259rliyini t\u0259\u015fviq ed\u0259n siyas\u0259t<\/h3>\n<p><strong>Cinsi h\u0259ssasl\u0131q m\u0259s\u0259l\u0259l\u0259rinin h\u0259ll edilm\u0259si t\u0259\u015fkilat\u0131n\u0131za xeyli fayda g\u0259tir\u0259 bil\u0259r; h\u0259m daxild\u0259 \u0259m\u0259kda\u015flar\u0131n\u0131z i\u015fd\u0259n m\u0259mnun qalar v\u0259 ona daha \u00e7ox ba\u011flanar, h\u0259m d\u0259 t\u0259\u015fkilat\u0131n\u0131z\u0131n reklam sifari\u015f\u00e7il\u0259rin\u0259 v\u0259 onu k\u0259nardan maliyy\u0259l\u0259\u015fdir\u0259n qurumlara g\u00f6r\u00fcn\u0259n t\u0259r\u0259fi \u2013 xarici imici daha da yax\u015f\u0131la\u015far.<\/strong><\/p>\n<p><strong>Cinsi b\u0259rab\u0259rliyi d\u0259st\u0259kl\u0259m\u0259k BMT kimi qlobal t\u0259\u015fkilatlar\u0131n m\u0259qs\u0259didir. BMT buna yaln\u0131z fundamental insan h\u00fcququ kimi deyil, h\u0259m d\u0259 d\u00fcnyan\u0131n dinc, \u00e7i\u00e7\u0259kl\u0259n\u0259n v\u0259 davaml\u0131 inki\u015faf\u0131n\u0131n t\u0259m\u0259li kimi bax\u0131r.<\/strong><\/p>\n<\/div>\n<ul>\n<li>\n<h3>Niy\u0259 b\u0259rab\u0259rliyi t\u0259\u015fviq ed\u0259n siyas\u0259tl\u0259r\u0259 ehtiyac\u0131m\u0131z var?<\/h3>\n<div>\n<p>B\u00fct\u00fcn s\u0259viyy\u0259l\u0259rd\u0259 qad\u0131nlar\u0131n i\u015f\u0259 g\u00f6t\u00fcr\u00fclm\u0259si x\u0259b\u0259rl\u0259r xidm\u0259tiniz\u0259 v\u0259 jurnalist i\u015finiz\u0259 fayda g\u0259tir\u0259c\u0259k. Bu, idar\u0259etm\u0259d\u0259 daha yax\u015f\u0131 balans yaratma\u011fa yol a\u00e7ar, auditoriyan\u0131 \u0259ks etdir\u0259n daha \u00e7e\u015fidli m\u0259qal\u0259l\u0259r v\u0259 i\u015f\u0259 g\u00f6t\u00fcr\u0259rk\u0259n r\u0259hb\u0259rl\u0259r\u0259 daha \u00e7ox se\u00e7im imkan\u0131 g\u0259tir\u0259 bil\u0259r.<\/p>\n<p>B\u0259rab\u0259rlik x\u0259b\u0259rl\u0259r xidm\u0259tinin kontentin\u0259 sponsorluq ed\u0259n v\u0259 ya ona qrantlar, \u0259lav\u0259 fondlar ver\u0259n k\u0259nar t\u0259\u015fkilatlar\u0131n xidm\u0259t\u0259 m\u00fcnasib\u0259tini yax\u015f\u0131la\u015fd\u0131ra bil\u0259r. <\/p>\n<p>T\u0259\u015fkilat\u0131n\u0131z\u0131n ayd\u0131n siyas\u0259tinin olmas\u0131 sizin bu sah\u0259d\u0259 \u00f6hd\u0259liyinizi yerin\u0259 yetirm\u0259y\u0259 k\u00f6m\u0259k ed\u0259c\u0259k, menecerl\u0259r v\u0259 i\u015f\u00e7il\u0259rinizin t\u0259\u015fkilat\u0131n\u0131zdan g\u00f6zl\u0259ntil\u0259ri d\u0259 ayd\u0131n olacaq.<\/p>\n<\/div>\n<\/li>\n<li>\n<h3>\u0130\u015f\u0259g\u00f6t\u00fcr\u0259n kimi qad\u0131nlara nec\u0259 daha yax\u015f\u0131 \u015f\u0259rait yarada bil\u0259rik?<\/h3>\n<div>\n<p>\u0130\u015f\u0259 q\u0259bul sah\u0259sind\u0259 \u0259dal\u0259tli siyas\u0259t y\u00fcr\u00fctm\u0259kl\u0259 b\u00fct\u00fcn qad\u0131nlara v\u0259 ki\u015fil\u0259r\u0259 b\u0259rab\u0259r i\u015f imkan\u0131 ver\u0259 bil\u0259rik. H\u0259m\u00e7inin qad\u0131nlar\u0131n karyeras\u0131n\u0131 d\u0259st\u0259kl\u0259m\u0259kl\u0259, onlar\u0131n daha y\u00fcks\u0259k v\u0259zif\u0259l\u0259r\u0259 qalxmas\u0131na v\u0259 ya i\u015fd\u0259 daha uzun m\u00fcdd\u0259t qalmas\u0131na \u015f\u0259rait yarada bil\u0259rik.<\/p>\n<p>D\u0259qiq i\u015f t\u0259svirl\u0259ri: bunlar i\u015f\u0259 q\u0259bul prosesinin \u0259dal\u0259tli olmas\u0131n\u0131 t\u0259min ed\u0259 bil\u0259r. \u0130\u015f \u00fc\u00e7\u00fcn t\u0259l\u0259b olunan bacar\u0131qlar\u0131 m\u00fc\u0259yy\u0259n edin v\u0259 namiz\u0259dl\u0259ri bel\u0259 meyarlara \u0259sas\u0259n se\u00e7in. Bu, siz\u0259 insanlar\u0131 \u0259dal\u0259tli \u015f\u0259kild\u0259 qiym\u0259tl\u0259ndirm\u0259y\u0259 imkan ver\u0259c\u0259k. T\u0259\u015fkilat\u00e7\u0131l\u0131q v\u0259 kadrlar\u0131n idar\u0259 edilm\u0259si kimi bacar\u0131qlar\u0131 \u0259n az\u0131 redaksiya q\u0259rarlar\u0131n\u0131n q\u0259bulu q\u0259d\u0259r \u00f6n\u0259mli hesab edin.<\/p>\n<p>\u0130\u015f\u0259 q\u0259bul ed\u0259rk\u0259n \u0259dal\u0259tli olmaq: bu, b\u00fct\u00fcn i\u015f elanlar\u0131 ver\u0259rk\u0259n qad\u0131nlara ki\u015f\u0259l\u0259rl\u0259 eyni m\u00fcraci\u0259t imkan\u0131 verm\u0259k dem\u0259kdir. Namiz\u0259dl\u0259r i\u015fin t\u0259svirind\u0259 \u0259ks olunmu\u015f bacar\u0131qlara g\u00f6r\u0259 se\u00e7ilir. \u0130\u015f\u0259 \u0259dal\u0259tli q\u0259bul prosesind\u0259, m\u00fcsahib\u0259l\u0259rd\u0259 \u0130R \u015f\u00f6b\u0259sind\u0259n bir n\u0259f\u0259r (v\u0259 ya m\u00fcst\u0259qil menecer) i\u015ftirak etm\u0259lidir.<\/p>\n<p>Karyera d\u0259st\u0259yi: r\u0259hb\u0259rl\u0259r qad\u0131n i\u015f\u00e7il\u0259r\u0259 karyeralar\u0131n\u0131 planla\u015fd\u0131rmaqda, i\u015f yerind\u0259 t\u0259lim ke\u00e7m\u0259k v\u0259 inki\u015faf etm\u0259k imkanlar\u0131 \u0259ld\u0259 etm\u0259kd\u0259 d\u0259st\u0259k ola bil\u0259rl\u0259r. \u0130\u015f\u00e7il\u0259rl\u0259 vaxta\u015f\u0131r\u0131 ke\u00e7iril\u0259n t\u0259kb\u0259t\u0259k g\u00f6r\u00fc\u015fl\u0259r \u0259ks-\u0259laq\u0259 v\u0259 mentorluq kimi \u00fcsullar\u0131n k\u00f6m\u0259yi il\u0259 onlar\u0131n \u00f6z potensiallar\u0131n\u0131 ger\u00e7\u0259kl\u0259\u015fdirm\u0259k imkan\u0131n\u0131 art\u0131r\u0131r.<\/p>\n<\/div>\n<\/li>\n<li>\n<h3>N\u0259l\u0259r bizi i\u015f\u0259 q\u0259bul zaman\u0131 b\u0259rab\u0259rliyi t\u0259min ed\u0259n r\u0259hb\u0259r kimi tan\u0131dar?<\/h3>\n<div>\n<p>M\u0259s\u0259l\u0259n, ki\u015fil\u0259r v\u0259 qad\u0131nlar\u0131n b\u0259rab\u0259r maa\u015flar almalar\u0131 \u00fc\u00e7\u00fcn g\u00f6r\u00fcl\u0259n b\u0259rab\u0259r i\u015f\u0259 g\u00f6r\u0259 eyni \u00f6d\u0259ni\u015f etm\u0259k (dey\u0259k ki, G\u00fcrc\u00fcstanda qad\u0131nlar\u0131n maa\u015f\u0131 ki\u015fil\u0259rin maa\u015flar\u0131n\u0131n yaln\u0131z 65%-ni t\u0259\u015fkil edir).<\/p>\n<p>R\u0259hb\u0259rl\u0259r x\u0259b\u0259rl\u0259r xidm\u0259tind\u0259 m\u00fcxt\u0259lif s\u0259viyy\u0259li v\u0259zif\u0259l\u0259rd\u0259 qad\u0131n v\u0259 ki\u015fil\u0259rin say\u0131na diqq\u0259t yetir\u0259 v\u0259 balans\u0131n pozulmas\u0131 hallar\u0131n\u0131 aradan qald\u0131ra bil\u0259rl\u0259r.<\/p>\n<p>Do\u011fu\u015fa haz\u0131rla\u015fan qad\u0131n i\u015f\u00e7il\u0259ri itirm\u0259m\u0259k \u00fc\u00e7\u00fcn \u00f6d\u0259ni\u015fli <strong>anal\u0131q m\u0259zuniyy\u0259ti<\/strong> t\u0259yin edin. Bu, h\u0259m d\u0259 sizin i\u015f\u0259g\u00f6t\u00fcrm\u0259 v\u0259 t\u0259lim x\u0259rcl\u0259rinizi azalda bil\u0259r. Qad\u0131nlara i\u015fd\u0259 qalma\u011fa k\u00f6m\u0259k edin, onlar ail\u0259d\u0259 t\u0259rbiy\u0259 i\u015fl\u0259ri il\u0259 m\u0259\u015f\u011ful olmaq kimi ba\u015fqa v\u0259zif\u0259l\u0259r d\u0259 yerin\u0259 yetirirl\u0259r.<\/p>\n<p>Valideynl\u0259r v\u0259 ya kim\u0259s\u0259 hamilik ed\u0259n \u0259m\u0259kda\u015flar daha <strong>s\u0259rb\u0259st i\u015f rejimin\u0259, yaxud<\/strong> i\u015f yerin\u0259 ke\u00e7m\u0259k ist\u0259y\u0259rl\u0259rs\u0259, bunu n\u0259z\u0259r\u0259 al\u0131n.<\/p>\n<p><strong>Geri qay\u0131dan qad\u0131nlar\u0131<\/strong> (ail\u0259sin\u0259 baxmaq \u00fc\u00e7\u00fcn i\u015find\u0259 fasil\u0259 ver\u0259n) v\u0259 ya ya\u015fl\u0131, t\u0259cr\u00fcb\u0259li qad\u0131nlar\u0131 yaranan bo\u015flu\u011fu doldurmaq \u00fc\u00e7\u00fcn i\u015f\u0259 g\u00f6t\u00fcr\u00fcn. Onlar m\u00fc\u0259yy\u0259n sah\u0259l\u0259r\u0259 \u0259lav\u0259 bilikl\u0259r g\u0259tir\u0259, i\u015f\u00e7il\u0259r aras\u0131nda ya\u015f v\u0259 b\u0259rab\u0259rlik balans\u0131n\u0131 qoruma\u011fa k\u00f6m\u0259k ed\u0259 bil\u0259rl\u0259r.<\/p>\n<p>Dig\u0259r sah\u0259l\u0259rd\u0259 d\u0259 (irq, fiziki imkanlar\u0131n m\u0259hdudlu\u011fu, ya\u015f v\u0259 s.) b\u0259rab\u0259rliyi g\u00f6zl\u0259m\u0259k imkan\u0131n\u0131 n\u0259z\u0259rd\u0259n ke\u00e7irin.<\/p>\n<\/div>\n<\/li>\n<li>\n<h3>\u015eirk\u0259timiz bu d\u0259yi\u015fiklikl\u0259ri nec\u0259 h\u0259yata ke\u00e7irir?<\/h3>\n<div>\n<p>\u018fvv\u0259lc\u0259 bir (ne\u00e7\u0259) sah\u0259 m\u00fc\u0259yy\u0259nl\u0259\u015fdirin v\u0259 \u0259g\u0259r t\u0259\u015fkilat\u0131n\u0131zda \u0130R \u015f\u00f6b\u0259si varsa, onunla birg\u0259 i\u015fl\u0259yin, siyas\u0259tinizi haz\u0131rlay\u0131n v\u0259 t\u0259qdim edin. Anal\u0131q m\u0259zuniyy\u0259tin\u0259 g\u00f6r\u0259 \u00f6d\u0259ni\u015f ver\u0259n dig\u0259r \u015firk\u0259tl\u0259rd\u0259n n\u00fcmun\u0259 g\u00f6t\u00fcr\u0259 bil\u0259rsiniz, bunun \u00fc\u00e7\u00fcn m\u00fcvafiq ara\u015fd\u0131rmalarla tan\u0131\u015f olmaq v\u0259 ya b\u0259rab\u0259rliyi t\u0259min etmi\u015f \u015firk\u0259tl\u0259rd\u0259n m\u0259sl\u0259h\u0259t almaq da m\u00fcmk\u00fcnd\u00fcr.<\/p>\n<\/div>\n<\/li>\n<\/ul>\n<hr>\n<h3>\u0130stifad\u0259 \u00fc\u00e7\u00fcn yararl\u0131 \u0259lav\u0259 m\u0259nb\u0259l\u0259r:<\/h3>\n<div>\n<p>1. UNICEF-in qad\u0131nlar\u0131n inki\u015faf\u0131na dair WEPS layih\u0259si \u015firk\u0259tl\u0259r\u0259 b\u0259rab\u0259rliyi t\u0259min ed\u0259n siyas\u0259t haz\u0131rlama\u011fa yard\u0131m g\u00f6st\u0259r\u0259n resurslar t\u0259klif edir v\u0259 b\u0259zil\u0259rinin nail olduqlar\u0131 d\u0259yi\u015fiklikl\u0259ri izah ed\u0259n ara\u015fd\u0131rmalar t\u0259qdim edir <a href=\"https:\/\/www.weps.org\/resources\" target=\"_blank\" rel=\"noopener\">https:\/\/www.weps.org\/resources<\/a><\/p>\n<p>2. Birl\u0259\u015fmi\u015f Mill\u0259tl\u0259r T\u0259\u015fkilat\u0131 burada t\u0259svir olunmu\u015f be\u015f m\u0259qs\u0259dl\u0259 gender b\u0259rab\u0259rliyini t\u0259min etm\u0259k \u00fc\u00e7\u00fcn qlobal t\u0259dbirl\u0259r g\u00f6r\u00fcr <a href=\"https:\/\/www.un.org\/sustainabledevelopment\/gender-equality\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.un.org\/sustainabledevelopment\/gender-equality\/<\/a><\/p>\n<\/div>\n<div>\n<p>3. Gender B\u0259rab\u0259rliyi \u00fczr\u0259 Avropa \u0130nstitutu Avropa \u00f6lk\u0259l\u0259rind\u0259 inki\u015fafa t\u0259kan verir, burada faydal\u0131 m\u0259sl\u0259h\u0259tl\u0259r v\u0259 n\u00fcmun\u0259l\u0259r var <a href=\"https:\/\/eige.europa.eu\/\" target=\"_blank\" rel=\"noopener\">https:\/\/eige.europa.eu\/<\/a><\/p>\n<p>4. B\u00f6y\u00fck Britaniyan\u0131n B\u0259rab\u0259rlik v\u0259 \u0130nsan H\u00fcquqlar\u0131 Komissiyas\u0131 gender b\u0259rab\u0259rliyini d\u0259st\u0259kl\u0259yir v\u0259 i\u015f\u0259g\u00f6t\u00fcr\u0259nl\u0259r \u00fc\u00e7\u00fcn praktik m\u0259sl\u0259h\u0259tl\u0259r verir <a href=\"https:\/\/www.equalityhumanrights.com\/en\" target=\"_blank\" rel=\"noopener\">https:\/\/www.equalityhumanrights.com\/en<\/a><\/p>\n<\/div>\n<hr>\n<div>\n<h3><a name=\"part-4\"><\/a>4. D\u0259st\u0259kl\u0259yici Videolar <\/h3>\n<\/div>\n<div>\n    <div class=\"b-videos b-videos_h\">\n        <div class=\"b-videos__content-wrap\">\n            <div class=\"b-videos__content\">\n\n            <\/div>\n        <\/div>\n        <div class=\"b-videos__nav\">\n            <div class=\"b-videos__nav-items\">\n                            <a href=\"#\" data-id=\"-nprJU6cZp8\" data-type=\"youtube\" class=\"active\"><img decoding=\"async\" src=\"https:\/\/i.ytimg.com\/vi\/-nprJU6cZp8\/mqdefault.jpg\" alt=\"M-KIT - Filips Lastovskis- 16x9 AZ\" title=\"M-KIT - Filips Lastovskis- 16x9 AZ\"><span class=\"b-videos__nav-title\">M-KIT - Filips Lastovskis- 16x9 AZ<\/span><\/a>\n                            <a href=\"#\" data-id=\"O_K1vaDbtJ8\" data-type=\"youtube\" class=\"\"><img decoding=\"async\" src=\"https:\/\/i.ytimg.com\/vi\/O_K1vaDbtJ8\/mqdefault.jpg\" alt=\"M-KIT - Davit Keshelava - 16x9 AZ\" title=\"M-KIT - Davit Keshelava - 16x9 AZ\"><span class=\"b-videos__nav-title\">M-KIT - Davit Keshelava - 16x9 AZ<\/span><\/a>\n                            <a href=\"#\" data-id=\"P0E6-OIesns\" data-type=\"youtube\" class=\"\"><img decoding=\"async\" src=\"https:\/\/i.ytimg.com\/vi\/P0E6-OIesns\/mqdefault.jpg\" alt=\"M-KIT - Dominic Ball - 16x9 AZ\" title=\"M-KIT - Dominic Ball - 16x9 AZ\"><span class=\"b-videos__nav-title\">M-KIT - Dominic Ball - 16x9 AZ<\/span><\/a>\n                            <a href=\"#\" data-id=\"RT2dJAA7wi4\" data-type=\"youtube\" class=\"\"><img decoding=\"async\" src=\"https:\/\/i.ytimg.com\/vi\/RT2dJAA7wi4\/mqdefault.jpg\" alt=\"M-KIT - Natalia Mumladze - 16x9 AZ\" title=\"M-KIT - Natalia Mumladze - 16x9 AZ\"><span class=\"b-videos__nav-title\">M-KIT - Natalia Mumladze - 16x9 AZ<\/span><\/a>\n                            <a href=\"#\" data-id=\"c7Y-1iKxd5o\" data-type=\"youtube\" class=\"\"><img decoding=\"async\" src=\"https:\/\/i.ytimg.com\/vi\/c7Y-1iKxd5o\/mqdefault.jpg\" alt=\"M-KIT - Liz Gibbons - 16x9 AZ\" title=\"M-KIT - Liz Gibbons - 16x9 AZ\"><span class=\"b-videos__nav-title\">M-KIT - Liz Gibbons - 16x9 AZ<\/span><\/a>\n                            <a href=\"#\" data-id=\"rGYOP3Fa_gw\" data-type=\"youtube\" class=\"\"><img decoding=\"async\" src=\"https:\/\/i.ytimg.com\/vi\/rGYOP3Fa_gw\/mqdefault.jpg\" alt=\"M-KIT - Salome Abulashvili - 16x9 AZ\" title=\"M-KIT - Salome Abulashvili - 16x9 AZ\"><span class=\"b-videos__nav-title\">M-KIT - Salome Abulashvili - 16x9 AZ<\/span><\/a>\n                        <\/div>\n        <\/div>\n    <\/div>\n    <\/div>\n<div>\n<ol>\n<li><strong>Jurnalistikadan nec\u0259 pul qazanmaq olar?<\/strong> <br \/>Latviyadak\u0131 Delfi x\u0259b\u0259r agentliyinin ba\u015f redaktoru Filips Lastovkivs media t\u0259\u015fkilatlar\u0131 \u00fc\u00e7\u00fcn m\u00fcxt\u0259lif maliyy\u0259l\u0259\u015fdirm\u0259 modell\u0259rini izah edir v\u0259 jurnalist kontentind\u0259n pul qazanma\u011f\u0131n m\u00fcxt\u0259lif yollar\u0131ndan dan\u0131\u015f\u0131r.<\/li>\n<li><strong>X\u0259b\u0259r xidm\u0259tinin Gender Siyas\u0259ti nec\u0259 olmal\u0131d\u0131r? <\/strong> <br \/>ISET-in (G\u00fcrc\u00fcstan, Tbilisd\u0259 Beyn\u0259lxalq \u0130qtisadiyyat M\u0259kt\u0259bi) ba\u015f t\u0259dqiqat\u00e7\u0131s\u0131 Davit Ke\u015felava daha \u00e7ox qad\u0131n i\u015f\u00e7il\u0259ri c\u0259lb etm\u0259k, daha yax\u015f\u0131 v\u0259 daha s\u0259ri\u015ft\u0259li i\u015f\u0259g\u00f6t\u00fcr\u0259n olmaq \u00fc\u00e7\u00fcn redaksiya siyas\u0259tinizi nec\u0259 d\u0259yi\u015fdir\u0259 bil\u0259c\u0259yinizl\u0259 ba\u011fl\u0131 fikirl\u0259rini b\u00f6l\u00fc\u015f\u00fcr. <\/li>\n<li><strong>Multimedia \u0259srind\u0259 \u0259sas probleml\u0259r n\u0259l\u0259rdir?<\/strong> <br \/>Dominik Ball, BBC News Content direktorunun m\u00fcavini, B\u00f6y\u00fck Britaniya, x\u0259b\u0259r redaktorlar\u0131n\u0131n bu g\u00fcn \u00fczl\u0259\u015fdiyi \u0259sas probleml\u0259r v\u0259 auditoriyan\u0131zla nec\u0259 etibarl\u0131 m\u00fcnasib\u0259t qura bil\u0259c\u0259yiniz bar\u0259d\u0259 fikirl\u0259rini b\u00f6l\u00fc\u015f\u00fcr.<\/li>\n<li><strong>Multimedia x\u0259b\u0259rl\u0259r xidm\u0259tinin idar\u0259 edilm\u0259si il\u0259 ba\u011fl\u0131 y\u00fcks\u0259k s\u0259viyy\u0259li m\u0259sl\u0259h\u0259tl\u0259r<\/strong> <br \/>Palitra Median\u0131n G\u00fcrc\u00fcstandak\u0131 ba\u015f redaktoru Natalia Mumladze x\u0259b\u0259r xidm\u0259tinizi h\u0259qiq\u0259t\u0259n r\u0259q\u0259msal multiplatformal\u0131 media t\u0259\u015fkilat\u0131na nec\u0259 \u00e7evir\u0259 bil\u0259c\u0259yiniz v\u0259 onu u\u011furla idar\u0259 ed\u0259 bil\u0259c\u0259yiniz\u0259 dair y\u00fcks\u0259k s\u0259viyy\u0259li m\u0259sl\u0259h\u0259tl\u0259r verir.<\/li>\n<li><strong>X\u0259b\u0259r xidm\u0259tiniz \u00fc\u00e7\u00fcn \u0259n yax\u015f\u0131 \u0259m\u0259kda\u015flar\u0131 nec\u0259 tap\u0131b i\u015f\u0259 g\u00f6t\u00fcr\u0259 bil\u0259rsiniz?<\/strong> <br \/>BBC World Service-in Ba\u015f X\u0259b\u0259rl\u0259r Redaktoru Liz Gibbons g\u00fccl\u00fc v\u0259 u\u011furlu komanda yaratmaq \u00fc\u00e7\u00fcn sizin sah\u0259nizd\u0259 \u0259n yax\u015f\u0131 kadrlar\u0131 nec\u0259 i\u015f\u0259 g\u00f6t\u00fcr\u0259 bil\u0259c\u0259yiniz bar\u0259d\u0259 m\u0259sl\u0259h\u0259tl\u0259rini b\u00f6l\u00fc\u015f\u00fcr.<\/li>\n<li><strong>M\u00fcasir g\u0259ncl\u0259r i\u015f\u0259g\u00f6t\u00fcr\u0259nd\u0259n n\u0259 g\u00f6zl\u0259yirl\u0259r?<\/strong> <br \/>G\u00fcrc\u00fcstandan olan multimedia jurnalisti Salome Abula\u015fvili onu redaksiyaya qo\u015fulma\u011fa s\u00f6vq ed\u0259n s\u0259b\u0259bl\u0259rd\u0259n, i\u015finin bu g\u00fcn nec\u0259 oldu\u011fundan dan\u0131\u015f\u0131r v\u0259 onun n\u0259slind\u0259n olan insanlar\u0131n i\u015f\u0259g\u00f6t\u00fcr\u0259nl\u0259rind\u0259n g\u00f6zl\u0259ntil\u0259rini izah edir.<\/li>\n<\/ol>\n<\/div>\n<hr>\n<p>\n    <a href=\"\/wp-content\/uploads\/2023\/05\/eu4im-management-kit.pdf\">Endir PDF<\/a>\n<\/p>\n<hr>\n<h3><strong>Ox\u015far m\u0259zmun<\/strong><\/h3>\n<div>\n    <style>\n        .courses-shortcode .el-meta{\n            font-family: 'new_spiritsemibold_condensed',sans-serif;\n        }\n\n        .courses-shortcode .el-meta span{\n            font-size: .8em;\n        }\n\n        .courses-shortcode .el-item:hover .el-meta{\n            color: #12ba89!important;\n        }\n        @media (max-width: 959px) {\n            .courses-shortcode .el-item{\n                border-bottom: 1px solid #dadada;\n                padding-bottom: 20px;\n            }\n        }\n    <\/style>\n    <div class=\"uk-child-width-1-1 uk-child-width-1-2@s uk-child-width-1-3@m uk-child-width-1-5@l uk-grid-match uk-grid uk-grid-stack courses-shortcode\"\n         uk-grid=\"\" style=\"margin-top: 30px;\">\n            <div><a\n                    class=\"el-item uk-panel uk-margin-remove-first-child uk-link-toggle uk-display-block\"\n                    href=\"https:\/\/euneighbourseast.eu\/az\/media\/e-courses\/e-kursu-reporting-war\/\">\n                                <img decoding=\"async\" src=\"https:\/\/euneighbourseast.eu\/wp-content\/uploads\/2023\/05\/chris-booth-portrait-768x1024.jpeg\"\n                         class=\"el-image\" loading=\"lazy\" alt=\"\" title=\"\">\n                                <h2 class=\"el-title uk-margin-top uk-margin-remove-bottom\"> E-KURSU: REPORTING WAR<\/h2>\n                <h3 class=\"el-meta uk-text-meta uk-margin-top uk-margin-remove-bottom\">\n                                    <\/h3>\n                <\/a><\/div>\n            <div><a\n                    class=\"el-item uk-panel uk-margin-remove-first-child uk-link-toggle uk-display-block\"\n                    href=\"https:\/\/euneighbourseast.eu\/az\/media\/e-courses\/trauma-management\/\">\n                                <img decoding=\"async\" src=\"https:\/\/euneighbourseast.eu\/wp-content\/uploads\/2025\/04\/image-novak-768x1024.jpg\"\n                         class=\"el-image\" loading=\"lazy\" alt=\"\" title=\"\">\n                                <h2 class=\"el-title uk-margin-top uk-margin-remove-bottom\"> E-KURSU: Travman\u0131n t\u0259nziml\u0259nm\u0259si bar\u0259d\u0259<\/h2>\n                <h3 class=\"el-meta uk-text-meta uk-margin-top uk-margin-remove-bottom\">\n                                    <\/h3>\n                <\/a><\/div>\n            <div><a\n                    class=\"el-item uk-panel uk-margin-remove-first-child uk-link-toggle uk-display-block\"\n                    href=\"https:\/\/euneighbourseast.eu\/az\/media\/e-courses\/e-kursu-redaksiya-qaydalari\/\">\n                                <img decoding=\"async\" src=\"https:\/\/euneighbourseast.eu\/wp-content\/uploads\/2023\/04\/mitanda_hurst_photo-768x1024.jpg\"\n                         class=\"el-image\" loading=\"lazy\" alt=\"\" title=\"\">\n                                <h2 class=\"el-title uk-margin-top uk-margin-remove-bottom\"> E-KURSU: Redaksiya Qaydalar\u0131<\/h2>\n                <h3 class=\"el-meta uk-text-meta uk-margin-top uk-margin-remove-bottom\">\n                                            Miranda Hurst<br><span><\/span><br>\n                                    <\/h3>\n                <\/a><\/div>\n        <\/div>\n    <\/div>\n<hr>\n<p><!--more--><br \/>\n<!-- {\"type\":\"layout\",\"children\":[{\"type\":\"section\",\"props\":{\"css\":\".el-section h4{\\n\\tmargin-top: 0;\\n    font-family: 'new_spiritsemibold_condensed',sans-serif;\\n}\\n\\n.el-section h3{\\n    font-family: 'new_spiritsemibold_condensed',sans-serif;\\n}\\n\\n.el-section .scenario{\\n    color: #12ba89;\\n    max-width: 85%;\\n    margin: 0 auto;\\n    display: block;\\n}\\n.el-section .scenario p{\\n    color: #12ba89;\\n    font-weight: 700;\\n}\\n.el-section blockquote, .el-section blockquote h3{\\n\\tfont-family: 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height:100%;\\n}\\n\\n@media (max-width: 959px){\\n    .video-iframe {\\n \\t\\tfloat: none;\\n        width: 100%;\\n\\t}\\n    .video-container{\\n\\t\\tpadding-right: 20px;\\n\\t}\\n}\",\"image_position\":\"center-center\",\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"middle\",\"width\":\"large\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"breadcrumbs\",\"props\":{\"class\":\"cs-breadcrumbs\",\"show_current\":true,\"show_home\":true}},{\"type\":\"headline\",\"props\":{\"class\":\"cs-page-title\",\"content\":\"E-KURSU: \\u0130DAR\\u018f\\u00c7\\u0130L\\u018fR\\u018f K\\u00d6M\\u018fK \\u00dc\\u00c7\\u00dcN V\\u018fSA\\u0130T\",\"title_element\":\"h1\"}}]}]},{\"type\":\"row\",\"props\":{\"layout\":\"1-2,1-2\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-2\"},\"children\":[{\"type\":\"fragment\",\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<h3><img src=\\\"https:\\\/\\\/euneighbourseast.eu\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/zoe-porter-220x300.jpeg\\\" alt=\\\"\\\" width=\\\"220\\\" height=\\\"300\\\" class=\\\"alignleft size-medium wp-image-242790\\\" \\\/>Zoe Porter<\\\/h3>\\n\n\n<h4>M\\u00fcst\\u0259qil m\\u0259sl\\u0259h\\u0259t\\u00e7i, London, Birl\\u0259\\u015fmi\\u015f Krall\\u0131q<\\\/h4>\\n\n\n<p>Zoi 30 ildir ki media sah\\u0259sind\\u0259, son ill\\u0259rd\\u0259 is\\u0259 BBC-d\\u0259 r\\u0259hb\\u0259r v\\u0259zif\\u0259l\\u0259rind\\u0259 \\u00e7al\\u0131\\u015f\\u0131b. O, ba\\u015f redaktor kimi Sinqapur v\\u0259 Va\\u015finqton b\\u00fcrolar\\u0131 daxil olmaqla BBC-nin Beyn\\u0259lxalq X\\u0259b\\u0259rl\\u0259r kanal\\u0131n\\u0131n idar\\u0259\\u00e7isi olub. Bundan \\u0259lav\\u0259, o, Britaniyada BBC-nin s\\u0259h\\u0259r televiziya proqram\\u0131na ba\\u015f\\u00e7\\u0131l\\u0131q edib. BBC-nin beyn\\u0259lxalq x\\u0259b\\u0259rl\\u0259r xidm\\u0259tinin r\\u0259q\\u0259msal inki\\u015faf\\u0131 \\u00e7\\u0259r\\u00e7iv\\u0259sind\\u0259 mobil cihazlar \\u00fc\\u00e7\\u00fcn n\\u0259z\\u0259rd\\u0259 tutulan ilk q\\u0131sa x\\u0259b\\u0259r icmal\\u0131n\\u0131n burax\\u0131l\\u0131\\u015f\\u0131n\\u0131 da idar\\u0259 edib. O, h\\u0259m\\u00e7inin BBC-d\\u0259 d\\u0259yi\\u015fiklikl\\u0259r v\\u0259 inki\\u015faf layih\\u0259l\\u0259rind\\u0259 i\\u015ftirak etmi\\u015fdir. Zoi media \\u00fczr\\u0259 m\\u0259sl\\u0259h\\u0259t\\u00e7i kimi x\\u0259b\\u0259r t\\u0259\\u015fkilatlar\\u0131nda r\\u0259q\\u0259msal inki\\u015faf v\\u0259 media \\u015f\\u00f6b\\u0259l\\u0259rind\\u0259 yenilik \\u00fczr\\u0259 m\\u0259sl\\u0259h\\u0259t verir. Eyni zamanda o, t\\u0259cr\\u00fcb\\u0259li m\\u00fcxbir v\\u0259 apar\\u0131c\\u0131 olaraq \\u00f6n\\u0259mli x\\u0259b\\u0259r verili\\u015fl\\u0259rinin burax\\u0131l\\u0131\\u015f\\u0131nda i\\u015ftirak edib.<\\\/p>\",\"css\":\"img{\\nmargin-bottom: 15px;\\n}\\nh3{\\nmargin-bottom: 0;\\n}\",\"margin\":\"default\"}}]}]}],\"props\":{\"margin\":\"default\"}}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-2\"},\"children\":[{\"type\":\"fragment\",\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<h3><img src=\\\"https:\\\/\\\/euneighbourseast.eu\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/natalia-mumladze-scaled-e1683537729522-215x300.jpeg\\\" alt=\\\"\\\" width=\\\"215\\\" height=\\\"300\\\" class=\\\"alignleft size-medium wp-image-242782\\\" \\\/>Natalia Mumladze<\\\/h3>\\n\n\n<h4>Palitra Media-n\\u0131n direktoru, Tbilisi, G\\u00fcrc\\u00fcstan<\\\/h4>\\n\n\n<p>Nataliya on ild\\u0259n art\\u0131qd\\u0131r ki, G\\u00fcrc\\u00fcstan\\u0131n \\u0259n b\\u00f6y\\u00fck media evi olan Palitra Media-n\\u0131n multimedia X\\u0259b\\u0259r xidm\\u0259tin\\u0259 r\\u0259hb\\u0259rlik edir. Onun r\\u0259hb\\u0259rliyi alt\\u0131nda X\\u0259b\\u0259r xidm\\u0259ti \\u00f6lk\\u0259d\\u0259 \\u0259n y\\u00fcks\\u0259k auditoriyaya malik veb-saytlar\\u0131n geni\\u015f spektrin\\u0259 \\u00e7evrildi. Onun x\\u0259b\\u0259r xidm\\u0259tind\\u0259 \\u0259sas m\\u0259qs\\u0259di m\\u00fcxt\\u0259lif media komandalar\\u0131n\\u0131n \\u0259m\\u0259kda\\u015fl\\u0131\\u011f\\u0131 \\u00fc\\u00e7\\u00fcn m\\u00fcasir v\\u0259 rahat i\\u015f sah\\u0259si yaratmaq v\\u0259 t\\u0259\\u015fkilat\\u0131 maliyy\\u0259 c\\u0259h\\u0259td\\u0259n davaml\\u0131 saxlamaqd\\u0131r. X\\u0259b\\u0259r xidm\\u0259tind\\u0259n \\u0259vv\\u0259l Natalya televiziya prod\\u00fcseri v\\u0259 jurnalist kimi i\\u015f t\\u0259cr\\u00fcb\\u0259sin\\u0259 malik idi. Bu, ona media komandalar\\u0131n\\u0131n ehtiyaclar\\u0131n\\u0131 v\\u0259 yenil\\u0259n\\u0259n jurnalistikan\\u0131n \\u0259h\\u0259miyy\\u0259tini daha yax\\u015f\\u0131 anlama\\u011fa k\\u00f6m\\u0259k edir.<\\\/p>\",\"css\":\"img{\\nmargin-bottom: 15px;\\n}\\nh3{\\nmargin-bottom: 0;\\n}\",\"margin\":\"default\"}}]}]}],\"props\":{\"margin\":\"default\"}}]}]},{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"divider\",\"props\":{\"divider_element\":\"hr\"}}]}]},{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<h3>\\u0130cmal<\\\/h3>\\n\n\n<p>Bu m\\u0259qal\\u0259l\\u0259r toplusu Az\\u0259rbaycan, Belarus, Erm\\u0259nistan, G\\u00fcrc\\u00fcstan, Moldova Respublikas\\u0131 v\\u0259 Ukrayna daxil olmaqla, \\u015e\\u0259rq T\\u0259r\\u0259fda\\u015fl\\u0131\\u011f\\u0131 \\u00f6lk\\u0259l\\u0259rind\\u0259 x\\u0259b\\u0259r xidm\\u0259tl\\u0259rinin r\\u0259hb\\u0259rl\\u0259ri \\u00fc\\u00e7\\u00fcn bir v\\u0259saitdir.<\\\/p>\\n\n\n<p>V\\u0259sait m\\u00fcst\\u0259qil x\\u0259b\\u0259r xidm\\u0259tl\\u0259rind\\u0259 redaktorlar\\u0131n mentorlu\\u011funa v\\u0259 t\\u0259limin\\u0259 d\\u0259st\\u0259k verm\\u0259k \\u00fc\\u00e7\\u00fcnd\\u00fcr. Buradak\\u0131 m\\u00fch\\u00fcm s\\u0259n\\u0259dl\\u0259r v\\u0259 d\\u0259st\\u0259kl\\u0259yici videolar onlara x\\u0259b\\u0259rl\\u0259rin idar\\u0259 olunmas\\u0131n\\u0131n \\u0259saslar\\u0131n\\u0131 m\\u0259nims\\u0259m\\u0259kd\\u0259 v\\u0259 \\u00f6yr\\u0259ndikl\\u0259rini t\\u0259tbiq etm\\u0259kd\\u0259 yard\\u0131m ed\\u0259c\\u0259k.<\\\/p>\",\"margin\":\"default\"}}]}]},{\"type\":\"row\",\"props\":{\"margin_remove_bottom\":false},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"headline\",\"props\":{\"content\":\"H\\u0259d\\u0259fl\\u0259r\",\"margin_remove_bottom\":true,\"title_element\":\"h3\"}}]}]},{\"type\":\"row\",\"props\":{\"layout\":\"1-4,1-4,1-4,1-4|1-2,1-2,1-2,1-2\",\"margin\":\"default\",\"margin_remove_top\":false},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-4\",\"width_small\":\"1-2\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p><strong>&gt;<\\\/strong> X\\u0259b\\u0259r \\u0259m\\u0259liyyatlar\\u0131n\\u0131 multimediaya q\\u0259d\\u0259r geni\\u015fl\\u0259ndir\\u0259rk\\u0259n \\u015f\\u00f6b\\u0259 r\\u0259hb\\u0259rl\\u0259rin\\u0259 strateji yana\\u015fmada k\\u00f6m\\u0259k etm\\u0259k.<\\\/p>\",\"margin\":\"default\"}}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-4\",\"width_small\":\"1-2\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p><strong>&gt;<\\\/strong> Q\\u0259rarlar\\u0131n verilm\\u0259si, multimedian\\u0131n planla\\u015fd\\u0131r\\u0131lmas\\u0131 v\\u0259 istehsal\\u0131 kimi uzun, yaxud q\\u0131sam\\u00fcdd\\u0259tli strategiyalar\\u0131n inki\\u015faf\\u0131 il\\u0259 \\u0259laq\\u0259dar m\\u0259sl\\u0259h\\u0259tl\\u0259r verm\\u0259k.<\\\/p>\",\"margin\":\"default\"}}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-4\",\"width_small\":\"1-2\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p><strong>&gt;<\\\/strong> Multimedia x\\u0259b\\u0259r xidm\\u0259tl\\u0259rind\\u0259 komandalar\\u0131n t\\u0259\\u015fkilin\\u0259, idar\\u0259etm\\u0259 sxeml\\u0259rinin v\\u0259 v\\u0259zif\\u0259 t\\u0259limatlar\\u0131n\\u0131n t\\u0259tbiqin\\u0259 k\\u00f6m\\u0259k g\\u00f6st\\u0259rm\\u0259k.<\\\/p>\",\"margin\":\"default\"}}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-4\",\"width_small\":\"1-2\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p><strong>&gt;<\\\/strong> X\\u0259b\\u0259r xidm\\u0259tl\\u0259rind\\u0259 qad\\u0131nlar\\u0131n b\\u0259rab\\u0259rliyini d\\u0259st\\u0259kl\\u0259y\\u0259n t\\u0259limatlarla cinsi h\\u0259ssasl\\u0131q m\\u0259s\\u0259l\\u0259l\\u0259rind\\u0259 m\\u0259lumatlanman\\u0131 art\\u0131rmaq.<\\\/p>\",\"margin\":\"default\"}}]}]},{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<h3>X\\u00fcsusiyy\\u0259tl\\u0259r<\\\/h3>\\n\n\n<p>V\\u0259sait EU4IM m\\u00fct\\u0259x\\u0259ssisl\\u0259ri t\\u0259r\\u0259find\\u0259n h\\u0259yata ke\\u00e7iril\\u0259n biznesin idar\\u0259olunmas\\u0131 \\u00fczr\\u0259 mentorluq proqram\\u0131 \\u00e7\\u0259r\\u00e7iv\\u0259sind\\u0259 x\\u0259b\\u0259r xidm\\u0259tl\\u0259rinin istifad\\u0259sin\\u0259 t\\u0259qdim edilir. Burada t\\u0259klif olunur:<\\\/p>\\n\n\n<ul>\\n\n\n<li>H\\u0259r bir t\\u0259\\u015fkilata intellektual yana\\u015fma (ist\\u0259nil\\u0259n x\\u0259b\\u0259r xidm\\u0259tin uy\\u011funla\\u015fd\\u0131r\\u0131lmas\\u0131 m\\u00fcmk\\u00fcn olan \\u015fablon sxeml\\u0259r)<\\\/li>\\n\n\n<li>F\\u0259rqli rollar v\\u0259 departamentl\\u0259r aras\\u0131ndak\\u0131 \\u0259laq\\u0259l\\u0259rin izah\\u0131<\\\/li>\\n\n\n<li>Geni\\u015f yay\\u0131lm\\u0131\\u015f dilemmalara dair ekspert m\\u0259sl\\u0259h\\u0259tl\\u0259ri il\\u0259 video\\u00e7axrlar<\\\/li>\\n<\\\/ul>\\n\n\n<h3>H\\u0259d\\u0259f qruplar\\u0131<\\\/h3>\\n\n\n<p>\\u018fsas qrup: \\u015eT \\u00f6lk\\u0259l\\u0259rind\\u0259 m\\u00fcst\\u0259qil x\\u0259b\\u0259r xidm\\u0259tl\\u0259rinin redaktorlar\\u0131 v\\u0259 menecerl\\u0259ri.<\\\/p>\\n\n\n<p>\\u0130kinci qrup: X\\u0259b\\u0259r xidm\\u0259tl\\u0259rini daha yax\\u015f\\u0131 i\\u015f t\\u0259cr\\u00fcb\\u0259si il\\u0259 t\\u0259min ed\\u0259n, maliyy\\u0259 davaml\\u0131l\\u0131\\u011f\\u0131na dair t\\u0259limatland\\u0131ran yerli idar\\u0259etm\\u0259 v\\u0259 biznesin t\\u0259\\u015fkili \\u00fczr\\u0259 mentorlar.<\\\/p>\",\"margin\":\"default\"}},{\"type\":\"divider\",\"props\":{\"divider_element\":\"hr\",\"margin_remove_bottom\":false}}]}]},{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<h3>M\\u00fcnd\\u0259ricat<\\\/h3>\\n\n\n<h4><a href=\\\"#part-1\\\">1. \\u0130dar\\u0259etm\\u0259 \\u00fczr\\u0259 v\\u0259sait\\u0259 giri\\u015f<\\\/a><\\\/h4>\\n\n\n<p>\\u0130dar\\u0259etm\\u0259y\\u0259 \\u00fcmumi yana\\u015fma v\\u0259 d\\u0259yi\\u015fiklik \\u00fc\\u00e7\\u00fcn s\\u0259b\\u0259bl\\u0259r<br \\\/>\\nMultimedian\\u0131n planla\\u015fd\\u0131r\\u0131lmas\\u0131 v\\u0259 istehsal\\u0131na dair m\\u0259sl\\u0259h\\u0259tl\\u0259r<br \\\/>\\nG\\u0259lir m\\u0259nb\\u0259l\\u0259rinin \\u015fax\\u0259l\\u0259ndirilm\\u0259sin\\u0259 dair m\\u0259sl\\u0259h\\u0259tl\\u0259r<\\\/p>\\n\n\n<h4><a href=\\\"#part-2\\\">2. X\\u0259b\\u0259r xidm\\u0259tinin strukturuna dair t\\u0259limat<\\\/a><\\\/h4>\\n\n\n<p>T\\u0259\\u015fkilat sxeml\\u0259ri v\\u0259 v\\u0259zif\\u0259 adlar\\u0131<br \\\/>\\nF\\u0259rqli v\\u0259zif\\u0259l\\u0259r aras\\u0131nda \\u0259laq\\u0259l\\u0259rin izah\\u0131<br \\\/>\\n\\u0130\\u015f t\\u0259yinat\\u0131 \\u015fablonlar\\u0131n\\u0131n n\\u00fcmun\\u0259l\\u0259ri<\\\/p>\\n\n\n<h4><a href=\\\"#part-3\\\">3. B\\u0259rab\\u0259rliyi t\\u0259\\u015fviq ed\\u0259n siyas\\u0259t<\\\/a><\\\/h4>\\n\n\n<p>Qad\\u0131nlar \\u00fc\\u00e7\\u00fcn b\\u0259rab\\u0259r i\\u015f imkanlar\\u0131n\\u0131 d\\u0259st\\u0259kl\\u0259y\\u0259n siyas\\u0259tl\\u0259r\\u0259 dair t\\u0259limat<\\\/p>\\n\n\n<h4><a href=\\\"#part-4\\\">4. 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Bu bir m\\u00fcst\\u0259qil x\\u0259b\\u0259r t\\u0259minat\\u00e7\\u0131s\\u0131 kimi brendinizi g\\u00fccl\\u0259ndir\\u0259r. <\\\/p>\",\"title\":\"X\\u0259b\\u0259r xidm\\u0259tiniz n\\u0259 \\u00fc\\u00e7\\u00fcn d\\u0259yi\\u015fm\\u0259lidir?\"}},{\"type\":\"accordion_item\",\"props\":{\"content\":\"\n\n<p>Yenid\\u0259n t\\u0259\\u015fkilatlanma: Liderl\\u0259r sosial median\\u0131 v\\u0259 r\\u0259q\\u0259msal kontenti geni\\u015fl\\u0259ndirm\\u0259k m\\u0259qs\\u0259di il\\u0259 t\\u0259\\u015fkilatda d\\u0259yi\\u015fiklikl\\u0259r ed\\u0259 bil\\u0259rl\\u0259r.<\\\/p>\\n\n\n<p>M\\u0259s\\u0259l\\u0259n, sosial media \\u00fc\\u00e7\\u00fcn daha \\u00e7ox kontent istehsal etm\\u0259k m\\u0259qs\\u0259di il\\u0259 x\\u0259b\\u0259rl\\u0259r xidm\\u0259tini yenid\\u0259n t\\u0259\\u015fkil etm\\u0259k v\\u0259zif\\u0259si: \\u0259m\\u0259kda\\u015flar\\u0131n \\u00f6hd\\u0259likl\\u0259rini art\\u0131rmaq v\\u0259 multimediala\\u015fd\\u0131rmaqdan; idar\\u0259\\u00e7ilikd\\u0259 sosial median\\u0131 da n\\u0259zar\\u0259t dair\\u0259sin\\u0259 daxil etm\\u0259kd\\u0259n; jurnalistikan\\u0131n m\\u00f6vcud imkanlar\\u0131ndan daha yax\\u015f\\u0131 istifad\\u0259 etm\\u0259k \\u00fc\\u00e7\\u00fcn f\\u0259rqli platformalar \\u00fczr\\u0259 planla\\u015fd\\u0131rma v\\u0259 istehsal\\u0131 birl\\u0259\\u015fdirm\\u0259kd\\u0259n ibar\\u0259t ola bil\\u0259r. Siz r\\u0259q\\u0259msal platforman\\u0131 dig\\u0259rl\\u0259rind\\u0259n daha \\u00fcst\\u00fcn tutmaq bar\\u0259d\\u0259 d\\u0259 q\\u0259rar ver\\u0259 bil\\u0259rsiniz. <\\\/p>\\n\n\n<p>Strategiya: D\\u0259yi\\u015fm\\u0259k plan\\u0131n\\u0131z\\u0131 b\\u0259yan ets\\u0259niz, h\\u0259m\\u00e7inin bununla ba\\u011fl\\u0131 fikirl\\u0259rinizi heyy\\u0259tl\\u0259 b\\u00f6l\\u00fc\\u015fs\\u0259niz, h\\u0259r k\\u0259s n\\u0259 etm\\u0259li oldu\\u011funu v\\u0259 sizin m\\u0259qs\\u0259diniz\\u0259 nec\\u0259 \\u00e7ataca\\u011f\\u0131n\\u0131z\\u0131 bil\\u0259c\\u0259k.<\\\/p>\",\"title\":\"X\\u0259b\\u0259r xidm\\u0259tl\\u0259ri nec\\u0259 d\\u0259yi\\u015f\\u0259 bil\\u0259r?\"}},{\"type\":\"accordion_item\",\"props\":{\"content\":\"\n\n<p>Mentorluq: R\\u0259hb\\u0259rl\\u0259r d\\u0259yi\\u015fiklikl\\u0259r\\u0259 m\\u0259sl\\u0259h\\u0259t v\\u0259 d\\u0259st\\u0259k ver\\u0259c\\u0259k mentorlarla i\\u015fl\\u0259y\\u0259 bil\\u0259rl\\u0259r. Onlar m\\u00fc\\u0259yy\\u0259n bir m\\u00fcdd\\u0259t \\u00fc\\u00e7\\u00fcn h\\u0259d\\u0259fl\\u0259r qoyaraq v\\u0259 onlara \\u00e7atmaq \\u00fc\\u00e7\\u00fcn plan quraraq, strateji d\\u00fc\\u015f\\u00fcnc\\u0259 n\\u00fcmayi\\u015f etdirm\\u0259lidirl\\u0259r.<\\\/p>\\n\n\n<p>\\u018flaq\\u0259: R\\u0259hb\\u0259rl\\u0259r komandalarla etibarl\\u0131 \\u0259laq\\u0259l\\u0259r quraraq v\\u0259 ehtiyac\\u0131 olan h\\u0259r k\\u0259sin t\\u0259lim ke\\u00e7m\\u0259sini t\\u0259min ed\\u0259r\\u0259k, t\\u0259\\u015fkilat\\u0131n b\\u00fct\\u00fcn \\u0259m\\u0259kda\\u015flar\\u0131nda h\\u0259d\\u0259fl\\u0259r bar\\u0259d\\u0259 ayd\\u0131n t\\u0259s\\u0259vv\\u00fcr yarand\\u0131\\u011f\\u0131na \\u0259min olmal\\u0131d\\u0131rlar. Bel\\u0259 \\u0259laq\\u0259l\\u0259r \\u00fczb\\u0259\\u00fcz g\\u00f6r\\u00fc\\u015fl\\u0259r, h\\u0259m\\u00e7inin e-po\\u00e7t yaz\\u0131\\u015fma\\\/mesajla\\u015fma ehtiva etm\\u0259lidir. Daim g\\u00f6zl\\u0259 g\\u00f6r\\u00fcn\\u0259 bil\\u0259n yenilikl\\u0259r olmal\\u0131d\\u0131r.<\\\/p>\\n\n\n<p>D\\u0259yi\\u015fiklikl\\u0259r\\u0259 strateji y\\u00f6n\\u00fcmd\\u0259n yana\\u015fsaq, x\\u0259b\\u0259rl\\u0259r xidm\\u0259tl\\u0259rinin h\\u0259d\\u0259fl\\u0259ri bar\\u0259d\\u0259 ayd\\u0131n t\\u0259s\\u0259vv\\u00fcr\\u0259 malik olacaq v\\u0259 bu h\\u0259d\\u0259fl\\u0259r\\u0259 u\\u011furla \\u00e7ataca\\u011f\\u0131q. <\\\/p>\",\"title\":\"X\\u0259b\\u0259r xidm\\u0259tinin r\\u0259hb\\u0259rl\\u0259ri u\\u011fur qazanma\\u011fa nec\\u0259 k\\u00f6m\\u0259k ed\\u0259 bil\\u0259rl\\u0259r?\"}}]}]}]},{\"type\":\"row\",\"props\":{\"margin\":\"default\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<h3>Multimedian\\u0131n planla\\u015fd\\u0131r\\u0131lmas\\u0131 v\\u0259 istehsal\\u0131<\\\/h3>\\n\n\n<p><strong>X\\u0259b\\u0259r xidm\\u0259tind\\u0259 struktur d\\u0259yi\\u015fiklikl\\u0259ri etm\\u0259zd\\u0259n \\u00f6nc\\u0259 i\\u015finizin nec\\u0259 planla\\u015fd\\u0131r\\u0131ld\\u0131\\u011f\\u0131na v\\u0259 quruldu\\u011funa diqq\\u0259t yetirm\\u0259k laz\\u0131md\\u0131r. Multimedia x\\u0259b\\u0259r xidm\\u0259tind\\u0259 komandalar material\\u0131n haz\\u0131rlanmas\\u0131 prosesinin lap \\u0259vv\\u0259lind\\u0259n n\\u0259 q\\u0259d\\u0259r \\u00e7ox bir yerd\\u0259 i\\u015fl\\u0259s\\u0259l\\u0259r, h\\u0259min jurnalistika m\\u0259hsulunun daha geni\\u015f auditoriyaya \\u00e7atma ehtimal\\u0131 da bir o q\\u0259d\\u0259r y\\u00fcks\\u0259k olar.<\\\/strong><\\\/p>\",\"margin\":\"default\"}},{\"type\":\"accordion\",\"props\":{\"collapsible\":true,\"content_column_breakpoint\":\"m\",\"css\":\".el-title{\\nfont-size: 18px;\\n}\\n.el-element{\\nmargin-bottom:30px;\\n}\\n.el-title{\\nfont-weight:700;\\n}\",\"image_align\":\"top\",\"image_grid_breakpoint\":\"m\",\"image_grid_width\":\"1-2\",\"image_svg_color\":\"emphasis\",\"link_style\":\"default\",\"link_text\":\"Read more\",\"margin\":\"medium\",\"show_image\":true,\"show_link\":true},\"children\":[{\"type\":\"accordion_item\",\"props\":{\"content\":\"\n\n<p>B\\u00fct\\u00fcn x\\u0259b\\u0259r qruplar\\u0131 f\\u0259aliyy\\u0259tini m\\u00fczakir\\u0259 etm\\u0259k v\\u0259 planla\\u015fd\\u0131rmaq, ideya v\\u0259 m\\u00f6vzular\\u0131 b\\u00f6l\\u00fc\\u015fm\\u0259k \\u00fc\\u00e7\\u00fcn bir t\\u0259\\u015fkilati formada birl\\u0259\\u015fdirilir. Bu, qruplar\\u0131n b\\u00fct\\u00fcn \\u00fczvl\\u0259rinin (v\\u0259 ya h\\u0259r komandan\\u0131n n\\u00fcmay\\u0259nd\\u0259sinin) i\\u015ftirak etdiyi g\\u00fcnd\\u0259lik x\\u0259b\\u0259r toplant\\u0131lar\\u0131 \\u015f\\u0259klind\\u0259 ola bil\\u0259r.<\\\/p>\\n\n\n<p>X\\u0259b\\u0259rl\\u0259r redaktoru h\\u0259min toplant\\u0131lara n\\u0259zar\\u0259t ed\\u0259c\\u0259k, redaksiya q\\u0259rarlar\\u0131n\\u0131 y\\u00f6nl\\u0259ndir\\u0259c\\u0259k v\\u0259 materiallarda prioritetl\\u0259ri m\\u00fc\\u0259yy\\u0259nl\\u0259\\u015fdirm\\u0259y\\u0259 k\\u00f6m\\u0259k ed\\u0259c\\u0259k.<\\\/p>\\n\n\n<p>Nisb\\u0259t\\u0259n b\\u00f6y\\u00fck t\\u0259\\u015fkilatlar g\\u00fcnd\\u0259lik v\\u0259 ya h\\u0259ft\\u0259lik planla\\u015fd\\u0131rma toplant\\u0131lar\\u0131 ke\\u00e7ir\\u0259 bil\\u0259r. Bel\\u0259 toplant\\u0131larda daha uzun m\\u00fcdd\\u0259t\\u0259 n\\u0259z\\u0259rd\\u0259 tutulan i\\u015fl\\u0259ri, n\\u00f6vb\\u0259ti g\\u00fcn\\u00fcn x\\u0259b\\u0259rl\\u0259rini v\\u0259 ya x\\u00fcsusi layih\\u0259l\\u0259ri m\\u00fczakir\\u0259 etm\\u0259k m\\u00fcmk\\u00fcnd\\u00fcr. <\\\/p>\\n\n\n<p>B\\u0259zi x\\u0259b\\u0259r qurumlar\\u0131 jurnalist m\\u0259hsulunun m\\u00fcxt\\u0259lif platformalarda istehsal\\u0131na n\\u0259zar\\u0259t \\u00fc\\u00e7\\u00fcn x\\u0259b\\u0259rl\\u0259rin Planla\\u015fd\\u0131r\\u0131lmas\\u0131 v\\u0259 \\u0130stehsal\\u0131 \\u00fczr\\u0259 redaktor t\\u0259yin ed\\u0259 bil\\u0259rl\\u0259r. Bu redaktor hans\\u0131 ara\\u015fd\\u0131rmalar\\u0131n apar\\u0131laca\\u011f\\u0131n\\u0131, onlar bar\\u0259d\\u0259 nec\\u0259 m\\u0259lumat veril\\u0259c\\u0259yini m\\u00fc\\u0259yy\\u0259nl\\u0259\\u015fdirir, reklam v\\u0259 sat\\u0131\\u015f \\u015f\\u00f6b\\u0259l\\u0259ri il\\u0259, h\\u0259m\\u00e7inin b\\u00fct\\u00fcn jurnalistl\\u0259rl\\u0259 s\\u0131x \\u0259m\\u0259kda\\u015fl\\u0131q edir.<\\\/p>\",\"title\":\"Multimedia planla\\u015fd\\u0131rmas\\u0131 v\\u0259 istehsal\\u0131 nec\\u0259 ba\\u015f verir?\"}},{\"type\":\"accordion_item\",\"props\":{\"content\":\"\n\n<p>H\\u0259tta ki\\u00e7ik bir x\\u0259b\\u0259r t\\u0259\\u015fkilat\\u0131 b\\u00fct\\u00fcn jurnalistl\\u0259ri h\\u0259r g\\u00fcn bir araya g\\u0259tirib i\\u015fini planla\\u015fd\\u0131ra v\\u0259 ideyalar\\u0131n, m\\u00f6vzular\\u0131n m\\u00fczakir\\u0259sini t\\u0259min ed\\u0259 bil\\u0259r. O, bunu \\u0259m\\u0259kda\\u015flar\\u0131n \\u015f\\u0259xsi i\\u015ftirak\\u0131 il\\u0259 v\\u0259 ya onlayn qaydada t\\u0259\\u015fkil ed\\u0259 bil\\u0259r.<\\\/p>\\n\n\n<p>X\\u0259b\\u0259r redaktorlar\\u0131 m\\u00fcxt\\u0259lif platformalarda x\\u0259b\\u0259rl\\u0259rin auditoriyaya nec\\u0259 t\\u0259qdim olunaca\\u011f\\u0131n\\u0131 anlamaq \\u00fc\\u00e7\\u00fcn b\\u00fct\\u00fcn m\\u00f6vcud imkanlardan istifad\\u0259 etm\\u0259lidirl\\u0259r.<\\\/p>\\n\n\n<p>\\u015eirk\\u0259tinizd\\u0259ki b\\u00fct\\u00fcn jurnalistl\\u0259r material\\u0131 kimin toplayaca\\u011f\\u0131n\\u0131, kimin yazaca\\u011f\\u0131n\\u0131 v\\u0259  auditoriyaya hans\\u0131 \\u015f\\u0259kild\\u0259 t\\u0259qdim olunaca\\u011f\\u0131n\\u0131 bil\\u0259c\\u0259kl\\u0259r. Toplanan b\\u00fct\\u00fcn materiallar payla\\u015f\\u0131lmal\\u0131 v\\u0259 f\\u0259rqli (multimedia) platformalara uy\\u011funla\\u015fd\\u0131r\\u0131lmal\\u0131d\\u0131r.<\\\/p>\\n\n\n<p>G\\u00fcn \\u0259rzind\\u0259 hadis\\u0259l\\u0259r inki\\u015faf etdikc\\u0259 jurnalistl\\u0259ri ikinci g\\u00f6r\\u00fc\\u015f\\u0259 toplamaq v\\u0259 ya onlayn yaz\\u0131\\u015fmalarla m\\u0259lumatland\\u0131rmaq olar.<\\\/p>\",\"title\":\"Ki\\u00e7ik heyy\\u0259tl\\u0259rd\\u0259 jurnalistl\\u0259rd\\u0259n nec\\u0259 daha s\\u0259m\\u0259r\\u0259li istifad\\u0259 etm\\u0259li?\"}},{\"type\":\"accordion_item\",\"props\":{\"content\":\"\n\n<p>B\\u00fct\\u00fcn (v\\u0259 ya bir ne\\u00e7\\u0259) platformalar \\u00fc\\u00e7\\u00fcn material haz\\u0131rlayan, multimedia bacar\\u0131qlar\\u0131 olan jurnalistl\\u0259r\\u0259 m\\u0259qal\\u0259l\\u0259r sifari\\u015f etm\\u0259kl\\u0259. <\\\/p>\\n\n\n<p>Video v\\u0259 x\\u0259b\\u0259rl\\u0259ri komandalar aras\\u0131nda payla\\u015fmaq v\\u0259 \\u0259sas m\\u0259qal\\u0259l\\u0259ri f\\u0259rqli media platformalar\\u0131 \\u00fc\\u00e7\\u00fcn i\\u015fl\\u0259m\\u0259kl\\u0259. <\\\/p>\\n\n\n<p>R\\u0259q\\u0259msall\\u0131\\u011fa \\u00fcst\\u00fcnl\\u00fck verm\\u0259kl\\u0259, sizin m\\u0259qal\\u0259l\\u0259rin daha gec payla\\u015f\\u0131lacaq b\\u00fclletenl\\u0259r v\\u0259 proqramlardan \\u00f6nc\\u0259 sosial media platformalar\\u0131nda yay\\u0131lmas\\u0131 \\u00fc\\u00e7\\u00fcn onlar\\u0131 s\\u00fcr\\u0259tl\\u0259 haz\\u0131rlamaqla.<\\\/p>\",\"title\":\"M\\u0259hsulunuzun daha geni\\u015f auditoriyaya \\u00e7\\u0131x\\u0131\\u015f\\u0131n\\u0131 nec\\u0259 t\\u0259min ed\\u0259 bil\\u0259rsiniz?\"}},{\"type\":\"accordion_item\",\"props\":{\"content\":\"\n\n<p>Planla\\u015fd\\u0131rmaya k\\u00f6m\\u0259k \\u00fc\\u00e7\\u00fcn onlayn-g\\u00fcnd\\u0259lik sistemi yarad\\u0131n ki, t\\u0259\\u015fkilat\\u0131n\\u0131zda h\\u0259r k\\u0259s onu g\\u00f6r\\u0259 bilsin;<\\\/p>\\n\n\n<p>G\\u00fcnd\\u0259lik hadis\\u0259l\\u0259rd\\u0259ki d\\u0259yi\\u015fiklikl\\u0259r bar\\u0259d\\u0259 m\\u0259lumatlar\\u0131 ham\\u0131ya \\u00e7atd\\u0131r\\u0131n.<\\\/p>\\n\n\n<p>\\u00dcz\\u0259rind\\u0259 uzun m\\u00fcdd\\u0259t i\\u015fl\\u0259diyiniz ekskl\\u00fcziv m\\u0259qal\\u0259l\\u0259r v\\u0259 s\\u00fcjetl\\u0259r, yaxud x\\u00fcsusi layih\\u0259l\\u0259r m\\u00fcxt\\u0259lif formatlarda haz\\u0131rlanarsa, onlar\\u0131 b\\u00fct\\u00fcn media platformalar\\u0131n\\u0131zda eyni vaxtda n\\u0259\\u015fr etm\\u0259k olar. <\\\/p>\",\"title\":\"T\\u0259\\u015fkilatda ba\\u015f ver\\u0259nl\\u0259rd\\u0259n ham\\u0131 nec\\u0259 x\\u0259b\\u0259r tutur?\"}},{\"type\":\"accordion_item\",\"props\":{\"content\":\"\n\n<p>Veril\\u0259nl\\u0259rin (datalar\\u0131n) t\\u0259hlilind\\u0259n v\\u0259 dig\\u0259r texnikalardan istifad\\u0259 ed\\u0259r\\u0259k, f\\u0259rqli auditoriyalar\\u0131n n\\u0259l\\u0259ri xo\\u015flad\\u0131\\u011f\\u0131n\\u0131 v\\u0259 payla\\u015fd\\u0131\\u011f\\u0131n\\u0131 \\u00f6yr\\u0259nin. Bu bilikl\\u0259rd\\u0259n kontentinizi formala\\u015fd\\u0131rmaq \\u00fc\\u00e7\\u00fcn istifad\\u0259 edin.<\\\/p> \\n\n\n<p>Eyni m\\u0259zmunu f\\u0259rqli \\u015f\\u0259kill\\u0259rd\\u0259 t\\u0259qdim etm\\u0259kl\\u0259, m\\u00fcxt\\u0259lif platformalarda hans\\u0131 \\u00fcslubda haz\\u0131rlanm\\u0131\\u015f material\\u0131n daha yax\\u015f\\u0131 izl\\u0259ndiyini a\\u015fkar ed\\u0259 bil\\u0259rsiz. <\\\/p>\\n\n\n<p>\\u0130nternetd\\u0259 v\\u0259 ya radioda hadis\\u0259l\\u0259ri daha geni\\u015f, daha detall\\u0131 t\\u0259svir ed\\u0259n materiallar var, auditoriyan\\u0131z \\u00fc\\u00e7\\u00fcn onlara ke\\u00e7id ver\\u0259 bil\\u0259rsiniz. M\\u00fct\\u0259x\\u0259ssisl\\u0259r m\\u0259zmunu idar\\u0259 ed\\u0259, onu spesifik platformalara uy\\u011funla\\u015fd\\u0131ra, m\\u00fcvafiq versiyalar haz\\u0131rlaya bil\\u0259rl\\u0259r. <\\\/p>\\n\n\n<p>M\\u0259s\\u0259l\\u0259n, onlayn-redaktor vebsayt \\u00fc\\u00e7\\u00fcn b\\u00fct\\u00fcn m\\u0259zmunu, sosial media prod\\u00fcseri is\\u0259 m\\u0259zmuna aid postlar\\u0131 idar\\u0259 ed\\u0259c\\u0259k. B\\u0259zi materiallar dig\\u0259r platformalara uy\\u011fun g\\u0259lm\\u0259dikd\\u0259, onlardan yaln\\u0131z birind\\u0259 d\\u0259rc olunacaq.<\\\/p>\",\"title\":\"F\\u0259rqli sah\\u0259l\\u0259rd\\u0259 (m\\u0259s\\u0259l\\u0259n, vebsaytlar v\\u0259 ya radio) unikall\\u0131\\u011f\\u0131 nec\\u0259 saxlamaq olar?\"}}]},{\"type\":\"divider\",\"props\":{\"divider_element\":\"hr\"}}]}]},{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<h3>N\\u00fcmun\\u0259 - BBC News-un g\\u00fcnd\\u0259lik iclas\\u0131<\\\/h3>\\n\n\n<p>BBC x\\u0259b\\u0259r xidm\\u0259ti h\\u0259r i\\u015f g\\u00fcn\\u00fcn\\u00fcn ba\\u015flan\\u011f\\u0131c\\u0131nda s\\u0259h\\u0259r iclas\\u0131 ke\\u00e7irir, bu iclas\\u0131 ba\\u015f redaktor v\\u0259 ya xidm\\u0259tin r\\u0259hb\\u0259ri apar\\u0131r. \\u0130clasda BBC News-un b\\u00fct\\u00fcn sah\\u0259l\\u0259ri t\\u0259msil olunur.<\\\/p>\\n\n\n<p>Planla\\u015fd\\u0131rma \\u00fczr\\u0259 redaktorun haz\\u0131rlad\\u0131\\u011f\\u0131 x\\u0259b\\u0259r g\\u00fcnd\\u0259liyi olur. H\\u0259min g\\u00fcnd\\u0259lik s\\u0259h\\u0259r saatlar\\u0131nda hadis\\u0259l\\u0259rin inki\\u015faf\\u0131n\\u0131 n\\u0259z\\u0259r\\u0259 almaqla yenil\\u0259nir v\\u0259 iclasda redaksiya m\\u0259s\\u0259l\\u0259l\\u0259ri il\\u0259 birlikd\\u0259 m\\u00fczakir\\u0259y\\u0259 \\u00e7\\u0131xar\\u0131l\\u0131r. \\u0130clasda h\\u0259m\\u00e7inin x\\u0259b\\u0259rl\\u0259rin m\\u0259zmununun m\\u00fcxt\\u0259lif media vasit\\u0259l\\u0259rind\\u0259 nec\\u0259 t\\u0259qdim olundu\\u011funu g\\u00f6rm\\u0259k \\u00fc\\u00e7\\u00fcn data t\\u0259hlili apar\\u0131l\\u0131r. S\\u0259h\\u0259r proqramlar\\u0131n\\u0131n redaktoru hadis\\u0259l\\u0259rd\\u0259ki yenilikl\\u0259r v\\u0259 onlar\\u0131n do\\u011furdu\\u011fu reaksiyalar bar\\u0259d\\u0259 m\\u0259lumat verir.<\\\/p>\\n\n\n<p>H\\u0259r k\\u0259s bu m\\u00fczakir\\u0259l\\u0259r\\u0259 t\\u00f6hv\\u0259 verir, \\u00f6z planlar\\u0131ndan v\\u0259 ya hadis\\u0259l\\u0259r\\u0259 redaksiyan\\u0131n bax\\u0131\\u015f\\u0131ndan dan\\u0131\\u015f\\u0131r.<\\\/p>\\n\n\n<p>Redaktorlar birlikd\\u0259 \\u00f6n\\u0259mli m\\u0259qamlar\\u0131 m\\u00fczakir\\u0259 edir, bilik v\\u0259 m\\u0259lumatlar\\u0131n\\u0131 payla\\u015f\\u0131rlar. Onlar ekskl\\u00fcziv m\\u00fcsahib\\u0259l\\u0259r v\\u0259 hadis\\u0259l\\u0259rin i\\u015f\\u0131qland\\u0131r\\u0131lmas\\u0131na dair ideyalar bar\\u0259d\\u0259 m\\u0259lumatland\\u0131r\\u0131l\\u0131rlar. \\u0130clas b\\u00fct\\u00fcn x\\u0259b\\u0259r departamentl\\u0259rin\\u0259 kimin n\\u0259 etdiyind\\u0259n x\\u0259b\\u0259rdar olma\\u011fa imkan verir. Sonra redaktorlar hans\\u0131 hadis\\u0259l\\u0259ri izl\\u0259m\\u0259li v\\u0259 onlar\\u0131 hans\\u0131 auditoriyaya, yaxud platformalara uy\\u011fun bir \\u015f\\u0259kild\\u0259 t\\u0259qdim etm\\u0259li olduqlar\\u0131na dair q\\u0259rar ver\\u0259 bil\\u0259rl\\u0259r. G\\u00fcn \\u0259rzind\\u0259 onlar g\\u0259l\\u0259n m\\u0259tnl\\u0259ri, videos\\u00fcjetl\\u0259ri v\\u0259 \\u015f\\u0259kill\\u0259ri payla\\u015f\\u0131rlar.<\\\/p>\\n\n\n<p>S\\u00f6hb\\u0259t m\\u00fch\\u00fcm bir x\\u0259b\\u0259rd\\u0259n ged\\u0259nd\\u0259, iclas i\\u015ftirak\\u00e7\\u0131lar\\u0131 birba\\u015fa hadis\\u0259 yerind\\u0259 olan reportyordan m\\u0259lumat al\\u0131rlar, \\u0259g\\u0259r ortada h\\u00fcquqi c\\u0259h\\u0259td\\u0259n q\\u0259liz m\\u0259s\\u0259l\\u0259 varsa, onlara bir h\\u00fcquq\\u015f\\u00fcnas da qo\\u015fulacaq, bel\\u0259likl\\u0259, ham\\u0131 birlikd\\u0259 qanuna uy\\u011fun d\\u0259qiq informasiya \\u0259ld\\u0259 ed\\u0259c\\u0259k. G\\u00fcn\\u00fcn sonunda \\u0259n yeni m\\u0259lumatlar\\u0131 almaq v\\u0259 sabah\\u0131n proqramlar\\u0131n\\u0131 planla\\u015fd\\u0131rmaq \\u00fc\\u00e7\\u00fcn ikinci iclas ke\\u00e7irilir.<\\\/p>\\n\n\n<p>BBC News-da \\u00fcmumi video v\\u0259 x\\u0259b\\u0259r portal\\u0131 var, odur ki, x\\u0259b\\u0259r material\\u0131 y\\u00fckl\\u0259n\\u0259n kimi, b\\u00fct\\u00fcn komandalar onunla tan\\u0131\\u015f ola bil\\u0259rl\\u0259r. Tamamlanm\\u0131\\u015f ssenaril\\u0259r dig\\u0259r komandalar t\\u0259r\\u0259find\\u0259n oxuna bil\\u0259r, bu, t\\u0259hqiqat\\u0131n t\\u0259krarlanmas\\u0131 v\\u0259 faktlar\\u0131n yoxlanmas\\u0131na s\\u0259rf olunan vaxt itkisini minimuma endirm\\u0259k \\u00fc\\u00e7\\u00fcnd\\u00fcr.<\\\/p>\\n\n\n<p>Sosial media v\\u0259 r\\u0259q\\u0259msal video BBC News \\u00fc\\u00e7\\u00fcn getdikc\\u0259 daha b\\u00f6y\\u00fck aktuall\\u0131q k\\u0259sb etdiyi \\u00fc\\u00e7\\u00fcn iclaslar\\u0131n format\\u0131 zamanla d\\u0259yi\\u015f\\u0259c\\u0259k v\\u0259 daha \\u00e7ox r\\u0259q\\u0259msall\\u0131q \\u00fcz\\u0259rind\\u0259 fokuslanacaq.<\\\/p>\",\"margin\":\"default\"}},{\"type\":\"divider\",\"props\":{\"divider_element\":\"hr\"}}]}]},{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<h3>G\\u0259lir M\\u0259nb\\u0259l\\u0259rinin \\u015eax\\u0259l\\u0259ndirilm\\u0259si<\\\/h3>\\n\n\n<p><strong>Maliyy\\u0259 dayan\\u0131ql\\u0131l\\u0131\\u011f\\u0131 m\\u00fcasir x\\u0259b\\u0259r xidm\\u0259tl\\u0259rinin \\u00fczl\\u0259\\u015fdiyi \\u0259n b\\u00f6y\\u00fck \\u00e7\\u0259tinlikl\\u0259rd\\u0259n biridir. Multimedia istehsal\\u0131n\\u0131 art\\u0131rmaq, keyfiyy\\u0259tli m\\u0259zmun istehsal\\u0131na mane olmadan yeni g\\u0259lir m\\u0259nb\\u0259l\\u0259ri yaratma\\u011fa k\\u00f6m\\u0259k ed\\u0259 bil\\u0259r. Bu, x\\u0259b\\u0259r xidm\\u0259tl\\u0259rinin g\\u0259l\\u0259c\\u0259kd\\u0259ki d\\u0259yi\\u015fiklikl\\u0259r\\u0259 daha davaml\\u0131 olmas\\u0131na k\\u00f6m\\u0259k ed\\u0259c\\u0259k. R\\u0259hb\\u0259rl\\u0259r redaksiya kontenti il\\u0259 \\u00f6d\\u0259ni\\u015fli m\\u0259zmun aras\\u0131nda balans tapmal\\u0131 olacaqlar.<\\\/strong><\\\/p>\\n\n\n<p>Onlayn media t\\u0259r\\u0259find\\u0259n n\\u0259z\\u0259r\\u0259 al\\u0131nmal\\u0131 olan g\\u0259lir m\\u0259nb\\u0259l\\u0259rind\\u0259n b\\u0259zil\\u0259ri a\\u015fa\\u011f\\u0131dak\\u0131lard\\u0131r:<\\\/p>\\n\n\n<p><strong>\\u018fn\\u0259n\\u0259vi reklam:<\\\/strong> Bannerl\\u0259r, masa\\u00fcst\\u00fc v\\u0259 mobil cihazlarda a\\u00e7\\u0131lan p\\u0259nc\\u0259r\\u0259l\\u0259r, video \\u00e7arxlar, m\\u0259qal\\u0259 daxilind\\u0259 \\u00f6d\\u0259ni\\u015fli video, t\\u0259r\\u0259fda\\u015f t\\u0259\\u015fkilatlar\\u0131n RSS-lentl\\u0259ri, mobil t\\u0259tbiqin monetizasiyas\\u0131.<\\\/p>\\n\n\n<p><strong>Nativ reklam:<\\\/strong> Kontent marketinqi v\\u0259 m\\u00fcnt\\u0259z\\u0259m kontent reklam\\u0131 \\u2013 t\\u0259r\\u0259fda\\u015f t\\u0259\\u015fkilatlar v\\u0259 f\\u0259rdi \\u015f\\u0259xsl\\u0259r \\u00fc\\u00e7\\u00fcn m\\u00fc\\u0259yy\\u0259n m\\u0259bl\\u0259\\u011fd\\u0259 ayl\\u0131q abun\\u0259lik haqq\\u0131 (uzunm\\u00fcdd\\u0259tli). Kontent, m\\u00f6vzu v\\u0259 ya m\\u0259qal\\u0259l\\u0259r\\u0259 sponsorluq.<\\\/p>\\n\n\n<p><strong>Saytda oxucular \\u00fc\\u00e7\\u00fcn abun\\u0259lik: (\\u201cPaywall\\u201d kontenti)<\\\/strong> Oxucular \\u00fc\\u00e7\\u00fcn m\\u00fcxt\\u0259lif xidm\\u0259tl\\u0259r\\u0259 ayl\\u0131q v\\u0259 illik abun\\u0259likl\\u0259r \\u2013 x\\u0259b\\u0259rl\\u0259r, sah\\u0259l\\u0259r \\u00fczr\\u0259 kontent, oyunlar v\\u0259 oxucu klublar\\u0131na \\u00fczvl\\u00fck. Oxucular \\u00fc\\u00e7\\u00fcn x\\u00fcsusi xidm\\u0259tl\\u0259r \\u2013 m\\u0259s\\u0259l\\u0259n, h\\u0259kim v\\u0259 ya h\\u00fcquq\\u015f\\u00fcnas m\\u0259sl\\u0259h\\u0259ti. <\\\/p>\\n\n\n<p><strong>E-ticar\\u0259t elementl\\u0259ri:<\\\/strong> T\\u0259r\\u0259fda\\u015fl\\u0131q marketinqi, \\u00f6z\\u00fcn\\u00fcz\\u00fcn e-ticar\\u0259t xidm\\u0259tl\\u0259rinizin informasiya veb portallar\\u0131nda t\\u0259tbiqi.<\\\/p>\\n\n\n<p><strong>Sosial Media platformalar\\u0131n\\u0131n istifad\\u0259si:<\\\/strong> Youtube-da videolar\\u0131n monetizasiyas\\u0131. Facebook s\\u0259hif\\u0259l\\u0259ri v\\u0259 qruplarda, Tik-Tok v\\u0259 Instagram-da m\\u0259hsul yerl\\u0259\\u015fdirm\\u0259<\\\/p>\\n\n\n<p><strong>Xarici t\\u0259dbirl\\u0259rin t\\u0259\\u015fkili:<\\\/strong> Sponsorluq edil\\u0259n konfranslar, festivallar, media. X\\u0259b\\u0259r qurumunun \\u0259m\\u0259kda\\u015flar\\u0131 t\\u0259dbirl\\u0259r t\\u0259\\u015fkil ed\\u0259 bil\\u0259rl\\u0259r. <\\\/p>\\n\n\n<p><strong>Xidm\\u0259tl\\u0259rin t\\u0259klifi:<\\\/strong> Media m\\u00fcsahib\\u0259l\\u0259ri v\\u0259 jurnalistika t\\u0259limi. Dig\\u0259r t\\u0259\\u015fkilatlar \\u00fc\\u00e7\\u00fcn yerli x\\u0259b\\u0259r materiallar\\u0131n\\u0131n t\\u0259klifi.<\\\/p>\\n\n\n<p><strong>Beyn\\u0259lxalq t\\u0259\\u015fkilatlar t\\u0259r\\u0259find\\u0259n maliyy\\u0259l\\u0259\\u015fdirm\\u0259:<\\\/strong> Donor t\\u0259\\u015fkilatlar\\u0131 t\\u0259r\\u0259find\\u0259n maliyy\\u0259l\\u0259\\u015fdiril\\u0259n x\\u00fcsusi kontentin istehsal\\u0131.<\\\/p>\\n\n\n<p><strong>Texniki komandan\\u0131n (veb t\\u0259rtibat\\u00e7\\u0131lar\\u0131n) xidm\\u0259tl\\u0259rinin sat\\u0131\\u015f\\u0131:<\\\/strong> M\\u00fc\\u015ft\\u0259ril\\u0259r \\u00fc\\u00e7\\u00fcn yeni vebsaytlar\\u0131n yarad\\u0131lmas\\u0131 v\\u0259 m\\u00f6vcud proqram t\\u0259minat\\u0131n\\u0131n sat\\u0131\\u015f\\u0131.<\\\/p>\\n\n\n<p>X\\u0259b\\u0259r xidm\\u0259tl\\u0259ri davaml\\u0131 g\\u0259lir v\\u0259 i\\u015fin sabitliyini t\\u0259min etm\\u0259k \\u00fc\\u00e7\\u00fcn bir ne\\u00e7\\u0259 maliyy\\u0259 m\\u0259nb\\u0259yind\\u0259n istifad\\u0259 etm\\u0259li ola bil\\u0259rl\\u0259r. Bu, redaksiya, sat\\u0131\\u015f v\\u0259 marketinq komandalar\\u0131 aras\\u0131nda s\\u0131x \\u0259laq\\u0259 t\\u0259l\\u0259b edir.<\\\/p>\",\"margin\":\"default\"}},{\"type\":\"divider\",\"props\":{\"divider_element\":\"hr\"}}]}]},{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<h3>N\\u00fcmun\\u0259 \\u2013 Palitra Mediada Redaksiya v\\u0259 Marketinq maliyy\\u0259 strategiyas\\u0131<\\\/h3>\\n\n\n<p>Palitra Media-da x\\u0259b\\u0259r xidm\\u0259tl\\u0259ri komandas\\u0131 marketinq v\\u0259 sat\\u0131\\u015f komandas\\u0131ndan ayr\\u0131d\\u0131r, bel\\u0259likl\\u0259, h\\u0259r ikisi ba\\u015f idar\\u0259nin strategiyas\\u0131na \\u0259sas\\u0259n m\\u00fcst\\u0259qil planla\\u015fd\\u0131rma v\\u0259 b\\u00fcdc\\u0259 t\\u0259rtib edir.<\\\/p>\\n\n\n<p>\\u0130lin \\u0259vv\\u0259lind\\u0259 onlar 12 ayl\\u0131q \\u0259trafl\\u0131 maliyy\\u0259 plan\\u0131 haz\\u0131rlay\\u0131rlar. Onlar\\u0131n aras\\u0131ndak\\u0131 raz\\u0131la\\u015fma marketinq\\\/sat\\u0131\\u015f \\u015firk\\u0259tin\\u0259 m\\u0259hsullar\\u0131n\\u0131 x\\u0259b\\u0259r xidm\\u0259tin\\u0259 satmaq v\\u0259 m\\u0259nf\\u0259\\u0259tin 20%-ni \\u00f6z\\u00fcnd\\u0259 saxlamaq \\u00fc\\u00e7\\u00fcn x\\u00fcsusi h\\u00fcquqlar verir. X\\u0259b\\u0259rl\\u0259r qurumu marketinq xidm\\u0259tl\\u0259ri \\u00fc\\u00e7\\u00fcn sabit haqq \\u00f6d\\u0259yir.<\\\/p>\\n\n\n<p>Onlar\\u0131n h\\u0259r ikisi bir-birinin u\\u011furu v\\u0259 inki\\u015faf\\u0131nda maraql\\u0131d\\u0131r. Eyni zamanda, h\\u0259r iki komanda m\\u00fcst\\u0259qil \\u015f\\u0259kild\\u0259 g\\u0259liri art\\u0131rma\\u011fa \\u00e7al\\u0131\\u015f\\u0131r v\\u0259 kontentd\\u0259n pul qazanma\\u011f\\u0131n yollar\\u0131 bar\\u0259d\\u0259 ideyalar ir\\u0259li s\\u00fcr\\u00fcr.<\\\/p>\\n\n\n<p>Redaksiya+sat\\u0131\\u015f+marketinq komandalar\\u0131n\\u0131n h\\u0259ft\\u0259lik toplant\\u0131lar\\u0131nda bu ideyalar m\\u00fczakir\\u0259 olunur, hans\\u0131lar t\\u0259sdiql\\u0259nirs\\u0259, onlar\\u0131 kimin h\\u0259yata ke\\u00e7ir\\u0259c\\u0259yi q\\u0259rara al\\u0131n\\u0131r. B\\u0259z\\u0259n x\\u0259b\\u0259r qurumu monetizasiyan\\u0131 reklam qrupundan ayr\\u0131 h\\u0259yata ke\\u00e7irir. Oxucular\\u0131n sayta abun\\u0259liyi, oxucular \\u00fc\\u00e7\\u00fcn xidm\\u0259tl\\u0259r v\\u0259 beyn\\u0259lxalq t\\u0259\\u015fkilatlar t\\u0259r\\u0259find\\u0259n maliyy\\u0259l\\u0259\\u015fdiril\\u0259n layih\\u0259l\\u0259rin icras\\u0131 buna misal ola bil\\u0259r.<\\\/p>\\n\n\n<p><u>Yeni monetizasiya ideyalar\\u0131n\\u0131n planla\\u015fd\\u0131r\\u0131lmas\\u0131 v\\u0259 h\\u0259yata ke\\u00e7irilm\\u0259si zaman\\u0131 at\\u0131lan add\\u0131mlar:<\\\/u><\\\/p>\\n\n\n<ol>\\n\n\n<li>\\u0130deyan\\u0131n formala\\u015fmas\\u0131 v\\u0259 icras\\u0131 (\\u0259sas\\u0259n h\\u0259ft\\u0259lik redaksiya toplant\\u0131lar\\u0131 zaman\\u0131). Redaktorlar monetizasiyaya dair \\u00f6z fikirl\\u0259rini payla\\u015fma\\u011fa h\\u0259v\\u0259slidirl\\u0259r.<\\\/li>\\n\n\n<li>\\u0130deyan\\u0131n t\\u0259hlili \\u2013 bazar t\\u0259dqiqatlar\\u0131, beyn\\u0259lxalq \\u015firk\\u0259tl\\u0259r v\\u0259 r\\u0259qibl\\u0259rin t\\u0259cr\\u00fcb\\u0259si. Layih\\u0259nin m\\u00fcr\\u0259kk\\u0259bliyinin v\\u0259 g\\u0259lir s\\u0259viyy\\u0259sinin t\\u0259hlili.<\\\/li>\\n\n\n<li>Texniki komanda v\\u0259 marketinq komandas\\u0131 il\\u0259 m\\u0259sl\\u0259h\\u0259tl\\u0259\\u015fm\\u0259l\\u0259r.<\\\/li>\\n\n\n<li>\\u0130deyan\\u0131n t\\u0259sdiql\\u0259nm\\u0259si v\\u0259 biznes plan\\u0131n haz\\u0131rlanmas\\u0131.<\\\/li>\\n\n\n<li>T\\u0259tbiq<\\\/li>\\n\n\n<li>S\\u0131naq<\\\/li>\\n\n\n<li>\\u0130cra<\\\/li>\\n\n\n<li>T\\u0259bli\\u011fat<\\\/li>\\n\n\n<li>N\\u0259tic\\u0259l\\u0259rin \\u00f6l\\u00e7\\u00fclm\\u0259si<\\\/li>\\n<\\\/ol>\\n\n\n<p>Tibbi m\\u00f6vzularda ixtisasla\\u015fm\\u0131\\u015f Mkurnali.ge vebsayt\\u0131n\\u0131n g\\u00f6st\\u0259rdiyi \\u201ch\\u0259kim xidm\\u0259ti\\u201d Palitra Media x\\u0259b\\u0259r xidm\\u0259tinin h\\u0259yata ke\\u00e7irdiyi u\\u011furlu layih\\u0259l\\u0259r\\u0259 n\\u00fcmun\\u0259 ola bil\\u0259r. Oxucular h\\u0259kim\\u0259 sual ver\\u0259r\\u0259k, ondan konkret cavab ala bilirl\\u0259r.<\\\/p>\",\"margin\":\"default\"}},{\"type\":\"divider\",\"props\":{\"divider_element\":\"hr\"}}]}]},{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<h3><a name=\\\"part-2\\\"><\\\/a>2. X\\u0259b\\u0259r xidm\\u0259tinin strukturuna dair t\\u0259limatlar<\\\/h3>\\n\n\n<p>Bunlar multimedia f\\u0259aliyy\\u0259tini g\\u00fccl\\u0259ndirm\\u0259k \\u00fc\\u00e7\\u00fcn x\\u0259b\\u0259r xidm\\u0259tini yenid\\u0259n qurmaq imkan\\u0131n\\u0131 n\\u0259z\\u0259rd\\u0259n ke\\u00e7ir\\u0259n r\\u0259hb\\u0259rl\\u0259r\\u0259 k\\u00f6m\\u0259k ed\\u0259c\\u0259k n\\u00fcmun\\u0259vi t\\u0259\\u015fkilat strukturlar\\u0131d\\u0131r. Bu n\\u00fcmun\\u0259l\\u0259r x\\u0259b\\u0259r xidm\\u0259tl\\u0259rinin r\\u0259hb\\u0259rl\\u0259rinin malik olduqlar\\u0131 resurslar v\\u0259 \\u00fcst\\u00fcnl\\u00fckl\\u0259r\\u0259 uy\\u011fun g\\u0259l\\u0259n bir dizayn se\\u00e7m\\u0259sin\\u0259 yard\\u0131m g\\u00f6st\\u0259r\\u0259n \\u0259yani v\\u0259saitl\\u0259rdir.<\\\/p>\\n\n\n<p><u>T\\u0259\\u015fkilat sxeml\\u0259ri<\\\/u><\\\/p>\\n\n\n<ul>\\n\n\n<li>B\\u00f6y\\u00fck multimedia x\\u0259b\\u0259rl\\u0259r xidm\\u0259tl\\u0259ri \\u00fc\\u00e7\\u00fcn \\u015fablon <\\\/li>\\n\n\n<li>Ki\\u00e7ik multimedia x\\u0259b\\u0259rl\\u0259r xidm\\u0259tl\\u0259ri \\u00fc\\u00e7\\u00fcn sad\\u0259l\\u0259\\u015fdirilmi\\u015f \\u015fablon<\\\/li>\\n<\\\/ul>\",\"margin\":\"default\"}},{\"type\":\"headline\",\"props\":{\"content\":\"<strong>A \\u2013 Birinci t\\u0259\\u015fkilat sxemi \\u2013 b\\u00f6y\\u00fck x\\u0259b\\u0259r xidm\\u0259tl\\u0259ri \\u00fc\\u00e7\\u00fcn<\\\/strong>\",\"text_align\":\"center\",\"title_element\":\"div\",\"title_style\":\"text-small\"}},{\"type\":\"image\",\"props\":{\"block_align\":\"center\",\"image\":\"wp-content\\\/uploads\\\/2023\\\/09\\\/tyb.png\",\"image_alt\":\"A - Organisation chart one - for a larger newsroom\",\"image_svg_color\":\"emphasis\",\"margin\":\"default\",\"maxwidth\":\"2xlarge\",\"text_align\":\"center\"}},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<h3>\\u0130zah<\\\/h3>\\n\n\n<p>Daha b\\u00f6y\\u00fck x\\u0259b\\u0259r t\\u0259\\u015fkilatlar\\u0131 \\u00fc\\u00e7\\u00fcn bu modeld\\u0259 ayr\\u0131-ayr\\u0131l\\u0131qda Onlayn\\\/Sosial Media, TV v\\u0259 Radio redaktorlar\\u0131 var. N\\u00f6vb\\u0259ti b\\u00f6lm\\u0259d\\u0259 v\\u0259zif\\u0259 \\u00f6hd\\u0259likl\\u0259rinin t\\u0259sviri rollar\\u0131n nec\\u0259 yerin\\u0259 yetiril\\u0259 bil\\u0259c\\u0259yi bar\\u0259d\\u0259 daha \\u00e7ox m\\u0259lumat verir. M\\u0259s\\u0259l\\u0259n, multimedia jurnalistl\\u0259ri redaktor n\\u0259zar\\u0259ti alt\\u0131nda b\\u00fct\\u00fcn platformalar \\u00fc\\u00e7\\u00fcn kontent yarada bil\\u0259rl\\u0259r v\\u0259 ya onlar\\u0131n iki rolu birl\\u0259\\u015fdir\\u0259r\\u0259k, h\\u0259m videooperator, h\\u0259m d\\u0259 jurnalist kimi \\u00e7al\\u0131\\u015fmas\\u0131 m\\u00fcmk\\u00fcnd\\u00fcr.<\\\/p>\\n\n\n<p>Vebsaytlar\\u0131n X\\u0259b\\u0259rl\\u0259r, \\u0130dman, T\\u0259hlil, Qad\\u0131nlar, H\\u0259yat t\\u0259rzi v\\u0259 Videolar kimi ixtisasla\\u015fm\\u0131\\u015f s\\u0259hif\\u0259l\\u0259ri olur. Bu kontentin b\\u0259zil\\u0259ri sosial media v\\u0259 dig\\u0259r platformalar \\u00fc\\u00e7\\u00fcn d\\u0259 uy\\u011fun ola bil\\u0259r.<\\\/p>\\n\n\n<p>B\\u0259zi x\\u0259b\\u0259r xidm\\u0259tl\\u0259rind\\u0259 multimedia jurnalistl\\u0259rind\\u0259n ibar\\u0259t komanda var. Onlar xarici media \\u015firk\\u0259tl\\u0259rin\\u0259 sat\\u0131lan m\\u0259qal\\u0259l\\u0259r haz\\u0131rlay\\u0131rlar. Bu jurnalistl\\u0259r h\\u0259m\\u00e7inin dig\\u0259r sah\\u0259l\\u0259rd\\u0259, m\\u0259s\\u0259l\\u0259n, radioda i\\u015fl\\u0259y\\u0259 bil\\u0259rl\\u0259r.<\\\/p>\\n\n\n<p>Data t\\u0259hlil\\u00e7il\\u0259ri m\\u00fcxt\\u0259lif platformalarda trafik v\\u0259 auditoriyan\\u0131 izl\\u0259y\\u0259r\\u0259k redaktorlar\\u0131 hans\\u0131 materiallar\\u0131n yax\\u015f\\u0131 oxundu\\u011fu v\\u0259 ya bax\\u0131ld\\u0131\\u011f\\u0131 bar\\u0259d\\u0259 m\\u0259lumatland\\u0131racaqlar. Bu m\\u0259lumat x\\u0259b\\u0259r xidm\\u0259tinin b\\u00fct\\u00fcn sah\\u0259l\\u0259ri aras\\u0131nda payla\\u015f\\u0131la, h\\u0259m\\u00e7inin televiziya kimi \\u015f\\u0259b\\u0259k\\u0259d\\u0259nk\\u0259nar platformalarda redaksiya q\\u0259rarlar\\u0131na k\\u00f6m\\u0259k ed\\u0259 bil\\u0259r.<\\\/p>\\n\n\n<p>X\\u0259b\\u0259r xidm\\u0259tinin reklam komandas\\u0131 v\\u0259 x\\u0259b\\u0259r redaktorlar\\u0131 il\\u0259 birg\\u0259 i\\u015fl\\u0259y\\u0259n nativ kontent istehsal\\u00e7\\u0131lar\\u0131\\\/yazarlar\\u0131 komandas\\u0131 ola bil\\u0259r. Onlar veb v\\u0259 ya sosial media \\u00fc\\u00e7\\u00fcn \\u00f6d\\u0259ni\\u015fli kontent istehsal edirl\\u0259r.<\\\/p>\\n\n\n<p>B\\u00f6y\\u00fck media t\\u0259\\u015fkilat\\u0131nda b\\u00fct\\u00fcn \\u015firk\\u0259t\\u0259 xidm\\u0259t g\\u00f6st\\u0259r\\u0259n Reklam, \\u0130nsan Resurslar\\u0131 (\\u0130R) v\\u0259 texniki komandalar olacaq.<\\\/p>\\n\n\n<p>Texniki komanda b\\u00fct\\u00fcn sah\\u0259l\\u0259rl\\u0259 \\u2013 g\\u00fcnl\\u00fck istehsalla, planla\\u015fd\\u0131rma il\\u0259, veb yenil\\u0259m\\u0259l\\u0259rl\\u0259 v\\u0259 dig\\u0259r d\\u0259yi\\u015fiklikl\\u0259rl\\u0259 m\\u0259\\u015f\\u011ful olacaq.<\\\/p>\\n\n\n<p>\\u0130nsan Resurslar\\u0131 (\\u0130R) \\u015f\\u00f6b\\u0259si r\\u0259hb\\u0259rliy\\u0259 \\u0259m\\u0259kda\\u015flar\\u0131n i\\u015f\\u0259 g\\u00f6t\\u00fcr\\u00fclm\\u0259si v\\u0259 t\\u0259limi prosesind\\u0259 d\\u0259st\\u0259k verir, h\\u0259m\\u00e7inin m\\u00fcqavil\\u0259l\\u0259rin ba\\u011flanmas\\u0131na, maa\\u015flar\\u0131n \\u00f6d\\u0259nilm\\u0259sin\\u0259, anal\\u0131q m\\u0259zuniyy\\u0259ti v\\u0259 karyera inki\\u015faf\\u0131 kimi m\\u0259s\\u0259l\\u0259l\\u0259rd\\u0259 t\\u0259\\u015fkilat\\u0131n siyas\\u0259tinin t\\u0259\\u015fkilin\\u0259 k\\u00f6m\\u0259k edir. Onlar i\\u015f yerind\\u0259 b\\u0259rab\\u0259rliyi t\\u0259min etm\\u0259k \\u00fc\\u00e7\\u00fcn redaktorlarla birg\\u0259 \\u00e7al\\u0131\\u015fa bil\\u0259rl\\u0259r.<\\\/p>\\n\n\n<p>B\\u0259zi daha b\\u00f6y\\u00fck qurumlar yeni istedadlar tapmaq \\u00fc\\u00e7\\u00fcn daxili t\\u0259lim proqramlar\\u0131 t\\u0259\\u015fkil etm\\u0259k ist\\u0259y\\u0259 bil\\u0259rl\\u0259r. M\\u0259s\\u0259l\\u0259n, Palitra Median\\u0131n sosial mediada i\\u015fl\\u0259m\\u0259yi \\u00f6yr\\u0259n\\u0259nl\\u0259ri c\\u0259lb ed\\u0259n 12 ayl\\u0131q proqram\\u0131n\\u0131 ke\\u00e7\\u0259nl\\u0259rin b\\u0259zil\\u0259ri jurnalist kimi t\\u0259\\u015fkilatda qal\\u0131rlar.<\\\/p>\\n\n\n<p>Kommunikasiya n\\u0259z\\u0259r\\u0259 al\\u0131nmas\\u0131 vacib sah\\u0259dir. B\\u00f6y\\u00fck t\\u0259\\u015fkilatlar kommunikasiya m\\u00fct\\u0259x\\u0259ssisi i\\u015f\\u0259 g\\u00f6t\\u00fcr\\u0259 bil\\u0259r. \\u018fks halda, \\u00f6n\\u0259mli m\\u0259lumatlar\\u0131n b\\u00fct\\u00fcn i\\u015f\\u00e7il\\u0259r\\u0259 \\u00f6t\\u00fcr\\u00fclm\\u0259sini menecerl\\u0259r m\\u00fcxt\\u0259lif \\u00fcsullarla \\u00f6zl\\u0259ri t\\u0259min ed\\u0259 bil\\u0259rl\\u0259r. Onlar h\\u0259m\\u00e7inin \\u0259m\\u0259kda\\u015flara \\u00f6z ideyalar\\u0131n\\u0131 menecerl\\u0259r\\u0259 asanl\\u0131qla \\u00f6t\\u00fcr\\u0259 bilm\\u0259l\\u0259ri v\\u0259 i\\u015fl\\u0259rind\\u0259 yaranan probleml\\u0259r bar\\u0259d\\u0259 laz\\u0131mi \\u015f\\u0259xsl\\u0259ri q\\u0131sa m\\u00fcdd\\u0259td\\u0259 x\\u0259b\\u0259rdar etm\\u0259l\\u0259ri \\u00fc\\u00e7\\u00fcn imkan yaratmal\\u0131d\\u0131rlar.<\\\/p>\",\"margin\":\"default\"}},{\"type\":\"divider\",\"props\":{\"divider_element\":\"hr\",\"margin\":\"medium\"}},{\"type\":\"headline\",\"props\":{\"content\":\"<strong>B - \\u0130kinci t\\u0259\\u015fkilat sxemi \\u2013 ki\\u00e7ik x\\u0259b\\u0259rl\\u0259r xidm\\u0259ti \\u00fc\\u00e7\\u00fcn<\\\/strong>\",\"text_align\":\"center\",\"title_element\":\"div\",\"title_style\":\"text-small\"}},{\"type\":\"image\",\"props\":{\"block_align\":\"center\",\"image\":\"wp-content\\\/uploads\\\/2023\\\/09\\\/dta.png\",\"image_alt\":\"A - Organisation chart one - for a larger newsroom\",\"image_svg_color\":\"emphasis\",\"margin\":\"default\",\"maxwidth\":\"2xlarge\",\"text_align\":\"center\"}},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<h3>\\u0130sah<\\\/h3>\\n\n\n<p>Bu modeld\\u0259 ki\\u00e7ik bir multimedia jurnalistl\\u0259r komandas\\u0131 h\\u0259m vebsaytda, h\\u0259m d\\u0259 sosial mediada i\\u015fl\\u0259yir. X\\u0259b\\u0259r xidm\\u0259tinin \\u00f6l\\u00e7\\u00fcs\\u00fcnd\\u0259n as\\u0131l\\u0131 olaraq, vebsayt\\u0131n bir ne\\u00e7\\u0259 redaktora ehtiyac\\u0131 ola bil\\u0259r, lakin bir x\\u0259b\\u0259r redaktoru da b\\u00fct\\u00fcn kontent\\u0259 n\\u0259zar\\u0259t ed\\u0259 v\\u0259 b\\u00fct\\u00fcn jurnalistl\\u0259ri idar\\u0259 ed\\u0259 bil\\u0259r.<\\\/p>\\n\n\n<p>Bel\\u0259 ki\\u00e7ik xidm\\u0259td\\u0259 ax\\u0131n\\u0131 izl\\u0259m\\u0259k \\u00fc\\u00e7\\u00fcn bir data t\\u0259hlil\\u00e7isi, h\\u0259m\\u00e7inin x\\u0259b\\u0259r haz\\u0131rlayan ki\\u00e7ik bir b\\u00f6lm\\u0259 v\\u0259 g\\u0259lirl\\u0259ri art\\u0131rmaq \\u00fc\\u00e7\\u00fcn nativ reklam m\\u0259tni yazan \\u0259m\\u0259kda\\u015f olur.<\\\/p>\\n\n\n<p>X\\u0259b\\u0259r xidm\\u0259tinin jurnalistl\\u0259rl\\u0259 birg\\u0259 \\u00e7al\\u0131\\u015fan \\u0130R meneceri, bir ne\\u00e7\\u0259 texniki d\\u0259st\\u0259k v\\u0259 reklam i\\u015f\\u00e7isi ola bil\\u0259r. \\u018fks halda \\u0130R il\\u0259 i\\u015f (i\\u015f\\u0259g\\u00f6t\\u00fcrm\\u0259, m\\u00fcqavil\\u0259l\\u0259r v\\u0259 kadrlar\\u0131n inki\\u015faf\\u0131) x\\u0259b\\u0259r meneceri t\\u0259r\\u0259find\\u0259n h\\u0259yata ke\\u00e7irilir.<\\\/p>\\n\n\n<p>Payla\\u015f\\u0131lan video v\\u0259 onlar\\u0131n f\\u0259rqli sur\\u0259tl\\u0259rinin haz\\u0131rlanmas\\u0131 bel\\u0259 qurumun i\\u015finin \\u0259sas hiss\\u0259sidir, eyni zamanda b\\u00fct\\u00fcn m\\u0259lumatlar dig\\u0259r jurnalist v\\u0259 redaktorlar \\u00fc\\u00e7\\u00fcn d\\u0259 \\u0259l\\u00e7atan olur, materiallar\\u0131n t\\u0259sir g\\u00fcc\\u00fcn\\u00fc v\\u0259 auditoriyaya \\u00e7\\u0131x\\u0131\\u015f\\u0131n\\u0131 maksimalla\\u015fd\\u0131rmaq \\u00fc\\u00e7\\u00fcn is\\u0259 onlar\\u0131n \\u0259ks\\u0259riyy\\u0259ti m\\u00fcxt\\u0259lif platformalara uy\\u011funla\\u015fd\\u0131r\\u0131l\\u0131r. <\\\/p>\",\"margin\":\"default\"}},{\"type\":\"divider\",\"props\":{\"divider_element\":\"hr\",\"margin\":\"medium\"}},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<h3>\\u0130\\u015f t\\u0259yinat\\u0131 \\u015fablonlar\\u0131<\\\/h3>\\n\n\n<p><strong>Bu b\\u00f6lm\\u0259d\\u0259 n\\u00fcmun\\u0259vi \\u015fablonlar vasit\\u0259si il\\u0259 i\\u015f t\\u0259yinat\\u0131 haqq\\u0131nda t\\u0259limat\\u0131n nec\\u0259 t\\u0259rtib edil\\u0259 bil\\u0259c\\u0259yi, v\\u0259zif\\u0259 \\u00f6hd\\u0259likl\\u0259rin\\u0259 n\\u0259l\\u0259rin daxil edilm\\u0259li oldu\\u011fu g\\u00f6st\\u0259rilir. Bunlara x\\u0259b\\u0259r xidm\\u0259tinin t\\u0259l\\u0259bl\\u0259rin\\u0259 uy\\u011fun d\\u00fcz\\u0259li\\u015fl\\u0259r edil\\u0259 bil\\u0259r.<\\\/strong><\\\/p>\\n\n\n<p><strong>\\u018fm\\u0259kda\\u015f\\u0131 i\\u015f\\u0259 g\\u00f6t\\u00fcr\\u0259n zaman, yaxud onun v\\u0259zif\\u0259sini d\\u0259yi\\u015f\\u0259rk\\u0259n bel\\u0259 t\\u0259limatlar\\u0131n v\\u0259 m\\u00fcqavil\\u0259l\\u0259rin olmas\\u0131 vacibdir, \\u00e7\\u00fcnki onlar i\\u015f\\u00e7inin v\\u0259 i\\u015f\\u0259g\\u00f6t\\u00fcr\\u0259nin bir-birind\\u0259n n\\u0259 g\\u00f6zl\\u0259diyin\\u0259 qar\\u015f\\u0131l\\u0131ql\\u0131 sur\\u0259td\\u0259 ayd\\u0131nl\\u0131q g\\u0259tirir.<\\\/strong><\\\/p>\\n\n\n<p><strong>Onlar h\\u0259m d\\u0259 siz\\u0259 i\\u015f\\u0259 g\\u00f6t\\u00fcrm\\u0259y\\u0259 adam axtaran zaman \\u0259n yax\\u015f\\u0131 namiz\\u0259di se\\u00e7m\\u0259y\\u0259, h\\u0259min \\u015f\\u0259xsin \\u0259vv\\u0259lc\\u0259d\\u0259n bu v\\u0259zif\\u0259 \\u00fc\\u00e7\\u00fcn m\\u00fc\\u0259yy\\u0259nl\\u0259\\u015fdirdiyiniz t\\u0259l\\u0259bl\\u0259r\\u0259 uy\\u011fun g\\u0259ldiyin\\u0259 \\u0259min olma\\u011fa k\\u00f6m\\u0259k ed\\u0259c\\u0259k. <\\\/strong><\\\/p>\\n\n\n<ul>\\n\n\n<li>\\u015eablonlara i\\u015fin q\\u0131sa t\\u0259sviri, v\\u0259zif\\u0259nin icras\\u0131 \\u00fc\\u00e7\\u00fcn laz\\u0131m olan bacar\\u0131qlar, habel\\u0259 i\\u015f saatlar\\u0131n\\u0131 v\\u0259 t\\u0259xmini \\u0259m\\u0259k haqq\\u0131n\\u0131 g\\u00f6st\\u0259rm\\u0259k bar\\u0259d\\u0259 t\\u0259klif daxil edir. <\\\/li>\\n\n\n<li>Bu b\\u00f6lm\\u0259y\\u0259 daxil edilmi\\u015f \\u015fablonlar multimedia redaktoru, multimedia reportyoru, sosial media prod\\u00fcseri v\\u0259 data t\\u0259hlil\\u00e7isi kimi yuxar\\u0131 v\\u0259 a\\u015fa\\u011f\\u0131 v\\u0259zif\\u0259li i\\u015f\\u00e7il\\u0259r \\u00fc\\u00e7\\u00fcnd\\u00fcr. <\\\/li>\\n\n\n<li>Buraya h\\u0259m\\u00e7inin x\\u0259b\\u0259r xidm\\u0259tl\\u0259ri il\\u0259 yana\\u015f\\u0131 i\\u015fl\\u0259y\\u0259n marketinq v\\u0259 reklam sat\\u0131\\u015flar\\u0131 \\u015f\\u00f6b\\u0259l\\u0259rin\\u0259 aid b\\u0259zi qeyri-jurnalist v\\u0259zif\\u0259l\\u0259ri d\\u0259 daxil edilmi\\u015fdir. <\\\/li>\\n\n\n<li>B\\u00fct\\u00fcn i\\u015f t\\u0259limatlar\\u0131nda \\u015firk\\u0259tinizin redaksiya qaydalar\\u0131na istinad var. Bunlar \\u0259m\\u0259kda\\u015flar\\u0131n\\u0131za m\\u0259qs\\u0259d\\u0259 \\u00e7atmaqda k\\u00f6m\\u0259k etm\\u0259k \\u00fc\\u00e7\\u00fcn menecerl\\u0259r t\\u0259r\\u0259find\\u0259n t\\u0259rtib olunmu\\u015f \\u0259sas prinsipl\\u0259r toplusudur. Onlar sizin t\\u0259\\u015fkilat\\u0131n\\u0131z\\u0131n x\\u0259b\\u0259rl\\u0259rinin d\\u0259y\\u0259rini m\\u00fc\\u0259yy\\u0259n ed\\u0259c\\u0259k v\\u0259 median\\u0131n inki\\u015faf\\u0131 t\\u0259l\\u0259bl\\u0259rin\\u0259 uy\\u011fun olaraq yenil\\u0259n\\u0259 bil\\u0259r (y\\u0259ni, sosial median\\u0131n i\\u015f qaydalar\\u0131 texnologiyan\\u0131n inki\\u015faf\\u0131 il\\u0259 birlikd\\u0259 d\\u0259yi\\u015f\\u0259 bil\\u0259r). <\\\/li>\\n<\\\/ul>\",\"margin\":\"default\"}}]}]}]},{\"type\":\"section\",\"props\":{\"css\":\".el-section .uk-container{\\n\\tborder: 1px solid #000;\\n    border-radius: 15px;\\n    padding-top: 40px;\\n    padding-bottom: 40px;\\n}\\n@media (max-width: 959px){\\n    .el-section .uk-container{\\n        padding-top: 20px;\\n    \\tpadding-bottom: 20px;\\n    }\\n}\",\"image_position\":\"center-center\",\"padding\":\"xsmall\",\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"middle\",\"width\":\"large\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<h3 style=\\\"text-align: center;\\\">Vebsayt redaktoru<\\\/h3>\",\"margin\":\"default\"},\"name\":\"Job text\"}]}]},{\"type\":\"row\",\"props\":{\"layout\":\"1-2,1-2\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-2\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p><strong>\\u0130\\u015fin t\\u0259sviri<\\\/strong> <br \\\/>Vebsayt Redaktoru kimi, siz vebsayt\\u0131n b\\u00fct\\u00fcn materiallar\\u0131 v\\u0259 m\\u0259zmunu \\u00fc\\u00e7\\u00fcn g\\u00fcnd\\u0259lik m\\u0259suliyy\\u0259t da\\u015f\\u0131yacaqs\\u0131n\\u0131z.<br \\\/>\\nSiz multimedia jurnalistl\\u0259ri il\\u0259 (v\\u0259 \\u0259g\\u0259r planla\\u015fd\\u0131rma \\u00fczr\\u0259 redaktorunuz varsa, onunla) m\\u00f6vzular\\u0131 m\\u00fc\\u0259yy\\u0259nl\\u0259\\u015fdir\\u0259c\\u0259k, \\u00f6nc\\u0259d\\u0259n planla\\u015fd\\u0131racaq v\\u0259 x\\u00fcsusi layih\\u0259l\\u0259ri icra ed\\u0259c\\u0259ksiniz.<br \\\/>\\nSiz datan\\u0131n t\\u0259hlili v\\u0259 n\\u0259\\u015frin proqram t\\u0259minat\\u0131 il\\u0259 ba\\u011fl\\u0131 m\\u0259s\\u0259l\\u0259l\\u0259rd\\u0259n d\\u0259 ba\\u015f \\u00e7\\u0131xararaq, hans\\u0131 materiallar\\u0131 n\\u0259\\u015fr ed\\u0259c\\u0259yiniz\\u0259 v\\u0259 onlar\\u0131 nec\\u0259 yaymaq laz\\u0131m oldu\\u011funa dair q\\u0259rar ver\\u0259c\\u0259ksiniz.<br \\\/>\\nSiz marketinq v\\u0259 sat\\u0131\\u015f \\u015f\\u00f6b\\u0259l\\u0259ri il\\u0259 s\\u0131x \\u0259laq\\u0259d\\u0259 i\\u015fl\\u0259y\\u0259r\\u0259k, vebsayt\\u0131n \\u0259hat\\u0259 dair\\u0259sini v\\u0259 g\\u0259lirini maksimum h\\u0259dd\\u0259 \\u00e7atd\\u0131rmaq \\u00fcz\\u0259rind\\u0259 \\u00e7al\\u0131\\u015facaqs\\u0131n\\u0131z. Siz h\\u0259m\\u00e7inin jurnalistikan\\u0131z\\u0131 monetizasiya etm\\u0259yin yeni yollar\\u0131 bar\\u0259d\\u0259 ideyalara malik olacaqs\\u0131n\\u0131z.<br \\\/>\\nSiz h\\u0259m d\\u0259 sosial mediaya n\\u0259zar\\u0259t ed\\u0259c\\u0259k, materiallar\\u0131n\\u0131z\\u0131n m\\u00fcxt\\u0259lif auditoriyalar v\\u0259 platformalara uy\\u011fun oldu\\u011funa \\u0259minlik yaradacaqs\\u0131n\\u0131z<\\\/p>\",\"margin\":\"default\"},\"name\":\"Job text\"}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-2\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p><strong>T\\u0259l\\u0259b olunan bacar\\u0131qlar<\\\/strong> <br \\\/>H\\u0259d\\u0259f auditoriyaya uy\\u011fun m\\u0259zmunlar t\\u0259klif etm\\u0259k v\\u0259 ba\\u015fl\\u0131qlar bar\\u0259d\\u0259 ideyalar ir\\u0259li s\\u00fcrm\\u0259k.<br \\\/>\\nMateriallar\\u0131n tezliyini v\\u0259 ard\\u0131c\\u0131ll\\u0131\\u011f\\u0131n\\u0131, kontent sah\\u0259l\\u0259rini idar\\u0259 etm\\u0259k.<br \\\/>\\nMateriallar\\u0131 v\\u0259 onun hiss\\u0259l\\u0259rini redakt\\u0259 etm\\u0259k, m\\u0259lumatlar\\u0131n v\\u0259 faktlar\\u0131n d\\u0259qiqliyini yoxlamaq.<br \\\/>\\nMateriallardak\\u0131 m\\u0259lumatlar\\u0131n vizualla\\u015fd\\u0131r\\u0131lmas\\u0131 \\u00fc\\u00e7\\u00fcn ideyalar t\\u0259qdim etm\\u0259k.<br \\\/>\\nOrijinal materiallar haz\\u0131rlamaq \\u00fc\\u00e7\\u00fcn \\u0259laq\\u0259 \\u015f\\u0259b\\u0259k\\u0259si yaratmaq, onu inki\\u015faf etdirm\\u0259k v\\u0259 qorumaq.<br \\\/>\\nG\\u0259l\\u0259c\\u0259k t\\u0259hqiqatlar\\u0131n v\\u0259 x\\u00fcsusi layih\\u0259l\\u0259rin planla\\u015fd\\u0131r\\u0131lmas\\u0131na r\\u0259hb\\u0259rlik etm\\u0259k (\\u015firk\\u0259tin planla\\u015fd\\u0131rma \\u00fczr\\u0259 redaktoru varsa, onunla i\\u015fl\\u0259m\\u0259k).<br \\\/>\\nVebsayt\\u0131n t\\u0259qdimat\\u0131n\\u0131 maksimum d\\u0259r\\u0259c\\u0259d\\u0259 yax\\u015f\\u0131la\\u015fd\\u0131rmaq \\u00fc\\u00e7\\u00fcn texniki komanda il\\u0259 birlikd\\u0259 i\\u015fl\\u0259m\\u0259k.<br \\\/>\\nStress \\u015f\\u0259raitind\\u0259 s\\u00fcr\\u0259tli v\\u0259 s\\u0259m\\u0259r\\u0259li i\\u015fl\\u0259m\\u0259yi bacarmaq.<br \\\/>\\nM\\u00fc\\u0259yy\\u0259n edil\\u0259n son tarixl\\u0259ri ke\\u00e7m\\u0259m\\u0259k v\\u0259 b\\u00fcdc\\u0259 t\\u0259l\\u0259bl\\u0259rini yerin\\u0259 yetirm\\u0259k.<br \\\/>\\nX\\u0259b\\u0259r komandalar\\u0131n\\u0131 idar\\u0259 etm\\u0259k t\\u0259cr\\u00fcb\\u0259si, yax\\u015f\\u0131 kommunikasiya v\\u0259 komanda il\\u0259 i\\u015fl\\u0259m\\u0259k bacar\\u0131qlar\\u0131.<br \\\/>\\n\\u015eirk\\u0259tin Redaksiya qaydalar\\u0131na \\u0259m\\u0259l etm\\u0259k.<\\\/p>\",\"margin\":\"default\"},\"name\":\"Job text\"}]}]},{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p><strong>\\u0130\\u015f saatlar\\u0131 v\\u0259 t\\u0259xmini \\u0259m\\u0259k haqq\\u0131 t\\u0259klifi daxildir.<\\\/strong><\\\/p>\",\"margin\":\"default\"},\"name\":\"Job text\"}]}]}]},{\"type\":\"section\",\"props\":{\"css\":\".el-section .uk-container{\\n\\tborder: 1px solid #000;\\n    border-radius: 15px;\\n    padding-top: 40px;\\n    padding-bottom: 40px;\\n}\\n@media (max-width: 959px){\\n    .el-section .uk-container{\\n        padding-top: 20px;\\n    \\tpadding-bottom: 20px;\\n    }\\n}\",\"image_position\":\"center-center\",\"padding\":\"xsmall\",\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"middle\",\"width\":\"large\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<h3 style=\\\"text-align: center;\\\">Planla\\u015fd\\u0131rma v\\u0259 istehsal \\u00fczr\\u0259 redaktor<\\\/h3>\",\"margin\":\"default\"},\"name\":\"Job text\"}]}]},{\"type\":\"row\",\"props\":{\"layout\":\"1-2,1-2\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-2\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p><strong>\\u0130\\u015fin t\\u0259sviri<\\\/strong> <br \\\/>Planla\\u015fd\\u0131rma v\\u0259 istehsal \\u00fczr\\u0259 redaktor kimi, siz multimedia jurnalistl\\u0259rinin i\\u015fin\\u0259 n\\u0259zar\\u0259t ed\\u0259c\\u0259k v\\u0259 b\\u00fct\\u00fcn x\\u0259b\\u0259r redaktorlar\\u0131 il\\u0259 birlikd\\u0259 \\u00f6nc\\u0259d\\u0259n planla\\u015fd\\u0131r\\u0131lm\\u0131\\u015f x\\u0259b\\u0259r kontentinin istehsal\\u0131na q\\u0259rar ver\\u0259c\\u0259ksiniz. Siz b\\u00fct\\u00fcn platformalar \\u00fc\\u00e7\\u00fcn jurnalistl\\u0259r\\u0259 materiallar haz\\u0131rlama\\u011f\\u0131 tap\\u015f\\u0131racaq, onlar\\u0131n n\\u0259\\u015frini v\\u0259 yay\\u0131lmas\\u0131n\\u0131 t\\u0259\\u015fkil ed\\u0259c\\u0259ksiniz.<br \\\/>\\nSiz vebsaytlar \\u00fc\\u00e7\\u00fcn planla\\u015fd\\u0131r\\u0131lm\\u0131\\u015f kontent\\u0259, o c\\u00fcml\\u0259d\\u0259n, r\\u0259q\\u0259msal videolara, sosial mediaya (\\u0259g\\u0259r TV\\\/Radio yay\\u0131m\\u0131 varsa, h\\u0259m d\\u0259 ona) n\\u0259zar\\u0259t ed\\u0259c\\u0259ksiniz.<br \\\/>\\nSiz x\\u0259b\\u0259r g\\u00fcnd\\u0259liyini, b\\u00fct\\u00fcn komandalar \\u00fc\\u00e7\\u00fcn orijinal material istehsal\\u0131n\\u0131 idar\\u0259 ed\\u0259c\\u0259ksiniz v\\u0259 g\\u0259lir qazanmaq \\u00fc\\u00e7\\u00fcn marketinq v\\u0259 reklam \\u015f\\u00f6b\\u0259l\\u0259ri il\\u0259 s\\u0131x \\u0259laq\\u0259d\\u0259 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m\\u0259hsulu istehsal etm\\u0259k bacar\\u0131\\u011f\\u0131.<br \\\/>\\n\\u018fn\\u0259n\\u0259vi media, el\\u0259c\\u0259 d\\u0259 sosial v\\u0259 r\\u0259q\\u0259msal media sah\\u0259sind\\u0259 yenilikl\\u0259r bar\\u0259d\\u0259 y\\u00fcks\\u0259k s\\u0259viyy\\u0259d\\u0259 bilik.<br \\\/>\\nX\\u0259b\\u0259rl\\u0259r sah\\u0259sind\\u0259 yeni tendensiyalar\\u0131 anlamaq v\\u0259 redaksiya q\\u0259rarlar\\u0131n\\u0131n q\\u0259bulu \\u00fc\\u00e7\\u00fcn laz\\u0131mi t\\u0259hlill\\u0259ri aparmaq bacar\\u0131\\u011f\\u0131.<br \\\/>\\n\\u015eirk\\u0259tin Redaksiya qaydalar\\u0131na \\u0259m\\u0259l etm\\u0259k.<\\\/p>\",\"margin\":\"default\"},\"name\":\"Job text\"}]}]},{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p><strong>\\u0130\\u015f saatlar\\u0131 v\\u0259 t\\u0259xmini \\u0259m\\u0259k haqq\\u0131 t\\u0259klifi daxildir.<\\\/strong><\\\/p>\",\"margin\":\"default\"},\"name\":\"Job text\"}]}]}]},{\"type\":\"section\",\"props\":{\"css\":\".el-section .uk-container{\\n\\tborder: 1px solid #000;\\n    border-radius: 15px;\\n    padding-top: 40px;\\n    padding-bottom: 40px;\\n}\\n@media (max-width: 959px){\\n    .el-section .uk-container{\\n        padding-top: 20px;\\n    \\tpadding-bottom: 20px;\\n    }\\n}\",\"image_position\":\"center-center\",\"padding\":\"xsmall\",\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"middle\",\"width\":\"large\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<h3 style=\\\"text-align: center;\\\">Multimedia reportyoru<\\\/h3>\",\"margin\":\"default\"},\"name\":\"Job text\"}]}]},{\"type\":\"row\",\"props\":{\"layout\":\"1-2,1-2\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-2\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p><strong>\\u0130\\u015fin t\\u0259sviri<\\\/strong> <br \\\/>Siz TV, radio, vebsayt v\\u0259 sosial mediada t\\u0259l\\u0259b olunan qaydada jurnalist i\\u015fl\\u0259y\\u0259c\\u0259ksiniz.<br \\\/>\\n\\u0130\\u015finiz m\\u00fcxt\\u0259lif platformalar\\u0131n v\\u0259 auditoriyalar\\u0131n texniki t\\u0259l\\u0259bl\\u0259rini anlamaqla, materiallar\\u0131 haz\\u0131rlamaq, ara\\u015fd\\u0131rmaq, istehsal etm\\u0259k v\\u0259 t\\u0259qdim etm\\u0259k olacaq.<br \\\/>\\nSiz b\\u00fct\\u00fcn x\\u0259b\\u0259rl\\u0259r xidm\\u0259tind\\u0259 \\u0259m\\u0259kda\\u015flarla s\\u0131x \\u0259laq\\u0259d\\u0259 i\\u015fl\\u0259y\\u0259c\\u0259k v\\u0259 m\\u0259zmunu m\\u00fcxt\\u0259lif platformalarda n\\u0259\\u015frl\\u0259rin t\\u0259l\\u0259bl\\u0259rin\\u0259 uy\\u011funla\\u015fd\\u0131racaqs\\u0131n\\u0131z.<\\\/p>\",\"margin\":\"default\"},\"name\":\"Job text\"}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-2\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p><strong>T\\u0259l\\u0259b olunan bacar\\u0131qlar <\\\/strong> <br \\\/>G\\u00fccl\\u00fc jurnalist bacar\\u0131qlar\\u0131 v\\u0259 redaktor hissiyyat\\u0131.<br \\\/>\\nM\\u0259qal\\u0259l\\u0259r haz\\u0131rlamaq v\\u0259 m\\u00f6vzunu inki\\u015faf etdirm\\u0259k \\u00fc\\u00e7\\u00fcn redaktorlarla g\\u00fcnd\\u0259lik i\\u015fl\\u0259m\\u0259k bacar\\u0131\\u011f\\u0131.<br \\\/>\\nEkskl\\u00fcziv materiallar haz\\u0131rlamaq \\u00fc\\u00e7\\u00fcn geni\\u015f \\u0259laq\\u0259l\\u0259r \\u015f\\u0259b\\u0259k\\u0259si yaratmaq, onu inki\\u015faf etdirm\\u0259k v\\u0259 qorumaq.<br \\\/>\\nB\\u0259z\\u0259n kamera operatorunu da c\\u0259lb etm\\u0259kl\\u0259, canl\\u0131 x\\u0259b\\u0259r yay\\u0131mlar\\u0131 aparmaq.<br \\\/>\\nB\\u0259z\\u0259n videoredaktorun k\\u00f6m\\u0259yi il\\u0259 m\\u0259qal\\u0259l\\u0259r v\\u0259 layih\\u0259l\\u0259r \\u00fc\\u00e7\\u00fcn videolar\\u0131 redakt\\u0259 etm\\u0259k.<br \\\/>\\nM\\u0259lumatlar\\u0131n vizualla\\u015fd\\u0131r\\u0131lmas\\u0131 \\u00fc\\u00e7\\u00fcn ideyalar verm\\u0259k v\\u0259 infografikl\\u0259r t\\u0259rtib etm\\u0259k.<br \\\/>\\nX\\u00fcsusi layih\\u0259l\\u0259r uz\\u0259rind\\u0259 texniki komanda v\\u0259 x\\u0259b\\u0259r redaktorlar\\u0131 il\\u0259 i\\u015fl\\u0259m\\u0259k.<br \\\/>\\nStress \\u015f\\u0259raitind\\u0259 s\\u00fcr\\u0259tli v\\u0259 s\\u0259m\\u0259r\\u0259li i\\u015fl\\u0259m\\u0259yi bacarmaq.<br \\\/>\\nD\\u0259qiq m\\u0259lumatlarla i\\u015fl\\u0259m\\u0259k v\\u0259 n\\u0259\\u015fr etm\\u0259zd\\u0259n \\u00f6nc\\u0259 faktlar\\u0131 yenid\\u0259n yoxlamaq.<br \\\/>\\nMaterial\\u0131n t\\u0259sirini maksimum art\\u0131rmaq \\u00fc\\u00e7\\u00fcn data t\\u0259hlil\\u00e7il\\u0259ri il\\u0259 i\\u015fl\\u0259m\\u0259k.<br \\\/>\\nKommunikasiya v\\u0259 komanda il\\u0259 i\\u015fl\\u0259m\\u0259k bacar\\u0131qlar\\u0131<br \\\/>\\n\\u015eirk\\u0259tin Redaksiya qaydalar\\u0131na \\u0259m\\u0259l etm\\u0259k.<\\\/p>\",\"margin\":\"default\"},\"name\":\"Job text\"}]}]},{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p><strong>\\u0130\\u015f saatlar\\u0131 v\\u0259 t\\u0259xmini \\u0259m\\u0259k haqq\\u0131 t\\u0259klifi daxildir.<\\\/strong><\\\/p>\",\"margin\":\"default\"},\"name\":\"Job text\"}]}]}]},{\"type\":\"section\",\"props\":{\"css\":\".el-section .uk-container{\\n\\tborder: 1px solid #000;\\n    border-radius: 15px;\\n    padding-top: 40px;\\n    padding-bottom: 40px;\\n}\\n@media (max-width: 959px){\\n    .el-section .uk-container{\\n        padding-top: 20px;\\n    \\tpadding-bottom: 20px;\\n    }\\n}\",\"image_position\":\"center-center\",\"padding\":\"xsmall\",\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"middle\",\"width\":\"large\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<h3 style=\\\"text-align: center;\\\">Sosial media prod\\u00fcseri <\\\/h3>\",\"margin\":\"default\"},\"name\":\"Job text\"}]}]},{\"type\":\"row\",\"props\":{\"layout\":\"1-2,1-2\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-2\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p><strong>\\u0130\\u015fin t\\u0259sviri<\\\/strong> <br \\\/>Sosial Media prod\\u00fcseri kimi, siz sosial media platformalar\\u0131 \\u00fc\\u00e7\\u00fcn x\\u0259b\\u0259rl\\u0259r toplayacaq v\\u0259 n\\u0259\\u015fr ed\\u0259c\\u0259ksiniz, bu, yeni auditoriyalar tapmaqda v\\u0259 x\\u0259b\\u0259r brendimizin tan\\u0131nmas\\u0131nda biz\\u0259 k\\u00f6m\\u0259k ed\\u0259c\\u0259k. Siz h\\u0259m\\u00e7inin sosial media strategiyas\\u0131n\\u0131n inki\\u015faf\\u0131na yard\\u0131m g\\u00f6st\\u0259r\\u0259c\\u0259ksiniz.<\\\/p>\",\"margin\":\"default\"},\"name\":\"Job text\"}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-2\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p><strong>T\\u0259l\\u0259b olunan bacar\\u0131qlar <\\\/strong> <br \\\/>G\\u00fccl\\u00fc jurnalist bacar\\u0131qlar\\u0131 v\\u0259 redaktor hissiyyat\\u0131.<br \\\/>\\nG\\u00fcnd\\u0259lik v\\u0259 uzunm\\u00fcdd\\u0259tli layih\\u0259l\\u0259r \\u00fc\\u00e7\\u00fcn m\\u00f6vzular tapmaq bacar\\u0131\\u011f\\u0131.<br \\\/>\\nSosial median\\u0131n i\\u015f prinsipi bar\\u0259d\\u0259 yax\\u015f\\u0131 anlay\\u0131\\u015f: Facebook, Instagram, el\\u0259c\\u0259 d\\u0259 TikTok v\\u0259 YouTube.<br \\\/>\\nPayla\\u015f\\u0131la bil\\u0259n m\\u0259zmunu m\\u00fc\\u0259yy\\u0259n etm\\u0259k bacar\\u0131\\u011f\\u0131; onu yaratmaq, t\\u0259rtib etm\\u0259k v\\u0259 sosial mediada satmaq.<br \\\/>\\nM\\u00fc\\u0259llifl\\u0259ri d\\u00fczg\\u00fcn g\\u00f6st\\u0259rilm\\u0259kl\\u0259, d\\u0259qiq n\\u00fcsx\\u0259l\\u0259r haz\\u0131rlamaq \\u00fc\\u00e7\\u00fcn g\\u00fccl\\u00fc yaz\\u0131 bacar\\u0131\\u011f\\u0131.<br \\\/>\\nMaterial\\u0131 \\u0259n s\\u0259m\\u0259r\\u0259li \\u015f\\u0259kild\\u0259 geni\\u015f yaymaq \\u00fc\\u00e7\\u00fcn vizualla\\u015fd\\u0131rma v\\u0259 redakt\\u0259 bacar\\u0131qlar\\u0131.<br \\\/>\\nCanl\\u0131 reportajlar v\\u0259 q\\u0131sa video materiallar planla\\u015fd\\u0131rmaq \\u00fc\\u00e7\\u00fcn multimedia jurnalistl\\u0259ri il\\u0259 i\\u015fl\\u0259m\\u0259k bacar\\u0131\\u011f\\u0131.<br \\\/>\\nSosial mediada payla\\u015f\\u0131m\\u0131, \\u0259hat\\u0259 dair\\u0259sini v\\u0259 auditoriya il\\u0259 t\\u0259mas\\u0131 art\\u0131rmaq \\u00fc\\u00e7\\u00fcn strategiyan\\u0131n t\\u0259rtib edilm\\u0259sin\\u0259 yard\\u0131m g\\u00f6st\\u0259rm\\u0259k.<br \\\/>\\nOnlayn komandalarla yax\\u0131ndan i\\u015fl\\u0259m\\u0259k v\\u0259 dig\\u0259r jurnalistl\\u0259rin t\\u0259limin\\u0259 k\\u00f6m\\u0259k etm\\u0259k.<br \\\/>\\nSosial media platformalar\\u0131nda m\\u0259lumatlar\\u0131 t\\u0259hlil etm\\u0259k v\\u0259 r\\u0259hb\\u0259rlik \\u00fc\\u00e7\\u00fcn hesabatlar haz\\u0131rlamaq bacar\\u0131\\u011f\\u0131.<br \\\/>\\nStress \\u015f\\u0259raitind\\u0259 s\\u00fcr\\u0259tli v\\u0259 s\\u0259m\\u0259r\\u0259li i\\u015fl\\u0259m\\u0259yi bacarmaq.<br \\\/>\\nKommunikasiya v\\u0259 komanda il\\u0259 i\\u015fl\\u0259m\\u0259k bacar\\u0131qlar\\u0131.<br \\\/>\\n\\u015eirk\\u0259tin Redaksiya qaydalar\\u0131na \\u0259m\\u0259l etm\\u0259k.<\\\/p>\",\"margin\":\"default\"},\"name\":\"Job text\"}]}]},{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p><strong>\\u0130\\u015f saatlar\\u0131 v\\u0259 t\\u0259xmini \\u0259m\\u0259k haqq\\u0131 t\\u0259klifi daxildir.<\\\/strong><\\\/p>\",\"margin\":\"default\"},\"name\":\"Job text\"}]}]}]},{\"type\":\"section\",\"props\":{\"css\":\".el-section .uk-container{\\n\\tborder: 1px solid #000;\\n    border-radius: 15px;\\n    padding-top: 40px;\\n    padding-bottom: 40px;\\n}\\n@media (max-width: 959px){\\n    .el-section .uk-container{\\n        padding-top: 20px;\\n    \\tpadding-bottom: 20px;\\n    }\\n}\",\"image_position\":\"center-center\",\"padding\":\"xsmall\",\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"middle\",\"width\":\"large\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<h3 style=\\\"text-align: center;\\\">Data T\\u0259hlil\\u00e7isi <\\\/h3>\",\"margin\":\"default\"},\"name\":\"Job text\"}]}]},{\"type\":\"row\",\"props\":{\"layout\":\"1-2,1-2\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-2\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p><strong>\\u0130\\u015fin t\\u0259sviri<\\\/strong> <br \\\/>Siz m\\u00fcxt\\u0259lif platformalara aid trafik g\\u00f6st\\u0259ricil\\u0259rini t\\u0259hlil ed\\u0259r\\u0259k, x\\u0259b\\u0259r t\\u0259\\u015fkilat\\u0131m\\u0131z\\u0131n auditoriyaya \\u00e7\\u0131x\\u0131\\u015f\\u0131n\\u0131 geni\\u015fl\\u0259ndir\\u0259c\\u0259ksiniz. Vebsaytlar\\u0131n\\u0131z\\u0131n g\\u00fcnd\\u0259lik, h\\u0259ft\\u0259lik, ayl\\u0131q hesabatlar\\u0131n\\u0131 haz\\u0131rlayacaq v\\u0259 onlar\\u0131 redaktor v\\u0259 reklam komandalar\\u0131na t\\u0259qdim ed\\u0259c\\u0259ksiniz.<br \\\/>\\nSiz x\\u0259b\\u0259r komandalar\\u0131n\\u0131n toplant\\u0131lar\\u0131nda i\\u015ftirak ed\\u0259c\\u0259k v\\u0259 h\\u0259r vebsayt\\u0131n \\u00f6t\\u0259n g\\u00fcn \\u0259rzind\\u0259 m\\u0259hsuldarl\\u0131\\u011f\\u0131n\\u0131 t\\u0259hlil ed\\u0259c\\u0259ksiniz. Bu m\\u0259lumatlara \\u0259sas\\u0259n, x\\u0259b\\u0259r redaktorlar\\u0131na v\\u0259 sosial media komandas\\u0131na m\\u0259sl\\u0259h\\u0259tl\\u0259r ver\\u0259 bil\\u0259c\\u0259ksiniz.<\\\/p>\",\"margin\":\"default\"},\"name\":\"Job text\"}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-2\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p><strong>T\\u0259l\\u0259b olunan bacar\\u0131qlar <\\\/strong> <br \\\/>Yax\\u015f\\u0131 jurnalistika bacar\\u0131qlar\\u0131 v\\u0259 redaksiya d\\u0259y\\u0259rl\\u0259rin anlamaq.<br \\\/>\\nData t\\u0259hlili \\u00fc\\u00e7\\u00fcn \\u0259n s\\u0259m\\u0259r\\u0259li platformalar\\u0131 ara\\u015fd\\u0131rmaq, m\\u00fc\\u0259yy\\u0259n etm\\u0259k v\\u0259 istifad\\u0259 etm\\u0259k bacar\\u0131\\u011f\\u0131.<br \\\/>\\nBu m\\u0259lumatlar\\u0131 x\\u0259b\\u0259r redaktorlar\\u0131na v\\u0259 r\\u0259hb\\u0259rliy\\u0259 ayd\\u0131n \\u015f\\u0259kild\\u0259 t\\u0259qdim etm\\u0259k bacar\\u0131\\u011f\\u0131.<br \\\/>\\nRedaktorlarla, texniki komanda v\\u0259 r\\u0259hb\\u0259rlikl\\u0259 birg\\u0259 i\\u015fl\\u0259y\\u0259r\\u0259k, vebsaytlar\\u0131n istifad\\u0259\\u00e7i g\\u00f6st\\u0259ricil\\u0259rini yax\\u015f\\u0131la\\u015fd\\u0131rmaq bacar\\u0131\\u011f\\u0131.<br \\\/>\\nVaxta\\u015f\\u0131r\\u0131 redaktorlara v\\u0259 reklam komandas\\u0131na sayt\\u0131n m\\u0259hsuldarl\\u0131\\u011f\\u0131n\\u0131 art\\u0131rmaq \\u00fc\\u00e7\\u00fcn datadan nec\\u0259 istifad\\u0259 etm\\u0259k laz\\u0131m oldu\\u011funu g\\u00f6st\\u0259r\\u0259n t\\u0259lim ke\\u00e7m\\u0259k.<br \\\/>\\nKomanda il\\u0259 i\\u015fl\\u0259y\\u0259 bilm\\u0259k v\\u0259 yax\\u015f\\u0131 kommunikasiya qurmaq.<br \\\/>\\n\\u015eirk\\u0259tin Redaksiya qaydalar\\u0131na \\u0259m\\u0259l etm\\u0259k.<\\\/p>\",\"margin\":\"default\"},\"name\":\"Job text\"}]}]},{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p><strong>\\u0130\\u015f saatlar\\u0131 v\\u0259 t\\u0259xmini \\u0259m\\u0259k haqq\\u0131 t\\u0259klifi daxildir.<\\\/strong><\\\/p>\",\"margin\":\"default\"},\"name\":\"Job text\"}]}]}]},{\"type\":\"section\",\"props\":{\"css\":\".el-section .uk-container{\\n\\tborder: 1px solid #000;\\n    border-radius: 15px;\\n    padding-top: 40px;\\n    padding-bottom: 40px;\\n}\\n@media (max-width: 959px){\\n    .el-section .uk-container{\\n        padding-top: 20px;\\n    \\tpadding-bottom: 20px;\\n    }\\n}\",\"image_position\":\"center-center\",\"padding\":\"xsmall\",\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"middle\",\"width\":\"large\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<h3 style=\\\"text-align: center;\\\">Marketinq meneceri<\\\/h3>\",\"margin\":\"default\"},\"name\":\"Job text\"}]}]},{\"type\":\"row\",\"props\":{\"layout\":\"1-2,1-2\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-2\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p><strong>\\u0130\\u015fin t\\u0259sviri<\\\/strong> <br \\\/>Marketinq meneceri kimi, siz x\\u0259b\\u0259r redaktoru\\\/ba\\u015f redaktorla s\\u0131x \\u0259laq\\u0259d\\u0259 i\\u015fl\\u0259y\\u0259r\\u0259k, jurnalistika m\\u0259hsullar\\u0131n\\u0131z\\u0131n auditoriyaya \\u00e7\\u0131x\\u0131\\u015f\\u0131n\\u0131 maksimuma \\u00e7atd\\u0131racaqs\\u0131n\\u0131z. Siz media t\\u0259\\u015fkilatlar\\u0131 \\u00fc\\u00e7\\u00fcn marketinq strategiyalar\\u0131n\\u0131 planla\\u015fd\\u0131rmaq, onlar\\u0131n m\\u00fcxt\\u0259lif kanallarda ir\\u0259lil\\u0259m\\u0259sini t\\u0259min etm\\u0259k bar\\u0259d\\u0259 q\\u0259rarlar ver\\u0259c\\u0259k, b\\u00fcdc\\u0259 t\\u0259rtib etm\\u0259k v\\u0259 kampaniyalar\\u0131n n\\u0259tic\\u0259l\\u0259rini izl\\u0259m\\u0259k sah\\u0259sind\\u0259 m\\u0259suliyy\\u0259t da\\u015f\\u0131yacaqs\\u0131n\\u0131z.<br \\\/>\\nPotensial media t\\u0259r\\u0259fda\\u015flar\\u0131 il\\u0259 \\u0259laq\\u0259d\\u0259 olacaq, onlarla raz\\u0131la\\u015fmalar \\u0259ld\\u0259 ed\\u0259c\\u0259k, t\\u0259r\\u0259fda\\u015fl\\u0131\\u011f\\u0131n n\\u0259tic\\u0259l\\u0259rini izl\\u0259y\\u0259c\\u0259ksiniz.<br \\\/>\\nF\\u0259aliyy\\u0259tinizi redaksiya komandas\\u0131 il\\u0259 \\u0259laq\\u0259l\\u0259ndirm\\u0259k, onun ehtiyaclar\\u0131n\\u0131 daha yax\\u015f\\u0131 anlamaq, x\\u00fcsusi layih\\u0259l\\u0259rin v\\u0259 x\\u00fcsusi media m\\u0259hsullar\\u0131n\\u0131n yay\\u0131m\\u0131nda i\\u015ftirak etm\\u0259k. Brend meneceri il\\u0259 \\u0259m\\u0259kda\\u015fl\\u0131q etm\\u0259k v\\u0259 brendin inki\\u015faf\\u0131 prosesind\\u0259 i\\u015ftirak etm\\u0259k. Marketinq \\u015f\\u00f6b\\u0259sinin komandas\\u0131n\\u0131 idar\\u0259 etm\\u0259k.<br \\\/>\\nR\\u0259q\\u0259msal marketinq sah\\u0259sind\\u0259 yeni meyll\\u0259ri anlamaq v\\u0259 bazardak\\u0131 tendensiyalar\\u0131 t\\u0259hlil etm\\u0259k.<br \\\/>\\nR\\u0259qibl\\u0259rin i\\u015fini ara\\u015fd\\u0131rmaq v\\u0259 n\\u0259tic\\u0259l\\u0259ri x\\u0259b\\u0259r redaktorlar\\u0131 il\\u0259 payla\\u015fmaq.<\\\/p>\",\"margin\":\"default\"},\"name\":\"Job text\"}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-2\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p><strong>T\\u0259l\\u0259b olunan bacar\\u0131qlar <\\\/strong> <br \\\/>Marketinq t\\u0259cr\\u00fcb\\u0259si, jurnalistika v\\u0259 redaksiya prioritetl\\u0259rinin yax\\u015f\\u0131 d\\u0259rk edilm\\u0259si.<br \\\/>\\nAnalitik hesabatlar\\u0131 anlamaq v\\u0259 u\\u011furlu marketing strategiyalar\\u0131na \\u00e7evirm\\u0259k bacar\\u0131\\u011f\\u0131.<br \\\/>\\nT\\u0259r\\u0259fda\\u015flar, redaksiya komandas\\u0131 v\\u0259 i\\u015f\\u00e7il\\u0259rl\\u0259 \\u0259m\\u0259kda\\u015fl\\u0131q etm\\u0259k, \\u0259la kommunikasiya v\\u0259 \\u015f\\u0259b\\u0259k\\u0259l\\u0259\\u015fm\\u0259 bacar\\u0131qlar\\u0131.<br \\\/>\\n\\u0130nnovativ d\\u00fc\\u015f\\u00fcnc\\u0259 v\\u0259 yarad\\u0131c\\u0131l\\u0131q \\u2013 yeni meyll\\u0259ri anlamaq v\\u0259 marketinq sah\\u0259sind\\u0259 yenilikl\\u0259ri izl\\u0259m\\u0259k bacar\\u0131\\u011f\\u0131.<br \\\/>\\nLayih\\u0259l\\u0259ri idar\\u0259etm\\u0259 bacar\\u0131qlar\\u0131 \\u2013 planla\\u015fd\\u0131rma, b\\u00fcdc\\u0259 t\\u0259rtib etm\\u0259 v\\u0259 icra.<br \\\/>\\nAnalitik d\\u00fc\\u015f\\u00fcnc\\u0259 \\u2013 h\\u0259yata ke\\u00e7irilmi\\u015f layih\\u0259l\\u0259rin n\\u0259tic\\u0259l\\u0259rini t\\u0259hlil etm\\u0259 v\\u0259 proqnozla\\u015fd\\u0131rma.\\nT\\u0259nqidi d\\u00fc\\u015f\\u00fcnc\\u0259 v\\u0259 probleml\\u0259ri h\\u0259ll etm\\u0259 bacar\\u0131qlar\\u0131<br \\\/>\\nT\\u0259qdimat bacar\\u0131qlar\\u0131.<br \\\/>\\nStress \\u015f\\u0259raitind\\u0259 s\\u00fcr\\u0259tli v\\u0259 s\\u0259m\\u0259r\\u0259li i\\u015f bacar\\u0131\\u011f\\u0131.<br \\\/>\\nKommunikasiya bacar\\u0131qlar\\u0131 v\\u0259 komanda il\\u0259 i\\u015fl\\u0259m\\u0259k bacar\\u0131\\u011f\\u0131.<br \\\/>\\n\\u015eirk\\u0259tin Redaksiya qaydalar\\u0131na \\u0259m\\u0259l etm\\u0259k.<\\\/p>\",\"margin\":\"default\"},\"name\":\"Job text\"}]}]},{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p><strong>\\u0130\\u015f saatlar\\u0131 v\\u0259 t\\u0259xmini \\u0259m\\u0259k haqq\\u0131 t\\u0259klifi daxildir.<\\\/strong><\\\/p>\",\"margin\":\"default\"},\"name\":\"Job 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Namiz\\u0259dl\\u0259r i\\u015fin t\\u0259svirind\\u0259 \\u0259ks olunmu\\u015f bacar\\u0131qlara g\\u00f6r\\u0259 se\\u00e7ilir. \\u0130\\u015f\\u0259 \\u0259dal\\u0259tli q\\u0259bul prosesind\\u0259, m\\u00fcsahib\\u0259l\\u0259rd\\u0259 \\u0130R \\u015f\\u00f6b\\u0259sind\\u0259n bir n\\u0259f\\u0259r (v\\u0259 ya m\\u00fcst\\u0259qil menecer) i\\u015ftirak etm\\u0259lidir.<\\\/p>\\n\n\n<p>Karyera d\\u0259st\\u0259yi: r\\u0259hb\\u0259rl\\u0259r qad\\u0131n i\\u015f\\u00e7il\\u0259r\\u0259 karyeralar\\u0131n\\u0131 planla\\u015fd\\u0131rmaqda, i\\u015f yerind\\u0259 t\\u0259lim ke\\u00e7m\\u0259k v\\u0259 inki\\u015faf etm\\u0259k imkanlar\\u0131 \\u0259ld\\u0259 etm\\u0259kd\\u0259 d\\u0259st\\u0259k ola bil\\u0259rl\\u0259r. \\u0130\\u015f\\u00e7il\\u0259rl\\u0259 vaxta\\u015f\\u0131r\\u0131 ke\\u00e7iril\\u0259n t\\u0259kb\\u0259t\\u0259k g\\u00f6r\\u00fc\\u015fl\\u0259r \\u0259ks-\\u0259laq\\u0259 v\\u0259 mentorluq kimi \\u00fcsullar\\u0131n k\\u00f6m\\u0259yi il\\u0259 onlar\\u0131n \\u00f6z potensiallar\\u0131n\\u0131 ger\\u00e7\\u0259kl\\u0259\\u015fdirm\\u0259k imkan\\u0131n\\u0131 art\\u0131r\\u0131r.<\\\/p>\",\"title\":\"\\u0130\\u015f\\u0259g\\u00f6t\\u00fcr\\u0259n kimi qad\\u0131nlara nec\\u0259 daha yax\\u015f\\u0131 \\u015f\\u0259rait yarada bil\\u0259rik?\"}},{\"type\":\"accordion_item\",\"props\":{\"content\":\"\n\n<p>M\\u0259s\\u0259l\\u0259n, ki\\u015fil\\u0259r v\\u0259 qad\\u0131nlar\\u0131n b\\u0259rab\\u0259r maa\\u015flar almalar\\u0131 \\u00fc\\u00e7\\u00fcn g\\u00f6r\\u00fcl\\u0259n b\\u0259rab\\u0259r i\\u015f\\u0259 g\\u00f6r\\u0259 eyni \\u00f6d\\u0259ni\\u015f etm\\u0259k (dey\\u0259k ki, G\\u00fcrc\\u00fcstanda qad\\u0131nlar\\u0131n maa\\u015f\\u0131 ki\\u015fil\\u0259rin maa\\u015flar\\u0131n\\u0131n yaln\\u0131z 65%-ni t\\u0259\\u015fkil edir).<\\\/p>\\n\n\n<p>R\\u0259hb\\u0259rl\\u0259r x\\u0259b\\u0259rl\\u0259r xidm\\u0259tind\\u0259 m\\u00fcxt\\u0259lif s\\u0259viyy\\u0259li v\\u0259zif\\u0259l\\u0259rd\\u0259 qad\\u0131n v\\u0259 ki\\u015fil\\u0259rin say\\u0131na diqq\\u0259t yetir\\u0259 v\\u0259 balans\\u0131n pozulmas\\u0131 hallar\\u0131n\\u0131 aradan qald\\u0131ra bil\\u0259rl\\u0259r.<\\\/p>\\n\n\n<p>Do\\u011fu\\u015fa haz\\u0131rla\\u015fan qad\\u0131n i\\u015f\\u00e7il\\u0259ri itirm\\u0259m\\u0259k \\u00fc\\u00e7\\u00fcn \\u00f6d\\u0259ni\\u015fli <strong>anal\\u0131q m\\u0259zuniyy\\u0259ti<\\\/strong> t\\u0259yin edin. Bu, h\\u0259m d\\u0259 sizin i\\u015f\\u0259g\\u00f6t\\u00fcrm\\u0259 v\\u0259 t\\u0259lim x\\u0259rcl\\u0259rinizi azalda bil\\u0259r. Qad\\u0131nlara i\\u015fd\\u0259 qalma\\u011fa k\\u00f6m\\u0259k edin, onlar ail\\u0259d\\u0259 t\\u0259rbiy\\u0259 i\\u015fl\\u0259ri il\\u0259 m\\u0259\\u015f\\u011ful olmaq kimi ba\\u015fqa v\\u0259zif\\u0259l\\u0259r d\\u0259 yerin\\u0259 yetirirl\\u0259r.<\\\/p>\\n\n\n<p>Valideynl\\u0259r v\\u0259 ya kim\\u0259s\\u0259 hamilik ed\\u0259n \\u0259m\\u0259kda\\u015flar daha <strong>s\\u0259rb\\u0259st i\\u015f rejimin\\u0259, yaxud<\\\/strong> i\\u015f yerin\\u0259 ke\\u00e7m\\u0259k ist\\u0259y\\u0259rl\\u0259rs\\u0259, bunu n\\u0259z\\u0259r\\u0259 al\\u0131n.<\\\/p>\\n\n\n<p><strong>Geri qay\\u0131dan qad\\u0131nlar\\u0131<\\\/strong> (ail\\u0259sin\\u0259 baxmaq \\u00fc\\u00e7\\u00fcn i\\u015find\\u0259 fasil\\u0259 ver\\u0259n) v\\u0259 ya ya\\u015fl\\u0131, t\\u0259cr\\u00fcb\\u0259li qad\\u0131nlar\\u0131 yaranan bo\\u015flu\\u011fu doldurmaq \\u00fc\\u00e7\\u00fcn i\\u015f\\u0259 g\\u00f6t\\u00fcr\\u00fcn. Onlar m\\u00fc\\u0259yy\\u0259n sah\\u0259l\\u0259r\\u0259 \\u0259lav\\u0259 bilikl\\u0259r g\\u0259tir\\u0259, i\\u015f\\u00e7il\\u0259r aras\\u0131nda ya\\u015f v\\u0259 b\\u0259rab\\u0259rlik balans\\u0131n\\u0131 qoruma\\u011fa k\\u00f6m\\u0259k ed\\u0259 bil\\u0259rl\\u0259r.<\\\/p>\\n\n\n<p>Dig\\u0259r sah\\u0259l\\u0259rd\\u0259 d\\u0259 (irq, fiziki imkanlar\\u0131n m\\u0259hdudlu\\u011fu, ya\\u015f v\\u0259 s.) b\\u0259rab\\u0259rliyi g\\u00f6zl\\u0259m\\u0259k imkan\\u0131n\\u0131 n\\u0259z\\u0259rd\\u0259n ke\\u00e7irin.<\\\/p>\",\"title\":\"N\\u0259l\\u0259r bizi i\\u015f\\u0259 q\\u0259bul zaman\\u0131 b\\u0259rab\\u0259rliyi t\\u0259min ed\\u0259n r\\u0259hb\\u0259r kimi tan\\u0131dar?\"}},{\"type\":\"accordion_item\",\"props\":{\"content\":\"\n\n<p>\\u018fvv\\u0259lc\\u0259 bir (ne\\u00e7\\u0259) sah\\u0259 m\\u00fc\\u0259yy\\u0259nl\\u0259\\u015fdirin v\\u0259 \\u0259g\\u0259r t\\u0259\\u015fkilat\\u0131n\\u0131zda \\u0130R \\u015f\\u00f6b\\u0259si varsa, onunla birg\\u0259 i\\u015fl\\u0259yin, siyas\\u0259tinizi haz\\u0131rlay\\u0131n v\\u0259 t\\u0259qdim edin. Anal\\u0131q m\\u0259zuniyy\\u0259tin\\u0259 g\\u00f6r\\u0259 \\u00f6d\\u0259ni\\u015f ver\\u0259n dig\\u0259r \\u015firk\\u0259tl\\u0259rd\\u0259n n\\u00fcmun\\u0259 g\\u00f6t\\u00fcr\\u0259 bil\\u0259rsiniz, bunun \\u00fc\\u00e7\\u00fcn m\\u00fcvafiq ara\\u015fd\\u0131rmalarla tan\\u0131\\u015f olmaq v\\u0259 ya b\\u0259rab\\u0259rliyi t\\u0259min etmi\\u015f \\u015firk\\u0259tl\\u0259rd\\u0259n m\\u0259sl\\u0259h\\u0259t almaq da m\\u00fcmk\\u00fcnd\\u00fcr.<\\\/p>\",\"title\":\"\\u015eirk\\u0259timiz bu d\\u0259yi\\u015fiklikl\\u0259ri nec\\u0259 h\\u0259yata ke\\u00e7irir?\"}}]},{\"type\":\"divider\",\"props\":{\"divider_element\":\"hr\",\"margin\":\"medium\"}},{\"type\":\"headline\",\"props\":{\"content\":\"\\u0130stifad\\u0259 \\u00fc\\u00e7\\u00fcn yararl\\u0131 \\u0259lav\\u0259 m\\u0259nb\\u0259l\\u0259r:\",\"title_element\":\"h3\"}}]}]},{\"type\":\"row\",\"props\":{\"layout\":\"1-2,1-2\",\"margin\":\"default\",\"margin_remove_top\":false},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-2\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>1. UNICEF-in qad\\u0131nlar\\u0131n inki\\u015faf\\u0131na dair WEPS layih\\u0259si \\u015firk\\u0259tl\\u0259r\\u0259 b\\u0259rab\\u0259rliyi t\\u0259min ed\\u0259n siyas\\u0259t haz\\u0131rlama\\u011fa yard\\u0131m g\\u00f6st\\u0259r\\u0259n resurslar t\\u0259klif edir v\\u0259 b\\u0259zil\\u0259rinin nail olduqlar\\u0131 d\\u0259yi\\u015fiklikl\\u0259ri izah ed\\u0259n ara\\u015fd\\u0131rmalar t\\u0259qdim edir <a href=\\\"https:\\\/\\\/www.weps.org\\\/resources\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">https:\\\/\\\/www.weps.org\\\/resources<\\\/a><\\\/p>\\n\n\n<p>2. Birl\\u0259\\u015fmi\\u015f Mill\\u0259tl\\u0259r T\\u0259\\u015fkilat\\u0131 burada t\\u0259svir olunmu\\u015f be\\u015f m\\u0259qs\\u0259dl\\u0259 gender b\\u0259rab\\u0259rliyini t\\u0259min etm\\u0259k \\u00fc\\u00e7\\u00fcn qlobal t\\u0259dbirl\\u0259r g\\u00f6r\\u00fcr <a href=\\\"https:\\\/\\\/www.un.org\\\/sustainabledevelopment\\\/gender-equality\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">https:\\\/\\\/www.un.org\\\/sustainabledevelopment\\\/gender-equality\\\/<\\\/a><\\\/p>\",\"margin\":\"default\"}}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-2\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>3. Gender B\\u0259rab\\u0259rliyi \\u00fczr\\u0259 Avropa \\u0130nstitutu Avropa \\u00f6lk\\u0259l\\u0259rind\\u0259 inki\\u015fafa t\\u0259kan verir, burada faydal\\u0131 m\\u0259sl\\u0259h\\u0259tl\\u0259r v\\u0259 n\\u00fcmun\\u0259l\\u0259r var <a href=\\\"https:\\\/\\\/eige.europa.eu\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">https:\\\/\\\/eige.europa.eu\\\/<\\\/a><\\\/p>\\n\n\n<p>4. B\\u00f6y\\u00fck Britaniyan\\u0131n B\\u0259rab\\u0259rlik v\\u0259 \\u0130nsan H\\u00fcquqlar\\u0131 Komissiyas\\u0131 gender b\\u0259rab\\u0259rliyini d\\u0259st\\u0259kl\\u0259yir v\\u0259 i\\u015f\\u0259g\\u00f6t\\u00fcr\\u0259nl\\u0259r \\u00fc\\u00e7\\u00fcn praktik m\\u0259sl\\u0259h\\u0259tl\\u0259r verir <a href=\\\"https:\\\/\\\/www.equalityhumanrights.com\\\/en\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">https:\\\/\\\/www.equalityhumanrights.com\\\/en<\\\/a><\\\/p>\",\"margin\":\"default\"}}]}]},{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"divider\",\"props\":{\"divider_element\":\"hr\"}}]}]},{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<h3><a name=\\\"part-4\\\"><\\\/a>4. D\\u0259st\\u0259kl\\u0259yici Videolar <\\\/h3>\",\"margin\":\"default\",\"margin_remove_top\":false}},{\"type\":\"html\",\"props\":{\"content\":\"[eun_youtube playlist=\\\"PLNmf9BsOoY3vAeCKtKVEcexQNOeF7H7Ib\\\" type=\\\"h\\\"]\",\"css\":\".el-element{\\npadding: 20px 0;\\n}\"}},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<ol>\\n\n\n<li><strong>Jurnalistikadan nec\\u0259 pul qazanmaq olar?<\\\/strong> <br \\\/>Latviyadak\\u0131 Delfi x\\u0259b\\u0259r agentliyinin ba\\u015f redaktoru Filips Lastovkivs media t\\u0259\\u015fkilatlar\\u0131 \\u00fc\\u00e7\\u00fcn m\\u00fcxt\\u0259lif maliyy\\u0259l\\u0259\\u015fdirm\\u0259 modell\\u0259rini izah edir v\\u0259 jurnalist kontentind\\u0259n pul qazanma\\u011f\\u0131n m\\u00fcxt\\u0259lif yollar\\u0131ndan dan\\u0131\\u015f\\u0131r.<\\\/li>\\n\n\n<li><strong>X\\u0259b\\u0259r xidm\\u0259tinin Gender Siyas\\u0259ti nec\\u0259 olmal\\u0131d\\u0131r? <\\\/strong> <br \\\/>ISET-in (G\\u00fcrc\\u00fcstan, Tbilisd\\u0259 Beyn\\u0259lxalq \\u0130qtisadiyyat M\\u0259kt\\u0259bi) ba\\u015f t\\u0259dqiqat\\u00e7\\u0131s\\u0131 Davit Ke\\u015felava daha \\u00e7ox qad\\u0131n i\\u015f\\u00e7il\\u0259ri c\\u0259lb etm\\u0259k, daha yax\\u015f\\u0131 v\\u0259 daha s\\u0259ri\\u015ft\\u0259li i\\u015f\\u0259g\\u00f6t\\u00fcr\\u0259n olmaq \\u00fc\\u00e7\\u00fcn redaksiya siyas\\u0259tinizi nec\\u0259 d\\u0259yi\\u015fdir\\u0259 bil\\u0259c\\u0259yinizl\\u0259 ba\\u011fl\\u0131 fikirl\\u0259rini b\\u00f6l\\u00fc\\u015f\\u00fcr. <\\\/li>\\n\n\n<li><strong>Multimedia \\u0259srind\\u0259 \\u0259sas probleml\\u0259r n\\u0259l\\u0259rdir?<\\\/strong> <br \\\/>Dominik Ball, BBC News Content direktorunun m\\u00fcavini, B\\u00f6y\\u00fck Britaniya, x\\u0259b\\u0259r redaktorlar\\u0131n\\u0131n bu g\\u00fcn \\u00fczl\\u0259\\u015fdiyi \\u0259sas probleml\\u0259r v\\u0259 auditoriyan\\u0131zla nec\\u0259 etibarl\\u0131 m\\u00fcnasib\\u0259t qura bil\\u0259c\\u0259yiniz bar\\u0259d\\u0259 fikirl\\u0259rini b\\u00f6l\\u00fc\\u015f\\u00fcr.<\\\/li>\\n\n\n<li><strong>Multimedia x\\u0259b\\u0259rl\\u0259r xidm\\u0259tinin idar\\u0259 edilm\\u0259si il\\u0259 ba\\u011fl\\u0131 y\\u00fcks\\u0259k s\\u0259viyy\\u0259li m\\u0259sl\\u0259h\\u0259tl\\u0259r<\\\/strong> <br \\\/>Palitra Median\\u0131n G\\u00fcrc\\u00fcstandak\\u0131 ba\\u015f redaktoru Natalia Mumladze x\\u0259b\\u0259r xidm\\u0259tinizi h\\u0259qiq\\u0259t\\u0259n r\\u0259q\\u0259msal multiplatformal\\u0131 media t\\u0259\\u015fkilat\\u0131na nec\\u0259 \\u00e7evir\\u0259 bil\\u0259c\\u0259yiniz v\\u0259 onu u\\u011furla idar\\u0259 ed\\u0259 bil\\u0259c\\u0259yiniz\\u0259 dair y\\u00fcks\\u0259k s\\u0259viyy\\u0259li m\\u0259sl\\u0259h\\u0259tl\\u0259r verir.<\\\/li>\\n\n\n<li><strong>X\\u0259b\\u0259r xidm\\u0259tiniz \\u00fc\\u00e7\\u00fcn \\u0259n yax\\u015f\\u0131 \\u0259m\\u0259kda\\u015flar\\u0131 nec\\u0259 tap\\u0131b i\\u015f\\u0259 g\\u00f6t\\u00fcr\\u0259 bil\\u0259rsiniz?<\\\/strong> <br \\\/>BBC World Service-in Ba\\u015f X\\u0259b\\u0259rl\\u0259r Redaktoru Liz Gibbons g\\u00fccl\\u00fc v\\u0259 u\\u011furlu komanda yaratmaq \\u00fc\\u00e7\\u00fcn sizin sah\\u0259nizd\\u0259 \\u0259n yax\\u015f\\u0131 kadrlar\\u0131 nec\\u0259 i\\u015f\\u0259 g\\u00f6t\\u00fcr\\u0259 bil\\u0259c\\u0259yiniz bar\\u0259d\\u0259 m\\u0259sl\\u0259h\\u0259tl\\u0259rini b\\u00f6l\\u00fc\\u015f\\u00fcr.<\\\/li>\\n\n\n<li><strong>M\\u00fcasir g\\u0259ncl\\u0259r i\\u015f\\u0259g\\u00f6t\\u00fcr\\u0259nd\\u0259n n\\u0259 g\\u00f6zl\\u0259yirl\\u0259r?<\\\/strong> <br \\\/>G\\u00fcrc\\u00fcstandan olan multimedia jurnalisti Salome Abula\\u015fvili onu redaksiyaya qo\\u015fulma\\u011fa s\\u00f6vq ed\\u0259n s\\u0259b\\u0259bl\\u0259rd\\u0259n, i\\u015finin bu g\\u00fcn nec\\u0259 oldu\\u011fundan dan\\u0131\\u015f\\u0131r v\\u0259 onun n\\u0259slind\\u0259n olan insanlar\\u0131n i\\u015f\\u0259g\\u00f6t\\u00fcr\\u0259nl\\u0259rind\\u0259n g\\u00f6zl\\u0259ntil\\u0259rini izah edir.<\\\/li>\\n<\\\/ol>\",\"margin\":\"default\"}}]}]},{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"divider\",\"props\":{\"divider_element\":\"hr\"}},{\"type\":\"button\",\"props\":{\"grid_column_gap\":\"small\",\"grid_row_gap\":\"small\",\"margin\":\"default\",\"text_align\":\"center\"},\"children\":[{\"type\":\"button_item\",\"props\":{\"button_style\":\"primary\",\"content\":\"Endir PDF\",\"icon_align\":\"left\",\"link\":\"wp-content\\\/uploads\\\/2023\\\/05\\\/eu4im-management-kit.pdf\"}}]},{\"type\":\"divider\",\"props\":{\"divider_element\":\"hr\"}},{\"type\":\"headline\",\"props\":{\"content\":\"<strong>Ox\\u015far m\\u0259zmun<\\\/strong>\",\"margin\":\"large\",\"margin_remove_bottom\":true,\"title_color\":\"primary\",\"title_element\":\"h3\",\"title_style\":\"h3\"},\"name\":\"Head2\"},{\"type\":\"html\",\"props\":{\"content\":\"[eun_cources 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